SinglesCruise.com

What SinglesCruise.com does

SinglesCruise.com, founded in 1991 and headquartered in Fort Myers, Florida, is a specialized cruise travel agency that organizes hosted group sailings for solo travelers. The company operates as a subsidiary of Travel Leaders Leisure Group, LLC, within the broader Internova/Travel Leaders corporate structure, and positions itself as the first and largest singles-focused cruise travel agency in the United States. It sells group cabin allocations aboard Royal Caribbean and Norwegian Cruise Line vessels sailing to the Caribbean, Europe, Mexican Riviera, and Panama Canal, and surrounds each sailing with professional cruise directors who run cocktail parties, themed nights, games, trivia, and organized shore excursions. Ancillary offerings include a complimentary roommate-matching service that lets solo guests share cabins at double-occupancy rates, optional pre-cruise hotel and meet-and-greet packages, and a SinglesStar loyalty program rewarding repeat cruisers.

The underlying technology is a conventional online booking platform integrated with cruise-line group inventory and a private Facebook community layer for pre-cruise networking; the site is powered by The Vacation Group, a related entity. Distribution is direct-to-consumer through website booking, toll-free phone sales, and email marketing, supplemented by a commission-based travel agent partner channel that books clients via downloadable agency forms. Marketing is conducted primarily through Facebook, Instagram, weekly email newsletters, blog content on the company website, and a Refer-a-Friend program. Pricing follows a unit (per-cabin) model with double-occupancy starting prices ranging from roughly $628 for short Mexican Riviera sailings to $2,334 for a 15-night Panama Canal transit, with full payment due 90 days prior to sailing and a 5% early-booking discount available for reservations made six or more months in advance.

SinglesCruise generates revenue primarily through cruise-line commissions on package bookings, supplemented by transaction fees on shore excursions, professional services fees on pre- and post-cruise hotel and transfer arrangements, and affiliate referral commissions paid to independent travel agents. The typical sailing carries around 100 guests (300–400 for marquee events such as Halloween), and the company reports a 60% repeat-customer rate with an estimated 40–50 couples per year beginning long-term relationships and 4–5 marriages annually originating from its cruises. Customer concentration is low, with the customer base skewed toward solo adults in the 35–55 age range. Supplier-side exposure is concentrated in two cruise-line partners (Royal Caribbean and Norwegian Cruise Line), which is the principal structural dependency for the operating model.

Name

SinglesCruise.com

Legal name

SinglesCruise.com

Website

https://singlescruise.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

SinglesCruise.com is a US-based cruise travel agency, founded in 1991 and owned by Travel Leaders Leisure Group, that organizes hosted group sailings for solo travelers on Royal Caribbean and Norwegian Cruise Line ships, selling cabin allocations with add-on roommate matching, shore excursions, and pre-cruise events.

Ownership category

akta.pro rank

Product category

Singles Cruise Travel Agency Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ)

akta.pro secondary industry

Adults-Only Ocean Cruise Lines (THAEAAAD)

Keywords

• Singles cruise travel
• Hosted cruise vacations
• Solo traveler booking
• Cruise travel agency
• Group cruise packages

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Cruise Package Bookings: Commission-based revenue from arranging cruise vacations. Prices vary by destination, cruise line, and cabin type. Deposit required to reserve cabin space, with full payment due 90 days prior to sailing.
2. Shore Excursions: Optional shore excursions offered to cruisers, coordinated through SinglesCruise hosts.
3. Pre/Post Cruise Services: Optional pre-cruise hotel stays, meet and greet events, and airport transfers arranged as add-on services.
4. Travel Agent Commissions: Travel agents earn commission on bookings made for their single clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SinglesCruise.com organizes and sells hosted singles-only cruise vacations for solo travelers on chartered sailings with Royal Caribbean and Norwegian Cruise Line. Each cruise includes onboard mixers, group dining, themed parties, organized shore excursions, and a complimentary roommate-matching service that allows two single travelers to share a cabin. Customers can purchase the cruise-only fare, add pre-cruise hotel and mixer packages, and book optional group excursions through the company.

Product overview

SinglesCruise.com operates as a specialized cruise travel agency and booking platform for solo travelers, established in 1991. The core offering is the hosted singles cruise program, where travelers join dedicated singles groups on partnered cruise lines (Royal Caribbean and Norwegian Cruise Line) sailing to Caribbean, European, Mexican Riviera, and Panama Canal destinations. The platform enables online cruise booking with optional add-ons including complimentary roommate matching service, pre-cruise hotel packages, organized shore excursions, and exclusive onboard events such as cocktail parties, theme nights, dance lessons, and social mixers hosted by professional cruise directors. The company also maintains a loyalty program (SinglesStar) for repeat cruisers and a travel agent partnership program for commissions. All cruises include access to private Facebook group pages for pre-trip social networking.

Differentiator

Problem solved

Functional benefit

Products and services

• Hosted Singles-Only Cruise Vacations
• Roommate Matching Service

Quantifiable outcome

• 60% return customer rate
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Travel Leaders Leisure Group, LLCcoreOthersParent company of SinglesCruise. SinglesCruise is a subsidiary of Travel Leaders Leisure Group, a division of Travel Leaders Group, LLC. The company operates under the corporate umbrella of this travel industry leader.
• Royal CaribbeancoreStrategic or Co-development PartnerMajor cruise line partner providing ship accommodations for SinglesCruise groups. Vessels include Liberty of the Seas, Symphony of the Seas, Allure of the Seas, Harmony of the Seas, Radiance of the Seas, and Ovation of the Seas sailing to Caribbean, Europe, and Mexican Riviera destinations.
• Norwegian Cruise LinecoreStrategic or Co-development PartnerMajor cruise line partner providing ship accommodations for SinglesCruise groups. Vessels include Norwegian Jewel, Norwegian Breakaway, Norwegian Joy, Norwegian Star, and Norwegian Star sailing to Caribbean, Panama Canal, and European destinations.
• Independent Travel AgentsminorChannel Partner/ Reseller/ DistributorTravel agents from across the US and around the world who refer single clients to SinglesCruise and book cruises through the agency booking system. Agents earn commission on bookings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• G Adventures: Large small-group tour operator offering 'solo traveler' pricing on group tours worldwide. Comparable in solo-friendly group travel model, but broader audience and not singles-only.
• Norwegian Cruise Line: Strategic partner and second-largest cruise line SinglesCruise books on. As a broad incumbent it sells studio cabins directly to solo travelers, representing a supplier relationship and a potential substitute offering.
• Royal Caribbean: Strategic partner and the largest cruise line SinglesCruise books on. As a broad incumbent it sells directly to consumers (including solo travelers with studio cabins), making it both a supplier and a competitive substitute for SinglesCruise's group format.

Emerging players

• Wild Women Expeditions: Specialty tour operator running small-group adventures for women solo travelers. Comparable in niche focus on solo/singles travel but smaller scale and adventure/expedition-oriented rather than mainstream cruise.

Direct peers

• Venture Out: Singles-focused travel company running hosted small-ship cruises and resort vacations for solo travelers, with similar hosted-event programming and roommate-matching.
• Singles Travel International: Direct competitor offering singles-only vacations across multiple formats (cruises, resorts, tours) for solo travelers in the same 35-55 demographic, with comparable hosted events and roommate-matching services.
• Just You: UK-based singles-only tour operator selling hosted holidays with no single supplement. Highly comparable in concept, though primarily land tours rather than cruises, and serves a UK rather than US customer base.
• Cupid's Travel: Specialty singles travel agency offering hosted singles cruises and land vacations with matched roommate services and onboard social events, very closely analogous to SinglesCruise in offering and customer.
• Olivia Travel: Niche travel company running hosted singles/group trips (cruises, resorts) for a specific community (LGBTQ+ women). Operates a directly parallel business model of hosted group vacations with the same revenue mechanics as SinglesCruise.
• Friendship Travel: Singles-focused tour operator running hosted group vacations worldwide for solo travelers, directly comparable in business model (commission-based, hosted experiences, single-supplement mitigation) to SinglesCruise.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/singlescruise
• Instagraminstagram.com/singlescruise
• Xx.com/singlescruise
• LinkedInlinkedin.com/company/singlescruise-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SinglesCruise.com