Cashion Custom Homes

What Cashion Custom Homes does

Cashion Custom Homes is a privately held, family-owned custom home builder headquartered in Pilot Point, Texas, founded in 1980 by Greg and Carolyn Cashion. The company designs and constructs custom single-family homes across all sizes and price ranges for buyers in North Texas communities including Pilot Point, Aubrey, Whitesboro, Tioga, Collinsville, and Gordonville, with project activity also noted in the Rock Creek Resort master-planned community on Lake Texoma. It currently operates with a headcount of 1-10 employees and is run by the founders together with their children and spouses, representing a multi-generational family operation with no external investors, parent company, or subsidiaries on record.

The core offering is full-service custom home construction, supported by complimentary in-house plan design and an on-site decorating center where clients select finishes and materials. Product extensions include available move-in ready spec properties and portfolio galleries (exteriors, interiors, outdoor living). The technical stack is conventional construction rather than software-based; the company does not maintain an app, public API, or digital product platform, and its technology footprint is limited to a content website, Facebook brand presence, and a reCAPTCHA-protected contact form. Industry credentials are conveyed through memberships in the HBA of Greater Dallas, Texas Association of Builders, and the National Association of Home Builders.

The business model is direct-to-consumer custom home sales on a project/one-time basis, with custom pricing quoted by size, design, materials, and location. Customer acquisition is split between direct sales and a structured Realtor referral channel that pays a 3% commission on base home price to licensed agents who register clients. Post-sale, the company provides a multi-tier warranty (1-year workmanship/materials, 2-year systems, 10-year structural). The geographic scope is single-country and regional, concentrated in North Texas; revenue, transaction volume, and segment mix are not publicly disclosed.

Name

Cashion Custom Homes

Legal name

Cashion Custom Homes

Website

https://cashioncustomhomes.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Cashion Custom Homes is a family-owned custom home builder founded in 1980 in Pilot Point, Texas, designing and constructing single-family homes for buyers across North Texas communities including Pilot Point, Aubrey, Whitesboro, Tioga, Collinsville, and Gordonville.

Ownership category

akta.pro rank

Product category

Custom Home Building Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom home building
• Residential construction
• Home design services
• Custom home builder
• Home construction

Headquarters

HQ city

Pilot Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Sales: One-time custom home construction and sales. Customers purchase finished custom homes or build on their own land. The company builds homes across all sizes and price ranges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cashion Custom Homes is a family-owned custom home builder that designs and constructs personalized residential homes in North Texas. The company offers in-house plan design at no additional cost, operates an on-site decorating center for finish selections, and provides comprehensive construction management from design through delivery, backed by a multi-tier warranty program.

Product overview

Cashion Custom Homes operates as a family-owned custom home builder offering a comprehensive suite of services centered on residential construction. The core offering is Custom Home Building, supported by complementary services including In-House Plan Design (provided at no cost) and an On-Site Decorating Center for finish selections. The company also maintains portfolio galleries (Interiors, Exteriors, Outdoor Living) to showcase completed work, offers Available Properties for move-in ready homes, and backs purchases with a Warranty Program providing 1-2-10 year structural and workmanship coverage. The company serves North Texas communities around Lake Texoma and the Dallas metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• HBA of Greater DallasminorOthersProfessional membership in the Home Builders Association of Greater Dallas for industry networking and credibility.
• Texas Association of BuildersminorOthersProfessional membership in the Texas Association of Builders for industry association and credibility.
• National Association of Home BuildersminorOthersProfessional membership in the National Association of Home Builders for industry association and credibility.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Toll Brothers: Large publicly traded luxury home builder operating across many U.S. metros including the DFW area. Comparable as a broader incumbent in the custom and luxury home segment, though at vastly greater scale and product breadth.
• Drees Homes: Privately held national home builder with custom and semi-custom offerings including DFW-area operations. Comparable as a broad incumbent offering customizable build experiences in the same regional market.
• Highland Homes: Large Texas-based home builder with a strong DFW presence offering both production and semi-custom homes. Comparable as a regional incumbent overlapping with Cashion's custom and move-up buyer segment.
• Perry Homes: Texas-headquartered home builder with extensive DFW and Houston operations, including custom and design center capabilities. Comparable as a broad incumbent serving the same North Texas buyer pool with adjacent customization options.
• David Weekley Homes: Large private U.S. home builder with significant Dallas-Fort Worth operations offering design center experiences. Comparable as a broader incumbent that competes in the North Texas move-up and custom space.

Direct peers

• Pioneer Family Homes: Family-owned custom home builder operating in North Texas with a similar emphasis on personalized design and regional service. Comparable as a family-operated DFW custom builder.
• Nickey Custom Homes: Dallas-based custom home builder with in-house design capabilities serving the North Texas market. Closely comparable in business model, custom build focus, and North Texas geographic footprint.
• Renaissance Custom Homes: Texas custom home builder focused on upscale, design-led homes in DFW-area communities. Comparable in product, target segment, and direct-to-customer custom build model.
• Shaddock Custom Homes: North Texas-based custom home builder serving the DFW metroplex with in-house design, on-site selection studios, and a comparable premium positioning. Directly comparable in geography, service offering, and target buyer profile.
• Hawkins-Welwood Homes: Custom luxury home builder in the Dallas-Fort Worth area with a long-standing reputation for high-end custom builds and interior design services. Comparable as a regional custom builder serving similar premium buyers in the same metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CashionCustomHomes
• LinkedInlinkedin.com/company/cashion-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashion Custom Homes