What Scandinavian MIND does

Scandinavian MIND is a privately held Swedish media and events platform, operating as Scandinavian MIND AB (registered 559414-1557) from Lidingö, Sweden, and founded by CEO and Editor-in-Chief Konrad Olsson alongside Creative Director and Co-Founder Erik Olofsson. The company publishes editorial content, a weekly podcast, and The Weekly Dispatch newsletter at the intersection of fashion, design, beauty innovation, mobility, and technology, with a curated community offering called Fashion Industry Insider for fashion brand leaders and innovators. Its core operational asset is a portfolio of owned events — including Transformation Conference (Copenhagen and Stockholm), Retail Innovation Talks (New York, an NRF side event), EUCOTTON dinners, and Executive Luncheons — featuring senior leaders from H&M Group, Lager 157, Kappahl, AWS, CGI, Centric Software, Infor, Nedap, EON, Impulso and others.

The underlying technology is a content publishing stack (website, newsletter, podcast distribution, social channels including LinkedIn, Instagram, TikTok, YouTube and Threads) augmented by selective use of third-party generative AI tools for editorial experiments such as the 'Ground Zero' AI-generated fashion story produced with partner Genera. There is no proprietary AI model or platform disclosed; integrations are limited to Mailchimp for newsletter distribution under GDPR.

The business model combines event sponsorships and partnerships (CGI as presenting partner for Retail Innovation Talks in NYC, with AWS, Centric Software, Infor, Nedap, New Black and IRG as supporting partners), a free but selective Fashion Industry Insider community that functions as a top-of-funnel engagement channel, newsletter-driven audience reach, and consultancy services delivered through Connector Studio (connectorstudio.io) on brand strategy, communication and digital transformation. Geographic reach spans Sweden, Denmark, Norway, Finland and the United States, with no public revenue, funding, or headcount disclosures.

Name

Scandinavian MIND

Legal name

Scandinavian MIND AB

Website

https://scandinavianmind.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Scandinavian MIND is a Swedish privately held media and events platform covering the intersection of fashion, design, technology and sustainability, serving fashion brand leaders and innovators via editorial content, a weekly podcast and newsletter, a curated community, and owned conferences in Copenhagen, Stockholm and New York.

Ownership category

akta.pro rank

Product category

Fashion Media and Events Platform

NAICS

Convention and Trade Show Organizers (56192), Broadcasting and Content Providers (516)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Fashion media platform
• Industry events and conferences
• Editorial newsletter publishing
• Podcast and content production
• Trade community networking

Headquarters

HQ city

Lidingö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event sponsorships and partnerships: Events such as Transformation Conference and Retail Innovation Talks feature presenting partners (e.g., CGI) and supporting partners, generating revenue through sponsorship packages and branded event activations.
2. Curated community membership: Fashion Industry Insider is a selective membership community for fashion brand leaders and innovators. The source states it is free to join, suggesting it may serve as a lead-generation or premium community mechanism.
3. Editorial content and newsletter subscriptions: The Weekly Dispatch newsletter delivers weekly updates on fashion, design, and tech. A subscription-based model or freemium newsletter structure may apply.
4. Consultancy services: Through Connector Studio (connectorstudio.io), the company offers consultancy services to external clients on brand strategy, communication, and digital transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Scandinavian MIND operates a B2B media and events platform covering the intersection of fashion, design, beauty innovation, mobility, and technology for the Nordic fashion industry. Its core offerings include a weekly newsletter (The Weekly Dispatch), the annual Transformation Conference held in Copenhagen and Stockholm, the Retail Innovation Talks event in New York, a weekly podcast, the curated Fashion Industry Insider community for industry leaders, and consultancy services through Connector Studio. The platform monetizes primarily through event sponsorships, content subscriptions, community engagement, and advisory services.

Product overview

Scandinavian MIND is a media and events platform covering the intersection of fashion, design, technology, and sustainability. The company operates as a multi-format content business comprising six interconnected offerings: The Weekly Dispatch (newsletter), Transformation Conference (annual industry conference), Retail Innovation Talks (NRF-side event), the Scandinavian MIND Podcast (weekly show), Fashion Industry Insider (premium membership community), and Connector Studio (consultancy services). The platform positions itself at the crossroads of lifestyle and technology, with a focus on how emerging technologies—including AI, data analytics, and digital tools—are reshaping the fashion industry.

Differentiator

Problem solved

Functional benefit

Brands

• The Weekly Dispatch: Weekly newsletter delivering latest news and event invites from the worlds of fashion, design, and tech
• Fashion Industry Insider
• Transformation Conference
• Retail Innovation Talks
• Scandinavian MIND Agency

Products and services

• The Weekly Dispatch Weekly newsletter delivering news and event invitations from the worlds of fashion, design, and technology to subscribers.
• Transformation Conference Annual fashion-tech conference bringing together industry leaders to discuss fashion transformation, sustainability, AI, and innovation. Held in Copenhagen and Stockholm.
• Retail Innovation Talks Side event held during NRF in New York, featuring industry leaders discussing how technology addresses fashion and retail challenges including AI, customer-centric operations, and sustainability.
• Scandinavian MIND Podcast Weekly show exploring how technology is changing creative industries, featuring interviews with industry experts and discussions on fashion, sustainability, and digital transformation.
• Fashion Industry Insider Exclusive membership initiative combining a curated newsletter with an insider community for brand leaders, innovators, and change-makers in the Nordic fashion industry, featuring monthly insights and closed-door events.
• Connector Studio Consultancy service offered in partnership with Scandinavian MIND, providing advisory services on brand strategy, communication, and digital transformation.

Quantifiable outcome

• 1,100+ attendees at Borås Textile Days events; events spanning Copenhagen, Stockholm, and New York with global brand speakers

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• CGIcoreGTM or Marketing Partner · 10 January 2026CGI is a presenting partner for Retail Innovation Talks in New York City (January 10, 2026). CGI Vice President Tim Cave delivered a case study on Promod's use of data, mobile tools, and omnichannel capabilities to empower store staff. VP & Global Industry Lead Christian Haeger participated in a panel on turning retail transformation into repeatable capability.
• AWS (Amazon Web Services)coreTechnology or Integration · 10 January 2026AWS is a supporting partner for Retail Innovation Talks in New York City. Doug Tiffan, Head of Solution Strategy for Fashion & Apparel at AWS, delivered the opening interview on the retail tech landscape heading into 2026 and participated in the 'From product data to precision' panel.
• ImpulsocoreStrategic or Co-development PartnerScandinavian MIND produces 'Retail Eye-Openers', a three-part podcast series produced in collaboration with Impulso, exploring how data sharing and retailer partnerships drive sell-through and reduce overstock. The series features Konrad Olsson in conversation with fashion industry data leaders.
• EONminorStrategic or Co-development PartnerScandinavian MIND featured Natasha Franck, founder of EON (a US-based traceability company), at a Retail Tech Talks event. EON develops Digital Product Passport technologies for luxury brands including Balenciaga and Coach. The interview appeared as a podcast episode.
• IOXIOminorStrategic or Co-development PartnerScandinavian MIND's agency is involved with IOXIO, a data operator working in the fashion-tech space. IOXIO is identified as one of the companies positioned to make a mark in data-driven product tracking and Digital Product Passport solutions.
• Impulso (retail tech)minorStrategic or Co-development PartnerScandinavian MIND Agency is involved with Impulso, a product tracking retail interface. Hosted Retail Tech Talks with Impulso at CIFF in Copenhagen, focusing on retail tech and data-driven product tracking.
• Swedish Fashion CouncilminorStrategic or Co-development PartnerThe Swedish Fashion Council operates Stockholm Fashion Week and runs industry initiatives including an incubator and showroom in Paris. Scandinavian MIND editor-at-large Oliver Dahle covers Fashion X, the Stockholm fashion week run by the Swedish Fashion Council.
• Stockholm Fashion DistrictminorStrategic or Co-development PartnerStockholm Fashion District is a showroom and trade show compound in Nacka Strand, Stockholm. Leaders from Stockholm Fashion District attend Borås Textile Days. CEO Helena Waker is a partner to Scandinavian MIND in Digital Product Passport discussions.
• GS1 SwedenminorStrategic or Co-development PartnerStaffan Olsson from GS1 Sweden provided expertise on EU Digital Product Passport developments at a Retail Tech Talks event hosted by Scandinavian MIND. GS1 Sweden is involved in Trace4Value pilot projects on DPP in textiles.
• RISE Research Institute of SwedenminorStrategic or Co-development PartnerRISE Research Institute of Sweden collaborated with Wargön Innovation, ShareTex, and second-hand industry players in Sweden and Switzerland on an AI for resource-efficient circular fashion project focused on automating textile sorting.
• Wargön InnovationminorStrategic or Co-development PartnerWargön Innovation is an innovation hub for circular processes, textiles, and bio-based materials. It is part of the Textile Fashion Centre ecosystem in Borås, collaborating with Scandinavian MIND through event coverage and industry discussions on AI sorting and circular fashion.
• Science Park BoråsminorStrategic or Co-development PartnerScience Park Borås is part of the Textile Fashion Centre ecosystem in Borås, which combines education, research, and industry development. Scandinavian MIND covers events and industry discussions originating from this ecosystem.
• Borås INK (incubator)minorStrategic or Co-development PartnerBorås INK is a business incubator within the Textile Fashion Centre ecosystem in Borås. Scandinavian MIND covers industry initiatives from the Borås ecosystem, including Fabric of Life Award at the Textile Museum.
• GeneracoreStrategic or Co-development PartnerScandinavian MIND collaborated with Genera on the 'Ground Zero' editorial project — an AI-generated fashion story produced entirely through Genera's technology, with styling by Gorjan Lauseger and creative direction by Erik Olofsson. The project explored how editorial storytelling can evolve in the age of AI.
• SubstormminorStrategic or Co-development PartnerSubstorm is a Stockholm-based AI company led by CEO Sofi Elfving, collaborating with designer Petra Fagerström on a Vinnova-funded research project to develop a protected AI environment for creatives. Scandinavian MIND covered this collaboration as editorial content.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Highsnobiety: Digital media platform at the intersection of fashion, culture, and technology. Overlaps with Scandinavian MIND on fashion-tech editorial and younger-skewing audience, but with stronger consumer/lifestyle emphasis than enterprise sponsorship.

Broad incumbents

• Vogue Business: B2B fashion-industry editorial platform from Condé Nast. Overlaps with Scandinavian MIND on fashion-tech and sustainability coverage and operates global events, but is part of a much larger media portfolio rather than a fashion-tech specialist.
• WWD (Women's Wear Daily): Long-established fashion-industry trade publication covering retail, beauty, and technology. Overlaps on fashion-tech editorial and event coverage, but operates as a broad incumbent with traditional news DNA rather than a fashion-tech specialist.

Direct peers

• The Business of Fashion: Subscription fashion-industry media platform covering business, technology, and sustainability. Closest direct competitor in editorial depth, paid community model (BoF Professional), and event programming for fashion executives.
• Fashionista: Digital fashion-industry media outlet covering brands, retail, and technology. Comparable editorial format and audience of fashion professionals, though more US-centric and less focused on Nordic fashion-tech.
• Sourcing Journal: B2B trade publication covering apparel and textile sourcing, retail, and technology. Comparably targets fashion-industry executives with editorial plus events, with strong overlap on supply-chain technology and sustainability themes.
• Glossy: Digital media outlet covering fashion and beauty industry transformation through technology. Comparable audience of brand executives and similar event-driven business model targeting fashion-tech decision-makers.

Regional players

• Börsen (Nordic fashion industry trade coverage): Danish financial media outlet with dedicated fashion/retail industry coverage. Comparably serves Nordic fashion executives with business intelligence, though as part of a broader financial-news portfolio rather than a fashion-tech specialist.
• Drapers: UK-based B2B fashion retail media outlet covering brands, technology, and sustainability. Comparable executive audience and editorial-plus-events model, but primarily serves the UK market rather than the Nordics.
• Jing Daily: B2B media platform covering luxury, fashion, and beauty in the Chinese market. Comparable editorial-to-events business model and executive audience, but primarily serves a different geography with limited Nordic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCuGpohdhL_IG_l4nOVNg6Q
• LinkedInlinkedin.com/company/scandinavian-mind
• Instagraminstagram.com/scandinavian.mind
• TikToktiktok.com/@scandinavian_mind
• Facebookfacebook.com/scandinavianmind

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scandinavian MIND