Pro Vilshofen

What Pro Vilshofen does

ProVilshofen Stadtmarketing e.V. (operating as Pro Vilshofen) is a registered nonprofit city marketing association (eingetragener Verein) founded in 1986 in Vilshofen an der Donau, Bavaria, Germany. Originally established as a local trade association (Gewerbeverein), the organization has evolved into a broader city marketing body representing approximately 90 local businesses and freelancers across retail, services, healthcare, gastronomy, and trades, with 58 active partners in its flagship VOF Card voucher program. The association is legally represented by the city's mayor (Florian Gams) and operationally led by Managing Director Matthias Hiergeist, with the mayoral representation embedding the organization within municipal governance structures.

The organization's core product surface is a local gift voucher ecosystem that has evolved from a physical €10 VOF Card (sold at Rathaus Vilshofen and accepted across participating merchants) into the Vilshofen Gutschein digital voucher portal, launched in April 2024 at vilshofen-gutschein.de. Beyond the voucher network, Pro Vilshofen operates a membership program providing networking, marketing support, and event access, and has expanded into urban development services (Stadtentwicklung) covering vacancy management, renovation planning, project financing advisory, and interim-use consulting for vacant commercial properties. The organization also runs recurring community events including the Genuss- und Raritätenmarkt, Spring and Autumn markets, Afterwork Sessions, and a Nikolausaktion, using these as both community engagement vehicles and member activation channels.

Revenue mechanics are not publicly disclosed, consistent with the organization's nonprofit status, but are inferred to derive from membership dues, voucher float and commissions, event income, and likely municipal contributions given the mayoral representation role. The technology footprint is modest: a WordPress CMS hosted on Strato AG infrastructure, a separate domain for the digital voucher portal, and social media campaigns using the hashtags #wirsindprovilshofen and #vilshofenhandelt. Distribution occurs through three primary channels — the physical Rathaus point of sale, the digital voucher portal, and the in-person member business network — with marketing extending to press relations and event-based community outreach.

Name

Pro Vilshofen

Legal name

ProVilshofen Stadtmarketing e. V.

Website

https://pro-vilshofen.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

ProVilshofen Stadtmarketing e.V. is a nonprofit city marketing association in Vilshofen an der Donau, Germany, operating a local gift voucher network (VOF Card and digital Vilshofen Gutschein), urban development consulting, and community events for approximately 90 member businesses.

Ownership category

akta.pro rank

Product category

City Marketing Services

NAICS

Professional Organizations (813920), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Membership Organizations (8600), Services-Advertising (7310)

akta.pro primary industry

Cause Marketing & Co-Promotions (BPAFAMAK)

Keywords

• City marketing services
• Local gift vouchers
• Urban development consulting
• Member business network
• Community event management

Headquarters

HQ city

Krems An Der Donau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Pro Vilshofen is a nonprofit city marketing association operating a local gift voucher system (VOF Card and Vilshofen Gutschein) that connects consumers with approximately 90 member businesses in Vilshofen an der Donau. It also delivers urban development consulting services (vacancy management, property owner consultation, renovation planning, funding advice) and organizes recurring community events such as the Genuss- und Raritätenmarkt, Spring Market, Autumn Market, and seasonal promotional campaigns.

Product overview

Pro Vilshofen is a city marketing association (Stadtmarketing e.V.) founded in 1986 that serves as an interest representation for local businesses. Its core product offerings center on the VOF Card gift voucher system—available in both physical card format (€10 value) and digital form (Vilshofen Gutschein)—which unifies local retailers, restaurants, and service providers in a local gift voucher network. The organization also provides urban development services including vacancy management, a membership network of approximately 90 businesses, and organizes community events such as the Genuss- und Raritätenmarkt. The product portfolio functions as an integrated local commerce ecosystem, connecting consumers with member businesses through voucher programs while providing marketing, networking, and city development services.

Differentiator

Problem solved

Functional benefit

Brands

• VOF Card: A local gift voucher card system with a value of 10 EUR, accepted by participating merchants, restaurants, and service providers in Vilshofen.
• Vilshofen Gutschein

Products and services

• VOF Card A physical gift voucher card in credit-card format with a value of €10, sold at the town hall (Rathaus Vilshofen). The card is accepted by all participating local businesses in Vilshofen as payment for goods and services.
• Vilshofen Gutschein The digital version of the VOF Card, offering a simplified way to gift the variety of the city and support local businesses. Available through www.vilshofen-gutschein.de.
• Pro Vilshofen Membership Network A network of approximately 90 local businesses and freelancers from retail, services, healthcare, gastronomy, and trades. Members benefit from networking, marketing support, event participation, and the VOF Card/Vilshofen Gutschein programs.
• Stadtentwicklung (Urban Development Services) City development consulting services including vacancy management for commercial spaces, property owner consultation, contact coordination with planners and advisors, renovation planning, economic viability calculations, project financing, funding advice, usage concept development, and interim use of vacant buildings.
• Genuss- und Raritätenmarkt A recurring market event held in the Donaugasse, featuring local vendors, delicacies, art, music, and entertainment. Transforms the street into a marketplace with various stalls from 9:00-14:00.

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Strato AGminorOthersWebsite hosting provider used for hosting Pro Vilshofen's website (pro-vilshofen.de). Anbieter ist die Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Stadtmarketing M\u00fcnster GmbH: City marketing organization for M\u00fcnster that runs member-focused commerce promotion, events, and urban development initiatives — comparable in the breadth of services beyond pure marketing.
• Heidelberg Marketing GmbH: Publicly owned city marketing organization for Heidelberg that drives local commerce and tourism through campaigns, events, and partnerships with local businesses — directly comparable business model to Pro Vilshofen's Stadtmarketing e.V. structure.
• Mainz City-Marketing e.V. Membership-based city marketing association (e.V. structure) for Mainz, coordinating local commerce promotion, city events, and member services — closest organizational/legal-form analogue to Pro Vilshofen.
• Darmstadt Marketing GmbH: Local city-marketing entity that promotes retail, gastronomy, and events across Darmstadt with a member-business orientation similar to Pro Vilshofen.
• Wuppertal Marketing GmbH: Municipal marketing organization for Wuppertal organizing local commerce campaigns and events — analogous in scope and member-business focus to Pro Vilshofen.
• Hanau Marketing GmbH: City-of-Hanau marketing subsidiary that coordinates local commerce and city promotion programs with member retailers — comparable in mission and B2B-member orientation.

Regional players

• Bodensee Tourismus GmbH: Regional tourism/marketing body that issues multi-merchant value cards (Bodensee Card) accepted by regional businesses — analogous to the VOF Card acceptance network but at regional rather than single-city scale.

Emerging players

• City-Gutschein Deutschland: Multi-city white-label local gift voucher platform serving multiple German cities with digital local-commerce gift cards — comparable to Vilshofen Gutschein at scale and represents a potential competing/expanding digital channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProVilshofen
• LinkedInlinkedin.com/company/provilshofen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Vilshofen