NS BlueScope Malaysia
- Company typePrivate
- Founded-
- HeadquartersShah Alam, Malaysia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
NS BlueScope Malaysia firmographics
Firmographics- Name
- NS BlueScope Malaysia
- Legal name
- NS BlueScope Pte Ltd
- Website
- https://nsbluescope.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
NS BlueScope Malaysia industry classification
Industry- Product category
- Coated Steel Products
- NAICS
- Ornamental and Architectural Metal Products Manufacturing (33232), Sheet Metal Work Manufacturing (332322), Plate Work and Fabricated Structural Product Manufacturing (33231), Custom Roll Forming (332114), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)
- SIC
- Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG)
- akta.pro secondary industries
- Metal Roofing Systems (IMADAFAB), Cold-Formed Steel Framing & Studs (IMADACAF), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)
Keywords
Where NS BlueScope Malaysia is headquartered
LocationHeadquarters
- HQ city
- Shah Alam
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
NS BlueScope Malaysia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coated and Painted Steel Products: Manufacturing and sale of premium coated steel (ZINCALUME® steel) and pre-painted steel (COLORBOND® steel) for construction applications including roofing, walling, and structural systems.
- Prefabricated Steel Profiles and Solutions: Prefabricated steel profiles and building solutions offered through LYSAGHT® brand and roll forming partners, including roofing, walling, structural decking, and framing systems.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
NS BlueScope Malaysia product offering
Product offeringCore offering
NS BlueScope Malaysia manufactures and sells premium coated and painted steel products (COLORBOND® steel, ZINCALUME® steel, TRUECORE® steel) for roofing, walling, and structural applications in the construction sector. The company also delivers prefabricated steel profiles and building solutions through the LYSAGHT® brand and a network of certified roll forming partners. Offerings span commercial, industrial, residential, institutional, and infrastructure projects across Malaysia and the wider ASEAN region.
Product overview
NS BlueScope Malaysia is a steel solutions provider offering a portfolio of coated and painted steel products primarily for the construction industry. The core product line includes COLORBOND® steel (pre-painted premium steel), ZINCALUME® steel (zinc-aluminium alloy coated steel), and TRUECORE® steel (for framing/truss applications), along with regional sub-brands VERMOE®, PRIMAMAJU®, and ELEMENTS® for Malaysian market. Prefabricated steel building solutions are delivered through LYSAGHT® and network of roll forming partners. Products serve commercial, industrial, residential, and institutional building sectors across Malaysia.
Differentiator
Problem solved
Functional benefit
Brands
- COLORBOND® steel: Premium pre-painted steel brand for roofing, walling, and decorative applications, known for durability and aesthetic appeal.
- ZINCALUME® steel
- TRUECORE® steel
- BlueScope Zacs®
- SuperDyma®
- VERMOE®
- PRIMAMAJU®
- ELEMENTS®
- LYSAGHT®
Products and services
- COLORBOND® steel Premium pre-painted coated steel solution delivering aesthetic appeal with excellent durability for roofing and walling applications in commercial, industrial, and residential construction.
- ZINCALUME® steel Zinc-aluminium alloy coated steel with ACTIVATE™ technology delivering long-lasting performance and superior corrosion resistance for construction applications.
- TRUECORE® steel Steel with a distinctive blue resin finish, purpose-built for truss and framing applications providing real structural strength.
- BlueScope Zacs® Reliable and premium steel roofing and walling brand providing long-lasting resistance against corrosion and water leakage for residential applications.
- VERMOE® Textured design steel brand with exceptional durability for modern homes and commercial spaces in the Malaysian market.
- PRIMAMAJU® High performance and reliable steel solution for roofing and walling applications targeted at the Malaysian market.
- ELEMENTS® Steel products combining the strength and durability of steel with a natural wood finish appearance for decorative interior design applications in Malaysia.
- LYSAGHT® prefabricated steel profiles Prefabricated steel profiles and building solutions including roofing, walling, structural decking, and framing systems offered through certified roll forming partners.
Quantifiable outcome
- Up to 36-year warranty available for projects in severe environments
- +2 more outcomes
Companies that use NS BlueScope Malaysia
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
NS BlueScope Malaysia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NS BlueScope Malaysia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- KIZUNAflagshipStrategic partnership for KIZUNA GOLD high-quality service factory project in Tan Kim Industrial Park, Can Giuoc, Tay Ninh, Vietnam. Project covers 8.5 hectares with VND 1,717 billion investment targeting LEED Gold green building certification. LYSAGHT® provides comprehensive steel solutions including MR-24® roofing system, Butler® structural frame, SPANDEK® wall cladding, and BONDEK® II composite decking.
- JOY FoundationcoreAnnual tree-planting program partnership for reforestation at Nui Ong Nature Reserve, marking 12-year unbroken commitment to environmental responsibility since 2014. Collaboration with over 10 clients and partners including Tuan Le, GSB, and Hiep Phat.
- Ho Chi Minh City University of ArchitecturecoreCollaboration for Vietnam Steel Architecture Awards 2026, creating a platform connecting architecture and construction community including design consultants, contractors, project owners, and architecture students nationwide.
- PT Prima Manunggal Inti InternusacoreCobranding partnership launching Prima Supreme Truss product in Palembang, Indonesia, combining BlueScope steel technology with local manufacturing expertise.
- BlueScope Authorized DealerscoreNetwork of authorized dealers, retailers, roll formers, and distribution centres across ASEAN countries providing local sales, technical support, and product availability.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NS BlueScope Malaysia competitors and assessment
Company assessmentBroad incumbents
- Voestalpine Stahlwelt: Austrian-headquartered steel and technology group with a construction-focused coated steel and metal building products portfolio (e.g., voestalpine Krems Final Products). Comparable as a broad incumbent in premium coated metal for building envelopes.
- POSCO: Korean integrated steel giant with a global coated steel product line (POSCO Color, PosMAC) for construction and appliances. Comparable as a broad incumbent supplying coated and pre-painted steel into Asian construction markets.
- JSW Steel: Indian integrated steel producer offering galvanized, Galvalume and color-coated steel for construction, appliances and roofing. Comparable as a broad incumbent with overlapping coated-steel product portfolio and Asian market presence.
- Hyundai Steel: Korean integrated steel producer with a coated steel product line (galvanized and color-coated) for construction and automotive. Comparable as a broad incumbent supplying coated steel into ASEAN and broader Asian construction markets.
- Nippon Steel Corporation: Japanese integrated steel producer with coated steel, galvanized and pre-painted products serving construction and infrastructure across Asia. Comparable as a broad incumbent in coated steel for the construction value chain.
- Kingspan Group: Global leader in insulated metal panels and roofing/walling systems for commercial and industrial buildings. Comparable as a broad incumbent offering premium coated-metal building envelope solutions competing with LYSAGHT® profiles.
- ArcelorMittal: World's largest steel producer with global coated and pre-painted steel offerings (e.g., Granite®, Hairpin®, Estetic®) for construction and infrastructure. Comparable as a broad incumbent with overlapping product portfolio and global manufacturing footprint.
Direct peers
- Tata BlueScope Steel: Joint venture between Tata Steel and BlueScope Steel in India producing ZINCALUME® and COLORBOND® coated steel using the same ACTIVATE™ technology. Most direct peer, sharing parent technology, brands, and product portfolio, but operating in the Indian rather than ASEAN market.
- NCI Building Systems: North American manufacturer of metal building components, insulated metal panels, and roll-formed roofing/walling products for commercial and industrial construction. Comparable as a direct peer in engineered metal building envelope systems, although it operates primarily in North America.
Regional players
- Dongkuk Steel Mill: Korean steel producer with coated steel (galvanized, Galvalume and pre-painted) for roofing, construction and appliances. Comparable as a regional competitor selling coated steel products into similar ASEAN and Asian construction segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
NS BlueScope Malaysia social profiles
Digital presenceNS BlueScope Malaysia compliance and trust
Trust signalCompliance5 records
NS BlueScope Malaysia financial estimates
Financial estimateRevenue estimate
Valuation estimate
NS BlueScope Malaysia leadership team
Management profileNumber of profiles
NS BlueScope Malaysia subsidiaries and ownership
Company hierarchySubsidiaries4 records
NS BlueScope Malaysia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NS BlueScope Malaysia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NS BlueScope Malaysia
What does NS BlueScope Malaysia do?
NS BlueScope Malaysia manufactures and sells premium coated and painted steel products (COLORBOND® steel, ZINCALUME® steel, TRUECORE® steel) for roofing, walling, and structural applications in the construction sector. The company also delivers prefabricated steel profiles and building solutions through the LYSAGHT® brand and a network of certified roll forming partners. Offerings span commercial, industrial, residential, institutional, and infrastructure projects across Malaysia and the wider ASEAN region.
When was NS BlueScope Malaysia founded?
NS BlueScope Malaysia was founded in -1. It employs 1,001 to 5,000 people.
Where is NS BlueScope Malaysia based?
NS BlueScope Malaysia is headquartered in Shah Alam, Malaysia, in the Asia region.
How does NS BlueScope Malaysia make money?
Two revenue lines are on record. Coated and Painted Steel Products are the primary driver. The others are prefabricated Steel Profiles and Solutions.
Who are NS BlueScope Malaysia's main competitors?
Broad incumbents on record are Voestalpine Stahlwelt, POSCO, JSW Steel, Hyundai Steel, Nippon Steel Corporation, Kingspan Group and ArcelorMittal. Direct peers are Tata BlueScope Steel and NCI Building Systems. Dongkuk Steel Mill is listed as a regional player.
Does NS BlueScope Malaysia have an API?
No public API is recorded for NS BlueScope Malaysia.
What industry is NS BlueScope Malaysia in?
NS BlueScope Malaysia's product category is Coated Steel Products. Its primary akta.pro industry code is IMAKABAG, Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated), with a secondary code of IMADAFAB, Metal Roofing Systems. Its NAICS code is 33232 and its SIC code is 3444.