The Theatre Practice Ltd

What The Theatre Practice Ltd does

The Theatre Practice Ltd is a Singapore-based bilingual theatre organisation founded in 1965, operating from 54 Waterloo Street with an additional arts-kitchen venue at 58 Waterloo Street. The company produces live theatrical performances in English and Mandarin, runs school and children's arts education programmes, and operates community arts initiatives including the Practice Tuckshop interdisciplinary arts space, the #PracticeGreen sustainability programme, and the Berries Chinese Theatre Festival co-presented with Berries World of Learning School. Its core products comprise staged productions, interactive 'Play With' family experiences, the Nursery Rhymes Project (music albums, lyric books, performances), touring shows, and corporate training engagements built on a Diagnosis-Facilitation-Debrief framework.

Revenue is generated across five streams: ticket sales (S$42–S$50 plus booking fees), school programme fees (S$20/student, S$600 minimum), corporate training engagements, Friend of Practice membership subscriptions tiered from S$100 individual to S$10,000 corporate, and merchandise/F&B sales through the online shop and Practice Tuckshop. Customers span families with children, educational institutions (school outreach), corporate clients (BreadTalk Group, Collinson Group named in testimonials), and individual patrons/members. Touring productions extend reach regionally to Taiwan and Australia through co-production partnerships with Flying Group Theatre and Creative Climate, while ISPA 2026 hosting with NAC Singapore signals elevated international positioning. The company holds the rights to Kuo Pao Kun's complete works and is led by Artistic Director Kuo Jian Hong.

Name

The Theatre Practice Ltd

Legal name

The Theatre Practice

Website

https://practice.org.sg

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

The Theatre Practice Ltd is a Singapore-based bilingual theatre non-profit founded in 1965 that produces live performances, school arts education, corporate training, and community arts initiatives serving families, schools, corporates, and individual patrons.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Fine Arts Schools (61161), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Touring Theatre Productions (MPAGABAC)

Keywords

• Live theatre productions
• Arts education programmes
• Community arts projects
• School theatre workshops
• Corporate theatre training

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to theatrical performances, experiences, and festival programmes. Ticket prices range from $42-$50 plus booking fees.
2. Friend of Practice Membership: Annual membership programme with tiered donation levels ($100-$10,000) offering benefits including complimentary tickets, backstage tours, and exclusive events.
3. Corporate Training: Customized theatre-based corporate training programmes sold to businesses for team building and culture development.
4. Merchandise Sales: Online shop selling theatrical merchandise including books, stickers, apparel, and specialty items.
5. Practice Tuckshop F&B: Food and beverage pop-up operations featuring Southeast Asian cuisine, natural wines, and craft beverages.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Theatre Practice is a Singapore-based bilingual theatre company that produces live theatrical performances, interactive family experiences, and stage productions (e.g., The Three-Legged Crab-Eating Mongoose And The Giant, Play With series, Here Comes The Breakfast Kakis). It runs arts education through the Practice Education Project for schools and children, hosts the Berries Chinese Theatre Festival: Family Edition, sells merchandise and F&B pop-ups via Practice Tuckshop, delivers customized corporate training, operates touring productions, and sustains operations through a tiered Friend of Practice membership and donations.

Product overview

The Theatre Practice Ltd is a Singapore-based theatre company offering a diverse portfolio of theatrical productions, educational programmes, and community initiatives. Their core offerings include live performances (such as 'The Three-Legged Crab-Eating Mongoose And The Giant' and the 'Play With' series), the Practice Tuckshop food-art programme featuring pop-ups like Kai's, the Berries Chinese Theatre Festival for young audiences, and the Practice Education Project with school programmes and The Nursery Rhymes Project. They also provide corporate training services and operate a sustainability initiative (#PracticeGreen), while maintaining touring productions internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Practice Tuckshop (实堂): An interdisciplinary arts space and kitchen imagining a just and sustainable future through the arts. Creates programmes opening up critical conversations and inspires solutions.
• Berries Chinese Theatre Festival: Family Edition
• The Nursery Rhymes Project (儿歌新唱计划)
• Recess Time (休息实间)
• Pickle Pop-Up (姑娘泡泡菜)
• #PRACTICEGreen (#绿色实践)

Products and services

• The Three-Legged Crab-Eating Mongoose And The Giant A theatrical performance featuring intricate puppets, immersive projections, and live performance, adapted from Taiwanese author Wu Ming-yi's work and co-produced with Flying Group Theatre. Targeted at audiences seeking innovative, bilingual Singapore-stage experiences.
• Play With: Story Quest A collaborative storytelling experience for parents and children led by storyteller Ng Mun Poh, featuring theatre games and interactive storytelling. Targeted at families seeking immersive, play-based arts experiences.
• Play With: The More We Make Together A craft-centric interactive experience for families led by instructor Ang Lay Hoon (Teacher Red), featuring woodcrafting and hands-on creation. Targeted at families with children.
• Here Comes The Breakfast Kakis: Imagine Our Songs! An interactive children's show featuring original stories inspired by classic Mandarin nursery rhymes, part of The Nursery Rhymes Project. Targeted at young children and families seeking Mandarin-language arts exposure.
• Kai's | 凯 · 味 A food pop-up by Chef Kuah Kai Wen featuring Southeast Asian ingredients interpreted through European-meets-Japanese inspired cooking at Practice Tuckshop. Targeted at diners seeking interdisciplinary food-and-arts experiences.
• Practice Tuckshop An interdisciplinary arts space and kitchen that imagines a just and sustainable future through the arts, hosting food pop-ups (Kai's, Recess Time, Pickle Pop-Up), artist residencies, and community engagement programmes. Targeted at food-and-arts enthusiasts and community participants.
• Berries Chinese Theatre Festival: Family Edition A Chinese-language Theatre for Young Audiences festival presenting interactive theatrical productions and artful participatory experiences for families, with bundled ticket discounts across multiple productions. Targeted at Singapore families seeking Chinese-language theatre for young audiences.
• Corporate Training Programme Theatre-based corporate training using a 3-step closed loop framework (Diagnosis, Facilitation, Debrief) for team building and innovative company culture development. Targeted at Singapore enterprises seeking differentiated corporate training (validated by BreadTalk Group and Collinson Group engagements).
• Touring Shows International touring productions including 'All The World's A Sea', 'Blank Run', 'Lao Jiu The Musical', 'The Wee Question Mark' series, and 'Recess Time', available for booking by presenters worldwide. Targeted at international festivals, venues, and presenters.
• Shop Merchandise store featuring The Nursery Rhymes Project books, The Complete Works of Kuo Pao Kun publications, stickers, apparel, and Practice-branded specialty items. Targeted at theatre patrons, book buyers, and brand supporters.
• Friend of Practice Annual membership programme offering complimentary tickets, backstage tours, exclusive events, and tax deductions for individual and corporate supporters, with tiers from $100 (individual) up to $10,000. Targeted at theatre patrons and corporate supporters.
• School Programmes School performances and educational theatre programmes delivered on-site at Singapore schools, including workshops and theatre appreciation sessions, priced at $20 per student with a $600 minimum per show plus GST. Targeted at Singapore primary and secondary schools.

Quantifiable outcome

• Nurtured young minds through play-centric arts education for over 60 years
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered key and minor.

• Flying Group Theatre (Taiwan)keyStrategic or Co-development PartnerTaiwanese puppet theatre company collaborating on international productions. Brought acclaimed author Wu Ming-yi's 'The Three-Legged Crab-Eating Mongoose And The Giant' to Singapore stages with intricate puppets, projections, and live performance.
• Berries World of Learning SchoolkeyStrategic or Co-development PartnerCo-presenting the annual Berries Chinese Theatre Festival: Family Edition. Berries has been dedicated to creating enriching Chinese language environments, and partners with Practice to integrate life and art through the festival.
• Pek Sin ChoonminorGTM or Marketing PartnerLocal tea merchant providing tea products for Practice Tuckshop's food and beverage offerings.
• National Arts Council (NAC) SingaporekeyOthersHost of ISPA 2026 Singapore Congress, supporting Singapore's hosting of the international performing arts conference.
• Creative Climate (Australia)keyStrategic or Co-development PartnerCo-curating the Anthony Field Academy at ISPA 2026, positioning sustainability as a living shared inquiry through arts and culture.
• Arts Resource HubkeyStrategic or Co-development PartnerCommissioned The Theatre Practice to develop the Theatre Green Book (Singapore), documenting sustainable theatre practices for local context.
• Singapore Night FestivalminorStrategic or Co-development PartnerWaterloo Street Stories 2024: Interplay project part of Singapore Night Festival, featuring Kai's pop-up programme.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dream Academy (formerly I Theatre): Singapore theatre company specializing in productions for children and young audiences, including school programmes. Closely comparable as a Singapore theatre with overlapping family/youth and school programme focus.
• The Finger Players: Singapore-based puppet and object theatre company producing original works and educational programming. Comparable as a fellow Singapore theatre company of similar size emphasizing original work and youth/family audiences.
• Wild Rice Theatre: Singapore-based professional theatre company producing original English-language works, with a focus on Singaporean stories and identity. Direct comparable as a fellow Singapore theatre company of similar size and standing.
• Singapore Repertory Theatre (SRT): One of Singapore's leading English-language theatre companies producing a season of plays and musicals, with educational outreach. Closely comparable as a long-established Singapore theatre company serving overlapping mainstream and family audiences.
• Toy Factory Productions: Singapore theatre company with a long history of original Mandarin and English productions and a strong focus on arts education in schools. Direct peer given shared bilingual programming and school outreach.

Others

• National Arts Council Singapore: Government body that funds and develops Singapore's arts sector. TTP is a beneficiary and partner rather than competitor; included for ecosystem context given NAC's role in grant funding.
• Esplanade Presents (PAssionArts / da:ns festival): Esplanade's festival and presenting arm that commissions and curates productions including family programming. Ecosystem peer that both competes for audience share and collaborates with TTP on festival programming.

Regional players

• Flying Group Theatre: Taiwan-based puppet theatre company that co-produced The Three-Legged Crab-Eating Mongoose And The Giant with TTP. Comparable as a regional theatre specializing in puppetry and Chinese-language family productions, geographically anchored in Taiwan.

Emerging players

• Paper Monkey Theatre: Singapore puppet and visual theatre company producing original Mandarin and English works for young audiences. Emerging peer with partial overlap, particularly in bilingual family/youth theatre for Chinese-speaking audiences.

Broad incumbents

• Esplanade - Theatres on the Bay: Singapore's national performing arts centre, a major venue operator and presenter. Functions as a broad incumbent; TTP performs in and partners with the broader Esplanade ecosystem but does not compete head-to-head as a venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thetheatrepractice
• Facebookfacebook.com/thetheatrepractice
• LinkedInlinkedin.com/company/thetheatrepractice
• Instagraminstagram.com/thetheatrepractice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Theatre Practice Ltd