What Shine A Light does

Shine A Light is a non-profit educational initiative operated by Aston Investment Holdings Limited, a Delaware corporation, that functions as a purpose-driven convening platform uniting organizations, companies, institutions, and individuals to combat modern antisemitism, including anti-Zionism. The platform is organized into several verticals: a main platform with educational content and FAQs; "Shine A Light on Gaming," which engages the gaming community through a Discord server and partnerships with gaming organizations; a Workplace education track providing toolkits for HR and DEI professionals and Jewish ERG formation; an Educational Resources Library with materials segmented by grade level (K-2 through adult); the IHRA Working Definition resource set; and the annual Civic Courage Award (now in its third year), which recognizes individuals across nine categories and is powered by The Jewish Education Project.

The initiative distributes digital content — PSA videos, lesson plans, workplace toolkits, and IHRA-aligned educational materials — through its website and a partner network that includes The Jewish Education Project, ADL, Hillel, Facing History, and gaming organizations such as MelaninGamers, BlackInGaming, RADCLEsports, CitadelEsports, and Lost Tribe. Distribution is global in digital terms but program activity is concentrated in the USA and Canada, with partner signals indicating reach into 300+ North American Hillels.

The business model is non-commercial. All resources, educational materials, and programs are provided free of charge to the public; the platform collects contact-form inquiries and email outreach but does not sell products or services, has no disclosed pricing, no headcount, and no funding rounds. End-user segments include K-12 educators and schools, workplace DEI professionals, university students and campus professionals, gaming community members, and community upstanders. The technology footprint is standard web/video/social infrastructure with no proprietary technology, apps, APIs, or AI/ML capabilities disclosed.

Name

Shine A Light

Legal name

Aston Investment Holdings Limited

Website

https://shinealighton.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shine A Light is a non-profit educational initiative and convening platform that combats modern antisemitism through free digital resources, workplace toolkits, gaming community programs, and an annual Civic Courage Award, serving educators, employers, students, and gamers across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Non-profit initiative operations: Shine A Light is operated by Aston Investment Holdings Limited and functions as a non-profit educational initiative. The organization collects information through contact forms and email outreach but does not appear to generate revenue from product sales or services.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Shine A Light is a purpose-driven convening platform that provides free educational resources, workplace toolkits, gaming community engagement, and an annual recognition award program (Civic Courage Award) to combat modern-day antisemitism including anti-Zionism. The initiative unites organizations, companies, institutions, and individuals through a coordinated set of programs spanning K-12 education, workplace DEI, university campus advocacy, and gaming community outreach. All resources, materials, and programs are offered free of charge to the public.

Product overview

Shine A Light is a national initiative and purpose-driven convening platform that spotlights modern-day antisemitism, including anti-Zionism. The organization operates as a multi-initiative platform comprising several core offerings: the main Shine A Light convening platform for organizations and individuals; Shine A Light on Gaming (a gaming community initiative); Workplace Education Resources (antisemitism education for employers and HR professionals); the annual Civic Courage Award program recognizing individuals counteracting antisemitism; an Educational Resources Library with partner-provided materials across grade levels; and IHRA Working Definition Resources explaining the international antisemitism framework. The platform draws inspiration from the story of Chanukah to champion the message that one small light can dispel darkness and hatred.

Differentiator

Problem solved

Functional benefit

Brands

• Shine A Light on Gaming: A collective of gamers, organizations, and businesses committed to shining a light on antisemitism, racism, hate, and intolerance in the gaming community.
• Shine A Light on Antisemitism Civic Courage Award

Quantifiable outcome

• 55% of Jewish gamers have experienced antisemitism while gaming, highlighting the critical need for Shine A Light's gaming initiatives.
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Jewish Education ProjectcoreStrategic or Co-development PartnerThe Jewish Education Project powers the Shine A Light on Antisemitism Civic Courage Award, serving as the award's presenting sponsor. The partnership leverages The Jewish Education Project's educational expertise and networks to recognize individuals combating antisemitism across North America.
• MelaninGamersminorGTM or Marketing PartnerGaming partner organization committed to promoting diversity and inclusion in the gaming community, working with Shine A Light on Gaming initiative.
• BlackInGamingminorGTM or Marketing PartnerGaming partner organization dedicated to increasing Black representation in gaming, collaborating with Shine A Light on Gaming to address antisemitism and intolerance.
• RADCLEsportsminorGTM or Marketing PartnerGaming esports organization partnering with Shine A Light on Gaming to create inclusive gaming spaces.
• CitadelEsportsminorGTM or Marketing PartnerGaming esports organization partnering with Shine A Light on Gaming initiative.
• Lost TribeminorGTM or Marketing PartnerJewish gaming organization partnering with Shine A Light on Gaming to address antisemitism in gaming communities.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anti-Defamation League (ADL): The leading US organization combating antisemitism and all forms of hate through education, advocacy, and tracking. It is the closest large-scale peer to Shine A Light, addressing the same modern antisemitism subject matter across schools, workplaces, campuses, and online — and is also one of SAL's distribution partners.
• Facing History and Ourselves: Non-profit producing Holocaust, antisemitism, and civic-education curricula used widely in K-12 schools. Its lesson plans, videos, and partner-provided materials overlap directly with SAL's Educational Resources Library.
• Hillel: The largest Jewish campus organization (300+ North American Hillels) supporting Jewish students and addressing antisemitism in universities. Overlaps directly with SAL's 'University Students and Campus Professionals' segment and is also a distribution partner.
• StandWithUs: Israel-education and antisemitism advocacy organization active on US high school and university campuses. Comparable to SAL in mission, campus audience, and educational resource model.
• American Jewish Committee (AJC): Global Jewish advocacy organization working on antisemitism, Israel, and Jewish communal affairs across education, policy, and intergroup relations. Operates in the same antisemitism-awareness and DEI integration space as SAL.
• The Jewish Education Project: A Jewish educational organization that powers the Civic Courage Award and produces K-12 and adult antisemitism resources directly comparable to SAL's Educational Resources Library and IHRA-focused content.
• Jewish Community Relations Council (JCRC): Coalition of local Jewish communal relations bodies focused on antisemitism advocacy, intergroup dialogue, and civic partnerships. Operates in the same space as SAL's advocacy-and-convening model at a federated community level.

Emerging players

• BBYO: Global Jewish teen movement engaging high school students in Jewish identity, leadership, and inclusive community — a comparable audience and DEI-adjacent mission to SAL's High School Student segment.

Broad incumbents

• Southern Poverty Law Center (SPLC): Major hate-monitoring and civil-rights organization tracking extremism and producing educational resources. Comparable on tracking, education, and awareness production, but covers all hate categories rather than specializing in antisemitism.
• USC Shoah Foundation: Leading Holocaust testimony and antisemitism-education organization producing films, curricula, and digital resources. Overlaps with SAL on Holocaust education content, though as a much larger research-and-archive institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=UYv-53OT1oU
• Instagraminstagram.com/shinealightonongaming
• Xx.com/ShineALight_On
• Facebookfacebook.com/ShineALightOnAntisemitism
• LinkedInlinkedin.com/company/shine-a-light-on

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine A Light