Ramada Plaza

What Ramada Plaza does

Ramada Plaza Bucharest is a Wyndham-affiliated full-service hotel operated by PARC HOTELS S.A., a Romanian private corporation founded in 1993 and registered at Trade Register no. J40/18126/1993. The property sits in the northern business district of Bucharest at Str. Poligrafiei nr. 3-5, approximately 500-600 meters from the Romexpo exhibition center, and generates revenue across four interconnected verticals: accommodation (five room tiers from Standard to Penthouse across floors 1-11), conferences and corporate events (10 configurable meeting rooms, largest capacity 180 attendees), food and beverage (Red Pepper Restaurant, Vanilla Bar open 24/7, and the seasonal Vitality Pool Bar), and wellness (the 3,000+ sqm Vitality Wellness Club with a semi-Olympic indoor pool, 700+ sqm fitness area, spa, sauna, and jacuzzi, offering both subscriptions and daily access).

The business model is a mix of transactional accommodation bookings, recurring wellness subscriptions, and project-based event revenue, distributed through Wyndham's global reservation platform, Booking.com, direct phone and email reservations, and on-site sales. Pricing is quote-based rather than publicly disclosed, and the hotel accepts Visa, MasterCard, American Express, and Diners. The customer base spans business travelers and corporate event organizers (primary), private event hosts (weddings, christenings, anniversaries), and leisure travelers.

The underlying technology stack is standard for the segment: an off-the-shelf hotel property management system integrated with Wyndham's franchise reservation platform, augmented by Google Analytics, Sitecore Analytics, Optimizely, Medallia (for guest satisfaction surveys), and social media integrations with Facebook, Instagram, Twitter, LinkedIn, and YouTube. The property holds Green Key sustainability certification (2023, supported by UNWTO/UNEP) and has received multiple awards from Wyndham Hotel Group. There are no proprietary AI/ML systems, no patents or trademarks, no funding rounds, and no M&A activity disclosed. PARC HOTELS S.A. also operates the related Ramada Bucharest Parc property under the same franchise umbrella.

Name

Ramada Plaza

Legal name

PARC HOTELS S.A.

Website

https://ramadaplazabucharest.ro

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Ramada Plaza Bucharest is a Wyndham-franchised full-service hotel operated by PARC HOTELS S.A. in Bucharest's northern business district near Romexpo, offering accommodation, a 10-room conference center, three F&B outlets, and a 3,000+ sqm wellness club for business travelers, event hosts, and leisure guests.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGALAF

Corporate Conference Center Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGALAA

City/Urban Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGALAD

Convention Center–Adjacent/Connected Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodation services
• Conference and event venues
• Wellness and spa services
• Food and beverage hospitality
• Business hotel amenities

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation Services: Room rentals across multiple room categories including Standard, Business Class, Junior, Suites, and Penthouse rooms. Revenue generated from nightly stays with check-in at 14:00 and check-out at 12:00.
2. Conference and Event Services: Conference center with 10 meeting rooms capable of hosting up to 180 people. Services include audiovisual equipment and event organization for corporate events, seminars, weddings, and private celebrations.
3. Food and Beverage: On-site dining through Red Pepper Restaurant (open 12:00 PM - 10:30 PM) serving Romanian and international cuisine, Vanilla Bar (24/7), and Vitality Pool Bar (seasonal, 8:00-20:00).
4. Wellness and Spa Services: Vitality Wellness Club spanning over 3,000 square meters offering indoor semi-Olympic pool, fitness facilities, spa treatments, sauna, and jacuzzi. SPA services include subscription plans for subscribers and daily access for individual clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ramada Plaza Bucharest is a full-service hotel offering overnight accommodation in five room tiers (Standard, Business Class, Junior Suite, Suite, Penthouse), on-site dining at Red Pepper Restaurant and the Vanilla and Vitality Pool Bars, a 10-room Conference Center hosting up to 180 attendees for corporate and private events, and the 3,000+ sqm Vitality Wellness Club with semi-Olympic pool, spa, and fitness facilities. The property operates as a Wyndham franchise under PARC HOTELS S.A. and is located in North Bucharest near the Romexpo Exhibition Center.

Product overview

Ramada Plaza Bucharest is a Wyndham-affiliated hotel offering a comprehensive hospitality portfolio comprising five distinct room categories (Standard, Business Class, Junior, Suites, and Penthouse), three food and beverage outlets (Red Pepper Restaurant, Vanilla Bar, and Vitality Pool Bar), a 10-room Conference Center for up to 180 attendees, private and corporate event services, and the Vitality Wellness Club spanning over 3,000 sqm with pool, fitness, and spa facilities. The hotel operates as part of PARC HOTELS S.A. and is located in Bucharest's northern business district near Romexpo exhibition center.

Differentiator

Problem solved

Functional benefit

Brands

• Vitality Wellness Club: A 3,000+ square meter wellness facility featuring indoor semi-Olympic pool, fitness center, aerobics and spinning area, steam room, dry sauna, frigidarium, outdoor swimming pool, and Jacuzzi.
• Red Pepper Restaurant
• Vanilla Bar
• Vitality Pool Bar

Products and services

• Standard Rooms

Quantifiable outcome

• Conference center capacity of 180 people across 10 configurable rooms
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorRamada Plaza Bucharest operates as a Wyndham franchise property. The Wyndham brand franchiser provides the online booking service and brand standards. PARC Hotels S.A. operates the property while using Wyndham's distribution platform and brand recognition for customer acquisition.
• Alpha BankminorOthersAlpha Bank serves as the hotel's partner for credit card verification services. When guests make online bookings, the hotel verifies credit cards used for guarantee through Alpha Bank.
• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking.com acts as an online travel agency distributor for the hotel, sending guest reservation data to PARC Hotels S.A. for accommodation fulfillment. The hotel receives booking information excluding guests' private email addresses.
• Carpato-Danubian Center for Geo-Ecology (CCDG)minorStrategic or Co-development PartnerCCDG is the only institution accredited to evaluate tourism units according to international Green Key criteria in Romania. Partnership for maintaining Green Key environmental certification.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• JW Marriott Bucharest Grand Hotel: Premium Bucharest hotel with extensive conference facilities, multiple F&B outlets, and a wellness/spa offering. Closest direct competitor in upper-upscale tier with similar MICE positioning near the central business district.
• Novotel Bucharest City Centre: Accor-branded mid-to-upper upscale Bucharest hotel with meeting facilities and standardized international service. Comparable on tier, business-traveler focus, and event capability.
• Hilton Garden Inn Bucharest Old Town: International-brand city hotel in Bucharest targeting business travelers and small-to-mid corporate events. Directly comparable in tier, location strategy, and brand-supported distribution.
• InterContinental Athénée Palace Bucharest: Iconic luxury hotel in central Bucharest with strong corporate/government clientele and event spaces. Comparable on premium positioning, brand-driven distribution, and conference/event capability.
• Radisson Blu Hotel Bucharest: Upper-upscale international-brand hotel with multiple dining outlets, spa, and conference facilities. Directly competes for corporate events and business travelers in central Bucharest.
• Sheraton Bucharest Hotel: Marriott-affiliated full-service Bucharest hotel with conference facilities and dining. Comparable on corporate/MICE focus, brand-driven international distribution, and full-service amenity mix.
• Crowne Plaza Bucharest: IHG-affiliated conference-oriented hotel in Bucharest offering meeting rooms, F&B, and wellness amenities targeting corporate clients — highly comparable in positioning and service mix.
• Ramada Bucharest Parc: Sister property also operated by PARC HOTELS S.A. under the Wyndham Ramada brand in Bucharest — operated by the same entity and directly comparable in brand, operator, and geography.
• Pullman Bucharest World Trade Center: Accor Pullman property located near Romexpo — the most direct location-based competitor to Ramada Plaza Bucharest given its position within the same North Bucharest exhibition corridor.

Regional players

• DoubleTree by Hilton Hotel Bucharest - Unirii Square: Same-tier international brand in Bucharest operating slightly below Ramada Plaza in room count but similarly focused on corporate travelers. Useful comp for pricing and RevPAR benchmarking in the local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RamadaBucharestConventionCenter
• LinkedInlinkedin.com/company/ramada-plaza-bucharest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramada Plaza