Rolon

What Rolon does

Rolon Painting is a Queensland-based wholesale distributor of professional painting accessories to quality paint and hardware retailers and, in special circumstances, to trade painting contractors across Australia. The company was founded in 1995 originally as a sheepskin roller manufacturer and rebranded to Rolon Painting in 2024 as it transitioned fully to distributing synthetic rollers, brushes and accessories. Its headquarters are in Riverview, QLD and it operates with a headcount of 1-10 employees.

The company's core technology is German-manufactured poly-amide (PA6/6) synthetic roller fabrics, including Goldstripe woven continuous-fiber fabric, microfiber rollers, TEFLON-coated surfaces (TEFLON is a trademark of The Chemours Company FC), and a patented Multicolor fabric for block work and render applications. It distributes complementary proprietary Vincent brushes as well as premium third-party Purdy and Wooster brush ranges, alongside accessories such as roller frames, tungsten carbide scraper blades and scratch-free glass cleaners. Product performance claims include poly-amide rollers painting approximately 2x faster than polyester or polyacrylic alternatives and the Terracotta fabric holding up to 30% more paint than comparable fabrics.

Rolon generates revenue by wholesaling these accessories to roughly 50+ retail paint and hardware store locations across NSW, QLD, VIC and WA, including chain partners Inspirations Paint Stores, Wattyl (owned by Hempel) and Bristol Paint & Decorative Centres, supplemented by occasional direct supply to contractors where local shops opt not to serve them, and by limited website-based sell-out specials on end-of-line Wooster and Purdy inventory. Pricing is quote-based rather than publicly listed; visible unit pricing on accessories ranges from $2 to $70. The company has no disclosed funding, no disclosed revenue, no institutional investors and no parent entity, and appears to be founder/privately held.

Name

Rolon

Legal name

Rolon

Website

https://rolon.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Rolon Painting is a Queensland-based wholesale distributor of specialty synthetic paint rollers, brushes and painting accessories sold to quality paint and hardware retailers across Australia.

Ownership category

akta.pro rank

Product category

Professional Painting Accessories

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Paint roller fabrics
• Professional painting accessories
• Synthetic roller covers
• Trade paint supplies
• Wholesale paint brushes

Headquarters

HQ city

Riverview

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wholesale Painting Accessories Sales: Rolon Painting operates as a wholesale supplier selling professional painting accessories including paint rollers, brushes, and related tools to quality paint and hardware stores across Australia. They also supply painting contractors directly in special circumstances.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Rolon (Rolon Painting) is a wholesale supplier of professional painting accessories, distributing exclusive European-made synthetic paint roller fabrics and premium brushes to quality paint and hardware stores across Australia. The product range includes specialty poly-amide, microfiber, nylon, velour, and felt paint rollers designed for walls, ceilings, gloss finishes, epoxy, and block work/render, alongside Vincent, Purdy, and Wooster paint brushes and complementary accessories such as roller frames, scraper blades, and glass cleaners.

Product overview

Rolon Painting is a Queensland-based company selling painting accessories, offering a unified portfolio of specialized paint rollers, brushes, and preparation tools. The core product line consists of premium synthetic paint rollers in various fabrics (polyamide, microfiber, nylon, velour, felt) and nap lengths (4mm-21mm) designed for specific applications including walls, ceilings, gloss finishes, epoxy coatings, and block work. The company also distributes complementary Vincent, Purdy, and Wooster paint brushes, along with accessories like glass cleaners, scraper blades, and roller frames. The roller offerings include specialized sub-brands like Goldstripe, Microstripe, Terracotta, and Velour lines, while brushes are sourced from Vincent (proprietary brand), Purdy, and Wooster. All products are designed for professional painters and sold through quality paint and hardware stores across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Terracotta Green Roller Polyamide 66 roller with spring-type fiber feature that holds up to 30% more paint than similar fabrics. Designed for versatile use on outside work and ceilings, with 21mm nap available.
• Goldstripe Roller
• Microstripe Roller with TEFLON Surface Protector
• Microfibre Blue Roller
• Nylon White Roller
• Vestan Yellow Roller
• Royal Roller
• Acrylic Gloss Roller
• Gloss Velour Roller
• MultiColour Roller
• 100mm Microfiber Mini Roller
• Vincent Brushes
• Purdy Brushes
• Wooster Brushes
• Glass Cleaners
• Tungsten Carbide Scraper Blades
• Roller Frames

Quantifiable outcome

• Poly-amide rollers paint approximately 2x as fast as polyester or polyacrylic fabrics
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Wattyl (Owned by Hempel)coreChannel Partner/ Reseller/ Distributor · 1 April 2023Wattyl stores (now owned by Danish company Hempel) are able to order a wide range of Rolon rollers. Multiple Wattyl locations across NSW and QLD including Petersham, Gladesville, Merrylands, Bexley, Campbelltown, Cairns, Slacks Creek, and Varsity Lakes.
• Inspirations Paint StorescoreChannel Partner/ Reseller/ DistributorInspirations Paint Stores chain across NSW, QLD, and WA stock Rolon products. Locations include Maroubra, Five Dock, Chatswood, Cremorne, Gladesville, Burwood Heights, Balcatta, Joondalup, Belmont, Forrestdale, Canning Vale, Melville-Myaree, Mandurah, Jimboomba, and Ayr.
• Bristol Paint & Decorative CentresmajorChannel Partner/ Reseller/ DistributorBristol Paint & Decorative Centres in QLD including Underwood, Capalaba, and Nerang stock and sell Rolon painting accessories.
• Marine Trade SuppliesminorChannel Partner/ Reseller/ DistributorMarine Trade Supplies in Coomera QLD supplies Nylon White baby rollers to the marine industry. These rollers are specifically noted for their reusability with aggressive epoxy coatings used in marine applications.
• Various Independent Paint RetailersminorChannel Partner/ Reseller/ DistributorMultiple independent local paint shops across Australia including Mace Tiles & Paints Depot (NSW), Cowra Paint Plus, Paint Right Townsville, Paint & Decor (Mount Isa), Paint Specialists Cairns, Crowies Paints Cairns, Paint West Centre (WA), Paint & Paper Morley (WA), Deluxe Coatings (WA), and others.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Taubmans (PPG): Major Australian paint brand now owned by PPG Industries. Operates primarily in Australia and competes in similar retail channels to Rolon's distribution partners.
• Bristol Paint & Decorative Centres: Australian paint retail chain that distributes Rolon products across multiple Queensland locations. Same regional market and similar trade/DIY customer base as Rolon's broader retail network.

Broad incumbents

• Hempel: Danish global coatings company that owns Wattyl, a key retail distribution partner for Rolon in Australia. Distribution partner and adjacent player in professional coatings with global scale.
• DuluxGroup (AkzoNobel): Major Australian paint manufacturer whose award winners reportedly use Rolon products. Adjacent player in the professional painting ecosystem with broader paint/coatings portfolio.
• Sherwin-Williams: Global paint and coatings giant that owns Purdy. Broader portfolio includes paints, applicators, and accessories. Indirect competitor through Purdy and broader painting ecosystem presence.

Direct peers

• Harris Specialty Coatings: US brand of paint applicators and accessories for the professional trade market. Similar positioning to Rolon with a focus on professional painters and trade retail channels.
• Purdy: Premium US paint brush brand owned by Sherwin-Williams. Purdy is a direct competitor to Rolon's own Vincent brand and is distributed by Rolon in Australia, sharing the same premium trade-painter customer.
• Corona Brushes: US manufacturer of professional paint applicators including brushes and rollers serving the trade painter market. Direct peer in premium applicator products and trade channel focus.
• Richard E. Weber Company (Richard Brushes): UK-based premium paint brush manufacturer with similar trade-focused positioning. Comparable in product offering, premium segment focus, and specialty industrial applications.
• Wooster Brush Company: US-based manufacturer of premium paint brushes, rollers, and applicators. Wooster is a direct competitor whose products Rolon itself distributes in Australia, indicating direct overlap in target market and product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rolonpaintingaccessories

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolon