VitaMed
VitaMed Inc. is a privately held U.S. dietary supplement company selling two premium formulations (Vita Forte multivitamin and Hair, Skin & Nails) directly to consumers via its own e-commerce storefront, with manufacturing in an FDA-registered, NSF GMP-certified U.S. facility serving U.S. and Canada.
- Company typePrivate
- Founded-
- HeadquartersBedford, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What VitaMed does
VitaMed Inc. is a privately held U.S. dietary supplement company that sells two premium formulations — Vita Forte (a vegan multivitamin with vitamins, minerals, spirulina, wheat grass, probiotics, and botanicals) and Hair, Skin & Nails (a beauty-focused blend with biotin, hydrolyzed collagen, OptiMSM, hyaluronic acid, and seaweed extracts) — directly to consumers through its own e-commerce storefront at vitamedgroup.com. Products are manufactured in an FDA-registered, NSF International GMP-certified U.S. facility and marketed as non-GMO, vegan, and gluten-free, with pricing ranging from $29.95 to $94.85 USD per unit.
The business operates a pure direct-to-consumer, self-serve e-commerce model with one-time purchases (no subscription or autoship) and ships to U.S. and Canada, offering free shipping on orders over $99. Go-to-market relies on content marketing through an educational blog, an Instagram presence, email newsletter capture, and on-site customer testimonials rather than paid sales or enterprise channels. The customer base consists of health-conscious and beauty-focused individual consumers (sub-100 cumulative product reviews observed across the two SKUs).
VitaMed appears to be bootstrapped or founder-owned, with no disclosed funding rounds, no headcount information, no management team bios, and no founding date in the source data. The company mission, as stated on its About page, is to bridge ancient herbal medicine wisdom with modern science, though operational evidence is limited to two products and a single distribution channel. Key data gaps include revenue, headcount, founding date, ownership structure, and growth metrics, all of which constrain deeper financial or competitive assessment.
VitaMed firmographics
Firmographics- Name
- VitaMed
- Legal name
- VitaMed Inc.
- Website
- https://vitamedgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VitaMed Inc. is a privately held U.S. dietary supplement company selling two premium formulations (Vita Forte multivitamin and Hair, Skin & Nails) directly to consumers via its own e-commerce storefront, with manufacturing in an FDA-registered, NSF GMP-certified U.S. facility serving U.S. and Canada.
- Ownership category
- akta.pro rank
VitaMed industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Multivitamins & Daily Packs (CRADAGAC)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Probiotics & Digestive Health Supplements (CRADAGAF), Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where VitaMed is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
VitaMed business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: VitaMed generates revenue through direct-to-consumer sales of dietary supplements via their e-commerce website. Products are sold as one-time purchases with no subscription model explicitly mentioned. Revenue comes from two main product lines: Vita Forte multivitamin and Hair, Skin & Nails supplements, with pricing ranging from $29.95 to $94.85 per product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vita Forte Multivitamin - Complete daily wellness supplement |
| Unit Pricing | Pay-as-you-go | Hair, Skin & Nails - Advanced Nutritional Support |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
VitaMed product offering
Product offeringCore offering
VitaMed manufactures and sells premium dietary supplements directly to consumers through its own e-commerce website. The portfolio consists of two core products: Vita Forte, a comprehensive daily multivitamin with vitamins, minerals, botanicals, algae, probiotics, and enzyme complexes, and Hair, Skin & Nails, an advanced nutritional supplement combining biotin, hydrolyzed collagen, MSM, hyaluronic acid, and seaweed extracts. Products are produced in a U.S.-based, FDA-registered, NSF International GMP-certified facility and marketed as vegan, non-GMO, and science-backed.
Product overview
VitaMed is a dietary supplement company offering two core products: Vita Forte (a comprehensive multivitamin with vitamins, minerals, botanicals, superfoods, and probiotics) and Hair, Skin & Nails (an advanced nutritional support formula with beauty-enhancing ingredients). Both products are manufactured in the USA in an FDA-registered, NSF-certified GMP facility and are marketed as vegan, non-GMO, and natural alternatives to synthetic supplements.
Differentiator
Problem solved
Functional benefit
Brands
- Vita Forte: Premium multivitamin formulated with essential vitamins, minerals, fruits, vegetables, algae, and botanicals, designed for optimal wellness.
- Hair, Skin & Nails
Products and services
- Vita Forte Multivitamin Premium complete daily multivitamin formulated with essential vitamins, minerals, fruits, vegetables, spirulina, wheat grass, probiotics (Lactobacillus acidophilus), enzyme complex, and botanical extracts. Marketed as vegan, gluten-free, and non-GMO; designed for adult consumers seeking overall wellness, energy support, brain function, and digestive health. Sold in multiple bottle sizes ranging from $29.95 to $79.85 USD.
- Hair, Skin & Nails Advanced Nutritional Support Advanced hair, skin, and nails dietary supplement combining biotin, hydrolyzed collagen Type 1 & 3, OptiMSM (250mg), hyaluronic acid, and bladderwrack/kelp/wakame seaweed extracts with multiple vitamins, minerals, and herbal extracts. Designed for adult consumers seeking visible improvements in hair growth, skin radiance, and nail strength from within. Sold in 60-tablet and 180-tablet bottles ranging from $34.95 to $94.85 USD.
Quantifiable outcome
- Hair, Skin & Nails rated 4.47/5 (51 reviews); Vita Forte rated 4.72/5 (43 reviews)
- +1 more outcomes
Companies that use VitaMed
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
VitaMed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VitaMed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NSF InternationalcoreNSF International conducts regular inspections of VitaMed's manufacturing facility to examine Good Manufacturing Practices (GMP). This third-party certification provides independent verification of product quality and purity standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
VitaMed competitors and assessment
Company assessmentDirect peers
- Care/of: Care/of sells personalized daily vitamin packs direct-to-consumer with a focus on clean, science-backed formulations and a strong subscription model. It is directly comparable in DTC channel, target customer (health-conscious consumers), and product positioning (premium, transparent formulations).
- Olly: Olly produces DTC wellness and beauty supplements (vitamins, beauty, sleep, stress) in approachable formats, and competes directly with VitaMed in the beauty/wellness supplement category through similar retail and online channels. Comparable in target customer and benefit-led positioning.
- Moon Juice: Moon Juice is a premium DTC wellness/beauty supplement brand combining adaptogens, vitamins, and collagen — closely comparable to VitaMed's blend of botanicals, probiotics, and beauty nutrients. Targets a similar beauty/wellness consumer with premium positioning.
- Athletic Greens (AG1): AG1 sells a premium daily greens + multivitamin powder direct-to-consumer with subscription. It is a directly comparable DTC premium nutrition brand targeting similar wellness-conscious consumers, with strong overlap on functional benefits (energy, digestion, immunity) VitaMed claims.
- Ritual: Ritual is a DTC multivitamin brand positioned around traceable, non-GMO, vegan formulations — almost identical to VitaMed's Vita Forte value proposition. Both sell premium multivitamins direct-to-consumer with vegan/clean-label positioning, making Ritual the closest comparable peer.
- The Nue Co. The Nue Co. sells premium DTC supplements blending science with naturals across categories including hair/skin/nails, immunity, and digestion. It overlaps VitaMed on premium positioning, science-backed botanical formulations, and DTC distribution.
- HUM Nutrition: HUM Nutrition is a DTC beauty-from-within supplement brand targeting hair, skin, and nail health — directly overlapping VitaMed's Hair, Skin & Nails product. Both brands use a similar target persona (beauty-conscious consumers seeking ingestible beauty solutions) and DTC channel.
Broad incumbents
- Thorne: Thorne is an established, science-led supplement brand with NSF Certified for Sport products, practitioner channels, and DTC. It represents a broader incumbent with overlapping GMP/quality positioning and significantly greater scale, distribution, and clinical credibility than VitaMed.
Emerging players
- Persona Nutrition: Persona sells personalized vitamin packs via DTC subscription with a focus on ingredient transparency and wellness. Comparable in DTC channel, target customer, and clean-label positioning, though its personalization mechanic differentiates it from VitaMed's standardized SKU approach.
- Seed: Seed sells DTC synbiotic (probiotic + prebiotic) supplements with a science-forward brand and subscription model. Comparable on the probiotics/digestive-health benefit Vita Forte claims, and on DTC premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
VitaMed social profiles
Digital presenceVitaMed compliance and trust
Trust signalCompliance2 records
VitaMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
VitaMed leadership team
Management profileNumber of profiles
VitaMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VitaMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VitaMed
What does VitaMed do?
VitaMed manufactures and sells premium dietary supplements directly to consumers through its own e-commerce website. The portfolio consists of two core products: Vita Forte, a comprehensive daily multivitamin with vitamins, minerals, botanicals, algae, probiotics, and enzyme complexes, and Hair, Skin & Nails, an advanced nutritional supplement combining biotin, hydrolyzed collagen, MSM, hyaluronic acid, and seaweed extracts. Products are produced in a U.S.-based, FDA-registered, NSF International GMP-certified facility and marketed as vegan, non-GMO, and science-backed.
Is VitaMed a public or private company?
VitaMed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VitaMed founded?
VitaMed was founded in -1. It employs 1 to 10 people.
Where is VitaMed based?
VitaMed is headquartered in Bedford, Canada, in the North America region.
How does VitaMed make money?
One revenue line is on record: direct Product Sales.
Who are VitaMed's main competitors?
Direct peers on record are Care/of, Olly, Moon Juice, Athletic Greens (AG1), Ritual, The Nue Co. and HUM Nutrition. Thorne is listed as a broad incumbent. Emerging players are Persona Nutrition and Seed.
Does VitaMed have an API?
No public API is recorded for VitaMed.
What industry is VitaMed in?
VitaMed's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAC, Multivitamins & Daily Packs, with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2834.