What Sogival does

SOGIVAL S.A. is a privately held Swiss company, incorporated and headquartered in Geneva, that operates both as a registered travel agency and as the publisher of Destination Plongée, a bilingual (English/French) scuba diving destination website. The platform catalogues 76 diving destinations across 5 continents (Caribbean, Pacific Ocean, Asia/Oceania, Indian Ocean, Red Sea, Europe, Atlantic) and provides comprehensive, first-hand descriptions of 677 individual diving sites, supplemented by a curated selection of 75 hotels, diving centers, cruise boats and restaurants with direct contact and reservation links. Content is differentiated by strict impartiality: every destination has been personally visited by a member of the company's leadership, and no financial relationships are maintained with listed facilities.

The core product is the Destination Plongée website (sogival.com), supported by sub-products including a 1-4 star Destination Ratings System, Webmaster Tools for inbound link partnerships, and an Other Destinations Directory that aggregates third-party scuba resources by region. The platform does not publish pricing, does not offer a mobile application, and exposes no public APIs or SDKs. The most recent significant update occurred on 24 September 2023, when the English-language site was expanded by nearly 100% through translation of long-standing French inventory and the addition of destinations such as Dominica, Oman, Saba, Fernando de Noronha, La Réunion, Mayotte, and Santorini.

The business model is not transparently monetized in the available data: there is no published pricing, no disclosed revenue, no visible e-commerce flow, and no affiliate or booking-engine mechanics confirmed in the source material. Operating since 1996, SOGIVAL S.A. has no disclosed headcount, no funding rounds, no subsidiaries, no parent company, and no M&A activity; it appears to be an owner-operated content and travel-agency hybrid with a long-standing niche audience of recreational scuba divers.

Name

Sogival

Legal name

SOGIVAL S.A.

Website

https://sogival.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

SOGIVAL S.A. is a Geneva-based privately held travel agency and content publisher operating Destination Plongée, a bilingual English/French website cataloguing 76 scuba diving destinations and 677 diving sites worldwide for recreational scuba divers.

Ownership category

akta.pro rank

Product category

Diving Travel Information

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

Keywords

• Scuba diving destinations
• Diving travel information
• Diving site ratings
• Travel agency services
• Diving destination guides

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

SOGIVAL S.A. operates "Destination Plongée," a bilingual (English/French) website providing comprehensive scuba diving destination information worldwide. The platform presents 76 destinations across 5 continents with detailed descriptions of 677 diving sites, along with curated, impartial ratings of 75 hotels, diving centers, cruise boats, and restaurants. As a registered travel agency based in Geneva, Switzerland, the company links users directly to partner facilities for reservations and bookings.

Product overview

Sogival operates Destination Plongée, a bilingual (English/French) scuba diving destinations platform. The core product is the Destination Plongée website featuring 76 destinations across 5 continents with comprehensive descriptions of 677-682 diving sites. Supporting sub-products include the Destination Ratings System for impartial diving site and facility evaluations, Webmaster Tools for link partnerships, and the Other Destinations Directory connecting divers to additional resources. The platform curates hotels, diving centers, cruise boats, and restaurants with direct booking/contact links.

Differentiator

Problem solved

Functional benefit

Products and services

• Destination Plongée Website Bilingual (English/French) scuba diving destinations platform presenting 76 destinations across 5 continents with detailed descriptions of 677-682 diving sites, along with curated selections of hotels, diving centers, cruise boats, and restaurants. Targeted at scuba divers seeking comprehensive destination information.
• Destination Ratings System Impartial rating system for diving sites (scored by 3-4 core divers) and facilities (diving centers, hotels, cruise boats rated on a 1-4 star scale) to help scuba divers choose destinations and sites.
• Other Destinations Directory Curated directory of additional scuba diving related websites and resources organized by region (Africa, Asia, Europe, North America) including diving centers, liveaboards, and travel agencies.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bluewater Travel: Dive-focused travel agency curating dive resorts and liveaboards with destination expertise. Comparable to Sogival as a niche scuba travel agency combining curated content and bookings.
• Dive The World: Online dive travel agency offering liveaboard bookings and dive resort reservations across major diving regions. Comparable as a scuba-specialist travel platform with destination content.
• Aggressor Adventures: Operator of a global fleet of scuba diving liveaboards and resorts with destination-focused content. Comparable to Sogival in scuba destination curation and the dive-travel vertical.
• Liveaboard.com: Liveaboard booking and information platform serving scuba divers with destination guides and operator listings. Comparable as a scuba-diving content + booking destination site.
• PADI Travel: Global dive-focused online travel agency operated by PADI; books dive resorts, liveaboards, and dive centers worldwide. Directly comparable as a scuba-diving-specialist travel agency/content platform serving the same end-user.

Broad incumbents

• Lonely Planet: Global travel content brand with destination guides including dive sections. Comparable as a content-led travel platform, but covers all travel categories rather than specializing in scuba.
• TripAdvisor: Mass-market travel content and booking platform with user reviews of dive operators and destinations. Comparable as a destination-discovery and booking platform, but broader and not scuba-specialized.

Others

• Sport Diver Magazine: Long-running scuba diving publication with destination features and ratings. Comparable as a scuba-focused content authority reaching the same diver persona.
• ScubaBoard: Large scuba diving community/forum with destination reviews and trip reports. Adjacent — not a travel agency, but reaches the same audience seeking impartial scuba destination information.
• Reef-World Foundation: Marine conservation organization working with dive operators on sustainability standards. Adjacent — operates in the same destination/dive-operator ecosystem with educational content.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sogival-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sogival