Same Same But Different
Same Same But Different is a California music and arts festival company operating since 2018 at Lake Perris, serving up to 7,500 attendees with tickets, camping, glamping, RV rentals, merchandise, and a year-round event series.
- Company typePrivate
- Founded2018
- HeadquartersPerris, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Same Same But Different does
Same Same But Different (SSBD) is a privately held California-organized LLC that produces a music and arts festival at Lake Perris, California. Founded in 2018, the company has operated continuously for eight years (2018-2025) and intentionally caps festival attendance at 7,500 guests to preserve a boutique community experience across five main stages and 75+ workshops.
The business monetizes through a diversified event-revenue stack: tiered ticket sales, on-site camping and glamping, RV rentals (partnered with RV Way Of Life), merchandise, and food/beverage concessions. A notable operational feature is the boat-ferry-accessed Nakey Island stage, which extends the venue surface area on Lake Perris and reinforces the festival's experiential differentiation. Revenue diversification has expanded beyond the annual flagship event into the "Same Same Presents" year-round event series, including RENEW, Submerged, AHEE Bassquest, and WonkyWeen events staged across California markets including San Diego and San Francisco.
SSBD pursues a community-owned growth strategy, evidenced by its 2025 equity crowdfunding campaign on WeFunder, which converts festival fans into equity stakeholders. Distribution partnerships — notably the IndepenDANCE Pass joint-ticketing alliance with Desert Hearts, Northern Nights, and Joshua Tree festivals — extend customer reach across the independent boutique-festival segment. The company has also formalized a Vision 2029 zero-waste sustainability initiative as part of its brand positioning. Coverage from Billboard and EDM.com indicates meaningful recognition within the boutique electronic festival category.
Same Same But Different firmographics
Firmographics- Name
- Same Same But Different
- Legal name
- Same Same But Different, LLC
- Website
- https://ssbdfest.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Same Same But Different is a California music and arts festival company operating since 2018 at Lake Perris, serving up to 7,500 attendees with tickets, camping, glamping, RV rentals, merchandise, and a year-round event series.
- Ownership category
- akta.pro rank
Same Same But Different industry classification
Industry- Product category
- Music Festival & Live Events
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- National/State Park Campgrounds & Public Campgrounds (THAMAJAI)
- akta.pro secondary industries
- Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Marina RV & Waterfront Campgrounds (THAMAJAH)
Keywords
Where Same Same But Different is headquartered
LocationHeadquarters
- HQ city
- Perris
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Same Same But Different business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Multi-day festival tickets sold in tiered pricing phases (Community Tier, Phase 1 A-Z by Tier) with prices increasing at specific dates. No single-day tickets available; multi-day camping experience required.
- Camping Passes: Up-Front Camping, Car-Camping, RV Parking with/without Hookups sold as separate add-ons to festival tickets. Free tent camping included with GA/VIP wristbands.
- RV Rentals: RV Way Of Life is the preferred vendor for on-site RV rentals. RVs delivered and set up before festival arrival for ticket holders.
- Glamping: Premium bell tents and ShiftPods with full-size beds, premium bedding, rugs, and A/C units. Includes private showers, lounge area, and 24/7 concierge service.
- Merchandise: Official festival merchandise sold through Shopify storefront including apparel and goods.
- Food & Beverage: On-site food vendors and full bars inside festival grounds. Cashless venue accepting credit cards, Apple Pay, and Google Pay.
- Same Same Presents Events: Year-round event series including club nights, outdoor fitness events, and holiday-themed parties (WonkyWeen) in San Diego, San Francisco, and other locations.
- Volunteer & Wedding Services: Volunteer positions offering free/discounted tickets in exchange for work hours. Chapel of But offers wedding, vow renewal, and commitment ceremonies for additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time payment | Community Tier - Early Bird Pricing |
| Subscription | One-time payment | Phase 1 Tiered Pricing |
| One time/ perpetual license | One-time payment | Volunteer Pass |
| Unit Pricing | One-time payment | Camping Passes (Up-Front, Car-Camping, RV) |
| Unit Pricing | One-time payment | Glamping Options |
| Unit Pricing | One-time payment | Parking Passes |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Same Same But Different product offering
Product offeringCore offering
Same Same But Different is an intimate multi-day music and arts camping festival held annually at Lake Perris State Recreation Area in Southern California, limited to 7,500 attendees. The core product combines five stages of eclectic live music across genres (house, bass, jam, bluegrass, acoustic) with 75+ wellness and movement workshops, art installations, on-site camping/glamping/RV options, and family programming. The company also operates year-round satellite events under "Same Same Presents" in California cities.
Product overview
Same Same But Different is an intimate music and arts festival held at Lake Perris, California, offering a unified experience combining live music across five stages with wellness activities and community programming. The core product is the multi-day festival (September 24-28, 2025 / September 25-27, 2026) with tiered ticketing (GA, VIP, Limitless) and included tent camping. Add-on modules include Glamping accommodations, RV rentals with hookups, 75+ workshops covering yoga, meditation, dance, and arts, year-round Same Same Presents events, official merchandise via Shopify, the Different Paths podcast, and equity crowdfunding investment opportunities. The festival limits attendance to 7,500 guests to maintain an intimate community atmosphere.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Festival Tickets Multi-day music festival admission featuring five stages with diverse genres, 75+ workshops, art installations, and required on-site camping. Sold via TIXR and Laylo ticketing platforms.
- On-Site Camping Accommodations Festival add-on camping options including Up-Front Camping near stages, Car-Camping with shower access, and RV Parking spaces with or without 30-amp power hookups. Sold separately from festival tickets.
- Glamping Premium pre-set bell tent or ShiftPod accommodation with bedding, optional A/C, private showers, private lounge area, and 24/7 concierge service for festival attendees.
- RV Rentals RV rental program through preferred vendor RV Way Of Life, with delivery and setup before festival arrival. Requires a separate RV parking pass with optional hookups, running water, and grey water dump facilities.
- Same Same Presents Year-Round Events Year-round event series produced by the festival team including club nights, outdoor fitness events, and holiday-themed parties in San Diego, San Francisco, and other California locations. Featured events include RENEW with Big Gigantic, Submerged with Maddy O'Neal, AHEE Bassquest, and WonkyWeen.
- Festival Merchandise Official festival-branded apparel and goods sold through the company's Shopify online storefront for individual consumers and attendees.
- Chapel of But Ceremony Services On-site Chapel of But offering wedding, vow renewal, and commitment ceremonies at the festival venue for additional fees.
- Equity Crowdfunding Investment Equity ownership offering through WeFunder crowdfunding platform, enabling community members and fans to purchase ownership stakes in Same Same But Different, LLC.
Quantifiable outcome
- 8,220 pounds of waste diverted from landfill (2025 festival)
- +3 more outcomes
Companies that use Same Same But Different
Customer profileSegments5 records
Ideal customer profiles2 records
Same Same But Different technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Same Same But Different partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RV Way Of LifecorePreferred RV rental vendor for on-site RV delivery and setup. RVs are delivered and set up before festival arrival. Only vendor allowed to drop off RVs prior to the event. Bookings processed through vendor's system with festival-integrated checkout.
- BillboardminorMajor music industry publication covering festival stories, fan ownership model features, and joint festival pass announcements.
- Nakey Island / Almost NakeycoreCollaboration on Nakey Island - the island in the middle of Lake Perris. Features a dedicated stage with boat ferries transporting attendees from festival grounds. Additional charge for boat access. Not a nudist beach despite island name.
- Tree Planting Initiative PartnersminorEnvironmental initiative partnerships supporting tree planting. Over 25,000 trees planted through supporter contributions. Part of Vision 2029 zero-waste goal.
- IndepenDANCE Pass Partner FestivalsminorJoint ticketing partnership with Desert Hearts, Northern Nights, and Joshua Tree festivals offering cross-festival access through single pass.
- EDM.comminorMusic industry publication providing festival coverage and editorial features.
- UproxxminorEntertainment media outlet providing festival coverage and photography features.
- LightcodeminorZero-waste initiative partner. Festival sustainability program targeting zero-waste operations by 2029.
- Lighthouse MedicalminorFirst Aid Volunteer program partner providing medical staffing for festival safety.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Same Same But Different competitors and assessment
Company assessmentDirect peers
- Symbiosis Gathering: Multi-day camping festival combining electronic music, art installations, and wellness programming. Comparable business model: ticket + camping + art/wellness bundle targeting similar demographic.
- Lucidity Festival: California-based intimate camping festival with explicit focus on music, art, and holistic workshops. Comparable on community-first ethos and multi-activity programming beyond just music.
- Lightning in a Bottle: Southern California arts, music, and wellness camping festival at a lakeside venue with similar holistic programming (yoga, workshops, art). Closest direct peer on intimate-SoCal, music-plus-wellness positioning.
- Desert Hearts Festival: California-based intimate electronic music and camping festival with a strong community identity. Direct comparable as a co-marketing partner in the IndepenDANCE Pass — comparable size, audience, and SoCal indie positioning.
- Northern Nights Music Festival: Northern California music and camping festival with similar genre mix (electronic, jam, live) and intimate scale. Co-markets via the IndepenDANCE Pass and shares the community-led indie positioning.
- Joshua Tree Music Festival: Family-friendly California desert festival with multi-genre programming and camping. Direct comparable on family-friendly positioning, intimate scale, and IndepenDANCE Pass partnership.
Broad incumbents
- Coachella Valley Music and Arts Festival: Massive California music and arts festival by Goldenvoice/AEG. Overlapping genre mix and camping adjacency (at sister events) but vastly larger scale — relevant as the dominant incumbent SSBD implicitly competes against.
- Burning Man Project: Iconic large-scale participatory arts event with camping and community ethos. Comparable on temporary-city-style immersive experience and intentional community design, though radically different scale.
- EDC (Insomniac Events): Mass-market electronic dance music festival with camping variants. Represents the largest commercial scale of the electronic festival market that SSBD's more intimate positioning pushes against.
Others
- WeFunder: Equity crowdfunding platform used by SSBD. Not a competitor but a relevant ecosystem enabler — comparable companies in this category are equity-crowdfunded indie festivals and live-event startups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Same Same But Different social profiles
Digital presenceSame Same But Different financial estimates
Financial estimateRevenue estimate
Valuation estimate
Same Same But Different leadership team
Management profileNumber of profiles
Profiles1 record
Same Same But Different funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Same Same But Different M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Same Same But Different
What does Same Same But Different do?
Same Same But Different is an intimate multi-day music and arts camping festival held annually at Lake Perris State Recreation Area in Southern California, limited to 7,500 attendees. The core product combines five stages of eclectic live music across genres (house, bass, jam, bluegrass, acoustic) with 75+ wellness and movement workshops, art installations, on-site camping/glamping/RV options, and family programming. The company also operates year-round satellite events under "Same Same Presents" in California cities.
Is Same Same But Different a public or private company?
Same Same But Different is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Same Same But Different founded?
Same Same But Different was founded in 2018. It employs 1 to 10 people.
Where is Same Same But Different based?
Same Same But Different is headquartered in Perris, United States, in the North America region.
How does Same Same But Different make money?
Eight revenue lines are on record. Ticket Sales are the primary driver. The others are camping Passes, RV Rentals, glamping, merchandise, food & Beverage, same Same Presents Events and volunteer & Wedding Services.
Who are Same Same But Different's main competitors?
Direct peers on record are Symbiosis Gathering, Lucidity Festival, Lightning in a Bottle, Desert Hearts Festival, Northern Nights Music Festival and Joshua Tree Music Festival. Broad incumbents are Coachella Valley Music and Arts Festival, Burning Man Project and EDC (Insomniac Events). WeFunder is listed as an others.
Does Same Same But Different have an API?
No public API is recorded for Same Same But Different.
What industry is Same Same But Different in?
Same Same But Different's product category is Music Festival & Live Events. Its primary akta.pro industry code is THAMAJAI, National/State Park Campgrounds & Public Campgrounds, with a secondary code of THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use). Its NAICS code is 721211 and its SIC code is 7900.