All About Inc
All About Inc (dba All About USA) is a New York-based nonprofit that provides multilingual educational content, legal awareness programming, and community events to Urdu-speaking and Pakistani immigrant communities in NYC and Long Island, funded by donations and event ticket sales.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What All About Inc does
All About Inc, doing business as All About USA, is a New York-based not-for-profit organization that delivers educational content, civic programming, and community events to immigrant communities in the United States, with an explicit focus on Urdu-speaking and Pakistani diaspora populations in New York City and Long Island. The organization was founded by journalist and community advocate Aiza Irfan, whose own immigration experience shaped the platform's purpose. Its core product is a WordPress-hosted content platform (allaboutusa.org) covering housing, education, employment, healthcare, legal matters, civic engagement, and American culture, with multilingual support spanning English, Urdu, Arabic, Hindi, and Bengali. Around the platform, All About operates four named sub-brand programs: America 360 (a comprehensive guide to life in the US), Legal Matters (legal awareness including a weekly live call-in show on TV One USA), Culture Connects (cultural programming such as Sufi Night), and Civic Engagement and Voter Awareness (non-partisan voter registration and civic education).
The technology stack is intentionally lightweight: a WordPress website with multimedia content modules (blogs, videos, events) and an interactive chatbot feature on the homepage. There is no proprietary platform architecture, no public API or SDK, and no disclosed AI/ML infrastructure. Distribution is multi-channel: self-serve website, YouTube video content, email newsletters, social media, in-person and virtual community events, and a recurring weekly television broadcast on TV One USA.
The organization's revenue model is nonprofit in structure and combines tax-deductible donations (received via Zelle with suggested giving tiers of $10-$100 and recurring monthly/weekly options) with event ticket sales (e.g., Sufi Night tiers of $100-$250). All services and educational content are provided free to beneficiaries. The organization holds a GuideStar/Candid Transparency Seal and reports no parent company, no funding rounds, and no disclosed institutional investors, operating instead through community contributions and volunteer effort. Partnerships with the Consulate General of Pakistan-New York, the Pakistani American Law Enforcement Society (PALS), and TV One USA indicate the organization is leveraging institutional credibility and media reach to scale impact within its target community.
All About Inc firmographics
Firmographics- Name
- All About Inc
- Legal name
- All About Inc.
- Website
- https://allaboutusa.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- All About Inc (dba All About USA) is a New York-based nonprofit that provides multilingual educational content, legal awareness programming, and community events to Urdu-speaking and Pakistani immigrant communities in NYC and Long Island, funded by donations and event ticket sales.
- Ownership category
- akta.pro rank
All About Inc industry classification
Industry- Product category
- Community Support Services for Immigrants
- NAICS
- Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD)
- akta.pro secondary industries
- Immigration Law Literacy & Rights Education (EDAAADAB), Digital Access & Online Government Services for Immigrants (EDAAADAF)
Keywords
Where All About Inc is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
All About Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Contributions: Tax-deductible donations received via Zelle transfer to [email protected]. Supports recurring and one-time giving options for sustaining community programs and free resources.
- Event Ticket Sales: Revenue from community cultural events such as Sufi Night with tiered ticket pricing ($250, $200, $150, $100). Ticket purchases and donations are tax-deductible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Suggested donation amounts for supporters |
| Unit Pricing | One time | Sufi Night cultural event tickets |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
All About Inc product offering
Product offeringCore offering
All About Inc (All About USA) is a not-for-profit organization that provides immigrant communities in the United States with educational content, community events, and support programs covering housing, education, employment, healthcare, legal information, civic participation, and cultural integration. The core platform is delivered through a multilingual website, blog and video libraries, named programs (America 360, Legal Matters, Culture Connects, Civic Engagement and Voter Awareness), and recurring community events and webinars focused on Urdu-speaking and Pakistani diaspora communities.
Product overview
All About USA is a not-for-profit organization operating a content-based platform that provides guidance, support, and opportunities for immigrant communities in the United States. The core platform is supported by several key programs: America 360 serves as a comprehensive guide to American life; Legal Matters provides legal awareness resources; Culture Connects fosters community building through cultural initiatives; and Civic Engagement and Voter Awareness promotes democratic participation. Content is delivered through multiple channels including blogs, videos, events, and an interactive chatbot. The organization focuses on making information accessible across multiple languages to serve diverse immigrant populations.
Differentiator
Problem solved
Functional benefit
Brands
- Legal Matters: A project providing legal awareness and trustworthy legal information for immigrant communities, featuring a weekly live call-in show 'Legal Matters with Saleem Rizvi' for Urdu and Hindi-speaking communities.
- Civic Engagement and Voter Awareness
- Culture Connects
- America 360: Your Guide to Life in the USA
Products and services
- All About USA Platform A not-for-profit online platform providing guidance, support, and resources to help immigrant communities in the United States navigate housing, education, employment, healthcare, legal matters, and civic engagement. Delivered via a multilingual website (English, Urdu, Arabic, Hindi, Bengali).
- America 360: Your Guide to Life in the USA A comprehensive educational guide covering government structure, housing, healthcare, employment, education, personal finance, and everyday life tips for immigrants settling in America.
- Legal Matters A legal information program providing trustworthy legal guidance in accessible languages, helping immigrant families understand immigration issues, visas, citizenship, and family petitions through weekly live call-in shows and digital resources.
- Culture Connects A cultural initiative using art, heritage, and shared traditions to build stronger communities and promote inclusivity, creativity, and understanding among diverse populations.
- Civic Engagement and Voter Awareness A non-partisan initiative promoting civic education and voter participation through accessible programming, voter registration drives, educational materials, and youth-focused civic training for immigrant communities.
- Educational Blog Library Educational blog content covering immigration, legal matters, civic rights, cultural topics, and American traditions to keep immigrant communities informed.
- Educational Video Library Video content library featuring educational videos on immigration topics, legal explanations, civic participation, and American culture, including content from immigration attorneys and community advocates.
- Community Events Program Community events including webinars, cultural celebrations, legal information sessions, and civic engagement activities organized by All About USA for immigrant communities.
Quantifiable outcome
- Hundreds of attendees at legal webinars for overseas Pakistanis
- +1 more outcomes
Companies that use All About Inc
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
All About Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All About Inc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Pakistani American Law Enforcement Society (PALS)coreCollaboration for the 4th of July Community Celebration event. PALS participated in gift distribution and meet-and-greet with local law enforcement officers at Muslim Center of New York. Event promoted community unity and engagement with law enforcement.
- Consulate General of Pakistan – New YorkcorePresented the 'Real Estate and Inheritance in Pakistan: A Legal Guide for Overseas Pakistanis' free online legal webinar. Consulate collaborated with All About Inc to provide guidance on Pakistani property laws, inheritance laws, legal cases, and consular services for overseas Pakistanis.
- TV One USAcoreTV One USA broadcasts the weekly live call-in show 'Legal Matters with Saleem Rizvi' every Wednesday from 7:00 PM to 8:00 PM ET. Program dedicated to helping Urdu and Hindi-speaking communities understand immigration and legal issues in the United States.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
All About Inc competitors and assessment
Company assessmentEmerging players
- New American Voters: Nonprofit focused on immigrant civic engagement, voter registration, and naturalization support. Directly comparable nonpartisan civic engagement and voter awareness programming (similar to All About USA's Civic Engagement initiative), with national scope.
- Welcoming America: Nonprofit network supporting immigrant integration through community-based programs and content resources. Comparable cultural orientation and community integration mission, with similar emphasis on accessible educational content; operates as a network rather than direct service provider.
Broad incumbents
- Hispanic Federation: Large NYC-based nonprofit providing civic engagement, education, health, and economic support to Latino immigrant communities. Comparable in community-led approach, donor-based funding, and multi-program portfolio (civic, cultural, educational) but operates at significantly larger scale and broader geography.
- Asian Americans Advancing Justice - AAJC: National nonprofit offering civic engagement, legal education, and advocacy for Asian American communities including immigrant populations. Comparable programming focus (legal literacy, civic participation, voter awareness) and similar demographic targeting, though at national scale and broader pan-Asian focus.
- National Immigration Law Center: National legal advocacy organization providing immigration law education and resources to immigrants and allies. Comparable legal-literacy and immigrant-rights education work (similar to All About USA's Legal Matters program) but at policy/advocacy scale.
- Catholic Charities of the Archdiocese of New York: Large NYC immigrant-services provider offering legal aid, refugee resettlement, ESL, and case management. Comparable immigrant-services portfolio but with established institutional funding, broader service menu, and significantly larger scale.
Direct peers
- Make the Road New York: NYC-based immigrant-led community organization providing legal services, civic engagement, and education programs. Directly comparable in immersive community organizing model, multi-issue immigrant-services portfolio, and event-driven outreach.
- South Asian Americans Leading Together (SAALT): National nonprofit advancing the rights and civic participation of South Asian Americans. Directly comparable mission around South Asian immigrant civic engagement, voter awareness, and community education, with similar educational content and event programming.
- Desis Rising Up and Moving (DRUM): South Asian community organizing group in NYC focused on immigrant rights, civic engagement, and member-led campaigns. Directly comparable in target population (South Asian/Pakistani diaspora in NYC), civic engagement work, and community-led organizing model.
Regional players
- Council of Peoples Organization (COPO): South Asian and immigrant community organization based in NYC operating free legal clinics, civic engagement, and cultural programming. Directly comparable to All About USA in geography (NYC), mission (immigrant integration), and delivery model (events + education + community partnerships).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
All About Inc social profiles
Digital presenceAll About Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
All About Inc leadership team
Management profileNumber of profiles
Profiles1 record
All About Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All About Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All About Inc
What does All About Inc do?
All About Inc (All About USA) is a not-for-profit organization that provides immigrant communities in the United States with educational content, community events, and support programs covering housing, education, employment, healthcare, legal information, civic participation, and cultural integration. The core platform is delivered through a multilingual website, blog and video libraries, named programs (America 360, Legal Matters, Culture Connects, Civic Engagement and Voter Awareness), and recurring community events and webinars focused on Urdu-speaking and Pakistani diaspora communities.
Is All About Inc a public or private company?
All About Inc is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was All About Inc founded?
All About Inc was founded in 2012. It employs 1 to 10 people.
Where is All About Inc based?
All About Inc is headquartered in New York, United States, in the North America region.
How does All About Inc make money?
Two revenue lines are on record. Donations and Contributions are the primary driver. The others are event Ticket Sales.
Who are All About Inc's main competitors?
Emerging players on record are New American Voters and Welcoming America. Broad incumbents are Hispanic Federation, Asian Americans Advancing Justice - AAJC, National Immigration Law Center and Catholic Charities of the Archdiocese of New York. Direct peers are Make the Road New York, South Asian Americans Leading Together (SAALT) and Desis Rising Up and Moving (DRUM). Council of Peoples Organization (COPO) is listed as a regional player.
Does All About Inc have an API?
No public API is recorded for All About Inc.
What industry is All About Inc in?
All About Inc's product category is Community Support Services for Immigrants. Its primary akta.pro industry code is EDAAADAD, Cultural Orientation & Community Integration (Local Norms, Services), with a secondary code of EDAAADAB, Immigration Law Literacy & Rights Education. Its NAICS code is 611 and its SIC code is 8200.