Tomra Collection Nederland

What Tomra Collection Nederland does

TOMRA Collection Nederland, legally TOMRA Systems B.V. (KvK 08075576), is the Dutch operating entity of Norwegian-listed TOMRA Systems ASA (Oslo: TOM). Headquartered at Laan van Malkenschoten 80 in Apeldoorn, the company provides reverse vending machines and the surrounding digital and service infrastructure for the Dutch deposit return system (statiegeld), with management led by CEO René Hissink and Commercial Director Mark Delwig. Its product portfolio spans built-in machines (T100, T9, R1, R2 plus ECO-Wall add-on), freestanding/standalone machines (M1, S1 Rugged, S2 Rugged Plus, T70, T90, SmartBin), outdoor kiosks (R1 Kiosk, R1 Duo Kiosk) and backroom systems (EasyPac, MultiPac, MultiPac Air, RollPac). The proprietary TOMRA Flow Technology delivers 360° drink packaging recognition, and the machines are managed through the TOMRA Connect IoT platform with a Developer Portal exposing Digital Payout, Status, Consumer Sessions and Volume per Supergroup APIs; BinoQ provides fleet-level analytics.

Revenue is generated through three mechanisms: (1) sale and lease of hardware machines and related consumables (receipt rolls, plastic bags, cleaning supplies via the webshop) to retailers, gas stations and a growing set of voluntary return points; (2) handling fees paid by Statiegeld Nederland per collected packaging, varying by manual vs. machine-with-or-without-compaction; and (3) recurring service and maintenance contracts, with a 7-day service organisation and direct enterprise field sales supported by an Apeldoorn demo room. Customers include Dutch supermarket chains (Albert Heijn, Plus), petrol stations (BP Vlamings), drugstores (Medikamente die Grenze), urban collection startups (Droppie Amsterdam), schools and sports clubs, with strategic partners spanning Statiegeld Nederland, Verpact, Returpack (Sweden) and Tikkie for digital payouts. Within the TOMRA group, which operates 85,000+ machines in 60+ countries and reports group revenue of NOK 11.5B, the Dutch entity plays a flagship role thanks to the country's high collection rates (95% large PET, 80% small PET) and regulatory tailwinds such as the 2023 can-deposit expansion.

Name

Tomra Collection Nederland

Legal name

TOMRA Systems B.V.

Website

https://tomra.nl

Company type

Private

Founded year

1972

Operating status

Operating

Short description

TOMRA Collection Nederland supplies reverse vending machines, backroom systems, IoT software (TOMRA Connect, BinoQ) and APIs for the Dutch deposit return system, serving supermarkets, petrol stations, voluntary return points and emerging micro-verticals like drugstores and schools.

Ownership category

akta.pro rank

Product category

Reverse Vending Machines

NAICS

Materials Recovery Facilities (56292)

SIC

Refuse Systems (4953)

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

akta.pro secondary industry

Deposit Return System (DRS) / Bottle Bill Counting & Processing Centers (BPALADAK)

Keywords

• Reverse vending machines
• Deposit return systems
• Beverage packaging recycling
• Automated collection machines
• Recycling technology solutions

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Packaging Machines: Sale of packaging return machines (emballage-automaten) to retailers and return points. Machine types include inbouw (built-in), vrijstaande (freestanding), and backroom solutions. Pricing varies based on type, capacity, and features.
2. Handling Fees from Statiegeld Nederland: Return points receive compensation per collected packaging. The handling fee is paid by Statiegeld Nederland to cover collection costs. The fee varies by collection method: manual, machine without compaction, or machine with compaction.
3. Consumables and Spare Parts: Webshop sales of bonrollen (receipt rolls), plastic bags, cleaning articles, and maintenance supplies for the packaging machines.
4. Service and Maintenance: Comprehensive service offering to keep packaging solutions in optimal condition throughout their lifespan. Service team includes specialists available to support customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

TOMRA Collection Nederland is a full-service supplier of reverse vending machines (emballage-automaten) for the Dutch beverage packaging deposit return system. The company designs, sells, installs, and services automated machines that recognize, sort, compact, and store drink packaging (PET bottles, cans, and cartons), complemented by the TOMRA Connect IoT platform, a suite of APIs, and backroom compaction solutions. Customers include supermarkets, gas stations, drugstores, schools, sports clubs, and other voluntary return points that need to collect deposit packaging in exchange for refunds.

Product overview

TOMRA Collection Nederland is a full-service provider of deposit return solutions (emballage-automaten) for recycling drink packaging. The product portfolio consists of standalone machines (M1, S1 Rugged, S2 Rugged Plus, T70, T90), built-in/embedded machines (T100, T9, R1, R2), and outdoor kiosks (R1 Kiosk, R1 Duo Kiosk), complemented by backroom systems (EasyPac, MultiPac, MultiPac Air, RollPac) for compaction and storage. Digital offerings include the TOMRA Connect IoT platform, Developer Portal with APIs (Digital Payout, Status, Consumer Sessions, Volume per Supergroup), and BinoQ data analytics platform. The company also offers a consumables webshop and service organization. Core technology includes TOMRA Flow Technology™ for 360-degree package recognition, and the Clean Loop Recycling concept enabling closed-loop recycling of drink packaging.

Differentiator

Problem solved

Functional benefit

Brands

• TOMRA Connect: TOMRA Connect brengt het 'Internet of Things' naar recycling. Digitale tools en maatwerk-oplossingen (API's) voor toegang tot gebruiksgegevens.
• Clean Loop Recycling
• RollPac
• TOMRA Flow Technology
• ECO-Wall

Products and services

• TOMRA T100 New-generation single-feed reverse vending machine for retail deposits, featuring TOMRA Flow Technology 360-degree recognition and a refreshed design. Targeted at supermarkets and other return points as the evolution of the proven T9 platform.
• TOMRA T9 Single-feed reverse vending machine and the first with 360-degree TOMRA Flow Technology recognition, designed for in-store retail use.
• TOMRA R1 Multi-feed built-in reverse vending machine that processes unlimited packaging in a single session, with a low input height for accessibility.
• TOMRA R2 Premium wall-mounted multi-feed reverse vending machine with low input height, TOMRA R2 Multi-feed Technology, and minimalist design for accessible in-store use.
• TOMRA M1 Most compact standalone deposit machine with built-in compaction and refillable glass Drop-container, processing up to 17 packages per minute for small retail locations with limited space.
• TOMRA M1 PET-Blik Compact standalone deposit machine with built-in compaction specifically configured for PET bottles and cans, suited to small retail locations where space is constrained.
• TOMRA T70 Standalone deposit return machine with built-in compaction and medium storage capacity, available in Single and Dual configurations for PET, cans, and optionally glass or reusable cups via SoftDrop.
• TOMRA T70 TriSort Standalone deposit return machine with built-in compaction, integrated (Soft)Drop for glass or reusable cups, and medium storage capacity, processing up to 42 packages per minute across three material streams.
• TOMRA T90 Standalone deposit machine with built-in compaction and highest storage capacity in the freestanding range, with SoftDrop for glass or reusable cups to suit high-volume return points.
• TOMRA S1 Rugged Standalone deposit machine with built-in compaction and medium storage capacity suitable for covered outdoor placement, processing up to 45 packages per minute.
• TOMRA S2 Rugged Plus Outdoor-rated standalone deposit machine engineered for weather resistance, combining robustness with high throughput and user-friendly operation.
• TOMRA SmartBin Standalone deposit solution using SmartBin intelligent bin technology for automated collection and tracking of drink packaging.
• TOMRA R1 Kiosk and R1 Duo Kiosk Outdoor kiosk installations for multi-feed intake of PET bottles and cans, designed for high-volume outdoor settings where speed, capacity, and throughput are essential. Available as R1 Kiosk and R1 Duo Kiosk.
• TOMRA EasyPac Backroom solution for compaction and storage of drink packaging, placed behind built-in deposit machines in supermarkets to reduce trips to the loading bay.
• TOMRA MultiPac Backroom solution for higher-volume compaction and storage with a dual-bin configuration, used behind deposit machines in high-volume supermarket locations.
• TOMRA MultiPac Air Air-based compaction backroom solution for efficient processing of drink packaging behind deposit machines.
• TOMRA RollPac Backroom solution that compacts drink packaging directly into roll containers, reducing floor space by up to 40% versus comparable systems, compatible with TOMRA T-series deposit machines.
• TOMRA ECO-Wall Customizable collection wall supplementing deposit machines for receiving batteries, light bulbs, mobile phones, cartridges, frying oil, small electrical appliances, and cans beyond standard drink packaging.
• TOMRA Connect IoT platform bringing the Internet of Things to recycling. Connects packaging machines and provides digital tools, custom APIs, and dashboards for digital payouts, marketing, and reporting.
• TOMRA Developer Portal Developer portal exposing structured API documentation for integrating TOMRA deposit machines with retailer IT platforms, loyalty apps, and digital payout systems.
• TOMRA API Suite (Digital Payout, Status, Consumer Sessions, Volume per Supergroup) Suite of APIs available through the TOMRA Developer Portal for digital deposit refunds, real-time machine status notifications, consumer session tracking with unique IDs, and packaging volume insight by material type.
• BinoQ Data Platform Data platform helping deposit machine owners monitor and optimize the performance of their machine fleet by combining current and historical performance data for targeted actions.
• TOMRA Service and Maintenance Comprehensive service offering including installation, preventive maintenance, repairs, and 7-days-per-week support from a team of specialists to keep packaging solutions in optimal condition throughout their lifespan.
• TOMRA Webshop Consumables Online webshop supplying consumables and spare parts for installed deposit machines, including receipt rolls (bonrollen), plastic bags, cleaning liquids and supplies, and SmartBin components.

Quantifiable outcome

• 94% PET bottle collection rate in countries with deposit systems vs 47% in countries without
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• BP Vlamings DinteloordflagshipChannel Partner/ Reseller/ Distributor · 30 January 2023First gas station in Netherlands with automated TOMRA T70 Single machine for PET bottle and can collection. Pioneer in voluntary return point adoption.
• Statiegeld NederlandcoreStrategic or Co-development PartnerSystem administrator for the Dutch deposit return system. Partners with TOMRA for providing automated collection machines to return points. Manages registration of collection locations and handles financial compensation (handling fees) to return points.
• VerpactcoreStrategic or Co-development PartnerParent organization of Statiegeld Nederland. Oversees packaging waste management and deposit systems in Netherlands.
• Returpack (Sweden)flagshipStrategic or Co-development PartnerSwedish deposit system administrator. First to implement TOMRA's Digital Payout API, integrating with the 'MinPant' app for digital recycling experience.
• Belgian Supermarket Chain (major retailer)flagshipTechnology or IntegrationLarge Belgian supermarket chain that integrated TOMRA's Digital Payout API into their retailer's app. Live in nearly 100 stores with over 30,000 digital transactions generated.
• EuroShopminorGTM or Marketing PartnerWorld's largest retail trade fair in Düsseldorf. TOMRA presents new concepts, APIs, and engages with potential customers at annual event.
• Droppie AmsterdamflagshipTechnology or IntegrationRecycling shop founded by Natascha Hermsen and Stef Traa. First urban location with TOMRA R2 multi-feed machine. Citizens can deposit bags/boxes of bottles and cans, receiving payment via Droppie-app.
• Medikamente die GrenzeflagshipChannel Partner/ Reseller/ DistributorFirst drugstore chain in Netherlands to install TOMRA T70 Dual machines at 5 locations (Assen, Waalwijk, Winschoten, 's-Heerenberg, Denekamp).

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anker Andersen A/S: Danish reverse vending machine manufacturer with a long heritage in European DRS deployments. Directly comparable product line (single-feed and multi-feed RVMs) and Nordic/European supermarket customer base.
• Winverse (RVM Systems): Reverse vending machine specialist competing head-to-head with TOMRA in European DRS markets. Offers comparable single-feed and multi-feed machines to retailers and deposit return operators, including integrations for digital payouts.
• Envipco Holding N.V. Envipco is a Netherlands-headquartered direct competitor designing and manufacturing reverse vending machines for deposit return schemes across Europe and North America. Closely comparable product portfolio, customer base (supermarkets and return points), and DRS-centric business model.
• Sielaff GmbH: German manufacturer of vending and reverse vending machines including automat returns for bottles and cans. Comparable product mechanics, similar European supermarket and HORECA customer base, and overlapping DRS deployments.

Broad incumbents

• Veolia Environnement: Global waste management and recycling services incumbent operating across Europe. Broader scope than TOMRA but intersects in DRS-adjacent recycling services, MRF operations, and municipal collection contracts for the same European geographies.
• Diebold Nixdorf: Global retail technology incumbent offering POS, self-checkout, and automation hardware to the same supermarket customers TOMRA serves. While not focused on reverse vending, Diebold Nixdorf competes for retail-tech wallet share and could bundle deposit-return functionality into broader retail platforms.
• Sidel Group: Global beverage packaging equipment and services provider active across the PET and can value chain. Adjacent rather than directly competing in reverse vending, but addresses the same beverage-industry customers and is exposed to the same circular-economy and DRS tailwinds.

Emerging players

• Pellenc ST: French designer of optical sorting and materials recovery equipment for waste streams including beverage packaging. Adjacent in the recycling value chain — competes for the MRF and sorting budget of DRS operators and recyclers downstream of TOMRA machines.
• Stadler Anlagenbau GmbH: German sorting and materials recovery plant builder serving recycling and DRS operators. Tangentially comparable through the recycling infrastructure downstream of TOMRA's reverse vending machines.

Others

• Returpack AB: Swedish deposit system administrator and operating partner of TOMRA (integrated MinPant app with TOMRA Digital Payout API). Comparable from a system-administrator and DRS-operations perspective rather than machine manufacturing, but a key ecosystem participant alongside TOMRA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TomraSystems
• Facebookfacebook.com/TOMRACollectionNederland
• LinkedInlinkedin.com/company/tomra-collection-nederland
• Instagraminstagram.com/tomra_collection_nederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomra Collection Nederland