Revel Catering and Events

What Revel Catering and Events does

Revel Catering and Events is a full-service catering and event hospitality company founded in 2013 by Heidi Berenjoorosh and Chef Desmond Arp, headquartered in San Francisco with a second office in Palo Alto. The company delivers end-to-end event catering — covering rentals, food preparation, service staff, and execution — across two primary product lines: Corporate Events Catering (conferences, conventions, holiday parties, brand activations, client entertaining, galas) and Social Events Catering (weddings, milestone celebrations, showers, bar/bat mitzvahs, graduations, and private gatherings). It serves a diversified customer base spanning technology, finance and FinTech, media and marketing, higher education, non-profit, and luxury client segments in the San Francisco Bay Area.

The company operates without proprietary technology platforms; its offering is grounded in human hospitality expertise and culinary execution rather than software or automation. Two adjacent sub-brands extend its footprint: Experient Events (event planning, led by Heidi Berenjoorosh) and Catering Provisions (catering operations, led by Chef Desmond Arp). Customer acquisition is driven by direct outreach through a quote-based pricing model, supplemented by organic social media presence on Facebook, LinkedIn, Instagram, and Pinterest, with phone and email as bottom-of-funnel contact channels. No revenue figures, funding history, or headcount data are disclosed in the source material.

The business model is professional services revenue generated per event under a customized quote-based structure, with pricing varying by guest count, menu, rentals, service requirements, and event complexity. The company is founder-owned with no institutional investment, parent company, or public listing indicated. Distribution is regional direct-to-venue catering with no third-party resellers or marketplace channels.

Name

Revel Catering and Events

Website

https://revelcateringandevents.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Revel Catering and Events is a Bay Area full-service catering company, founded in 2013, that delivers end-to-end event hospitality for corporate events (conferences, galas, brand activations) and social occasions (weddings, milestone celebrations) across the San Francisco and Palo Alto markets.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Wedding & Social Event Catering (THAHAKAE)

Keywords

• Event catering services
• Corporate event catering
• Wedding catering services
• Full-service catering
• Event hospitality services

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Catering and Event Services: Full-service catering revenue generated from corporate events (conferences, holiday parties, brand activations, galas) and social events (weddings, celebrations, milestone events). Services include rentals, food preparation, and flawless service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Revel Catering and Events provides full-service catering and event hospitality for corporate events (conferences, conventions, holiday parties, galas, brand activations, client entertaining) and social events (weddings, milestone celebrations, birthdays, anniversaries, bar/bat mitzvahs, graduations). Services span the entire event lifecycle from planning and rentals through food preparation to flawless on-site service delivery, offered in the San Francisco Bay Area.

Product overview

Revel Catering and Events operates as a full-service catering company founded in 2013, providing event catering and planning services across two primary product lines: Corporate Events Catering and Social Events Catering. Corporate Events Catering serves brand activations, conferences, conventions, all-hands meetings, holiday parties, client entertaining, real estate showings, gallery openings, and fundraisers. Social Events Catering covers weddings, rehearsal dinners, engagement parties, birthdays, anniversaries, bar/bat mitzvahs, graduations, family reunions, memorials, dinner parties, holiday gatherings, wine dinners, baby showers, retirement parties, and community celebrations. The company also operates two related sub-brands under its founders: Experient Events and Catering Provisions, which extend the company's event and catering operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Catering Full-service corporate catering covering conferences, conventions, holiday parties, client entertaining, galas, and brand activations with rentals and service staff, targeted at Bay Area enterprise and mid-market organizations.
• Social Events Catering Full-service social catering for weddings, rehearsal dinners, birthdays, anniversaries, bar/bat mitzvahs, graduations, holiday gatherings, and other celebrations including event planning, targeted at individuals, couples, and families in the Bay Area.
• Experient Events Event planning business operated by founder Heidi Berenjoorosh alongside Revel Catering and Catering Provisions.
• Catering Provisions Catering operations business led by Chef Desmond Arp, focused on flavor and team mentorship, operated alongside Revel Catering and Experient Events.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Taste Catering & Event Production: Full-service catering and event production company serving California with a dual corporate + social events model similar to Revel. Comparable scope of services including rentals, staffing, and event design.
• Toast Catering: Bay Area-based full-service caterer delivering to corporate and private events, including weddings and conferences. Comparable service model, pricing approach (custom quotes), and target customer mix to Revel.
• Catering by Design: Full-service corporate and social caterer in the Bay Area with a similarly broad event catalog (conferences, weddings, fundraisers). Closely comparable operational structure and customer mix to Revel.
• McCall's Catering & Events: San Francisco-based full-service catering company serving corporate and social events across the Bay Area. Directly comparable to Revel on geography, customer mix (corporate + weddings), and on-premise culinary execution.
• Melon's Catering: Bay Area full-service caterer offering corporate and social event catering with local production kitchens. Comparable to Revel on service scope, Bay Area footprint, and premium client roster.
• Paula LeDuc Fine Catering: Bay Area luxury full-service caterer serving weddings, galas, and corporate events with end-to-end planning. Closest direct comparable to Revel given overlapping geography, premium positioning, and identical full-service model across corporate and social events.
• Betty Z's Catering: Bay Area full-service caterer serving weddings, corporate events, and social gatherings. Direct competitor to Revel with overlapping service model and customer base in the local market.
• Global Gourmet Catering: Bay Area full-service caterer focused on corporate events, conferences, and brand activations for technology and life-sciences clients. Highly comparable to Revel's corporate vertical, especially the tech-industry customer segment.

Regional players

• Daniel's Catering: Established Sacramento-area full-service caterer serving Northern California corporate and social events. Comparable business model and customer base to Revel, but operates outside the immediate Bay Area core.

Broad incumbents

• Wedgewood Weddings & Events: Large multi-state wedding and event operator with venue + catering bundles. Broader and more venue-led than Revel, but overlaps directly on the weddings/milestones vertical with an established brand and infrastructure scale Revel lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/revelcateringandevents
• LinkedInlinkedin.com/company/revel-catering-and-events
• Instagraminstagram.com/revelcatering
• Pinterestin.pinterest.com/pin/743586588447119946

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revel Catering and Events