Silknsoak
Silknsoak is a Quebec-based wellness brand founded in 2021 by two sisters that designs and sells aromatherapy shower steamer cubes and tablets, candles, and essential oils through its Shopify D2C storefront and Rachelle • Béry's 100+ Canadian retail locations, targeting individual consumers seeking Nordic spa-inspired daily and gift rituals.
- Company typePrivate
- Founded2021
- HeadquartersSaint-jean-sur-richelieu, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Silknsoak does
Silknsoak Inc. is a privately held Canadian wellness and home fragrance company incorporated in Quebec and headquartered at 1146 Boulevard Saint-Luc, Saint-Jean-sur-Richelieu. Founded in 2021 by sisters Kimberly and Mélanie, the company designs and sells shower steamer products — long-lasting aromatic cubes (approximately $12 each, intended for up to ten uses via slow-release diffusion with an included organza bag) and single-use concentrated tablets ($5 each) — alongside a broader Scent universe spanning candles, essential oils, and home fragrances organized into four atmospheric collections (Breathe, Ground, Unwind, Boost). The product line is extended through curated variety pouches and gift sets positioned for gifting and lifestyle rituals such as chalet stays, yoga, and travel.
The company operates an asset-light commerce stack built on Shopify for direct-to-consumer storefronts, with Global-e functioning as merchant-of-record to enable cross-border sales including a US dollar-denominated US storefront, and Amazon Web Services for underlying cloud infrastructure. Distribution is dual-channel: direct-to-consumer e-commerce through silknsoak.com with free shipping above $65, volume discounts of 10-20%, and local pickup at the Quebec headquarters; and wholesale through a partnership with Canadian retailer Rachelle • Béry across 100+ retail locations. Marketing relies primarily on organic social (Facebook, Instagram, TikTok), an email newsletter, content marketing through the brand website, and earned media including a feature on Quebec entrepreneurship program L'oeil du Dragon and gift-category recognition from Salut Bonjour.
Silknsoak operates with 1-10 employees, no external institutional funding disclosed, and no parent or subsidiary structure. Revenue is generated entirely through one-time product sales across individual SKUs, gift sets, and home fragrance items; there is no subscription, licensing, or recurring revenue mechanism in place. The company holds brand-level vegan and cruelty-free positioning, complies with PIPEDA, Quebec Law 25, and COPPA on the privacy side, and was recognized as an AWS Top 3 Canada partner in 2024.
Silknsoak firmographics
Firmographics- Name
- Silknsoak
- Legal name
- SILKNSOAK INC
- Website
- https://silknsoak.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Silknsoak is a Quebec-based wellness brand founded in 2021 by two sisters that designs and sells aromatherapy shower steamer cubes and tablets, candles, and essential oils through its Shopify D2C storefront and Rachelle • Béry's 100+ Canadian retail locations, targeting individual consumers seeking Nordic spa-inspired daily and gift rituals.
- Ownership category
- akta.pro rank
Silknsoak industry classification
Industry- Product category
- Aromatherapy and Wellness Products
- NAICS
- Toilet Preparation Manufacturing (325620)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
- akta.pro secondary industries
- Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE)
Keywords
Where Silknsoak is headquartered
LocationHeadquarters
- HQ city
- Saint-jean-sur-richelieu
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Silknsoak business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Product Sales - Long-Lasting Shower Steamers: Sale of multi-use shower steamer cubes (approximately $12 each) that last up to 10 showers, providing extended revenue per unit through controlled diffusion
- Product Sales - Concentrated Shower Steamer Tablets: Single-use shower steamer tablets priced at $5 each for immediate, intensified aromatherapy experience targeting on-the-go consumers
- Product Sales - Gift Sets and Bundles: Pre-curated variety packs and bundles (e.g., Well-being pouch at $33, Sleep shower tablets pouch) offering multiple tablets across different scents
- Home Fragrance Products: Additional revenue from home fragrance products including candles and essential oils under the Scent universe category
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concentrated Shower Steamer Tablets - Single-use intensity |
| Unit Pricing | Pay-as-you-go | Long-Lasting Shower Steamer Cubes - Multi-use diffusion |
| Unit Pricing | Pay-as-you-go | Well-being Shower Tablet Pouch - Variety pack of 15 tablets |
| Unit Pricing | Pay-as-you-go | Sleep Shower Tablets Pouch - Lavender-focused variety pack |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Silknsoak product offering
Product offeringCore offering
Silknsoak manufactures and sells shower steamers in two formats—long-lasting slow-release cubes (up to 10 showers each, with organza bag) and single-use concentrated tablets—formulated with essential oils across four atmospheric collections (Breathe, Ground, Unwind, Boost). The company also offers complementary home fragrance products including scented candles and pure essential oils under its Scent universe line, plus curated gift sets and variety pouches.
Product overview
Silknsoak is a Canadian wellness brand founded by two sisters in Quebec, offering shower steamers and bath/body products inspired by Nordic spa culture. The core product portfolio consists of two shower steamer formats: Long-Lasting Shower Steamer Cubes (designed for up to 10 uses with organza bag included) and Concentrated Shower Steamer Tablets (single-use for immediate intensity). Individual long-lasting cubes include Spa Boréal (eucalyptus/pine), Hawaii (tropical citrus), Bali (cedarwood/bamboo/eucalyptus), Forest Moss, Calme Serein (lavender), Ciel d'azur (eucalyptus/lavender), Morning Fog, Cocooning (lavender/pine), Forêt Acajou, Limoncello, Fresh Pine, and Wellness. Tablet variants include Spa Boréal, Bali, Hawaii, Spa Nordique, Détente Arctique, Calme Serein, and Amazonia. The portfolio also includes themed variety pouches (Well-being, Sleep, Escape, Comfort), the Bali Home Fragrance line, and Gift Sets. Products are organized into four atmospheric collections: Breathe (eucalyptus/clarity), Ground (earthy/grounded), Unwind (lavender/calming), and Boost (energizing/citrus). The company positions itself around 'atmospheric shower rituals' with clean ingredients, active aromatherapy, and Nordic wellness inspiration.
Differentiator
Problem solved
Functional benefit
Products and services
- Long-Lasting Shower Steamer Cubes Slow-release shower steamer cubes designed for up to 10 showers per cube, activated by brief wetting and used with an included organza bag hung away from direct water flow. Available in multiple scents including Spa Boréal, Hawaii, Bali, Forest Moss, Calme Serein, Ciel d'azur, Morning Fog, Cocooning, Forêt Acajou, Limoncello, Fresh Pine, and Wellness. Priced at $12.00 per cube.
- Concentrated Shower Steamer Tablets Single-use concentrated shower steamer tablets placed on the shower floor for immediate aromatherapy intensity. Available in scents including Spa Boréal, Bali, Hawaii, Spa Nordique, Détente Arctique, Calme Serein, and Amazonia. Priced at $5.00 per tablet and suited for travel, gym, or quick rituals.
- Well-being Shower Tablet Pouch Variety pack of 15 individually wrapped concentrated shower steamer tablets in three soothing scents (Spa Nordique eucalyptus, Limoncello, Stress Relief mint) for Nordic relaxation rituals. Priced at $33.00 (sale from $40.00 regular).
- Sleep Shower Tablets Pouch Variety pack of 15 individually wrapped concentrated shower steamer tablets in three lavender-based calming scents (Calme Serein, Sky, Cocooning) for sleep and restfulness. Suited for chalet, post-workout, or evening yoga use.
- Candles Scented candles for home ambiance and atmospheric fragrance experiences, aligned with the four atmospheric collections (Breathe, Ground, Unwind, Boost).
- Essential Oils Pure essential oils for aromatherapy and home fragrance use, complementary to the shower steamer and candle ranges.
- Bali Home Fragrance Home fragrance product with cedarwood, bamboo, and eucalyptus scents designed to create a peaceful atmosphere.
- Gift Sets Curated gift set collections featuring multiple Silknsoak shower steamer products for gifting occasions.
Quantifiable outcome
- Long-lasting cubes provide approximately 10 uses per cube when briefly moistened, with some users reporting up to one month of use in single-size showers
Companies that use Silknsoak
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Silknsoak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Silknsoak partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Rachelle • BérycoreRetail distribution partner with 100+ store locations across Canada. Products sold through their wellness and gift sections.
- L'oeil du DragonminorQuebec entrepreneurship TV show that featured Silknsoak, providing national media exposure and brand credibility.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Silknsoak competitors and assessment
Company assessmentDirect peers
- This Works: Sleep- and wellness-focused bath, shower, and aromatherapy brand with strong editorial and gifting positioning; closely mirrors Silknsoak's 'Unwind/Sleep' collection and ritual-based branding.
- Aromatherapy Associates: Premium aromatherapy brand selling essential-oil-based bath, shower, body, and home fragrance products — a direct comparable on product philosophy and ritual positioning.
- EO Products: Natural and essential-oil-based personal care and home products brand with comparable ingredient positioning (vegan, cruelty-free, no harsh chemicals).
- Lush: Global bath, shower, and aromatherapy brand selling bath bombs, shower products, and fragrance — the closest large-scale analogue to Silknsoak's shower steamers and home fragrance portfolio.
- Saje Natural Wellness: Canadian aromatherapy and wellness brand selling essential oils, diffusers, and home fragrances — directly comparable to Silknsoak on product category and Canadian market positioning.
- Village Naturals: Therapeutic bath and shower aromatherapy brand (shower bombs, soaks) — closest pure-play overlap with Silknsoak's shower steamer format and mass retail distribution.
Broad incumbents
- Jo Malone London: Premium home fragrance and bath/body brand — relevant for the upper end of the home fragrance and gifting competitive set, particularly through department-store distribution.
- Bath & Body Works: Mass-market home fragrance and personal care incumbent; competes on candles, body care, and shower products — relevant benchmark for scale, pricing pressure, and category demand.
- Mrs. Meyer's Clean Day: Scent-driven home care brand emphasizing essential-oil-based fragrances — comparable product philosophy around aromatherapy and natural ingredients, though focused on cleaning rather than personal care.
Regional players
- Rocky Mountain Soap Co. Canadian natural personal care and bath brand retailing in-store and online — a direct Canadian comparable on geography and clean-ingredient positioning, though broader in body care than Silknsoak.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Silknsoak social profiles
Digital presenceSilknsoak compliance and trust
Trust signalCompliance4 records
Silknsoak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silknsoak leadership team
Management profileNumber of profiles
Profiles2 records
Silknsoak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silknsoak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silknsoak
What does Silknsoak do?
Silknsoak manufactures and sells shower steamers in two formats—long-lasting slow-release cubes (up to 10 showers each, with organza bag) and single-use concentrated tablets—formulated with essential oils across four atmospheric collections (Breathe, Ground, Unwind, Boost). The company also offers complementary home fragrance products including scented candles and pure essential oils under its Scent universe line, plus curated gift sets and variety pouches.
Is Silknsoak a public or private company?
Silknsoak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silknsoak founded?
Silknsoak was founded in 2021. It employs 1 to 10 people.
Where is Silknsoak based?
Silknsoak is headquartered in Saint-jean-sur-richelieu, Canada, in the North America region.
How does Silknsoak make money?
Four revenue lines are on record. Product Sales - Long-Lasting Shower Steamers are the primary driver. The others are product Sales - Concentrated Shower Steamer Tablets, product Sales - Gift Sets and Bundles and home Fragrance Products.
Who are Silknsoak's main competitors?
Direct peers on record are This Works, Aromatherapy Associates, EO Products, Lush, Saje Natural Wellness and Village Naturals. Broad incumbents are Jo Malone London, Bath & Body Works and Mrs. Meyer's Clean Day. Rocky Mountain Soap Co. is listed as a regional player.
Does Silknsoak have an API?
No public API is recorded for Silknsoak.
What industry is Silknsoak in?
Silknsoak's product category is Aromatherapy and Wellness Products. Its primary akta.pro industry code is CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays), with a secondary code of CRADANAB, Bath & Shower Products (Soaps, Body Wash, Bath Additives). Its NAICS code is 325620 and its SIC code is 2844.