Originals Pte Ltd

What Originals Pte Ltd does

Originals Pte Ltd, operating as Originals Furniture, is a Singapore-based direct-to-consumer premium furniture and home goods retailer founded in 2000. The company designs, sources, and sells indoor and outdoor furniture, home decor, bedding, and rugs through two channels: a physical showroom located at 1 Bukit Batok Street 22, Level 5, Singapore, and a Shopify-based e-commerce storefront at originals.com.sg. Its product portfolio spans seven indoor categories — Sofas & Armchairs, Living Room, Dining & Kitchen, Bedroom, Storage, and Home Office — plus an Outdoor furniture line, a Decor and Home Accessories range (bedding, lighting, cushions, tableware), and a standalone Rugs collection. The assortment is differentiated by three proprietary sub-brands: Nomad India (vintage and reclaimed furniture from India), Nomad Tribe (African-sourced tribal pieces such as Bamileke stools and Malawi chairs), and Nomad Village (Indonesian teak furniture). Sourcing relationships with premium international brands — Ethnicraft (Belgian contemporary wooden furniture), Natadora and its associated labels Vincent Sheppard, Sketch, and Tolv (designer seating), and Tarita (Indonesian teak) — provide Originals with stockist access to designer collections that competing Singapore retailers would struggle to replicate.

Originals targets residential homeowners and individuals in Singapore furnishing homes in modern, contemporary, and Scandinavian aesthetics, with an emphasis on quality and longevity. Pricing is publicly disclosed on the website, with products ranging from approximately $180 for side tables to over $13,000 for modular sofas; a lifetime 10% discount applies to all purchases above $5,000. The business offers both in-stock items for immediate delivery and bespoke/made-to-order pieces, with professional in-house delivery and installation. Revenue is generated through one-time retail transactions across the catalog, with no subscription, recurring, or licensing component.

The company is privately held with no disclosed venture capital or private equity backing, and ownership is not publicly disclosed. It employs 11-50 staff, has no subsidiaries, and has recorded no funding rounds, acquisitions, or regulatory actions in available records. Headcount is modest, the geographic footprint is concentrated in Singapore (with incidental international shipments observed in customer testimonials), and the technology stack is limited to a standard Shopify e-commerce platform with no public APIs, mobile applications, or documented AI/ML capabilities. Brand reputation is supported by a 4.6-star rating from 197 customer reviews and a stated 25-year operating history, with the company celebrating its 25th anniversary in 2025 as Singapore's self-identified leading premium furniture retailer.

Name

Originals Pte Ltd

Legal name

Originals Pte Ltd

Website

https://www.originals.com.sg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Originals Pte Ltd is a Singapore-based direct-to-consumer premium furniture and home goods retailer founded in 2000, selling indoor and outdoor furniture, decor, bedding, and rugs via a Shopify e-commerce site and a physical showroom, targeting residential homeowners with curated global brands and proprietary Nomad sub-brands.

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industry

Vintage & Antique Furniture Retail (CRAIANAB)

Keywords

• Premium furniture retail
• Home decor store
• Outdoor furniture
• Bedding and linen
• Sofa and armchair

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Retail Sales: One-time sales of furniture and home accessories through direct retail channels (online and showroom). Revenue generated from selling sofas, dining furniture, bedroom furniture, outdoor furniture, rugs, and home decor items at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Originals Pte Ltd (dba Originals Furniture) designs, sources, and retails indoor and outdoor furniture, home decor, and bedding to residential consumers in Singapore. The company sells a curated multi-category range — sofas, armchairs, living/dining/bedroom/home office/outdoor furniture, rugs, and home accessories — through a Shopify e-commerce site and a physical showroom, with both in-stock items for immediate delivery and bespoke/made-to-order options.

Product overview

Originals Pte Ltd operates a multi-category furniture and home goods retail platform, primarily serving the Singapore market through a Shopify-based e-commerce storefront and a physical showroom. The product portfolio is structured around core furniture categories — Sofas & Armchairs, Living Room, Dining & Kitchen, Bedroom, Storage, Home Office, and Outdoor — supported by two distinctive sub-brands: Nomad India (vintage and reclaimed furniture sourced from India, including consoles, doors, panels, mirrors, and recycled pieces) and Nomad Tribe (tribal African furniture including Bamileke stools, Malawi chairs, daybeds, and storage baskets). The offering also encompasses a Decor & Home Accessories line (bedding, lighting, cushions, tableware) and a Rugs collection (natural, Turkish vintage, Moroccan, jute, Armadillo, outdoor, and runner rugs), alongside a Marked Down/Clearance section. Sofas and armchairs represent the primary product line, available in 3-seater, L-shape, corner, and modular configurations crafted with solid wood frames and upholstered in fabric, leather, linen, or velvet. Complementary living room and dining pieces are sourced globally and span coffee tables, side tables, ottomans, dining tables, dining chairs, bedroom storage, and outdoor furniture, with many items available for in-stock immediate delivery or on a bespoke made-to-order basis.

Differentiator

Problem solved

Functional benefit

Brands

• Nomad India: Collection featuring vintage furniture, doors, panels, mirrors, and accessories sourced from India
• Nomad Tribe
• Nomad Village

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• EthnicraftcoreChannel Partner/ Reseller/ DistributorOriginals Furniture is a retailer/stockist of Ethnicraft furniture products. Ethnicraft is a Belgian furniture brand known for contemporary and timeless wooden furniture designs.
• Natadora (Vincent Sheppard / Sketch / Tolv brands)coreChannel Partner/ Reseller/ DistributorOriginals stocks products from Natadora and its associated brands (Vincent Sheppard, Sketch, Tolv), which offer designer sofas, armchairs, and furniture with a focus on comfort and contemporary design.
• Vincent SheppardcoreChannel Partner/ Reseller/ DistributorInternational brand partner specializing in designer dining chairs and furniture, featured in Originals' collections.
• Tarita (Teak Furniture Indonesia)minorChannel Partner/ Reseller/ DistributorIndonesian teak furniture brand whose products are stocked by Originals Furniture, specializing in outdoor and natural wood furniture.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Castlery: Singapore-headquartered DTC furniture retailer offering modern sofas, dining, bedroom and outdoor furniture online and via showrooms across SEA and Australia. Directly competes with Originals on premium design-forward furniture for residential customers, with overlapping target demographic and omnichannel model.
• HipVan: Singapore-based online furniture and home goods retailer selling design-forward pieces across sofas, dining, bedroom and decor. Comparable in geography, target customer, and category breadth, though more digital-native than Originals.
• Woven (formerly Noden): Singapore furniture retailer offering contemporary and Scandinavian-inspired sofas, dining and bedroom pieces, with showrooms and e-commerce. Directly comparable in style positioning, Singapore focus, and mid-premium price points.
• Commune Lifestyle: Singapore-founded furniture retailer with showrooms locally and in the region, offering modern and Scandinavian-style furniture across living, dining and bedroom categories. Comparable positioning, customer base, and omnichannel footprint.

Emerging players

• Grafunkt: Singapore-based design-led home retailer offering curated furniture and decor with a focus on contemporary and designer pieces. Smaller and more design-editorial in positioning than Originals, but overlaps significantly in style and target customer.

Broad incumbents

• Courts Singapore: Large multi-category home and electronics retailer with extensive Singapore showroom network. Provides a broad-incumbent comparison point: wider assortment and lower price points, but less curated and less design-forward than Originals.
• BoConcept: Global Danish furniture brand with a Singapore presence offering modern, customizable furniture with strong design credentials. Comparable in design-forward positioning and premium AOV, though larger scale and broader geographic footprint.
• IKEA Singapore: Global mass-market furniture retailer with a major Singapore store. Competes at the opposite end of the price spectrum, but anchors the category and competes for the same household-furnishing occasions Originals targets.

Others

• Ethnicraft: Belgian designer of contemporary wooden furniture whose products Originals retails in Singapore. Listed as a relevant peer because Ethnicraft is both a key supplier for Originals and operates its own direct-to-consumer channel globally, making it a partial upstream and adjacent retail peer.

Regional players

• Danish Design Co: Asia-based distributor and retailer of premium Scandinavian furniture brands (including Ethnicraft) operating across Singapore, Malaysia, Hong Kong and other Asian markets. Comparable assortment and customer base to Originals, but broader geographic footprint and B2B contract capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/originalsfurniture
• Instagraminstagram.com/originalsfurniture
• TikToktiktok.com/@originalsfurniture
• Pinterestpinterest.com/originalssg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Originals Pte Ltd