Racial Equity Tools

What Racial Equity Tools does

Racial Equity Tools is a 501c3 tax-exempt nonprofit that operates a free, web-based resource library of over 5,000 curated items supporting racial equity work. The platform is organized into a structured taxonomy spanning Fundamentals (core concepts, history, data), Plan (20 issue areas and change process frameworks), Act (18 strategic approaches), Evaluate (assessment tools), Connect (community engagement), and Curricula, and is hosted and supported by Equity In the Center (EIC) under a parent-funder arrangement. The underlying technology is a searchable website with translation capability and a periodic newsletter distribution system, and the site operates on a fully self-serve basis with no registration requirement.

The platform's business model is donation-driven: all resources are free to access and the organization sustains operations through charitable contributions from individuals and organizations. Go-to-market is community-led, relying on organic search, an email newsletter distributed 6-8 times per year, an active social media presence on Facebook, Twitter/X, and LinkedIn, and a community resource submission workflow. The audience is segmented across racial equity practitioners, organizations and institutions, and the general public, with a claimed global reach and no geographic restrictions.

Racial Equity Tools was established in 2020 and the website underwent a significant URL migration in December 2020. The organization appears to be primarily volunteer-run, has no disclosed venture funding or headcount, and continues to maintain and expand its content library, including the addition of Special Topics modules such as COVID-19 racial equity resources and a Countering Attacks on Racial Equity section, with updates reflected through 2024.

Name

Racial Equity Tools

Legal name

Racial Equity Tools

Website

https://racialequitytools.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Racial Equity Tools is a 501c3 nonprofit operating a free, searchable online library of 5,000+ curated racial equity resources organized into Fundamentals, Plan, Act, Evaluate, and Connect sections for practitioners, organizations, and the general public.

Ownership category

akta.pro rank

Product category

Social Justice Educational Resources

NAICS

Human Rights Organizations (813311), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Racial & Ethnic Justice Organizations (BPAGAFAC)

Keywords

• Racial equity resources
• Social justice education
• Antiracism training materials
• Equity curriculum library
• Community organizing tools

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Donations: The organization operates as a 501c3 tax-exempt entity (EIC) that relies on charitable donations from individuals and organizations to sustain operations and maintain the free resource library.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Racial Equity Tools is a free online resource library and knowledge hub providing 5,000+ curated racial equity resources including tools, research, tipsheets, curricula, and guides. The platform is organized into structured sections covering Fundamentals (core concepts), Plan (issue areas and planning frameworks), Act (implementation strategies), Evaluate (assessment tools), and Connect (community engagement) for individuals and organizations working toward racial justice.

Product overview

Racial Equity Tools is a comprehensive online platform offering a unified resource library of 5,000+ curated resources for racial equity work. The platform is organized into integrated sections: the Fundamentals section provides core conceptual education; the Plan section offers issue-specific planning resources across 20 areas; the Act section delivers 18 strategic approaches for implementation; the Evaluate section provides assessment tools for measuring progress; and the Connect section enables community engagement. Together, these modules form a complete ecosystem for individuals and organizations working toward racial justice at all levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Racial Equity Tools Resource Library A free, curated online library containing 5,000+ resources for racial equity work, including tipsheets, curricula, articles, tools, and guides organized by topic area, available to individuals and organizations globally.
• Fundamentals Section Educational content module covering core concepts such as structural racism, intersectionality, racial identity development, anti-racism, history of racism and movements, data, and foundational theories for racial equity learners.
• Plan Section Planning resources covering 20 issue areas including economic security, immigration, health, and education, along with change process frameworks, organizational and community assessment tools, and action planning tools.
• Act Section Strategic resources including 18 different strategies for advancing racial equity such as advocacy, community organizing, arts and culture, policy change, dialogue facilitation, and organizational change processes.
• Evaluate Section Evaluation resources to help groups assess, learn from, and document racial equity work, including guidance on data collection, analysis, and sharing findings.
• Glossary A comprehensive glossary of racial equity terminology including definitions for anti-racist, caucusing, implicit bias, microaggression, structural racism, and related terms.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Equity In the CentercoreOthersEquity In the Center is the organization that brings Racial Equity Tools to the public. RET is hosted and supported by Equity In the Center, a nonprofit focused on advancing equity within organizations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Race Forward: National racial justice organization that produces research, policy analysis, and practitioner tools for advancing equity. Directly comparable to RET as a free, public-facing resource hub serving racial equity practitioners with curated content, frameworks, and training materials.
• Demos: Public policy organization advancing racial and economic equity through research, advocacy, and litigation. Comparable to RET as a peer that publishes equity frameworks, policy research, and practitioner resources — and now hosts The Opportunity Agenda's communications resources.
• The Kirwan Institute for the Study of Race and Ethnicity: Ohio State University research institute studying race, ethnicity, and equity, producing public-facing research, implicit bias tools, and practitioner resources. Comparable as an academic-affiliated publisher of free racial equity content, frameworks, and tools for practitioners and institutions.
• The Sentencing Project: Research and advocacy organization working to reduce incarceration and address racial disparities in the criminal justice system. Comparable to RET as a free, public-facing publisher of research, data, and policy resources on racial equity in criminal justice — overlapping RET's "Criminal Justice" issue area.
• Center for Law and Social Policy (CLASP): National policy organization advancing equity for people with low incomes, with significant focus on racial equity. Comparable as a peer that produces free research, policy analysis, and practitioner resources addressing racial equity across multiple issue areas.
• Othering & Belonging Institute: UC Berkeley research institute producing frameworks, research, and tools to advance belonging and counter othering. Comparable to RET in publishing freely accessible research, frameworks, and practitioner resources on structural racism, equity, and inclusion.
• Showing Up for Racial Justice (SURJ): National network organizing white people to act for racial justice, producing educational resources, curricula, and organizing tools. Comparable to RET as a free, publicly accessible resource hub focused on educating and mobilizing audiences for racial equity action.
• National Equity Project: Organization partnering with leaders to transform practices and institutions toward racial equity, offering free resources, frameworks, and learning tools. Directly comparable to RET as a peer publishing free racial equity content, tools, and frameworks for practitioners and organizations.
• PolicyLink: National research and action institute advancing racial and economic equity. Comparable as a peer organization that publishes equity frameworks, policy tools, and curated resources used by practitioners and institutions working on racial equity — directly overlapping RET's audience and mission.

Broad incumbents

• The Aspen Institute: Large, well-established think tank operating multiple programs including the Racial Equity and Leadership initiative and other DEI programs. Comparable as a broader incumbent that produces racial equity research, frameworks, and convening resources — overlapping RET's organizational change and leadership content.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RaceEquity
• Facebookfacebook.com/RacialEquityTools
• LinkedInlinkedin.com/company/racial-equity-tools

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racial Equity Tools