What Product Special Forces does

Product Special Forces, LLC (PSF) is a privately held, bootstrapped strategic management advisory firm founded in 2024 and headquartered at 3600 Route 66 Suite 150, Tinton Falls, New Jersey. The firm is co-founded by Jason Glanville (Co-Founder & Managing Partner) and James Cozzolino, both former federal senior leaders at the U.S. Department of Veterans Affairs and the U.S. Department of Defense; Cozzolino previously held a Contracting Officer role with an unlimited warrant at VA. PSF serves technology companies and their investors seeking to enter, scale within, or manage exposure to the U.S. federal public sector market, with explicit focus on agencies such as VA and DoD.

The firm delivers its services through an integrated six-phase readiness architecture marketed as Get Investment Ready, Get Decision Ready, Get Market Entry Ready, Get Authorization Ready, Get Procurement Ready, and Get Growth Ready. These advisory services are positioned to align product, authorization, acquisition, packaging, ecosystem, and expansion decisions into one operating architecture, addressing what PSF describes as the compounding drag from isolated decisions across compliance, acquisition, and growth. The offering is complemented by PSF Edge, a branded thought leadership and insights platform publishing content on decision exposure, market dynamics, enterprise adoption, and case studies. PSF does not develop proprietary technology platforms; the core "technology" is the partners' federal operating experience and a structured advisory methodology.

PSF operates a consultative, sales-led go-to-market targeting enterprise-level buyers—investors, board members, and product leaders—through relationship-based engagement, the PSF Edge blog, LinkedIn, and a website Connect form. Revenue is generated through professional services advisory engagements on what appears to be a project or retainer basis; no public pricing, channel partners, or disclosed PSF revenue are available. Headcount is reported at 1–10 employees, and the company has not raised external funding; the $2.1B Total Contract Value, $340M Annual Recurring Revenue, and $300M Expansion Revenue cited on the website refer to the aggregate client public sector portfolio, not PSF's own top line.

Name

Product Special Forces

Legal name

Product Special Forces, LLC

Website

https://productspecialforces.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Product Special Forces is a private, bootstrapped advisory firm that helps technology companies and their investors enter and scale within the U.S. federal public sector through a six-phase readiness architecture covering investment, decision, authorization, procurement, and growth strategy.

Ownership category

akta.pro rank

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Advisory and Consulting Services: PSF generates revenue through consultative advisory engagements helping companies navigate public sector market entry, authorization (ATO), procurement, and growth. Services are structured around readiness phases (Investment Ready, Decision Ready, Market Entry Ready, Authorization Ready, Procurement Ready, Growth Ready). Engagement model appears project-based or retainer-based for senior advisory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Product Special Forces (PSF) is a strategic advisory firm that helps enterprise companies prepare for and scale within the U.S. federal public sector. The firm delivers six structured readiness engagements — Investment Ready, Decision Ready, Market Entry Ready, Authorization Ready, Procurement Ready, and Growth Ready — that integrate product architecture, authorization posture, acquisition pathways, packaging, and expansion into a single coherent operating model. Its clients are enterprise investors, boards, and product leaders pursuing repeatable adoption across agencies such as the Department of Veterans Affairs and the Department of Defense.

Product overview

Product Special Forces (PSF) offers a portfolio of advisory services designed as an integrated operating architecture for public sector growth. The core offering consists of six readiness services—Get Investment Ready, Get Decision Ready, Get Market Entry Ready, Get Authorization Ready, Get Procurement Ready, and Get Growth Ready—which work together to align product, authorization, acquisition, packaging, ecosystem, and expansion decisions. Complementing the advisory services is PSF Edge™, an insights platform providing thought leadership on public sector technology decision architecture. PSF integrates these components into one coherent system because misalignment across these domains compounds exposure and constrains growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Get Investment Ready

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McKinsey & Company (Public Sector Practice): McKinsey's Public Sector Practice advises government agencies and large contractors on technology, operations, and organizational strategy. It is a broad incumbent that overlaps with PSF on the strategy and operating-architecture side of public sector advisory.
• Deloitte (Government & Public Services): Deloitte's Government & Public Services practice advises federal agencies and commercial companies on technology adoption, FedRAMP readiness, and acquisition. It is a broad incumbent that overlaps with PSF's market entry and authorization advisory work.
• Guidehouse: Guidehouse is a large advisory firm with a federal and public sector practice covering defense, civilian, and health agencies, including technology modernization and procurement advisory. It is a broad incumbent that competes for the same federal market entry and growth engagements as PSF.
• Booz Allen Hamilton: Booz Allen Hamilton is a large, established federal consulting and technology services firm with deep VA and DoD practices spanning acquisition, digital transformation, and authorization work. It competes with PSF for federal advisory engagements but operates at vastly greater scale and breadth.
• Accenture Federal Services: Accenture Federal Services is a large-scale federal IT and advisory arm of Accenture serving defense, civilian, and intelligence agencies on cloud, ATO, and digital transformation. It competes for the same federal technology advisory wallet as PSF but with much larger delivery capacity.
• ICF International: ICF International combines federal technology, research, and advisory services for U.S. government clients, including digital modernization and program support. It is a broad incumbent serving many of the same VA/DoD buyers that PSF targets.
• Boston Consulting Group (Public Sector Practice): BCG's Public Sector Practice advises government and technology clients on strategy, digital transformation, and growth. It is a broad incumbent with comparable strategic advisory positioning to PSF at the senior buyer level.

Others

• Carahsoft Technology Corp. Carahsoft is a major federal IT distributor and channel partner that helps technology companies navigate government procurement, contracting vehicles, and reseller relationships. It is an ecosystem participant relevant to PSF's procurement-ready advisory work but is not a direct consulting competitor.

Direct peers

• Avascent: Avascent is a management consultancy focused on aerospace, defense, and government technology markets, advising clients on market entry, capture, and growth strategy. It is a direct peer to PSF in serving technology companies seeking to scale into federal and defense customers.

Emerging players

• Govini: Govini is a data and analytics platform serving the defense, intelligence, and federal technology ecosystem, providing market intelligence and decision support for vendors selling into government. It is an emerging player with adjacent, partially overlapping public sector go-to-market advisory functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/product-special-forces

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Product Special Forces