ASAP Fire & Safety

What ASAP Fire & Safety does

ASAP Fire & Safety (legally ASAP Fire & Safety Corp) is a fire and life safety service provider founded in 2000 and based in Tyngsborough, Massachusetts. The company operated for 20 years as a regional fire protection services firm serving commercial customers across New Hampshire, Maine, and Massachusetts through three operating brands: ASAP Alarm & Electrical, ASAP Fire & Safety, and ASAP Sprinkler. In 2020, the company was acquired by Impact Fire Services, LLC and is being integrated into Impact Fire's Northeast region under Impact Regional Manager John Theriault, with former owner Brian Cote leading the integration.

The company delivers a comprehensive service portfolio spanning 18 distinct categories, including fire alarm systems, fire sprinklers, fire extinguishers, kitchen fire suppression, special hazards protection, fire pumps, backflow devices, access control, central station monitoring, emergency/exit lighting, and specialized cleaning services (dryer vent, HVAC duct, kitchen exhaust). All services are performed by licensed, manufacturer-certified technicians who hold NICET certifications, with active memberships in NFPA, AFSA, NADCA, IKECA, and IAQA. Technology supporting field operations includes handheld devices for on-site documentation and the ServiceTrade customer service portal for managing service requests.

ASAP Fire & Safety operates as a professional services business with revenue derived from inspection, maintenance, repair, and installation work delivered under contract-based or per-service arrangements. The go-to-market motion is field-based, with 30+ district offices and 700+ licensed technicians providing on-site service with 24/7 emergency response. The primary customer segment is local commercial businesses requiring fire code compliance and life safety system coverage, with secondary service to national multi-site customers coordinated through sister company Academy Fire's regional offices and vendor network. Pricing is project-quoted based on system type, customer requirements, and service scope.

Name

ASAP Fire & Safety

Legal name

ASAP Fire & Safety Corp

Website

https://asapfire.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

11–50 employees

Short description

ASAP Fire & Safety is a regional fire and life safety service provider in New England, offering inspection, installation, maintenance, and repair of fire alarms, sprinklers, extinguishers, and related safety systems to commercial customers, now integrated into Impact Fire Services' Northeast region.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Security Systems Services (56162)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE), Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support) (BPABAHAJ)

Keywords

• Fire protection services
• Life safety systems
• Fire alarm inspection
• Sprinkler installation
• Fire extinguisher maintenance

Headquarters

HQ city

Tyngsboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fire and Life Safety Services: Service-based revenue from fire protection services including inspection, maintenance, repair, installation of fire alarm systems, fire sprinklers, fire extinguishers, kitchen fire suppression, backflow devices, and other fire safety equipment. Services delivered through contract-based or per-service arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ASAP Fire & Safety designs, installs, inspects, and maintains fire and life safety systems for commercial properties, including fire alarm systems, fire sprinklers, fire extinguishers, kitchen fire suppression, emergency and exit lighting, central station monitoring, access control, and special hazards suppression. Services are delivered on-site by licensed, manufacturer-certified, and NICET-certified technicians across New England, with 24/7 emergency response capability. The business is now integrated into Impact Fire Services' Northeast region operations following its 2020 acquisition.

Product overview

ASAP Fire & Safety, now part of Impact Fire Services, is a fire and life safety service provider offering a comprehensive portfolio of 18 distinct service categories. The company operates as a service-based business rather than a software product platform. Core offerings include fire alarm systems, fire sprinklers, fire extinguishers, and kitchen fire suppression for detection and suppression capabilities. Additional services span access control, security systems, central station monitoring, emergency lighting, backflow devices, fire pumps, and special hazards protection. The company also provides specialized cleaning services for dryer vents, HVAC ducts, and kitchen exhaust systems. All services are delivered through licensed technicians who are manufacturer certified in leading brands and hold NICET certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarm Systems Design, installation, inspection, and maintenance of fire alarm detection systems for commercial properties to ensure life safety and code compliance.
• Fire Sprinklers Design, installation, inspection, and maintenance of fire sprinkler systems for fire suppression in commercial buildings.
• Fire Extinguishers Supply, installation, inspection, and recharging of portable fire extinguishers for various hazard classes in commercial facilities.
• Kitchen Fire Suppression Specialized fire suppression systems for commercial kitchen cooking equipment, hoods, and associated exhaust systems.
• Central Station Monitoring 24/7 monitoring services for fire and security alarm systems with rapid response capabilities.
• Emergency and Exit Lighting Installation and maintenance of emergency and exit lighting systems for life safety code compliance in commercial buildings.
• Access Control Systems Electronic access control solutions for secure building entry, monitoring, and access management in commercial properties.
• Business Security Systems Comprehensive security systems for commercial properties including alarms and monitoring integration.
• Backflow Devices Installation and testing of backflow prevention devices for water system protection in commercial facilities.
• Fire Pumps Installation and maintenance of fire pump systems for enhanced water pressure in fire suppression applications.
• Gas Station Suppression Specialized fire suppression systems for fuel dispensing stations and canopies at gas station facilities.
• Passive Fire Protection Fire-resistant construction materials and compartmentalization systems designed to contain fire spread within buildings.
• Special Hazards Custom fire suppression solutions for unique or high-risk environments including data centers and industrial facilities.
• Distributed Antenna Systems Signal distribution systems for enhanced communication coverage within buildings.
• Inspection and Preventative Maintenance Regular inspection and preventative maintenance programs for fire and life safety systems to ensure ongoing code compliance.
• Dryer Vent Cleaning Cleaning services for commercial dryer vents to prevent fire hazards and improve equipment efficiency.
• HVAC Air Duct Cleaning Cleaning services for HVAC air ducts to maintain air quality and system efficiency in commercial buildings.
• Kitchen Exhaust Cleaning Cleaning services for commercial kitchen exhaust systems to reduce fire risks in food service operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Academy FirecoreStrategic or Co-development PartnerAcademy Fire is a sister company to Impact Fire. Through Academy Fire, Impact Fire services national multi-site customers through regional Impact offices and an extensive vendor network. The companies share resources and customer coverage strategies.
• NFPA (National Fire Protection Association)minorOthersActive membership in NFPA for industry standards compliance. Impact Fire performs work to the highest industry standards through this affiliation.
• NICET (National Institute for Certification in Engineering Technologies)minorOthersTechnicians hold NICET certification for installing and maintaining fire safety systems. Active membership affiliation.
• AFSA (American Fire Sprinkler Association)minorOthersActive membership in AFSA for fire sprinkler industry standards and best practices.
• NADCA (National Air Duct Cleaners Association)minorOthersActive membership for air duct cleaning services standards compliance.
• IKECA (International Kitchen Exhaust Cleaning Association)minorOthersActive membership for kitchen exhaust cleaning standards and certification.
• IAQA (Indoor Air Quality Association)minorOthersActive membership for indoor air quality standards in fire protection and safety services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Highrise Fire & Security: Full-service fire and security integrator providing inspection, installation, and monitoring of fire alarm, sprinkler, suppression, and security systems across multiple U.S. regions - directly comparable service mix.
• Sciens Building Solutions: Fire and life safety services provider focused on fire alarm, sprinkler, suppression, and integrated building systems with national multi-site service capabilities. Direct competitor in commercial inspection and installation contracts.
• Koorsen Fire & Security: Privately held fire protection and security service company providing design, installation, inspection, and monitoring of fire alarm, sprinkler, suppression, and security systems - directly overlapping with ASAP/Impact Fire's service stack.
• Pye-Barker Fire & Safety: Largest private U.S. fire and life safety consolidator pursuing a roll-up strategy very similar to Impact Fire/AI Fire's acquisition of ASAP. Operates full-service fire sprinkler, alarm, suppression, and inspection across multiple regions with licensed technicians.
• VFS Fire & Security Services: Regional full-service fire protection contractor offering sprinkler, alarm, suppression, and inspection services across the U.S. Highly comparable in scope (inspection + installation + monitoring) to ASAP's product mix.
• Hiller Fire & Security (Pye-Barker subsidiary): Regional fire protection service company (now part of Pye-Barker) that historically served Mid-South markets; comparable to ASAP as a regional licensed fire alarm/sprinkler/suppression contractor with the same recurring-inspection economics.
• Guardian Fire Protection Services: Regional fire and life safety service company offering inspection, installation, repair, and monitoring of fire alarm, sprinkler, and suppression systems. Closely comparable mid-sized licensed fire protection contractor profile to ASAP.

Broad incumbents

• Johnson Controls International: Global building systems incumbent with a fire detection and suppression business serving commercial customers. Competes with ASAP on fire alarm installation, monitoring, and integrated life safety, though at much larger scale and across geographies.
• Cintas Corporation: Large public company with a fire protection services division (fire extinguisher, alarm, sprinkler inspection) as part of a broader uniform, first-aid, and facility services portfolio. Competes on recurring inspection contracts but is far more diversified.
• APi Group: Public safety, specialty contracting, and industrial services conglomerate that owns multiple fire protection brands (e.g., APi National Service Group). Operates at greater scale and broader scope than ASAP but competes for the same fire alarm/sprinkler inspection work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/impactfireservices
• LinkedInlinkedin.com/company/impact-fire-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Fire & Safety