Lucille's Restaurant Group

What Lucille's Restaurant Group does

Lucille's Restaurant Group (legal name: Les Restaurants Lucille's) is a privately held Quebec-based casual fine-dining operator running six restaurant locations across the province: Monkland (Montréal), Laval, DIX30 (Brossard), Fairview (Pointe-Claire), Mont-Tremblant, and Avenue des Canadiens (downtown Montréal). The group's core offering is refined casual cuisine built around fresh seafood, all-day $1 oysters, dry-aged steaks, and crafted cocktails, served in locations positioned as vibrant, warm, and individually distinctive. Its primary customer base is general dining consumers in Quebec, including families, couples, and groups seeking accessible premium dining experiences.

The company monetizes primarily through dine-in food and beverage sales across its six locations, supplemented by ancillary revenue streams: digital takeout and delivery orders via the order-online.ai integration, table reservations through LibroReserve, gift card sales with balance management via Vérifiez Votre Solde, a Lucille's Boutique merchandise line, and limited retail distribution of a signature Cedar Plank Atlantic Salmon SKU through 17 Costco warehouse locations in Quebec with Instacart fulfillment for home delivery. Marketing relies on organic social channels (Facebook, Instagram, TikTok, LinkedIn) and the corporate website.

The operating model is asset-heavy and consumer-direct. There is no evidence of institutional ownership, public listing, funding history, M&A activity, proprietary technology development, or AI/ML capability — the technology footprint consists entirely of third-party SaaS integrations. No financial disclosures, headcount figures, founding date, or management team information are publicly available in the source material.

Name

Lucille's Restaurant Group

Legal name

Les Restaurants Lucille's

Website

https://lucillesoyster.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lucille's Restaurant Group operates six casual fine-dining restaurants across Quebec specializing in fresh seafood, $1 oysters, dry-aged steaks, and crafted cocktails, serving general dining consumers and distributing a signature Cedar Plank Salmon via Costco.

Ownership category

akta.pro rank

Product category

Casual Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual fine dining
• Seafood restaurants
• Dry aged steaks
• Oyster bars
• Restaurant group

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Traditional restaurant revenue from dine-in service across 6 locations in Quebec, featuring seafood, steaks, and crafted cocktails. Revenue generated from food and beverage sales at table service restaurants.
2. Online Ordering: Digital ordering channel through website integration for takeout and delivery orders.
3. Retail Product Sales: Sale of prepared food products (e.g., Atlantic Salmon on Cedar Plank) through Costco retail locations and Instacart delivery platform.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Lucille's Restaurant Group operates 6 casual fine dining restaurant locations in Quebec, Canada, serving a menu centered on seafood (including a $1 oyster promotion), dry-aged steaks, and crafted cocktails. The group also distributes select Lucille's-branded food products through Costco retail and operates online ordering and reservation systems for its restaurants.

Product overview

Lucille's Restaurant Group operates a casual fine dining restaurant concept across six locations in Quebec (Monkland, Laval, DIX30, Fairview, Mont-Tremblant, and Avenue des Canadiens). The core offering is a refined casual cuisine featuring fresh seafood, $1 oysters served all day every day, dry-aged steaks, and carefully crafted cocktails. The dining experience is complemented by digital services including online ordering via Order-Online.ai, table reservations through LibroReserve, and gift cards with balance verification. The group also operates a boutique and sells signature items like Cedar Plank Atlantic Salmon at Costco locations through Instacart. Each location is described as vibrant, warm, and unique, positioning the brand as a destination for exceptional dining experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Casual fine dining restaurant experience In-restaurant casual fine dining experience offered across 6 Quebec locations, with a menu built around seafood, dry-aged steaks, and crafted cocktails.
• Seafood menu (with $1 oyster promotion) Seafood menu category available at all Lucille's locations, anchored by a $1 oyster promotional offering used to drive traffic.
• Dry-aged steaks Dry-aged steak menu category positioned as a signature offering at Lucille's casual fine dining restaurants.
• Crafted cocktails Hand-crafted cocktail menu offering served alongside the food menu at all Lucille's Quebec locations.
• Lucille's-branded retail food products at Costco Select Lucille's-branded food products distributed through Costco retail, extending the brand beyond the restaurant dining room.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CostcocoreChannel Partner/ Reseller/ DistributorLucille's distributes retail food products (Atlantic Salmon Cedar Plank) through Costco warehouse locations across Quebec including Laval, Bridge, Sainte-Foy, Brossard, Pointe-Claire, St-Jérôme, Boucherville, Gatineau, Boisbriand, Candiac, Drummondville, Levis, Vaudreuil, St-Hubert, Gloucester, Sherbrooke, and Anjou. Quantities are limited.
• InstacartminorChannel Partner/ Reseller/ DistributorInstacart serves as a delivery and marketplace partner for Lucille's retail products. Products like Atlantic Salmon on Cedar Plank are available for order through Instacart for home delivery.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Belle Province: Quebec-based casual quick-service restaurant chain. Comparable as a Quebec multi-location foodservice operator, though positioned at lower price points and simpler menu than Lucille's.
• St-Hubert: Iconic Quebec rotisserie and casual dining chain with locations across Quebec and broader Canada. Comparable as a multi-location Quebec-based full-service restaurant group, though its menu centers on chicken rather than steak/seafood.
• Jack Astor's Bar and Grill: Canadian casual dining chain offering steaks, burgers, seafood, and cocktails in a vibrant atmosphere. Comparable to Lucille's on full-service casual positioning, menu composition, and experiential branding.
• Bâton Rouge: Quebec-based casual dining chain specializing in flame-grilled steaks, ribs, and seafood across Quebec and Ontario. Directly comparable to Lucille's on cuisine category (steaks and seafood), Quebec presence, and casual-but-upscale positioning.
• Chez Lionel: Quebec-based casual dining concept with locations across the province offering a refined but approachable menu. Comparable to Lucille's on Quebec-centric full-service positioning and mid-premium price point.
• Milestones Grill + Bar: Canadian casual upscale chain serving steaks, seafood, salads, and cocktails. Closely comparable to Lucille's on full-service casual concept, premium positioning, and menu composition.
• Scores: Quebec rotisserie and casual dining chain concentrated in the greater Montreal area. Directly comparable as a Quebec-based full-service restaurant group with multi-location operations in similar geographies to Lucille's.

Broad incumbents

• Swiss Chalet: National Canadian casual dining chain known for rotisserie chicken. Comparable as a multi-unit full-service Canadian restaurant brand, though positioned at lower price points than Lucille's.
• The Keg Steakhouse + Bar: Large Canadian steakhouse chain with national footprint. Comparable on premium steakhouse positioning, full-service model, and crafted cocktails, but operates at significantly larger scale than Lucille's.
• Boston Pizza: Large Canadian casual dining chain with national footprint. Comparable on full-service multi-unit restaurant model in Canada, though broader and more family/sports-oriented than Lucille's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lucillesMTL
• LinkedInlinkedin.com/company/lucille's-oyster-dive/posts/?feedView=all&viewAsMember=true
• Instagraminstagram.com/lucillesrestaurants
• TikToktiktok.com/@lucillesrestaurantgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucille's Restaurant Group