SuperSportBet
SuperSportBet is an online sports betting platform serving individual consumers in South Africa and Zambia through a website-only product, enabling wagering on various sporting events with no disclosed financials, ownership, or management details.
- Company typePrivate
- Founded2022
- HeadquartersCape Town, South Africa
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SuperSportBet does
SuperSportBet is an online sports betting platform that serves individual consumers in South Africa and Zambia. The product is delivered exclusively through the company's website, which presents users with a location selection step (South Africa or Zambia) before granting access to the betting interface. The platform enables users to place wagers on various sporting events, with no additional product modules, mobile applications, or auxiliary services disclosed in the available source material.
The business operates on a transactional wagering model typical of online sportsbooks. Pricing in the form of odds and stake amounts is determined per bet placed rather than through any publicly disclosed subscription or fee structure; revenue mechanics therefore depend on betting volume, margin (overround), and customer retention. The company is privately held, with no disclosed ownership, parent entity, investors, funding history, or management team in the source data. No information on regulatory licensing, compliance certifications, or jurisdiction-specific gambling authorizations is available beyond the implied licensed presence in the two served countries.
Distribution is direct-to-consumer via the website, with no mobile app, third-party resellers, or partnership channels identified. Marketing reach is limited to the platform's own web presence, with no disclosed advertising, affiliate, sponsorship, or social channels beyond the website itself. The absence of disclosed headcount, financials, partnerships, M&A activity, or product launch history limits any further structural assessment of the business; the available evidence supports only a minimal functional description anchored on the two-country, web-only sportsbook product.
SuperSportBet firmographics
Firmographics- Name
- SuperSportBet
- Website
- https://supersportbet.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SuperSportBet is an online sports betting platform serving individual consumers in South Africa and Zambia through a website-only product, enabling wagering on various sporting events with no disclosed financials, ownership, or management details.
- Ownership category
- akta.pro rank
SuperSportBet industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where SuperSportBet is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
SuperSportBet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels1 record
SuperSportBet product offering
Product offeringCore offering
SuperSportBet is an online sports betting platform that allows individual consumers to place wagers on sporting events via its website. Users select their location—either South Africa or Zambia—before being routed to the relevant betting experience, and the company operates as a single unified wagering product without separately listed sub-products.
Product overview
SuperSportBet is an online sports betting platform offering sports wagering services to customers in South Africa and Zambia. The company operates as a single unified product offering without separate modules or sub-products mentioned in available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperSportBet Online sports betting platform that enables individual consumers in South Africa and Zambia to place wagers on various sporting events through the company's website. Users select their country of residence before accessing country-specific betting services.
Companies that use SuperSportBet
Customer profileSegments1 record
Ideal customer profiles1 record
SuperSportBet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SuperSportBet partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
SuperSportBet competitors and assessment
Company assessmentDirect peers
- LuckyBet: LuckyBet is an African-focused online sportsbook operating in South Africa with a similar digital-only sports betting model targeting individual sports bettors.
- GBets: GBets is a South African online and retail sportsbook serving individual bettors with a comparable online sports wagering product, directly competing in SuperSportBet's primary South African market.
- Tic Tac Bets: Tic Tac Bets is a Zambian online sports betting operator directly competing with SuperSportBet in the Zambia market for the same individual sports bettor segment.
- Betway: Betway is a major online sportsbook operator with deep presence in South Africa and multiple African markets, offering the same core online sports betting product to the same individual bettor persona that SuperSportBet targets.
- World Sports Betting: World Sports Betting is a South African online sportsbook serving individual sports bettors with a comparable product offering and pricing model, making it a direct competitor in SuperSportBet's home market.
- Hollywoodbets: Hollywoodbets is one of the largest South African-focused online and retail sportsbooks, directly competing for the same individual sports bettor segment that SuperSportBet serves in South Africa.
- SportPesa: SportPesa operates an online sports betting platform across multiple African countries, mirroring SuperSportBet's multi-country African model with a similar web/app-based sportsbook product.
Emerging players
- BetKing: BetKing is a pan-African online sportsbook focused on mobile-first betting in emerging markets, with comparable customer base and product mechanics to SuperSportBet and a similar growth-stage profile.
Broad incumbents
- Bet365: Bet365 is a global incumbent online sportsbook that operates in South Africa, offering the same online sports wagering experience to the same individual bettor customer base as SuperSportBet, though with a vastly broader international footprint.
- 1xBet: 1xBet is a global online sportsbook and casino operator with active presence across African markets including Zambia, overlapping with SuperSportBet's geographic and product footprint at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
SuperSportBet social profiles
Digital presenceSuperSportBet financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperSportBet leadership team
Management profileNumber of profiles
SuperSportBet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperSportBet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperSportBet
What does SuperSportBet do?
SuperSportBet is an online sports betting platform that allows individual consumers to place wagers on sporting events via its website. Users select their location—either South Africa or Zambia—before being routed to the relevant betting experience, and the company operates as a single unified wagering product without separately listed sub-products.
Is SuperSportBet a public or private company?
SuperSportBet is a private company. It is classified as unknown and is currently operating.
When was SuperSportBet founded?
SuperSportBet was founded in 2022. It employs 101 to 250 people.
Where is SuperSportBet based?
SuperSportBet is headquartered in Cape Town, South Africa, in the Africa region.
Who are SuperSportBet's main competitors?
Direct peers on record are LuckyBet, GBets, Tic Tac Bets, Betway, World Sports Betting, Hollywoodbets and SportPesa. BetKing is listed as an emerging player. Broad incumbents are Bet365 and 1xBet.
Does SuperSportBet have an API?
No public API is recorded for SuperSportBet.
What industry is SuperSportBet in?
SuperSportBet's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 7132.