Johnny Cash Museum
The Johnny Cash Museum is a privately operated cultural attraction in downtown Nashville, Tennessee, operated by Icon Entertainment & Hospitality. It houses the world's largest collection of Johnny Cash memorabilia, charges $27.95 general admission, and runs an officially licensed online merchandise store shipping within the US.
- Company typePrivate
- Founded2013
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Johnny Cash Museum does
The Johnny Cash Museum is a privately operated cultural attraction located at 119 3rd Ave S in downtown Nashville, Tennessee, between Broadway and Demonbreun streets. Founded in 2013 and operated under Icon Entertainment & Hospitality, the museum houses what it describes as the world's largest collection of Johnny Cash memorabilia and artifacts, offering a self-guided tour experience of approximately one hour. It operates 9:00am-7:00pm CST, seven days a week, closed only on Thanksgiving and Christmas. The museum has been voted USA Today's #1 Best Music Museum in America for four consecutive years, and merchandise is officially licensed by The Estate of John R. Cash.
The business operates two revenue streams. The primary stream is museum admissions, with general admission priced at $27.95 plus tax and discounted tiers for youth ($23.95), seniors, military, AAA members, and students; children 5 and under enter free with an adult. The secondary stream is e-commerce, run through shop.johnnycashmuseum.com, selling officially licensed apparel, music (CDs, vinyl, DVDs), books, memorabilia, housewares, accessories, and collectibles. Online store fulfillment is handled via USPS and is restricted to US shipping, with international orders cancelled and refunded. Group tours are offered for parties of 15 or more, and payment processing on the online store includes PayPal Express Checkout and Amazon Pay.
Go-to-market is direct-to-consumer, relying on organic social media (Facebook, Instagram), earned media via TripAdvisor, group-booking relationships with tour operators, and a referral partnership with Southern Turf Lofts for visitor lodging. There is no mobile app, no disclosed API or platform technology beyond standard e-commerce and ticketing integrations, and no artificial intelligence or machine learning capabilities are evidenced. Customer segments are exclusively consumer — Nashville tourists and music enthusiasts — with no enterprise or B2B customers. The company is privately held with no disclosed funding rounds, revenue, or headcount.
Johnny Cash Museum firmographics
Firmographics- Name
- Johnny Cash Museum
- Legal name
- Johnny Cash Museum
- Website
- https://johnnycashmuseum.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Johnny Cash Museum is a privately operated cultural attraction in downtown Nashville, Tennessee, operated by Icon Entertainment & Hospitality. It houses the world's largest collection of Johnny Cash memorabilia, charges $27.95 general admission, and runs an officially licensed online merchandise store shipping within the US.
- Ownership category
- akta.pro rank
Johnny Cash Museum industry classification
Industry- Product category
- Music Museum & Licensed Merchandise Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Museum, Zoo & Attraction Gift Shops (CRALAJAG)
- akta.pro secondary industries
- Tourist Souvenir & Destination Gift Shops (CRALAJAA), Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK), Novelty & Humor Gifts Retail (CRALAJAB)
Keywords
Where Johnny Cash Museum is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Johnny Cash Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Museum Admission Tickets: Revenue generated from selling admission tickets to the Johnny Cash Museum. General admission is $27.95 plus tax, with discounted rates for youth, seniors, military, AAA members, and students.
- E-commerce Merchandise Sales: Online store selling officially licensed Johnny Cash merchandise including apparel (t-shirts, hats, sweatshirts, children's clothing), music (CDs, DVDs, vinyl), books, memorabilia, housewares, accessories, and collectibles. Products ship within the US only via USPS starting at $8.95.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission - $27.95 plus tax |
| Unit Pricing | Pay-as-you-go | Youth Admission - $23.95 plus tax |
| Unit Pricing | Pay-as-you-go | Children 5 & Under - Free |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Johnny Cash Museum product offering
Product offeringCore offering
The Johnny Cash Museum is a cultural attraction in downtown Nashville that displays the world's largest collection of Johnny Cash memorabilia and artifacts, offering self-guided tours to tourists and music fans. It additionally operates an e-commerce store selling officially licensed Johnny Cash merchandise — including apparel, music (CDs, vinyl, DVDs), books, harmonicas, housewares, accessories, and collectibles — under license from The Estate of John R. Cash.
Product overview
The Johnny Cash Museum operates as a physical museum in Nashville, TN, complemented by an e-commerce platform (shop.johnnycashmuseum.com) selling officially licensed Johnny Cash merchandise. The core offerings include museum admission tickets and group tours, alongside an extensive online store featuring apparel (men's, women's, and children's), music (CDs, vinyl, DVDs, songbooks, harmonicas), books and memorabilia, housewares, accessories, and specialty items themed around Sun Records and the Million Dollar Quartet. The product portfolio centers on Johnny Cash's legacy through licensed merchandise across multiple categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Museum Admission Tickets Self-guided admission tickets to the Johnny Cash Museum in Nashville, TN; general admission is $27.95 plus tax with discounted rates for youth ($23.95), and free for children 5 and under; $1 off discounts available for AAA, Military, Seniors, and Students with in-person purchase.
- Group Tours Special group rate tours of the Johnny Cash Museum for organized groups of 15 or more visitors, including tour operators, schools, and corporate outings.
- Johnny Cash Museum Online Store Official e-commerce platform (shop.johnnycashmuseum.com) selling officially licensed Johnny Cash merchandise including apparel, music, accessories, and memorabilia; ships within the U.S. only via USPS starting at $8.95 and is officially licensed by The Estate of John R. Cash.
- Johnny Cash Music Catalog (CDs, Vinyl, DVDs, Songbooks) Catalog of Johnny Cash albums in CD, DVD, and vinyl LP formats across labels including Sun Records, Columbia, and American Recordings, plus songbooks for piano and guitar; sold through the official online store.
- Johnny Cash Hohner Harmonicas Silver and black Hohner harmonicas sold exclusively at the Johnny Cash Museum and its official online store.
- Johnny Cash Books and Cookbooks Books including 'CASH: The Autobiography' and 'The Cash and Carter Family Cookbook' sold through the official online store.
- Johnny Cash Museum Gift Certificates Digital gift certificates redeemable in the Johnny Cash Museum online store, available in denominations from $10 to $100.
Companies that use Johnny Cash Museum
Customer profileSegments1 record
Ideal customer profiles3 records
Johnny Cash Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Johnny Cash Museum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Southern Turf LoftsminorSouthern Turf Lofts is recommended as preferred lodging for visitors to Nashville near the Johnny Cash Museum. Located in one of the city's most historic and legendary buildings, these short-term rental residences are within walking distance of the museum. This is a referral/recommendation partnership rather than formal business arrangement.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Johnny Cash Museum competitors and assessment
Company assessmentBroad incumbents
- Hard Rock Cafe: Music-memorabilia-themed hospitality and retail brand operating cafes, hotels, and Rock Shops worldwide. Comparable in monetizing music memorabilia through branded merchandise at tourist destinations, though anchored to a broader F&B/hospitality model rather than a museum.
- Madame Tussauds: Global chain of celebrity- and culture-themed attractions with ticketed entry and large on-site retail. Comparable business model and tourist-anchor positioning, but a broader multi-figure portfolio rather than a single-artist focus.
Direct peers
- Motown Museum: Artist/label-specific music museum in Detroit offering ticketed tours and a gift shop with memorabilia. Directly comparable as a single-genre or single-artist cultural institution monetizing both admissions and licensed merchandise.
- National Museum of African American Music: Nashville-located music museum operating a paid exhibition experience with branded merchandise. Comparable as a peer tourist destination competing for the same Nashville visitor wallet share.
- ABBA The Museum: Artist-specific museum in Stockholm using ticketed admission plus branded retail and memorabilia. Comparable as a single-artist, IP-licensed attraction with souvenir commerce.
- Country Music Hall of Fame and Museum: Located in Nashville and the dominant music-heritage museum in the same city, it competes directly for tourist visitation, group tours, and country-music fan dollars. Highly comparable operating model: ticketed museum experience with on-site retail and an e-commerce store.
- The Beatles Story: Artist-specific music museum in Liverpool combining ticketed tours with a large licensed merchandise store and online shop. Strong structural analog: estate-driven IP, global fan base, and DTC e-commerce.
- Graceland (Elvis Presley's Memphis Home): Artist-specific music museum and attraction combining ticketed tours with extensive licensed merchandise. Closest analog in structure: single-artist IP, estate-licensed retail, global fan base, and a tiered ticket product.
- Stax Museum of American Soul Music: Memphis-based music heritage museum with a comparable single-site, ticketed experience and a memorabilia-driven retail operation. Strong analog for a city-anchored music museum.
- Rock & Roll Hall of Fame: Music-heritage museum operating ticketed exhibitions and a retail store with apparel and memorabilia. Comparable in mission, museum/retail hybrid model, and reliance on genre-driven tourism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Johnny Cash Museum social profiles
Digital presenceJohnny Cash Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Johnny Cash Museum leadership team
Management profileNumber of profiles
Johnny Cash Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Johnny Cash Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Johnny Cash Museum
What does Johnny Cash Museum do?
The Johnny Cash Museum is a cultural attraction in downtown Nashville that displays the world's largest collection of Johnny Cash memorabilia and artifacts, offering self-guided tours to tourists and music fans. It additionally operates an e-commerce store selling officially licensed Johnny Cash merchandise — including apparel, music (CDs, vinyl, DVDs), books, harmonicas, housewares, accessories, and collectibles — under license from The Estate of John R. Cash.
Is Johnny Cash Museum a public or private company?
Johnny Cash Museum is a private company. It is classified as corporate owned and is currently operating.
When was Johnny Cash Museum founded?
Johnny Cash Museum was founded in 2013. It employs 1 to 10 people.
Where is Johnny Cash Museum based?
Johnny Cash Museum is headquartered in Nashville, United States, in the North America region.
How does Johnny Cash Museum make money?
Two revenue lines are on record. Museum Admission Tickets are the primary driver. The others are E-commerce Merchandise Sales.
Who are Johnny Cash Museum's main competitors?
Broad incumbents on record are Hard Rock Cafe and Madame Tussauds. Direct peers are Motown Museum, National Museum of African American Music, ABBA The Museum, Country Music Hall of Fame and Museum, The Beatles Story, Graceland (Elvis Presley's Memphis Home), Stax Museum of American Soul Music and Rock & Roll Hall of Fame.
Does Johnny Cash Museum have an API?
No public API is recorded for Johnny Cash Museum.
What industry is Johnny Cash Museum in?
Johnny Cash Museum's product category is Music Museum & Licensed Merchandise Retail. Its primary akta.pro industry code is CRALAJAG, Museum, Zoo & Attraction Gift Shops, with a secondary code of CRALAJAA, Tourist Souvenir & Destination Gift Shops. Its NAICS code is 459420 and its SIC code is 5945.