Studio Air Putih

What Studio Air Putih does

Studio Air Putih is a private architecture and interior design consultancy headquartered in Tangerang Selatan, Banten, Indonesia. Founded in 2005 by architect Denny Gondo and interior designer Joke Roos after five years of prior collaboration, the firm operates as a boutique studio of 1–10 employees delivering integrated architectural and interior design services. Its work spans four client segments — residential, commercial, office and hospitality — with a portfolio that emphasizes tropical modernism (Gondo) and a glamour interior aesthetic (Roos), including a signature Batu Bata headquarters that doubles as a portfolio asset.

The studio's commercial model is project-based design consulting: clients engage the firm on a per-project basis for design services, with revenue tied to individual commissions rather than recurring or subscription contracts. The firm has built brand equity through a sustained record of industry recognition, including the IALD award in 2007, the SKALA+ award in 2008, the IAI (Ikatan Arsitek Indonesia) award in 2018, and a Design Anthology award in 2019. Operationally, Studio Air Putih is owner-led and self-funded, with no disclosed external investment, acquisitions, or leadership changes since founding. Geographic scope is concentrated in the greater Jakarta area, including Jakarta, Bogor, Tangerang Selatan and broader Banten.

From an investment standpoint, the firm is a stable, principal-driven creative practice with a defensible brand position in the Indonesian high-end design segment but limited scalability under the current 1–10 employee structure. The absence of disclosed technology adoption, expansion moves, or external capital leaves growth optionality unclear; the business appears optimized for principal-led creative output rather than scale.

Name

Studio Air Putih

Website

https://studioairputih.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Air Putih is a boutique Indonesian architecture and interior design consultancy founded in 2005 by Denny Gondo and Joke Roos, serving residential, commercial, office and hospitality clients across the greater Jakarta area on a project-based fee model.

Ownership category

akta.pro rank

Product category

Architecture and Interior Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architecture design services
• Interior design services
• Residential architecture
• Commercial space design
• Tropical modernism design

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Architecture and Interior Design Services: Studio provides architecture and interior design consulting services for residential, office, hospitality, and commercial clients. Projects include custom homes, office spaces, and hospitality establishments.

Distribution channels1 record

Marketing channels2 records

Core offering

Studio Air Putih provides custom architecture and interior design consulting services for residential, office, hospitality, and commercial clients. Architecture services are led by founder Denny Gondo with a focus on modern, simple, and tropical modernism, while interior design services are led by co-founder Joke Roos with a simple and casual touch of glamour. Projects include custom homes, office spaces, and hospitality establishments across Indonesia.

Product overview

Studio Air Putih is an architecture and interior consultant studio offering two core services: Architecture Design Services and Interior Design Services. The studio specializes in modern, simple, and tropical architectural designs, with interior design featuring a simple and casual touch of glamour. Their project portfolio includes residential properties (PO House, R House, KJ House, DS House, D House) as well as their iconic office building, Batu Bata. The studio serves clients ranging from developers, residential, office, hospitality, and commercial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Design Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Direct peers

• Andra Matin: Indonesian architect renowned for minimalist tropical modernism, with residential and commercial work comparable to Studio Air Putih. Targets a similar premium Indonesian client base with a signature aesthetic approach.
• Wowo Architecture: Jakarta-based architecture and interior design practice serving residential and commercial clients; comparable in size, regional focus, and integrated service offering to Studio Air Putih.
• RAW Architecture (Realrich Sjarief): Indonesian boutique architecture studio led by Realrich Sjarief, offering residential and commercial projects with a strong signature style — comparable in scale, founder-led model, and market positioning to Studio Air Putih.

Regional players

• ONG&ONG: Singapore-headquartered integrated design practice offering architecture and interior services across Southeast Asia, including Indonesian projects. Comparable offering but operates regionally rather than from Indonesia.
• WOHA: Singapore-based architecture practice known for tropical, sustainability-focused design. Comparable in tropical-modernism design language but operates regionally and at materially larger scale.

Broad incumbents

• Yabu Pushelberg: Global luxury interior design and architecture firm with hospitality and residential projects across Asia. Comparable in targeting premium hospitality and residential interiors, but operates at significantly larger scale and broader geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/studioairputih
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/studio-air-putih

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Air Putih