Saul's Light Foundation

What Saul's Light Foundation does

Saul's Light Foundation is a Louisiana-based 501(c)(3) nonprofit founded in 2015 by Kimberly and Aaron Novod following the loss of their son Saul to complications of premature birth. The organization delivers direct support services to NICU and bereaved families across the state, operating with a 3-person core staff (Executive Director, Operations Coordinator, Program Coordinator) supplemented by volunteer peer mentors and a domain-specialized board of directors. Its service portfolio includes the NICU Family Fund (financial assistance for transportation, food, and lodging during NICU stays), monthly support groups, peer mentoring, NICU Little Libraries, the Milk Mobile Driver breast milk transport service, and an annual NICU Health & Equity Summit. The organization also publishes and sells 'Tiny Footprints, Big Love,' a NICU-family book.

The business model is donation-driven: revenue is generated through individual donations (one-time, weekly, and monthly recurring at suggested tiers of $10, $100, $500, $1,000, or custom amounts), product sales of the NICU book, and event-related sponsorships (e.g., Healthy Blue's sponsorship of the NICU Summit). Service distribution occurs through a hospital partner network spanning Louisiana's major population centers — East Jefferson General Hospital, Children's Hospital New Orleans, Touro, Tulane Lakeside, Our Lady of the Lakes Children's Hospital (Baton Rouge), Cabrini Hospital (Alexandria), and St. Mary's Hospital (Shreveport) — with families referred into programs by clinical staff and navigators. Awareness is generated through regional earned media (WWL TV, WVUE, NOLA.com), the founder's recognition as a Fearless Striver (2021) and Millennial Changemaker (2019), and the annual Summit.

The organization combines direct service delivery with policy advocacy, having secured Louisiana legislative outcomes including a stillbirth tax credit and Medicaid coverage of prescription human milk. In 2025, Saul's Light provided over $20,000 in direct cash assistance and supported 151 families, up from 100+ families in 2022. There is no proprietary technology platform; operations are service-led and community-driven.

Name

Saul's Light Foundation

Legal name

Saul's Light Foundation

Website

https://saulslight.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Saul's Light Foundation is a Louisiana-based 501(c)(3) nonprofit that provides financial assistance, peer mentorship, support groups, and advocacy services to NICU and bereaved families statewide through a network of hospital partnerships.

Ownership category

akta.pro rank

Product category

Perinatal and Bereavement Family Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Preterm/NICU-Transition Newborn Care (NCS) (HSAAACAF)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Neonatal family support
• Bereavement support services
• Perinatal health equity
• NICU family assistance
• Infant loss support

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Individual Donations: General donations from individuals supporting the nonprofit's mission to help NICU and bereaved families in Louisiana.
2. Product Sales: Sale of 'Tiny Footprints, Big Love' NICU book published by the foundation.
3. Recurring Donations: Weekly and monthly recurring donation options available for donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Saul's Light Foundation provides direct, free support services to NICU and bereaved families across Louisiana. Its core offerings include financial assistance through the NICU Family Fund (transportation, food, lodging), mental health support via monthly support groups and peer mentoring, NICU Little Libraries (books for parent-baby bonding), the Milk Mobile Driver (breast milk and breast pump transport), and legislative advocacy for perinatal health equity.

Product overview

Saul's Light Foundation is a Louisiana-based nonprofit organization (501(c)(3)) that provides comprehensive support services to NICU and bereaved families across the state. The organization offers a unified suite of services including the NICU Family Fund (financial assistance for transportation, food, and lodging), Mental Health Support (peer mentoring and support groups), Little Libraries (book distribution), Milk Mobile Driver services (breast milk transportation), advocacy for healthcare equity, and an annual NICU Health & Equity Summit. The organization also publishes the book 'Tiny Footprints, Big Love' to support and honor NICU families.

Differentiator

Problem solved

Functional benefit

Products and services

• NICU Family Fund

Quantifiable outcome

• Provided over $20,000 in cash support to NICU and bereaved families in 2025
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• East Jefferson General HospitalcoreStrategic or Co-development PartnerEstablished NICU Family Fund at the hospital to cover basic needs for families throughout their NICU stay, including transportation, food, and lodging. Contributions replenish these funds.
• Children's Hospital New OrleanscoreStrategic or Co-development PartnerEstablished NICU Family Fund at the hospital to cover basic needs for families throughout their NICU stay. Key partner for direct family services.
• Ochsner Health SystemcoreStrategic or Co-development PartnerBoard member Matthew Broussard serves as Program Manager for Community Engagement. Ochsner is the employer of a NICU Survivor (born 1 lb 9 oz in 1978). Organization works with Ochsner's community health initiatives.
• Manning Family Children's HospitalcoreStrategic or Co-development PartnerHost venue for the annual NICU Health & Equity Summit. Partnership for educational events focused on NICU care and health equity.
• Touro HospitalminorStrategic or Co-development PartnerPartner hospital where families have received support. Listed as one of several hospital partners serving NICU families.
• Tulane Lakeside HospitalminorStrategic or Co-development PartnerPartner hospital where families have received support.
• Our Lady of the Lakes Children's HospitalminorStrategic or Co-development PartnerPartner hospital serving NICU families in Baton Rouge.
• Cabrini Hospital AlexandriaminorStrategic or Co-development PartnerPartner hospital serving NICU families in Alexandria, LA.
• St. Mary's Hospital ShreveportminorStrategic or Co-development PartnerPartner hospital serving NICU families in Shreveport, LA.
• The Amandla Group, LLCminorStrategic or Co-development PartnerFounded by Board President Frankie Robertson, specializing in addressing social and political determinants of health through policy to eliminate health inequities.
• ResourceFull ConsultingminorStrategic or Co-development PartnerFounded by Board Treasurer Hamilton Simons-Jones, has helped raise more than $182 million for organizations focused on children, youth, and families.
• Healthy BlueminorStrategic or Co-development PartnerSponsor for 'Navigating Fatherhood in the NICU' community panel event.
• Sana BenefitsminorStrategic or Co-development PartnerApril Aguillard (Board Member) works as account manager and licensed benefits advisor helping small businesses provide self-funded insurance plans.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Preeclampsia Foundation: National nonprofit providing patient education, peer support, and advocacy for families affected by preeclampsia — a leading cause of preterm birth and NICU admission. Comparable in serving NICU-adjacent families and combining peer support with advocacy.
• Every Mother Counts: Nonprofit founded by Christy Turlington Burns focused on maternal health equity, including pregnancy and childbirth complications, with advocacy and grantmaking. Comparable mission around maternal/infant health equity, though with a global rather than NICU-specific scope.
• Healthy Start (HRSA / Louisiana Healthy Start): Federally funded Healthy Start programs (including sites in Louisiana) address infant mortality and perinatal disparities through case management, peer support, and health navigation. Comparable target population and service model, though publicly funded rather than donation-driven.

Direct peers

• NICU Parent Network (NICU Parent Leadership Network): National network of NICU parent-led organizations providing peer support, advocacy training, and resource sharing. Direct peer as a fellow parent-led NICU support organization, with overlapping service model around peer mentorship and hospital partnerships.
• Postpartum Support International: Global nonprofit providing perinatal mental health support, peer mentorship, and provider training for families experiencing postpartum mood disorders including pregnancy and infant loss. Direct peer to Saul's Light's mental health support and peer mentoring services, with broader geographic reach.
• Hand to Hold: Texas-based nonprofit providing peer-to-peer support, resources, and education for NICU and bereaved families. Highly comparable to Saul's Light in mission, target population, and service mix (financial assistance, peer mentoring, support groups), though operating at significantly larger scale across multiple states.
• Star Legacy Foundation: National nonprofit dedicated to stillbirth awareness, research, and family support, including peer mentorship and bereavement resources. Direct peer to Saul's Light's bereavement segment, serving families experiencing pregnancy and infant loss with comparable emotional support and advocacy programs.

Broad incumbents

• March of Dimes: The largest U.S. nonprofit focused on maternal and infant health, addressing prematurity, infant mortality, and pregnancy outcomes through research, advocacy, and family support programs. Broad incumbent in the same mission space as Saul's Light, with national policy influence and hospital partnerships that overlap Saul's Light's Louisiana NICU work.

Regional players

• Family Voices: National family-led nonprofit supporting children with special healthcare needs (including NICU graduates) through advocacy, peer support, and family navigation. Comparable in wraparound family support and advocacy orientation, though broader in scope than Saul's Light's NICU focus.
• Mothers' Milk Bank of Louisiana: Louisiana-based nonprofit operating a human milk bank providing pasteurized donor breast milk to NICUs across the state. Adjacent peer — Saul's Light's Milk Mobile Driver service interacts directly with this ecosystem to transport breast milk to NICUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sauls_light
• Facebookfacebook.com/saulslightfoundation
• LinkedInlinkedin.com/company/sauls-light-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saul's Light Foundation