Coyotes Ice

What Coyotes Ice does

Coyotes Ice, operating under the Ice Den brand, is a private ice rink and youth sports facility operator in the Phoenix metropolitan area, running two purpose-built facilities: Ice Den Scottsdale at 9375 East Bell Road and Ice Den Chandler at 7225 West Harrison Street. The company's core product is ice-time access — public skating, private rentals, figure skating lessons, and youth hockey programming — delivered through two rinks that together anchor its position in a market where year-round indoor ice is scarce. Its go-to-market is a direct-to-consumer physical-retail/showroom model: customers visit the rinks in person for recreational skating, register through online accounts for hockey leagues and Learn to Play programs, and purchase equipment at the on-site Coyotes Team Store (CIS Pro Shop). Ancillary revenue is generated through the Ice Den Performance training facility, 18 Degrees and 18 Degrees Express hockey development programs, and food and beverage via the Chilly Bean concession partner.

The underlying technology layer is narrow: the website and customer-facing program management are powered by SportsEngine's Sports Relationship Management (SRM) software, which handles account creation, login, and online registrations. There is no proprietary technology platform, no mobile app, and no public API; the proprietary technical asset is limited to the physical ice infrastructure itself. Operations are integrated with a network of youth hockey organizations, including the Arizona Coyotes-affiliated Jr Coyotes program, AZ Bobcats, CAHA Scottsdale, and CAHA Chandler, whose teams treat the Ice Den facilities as home ice. This partner ecosystem, combined with on-site specialty coaching and retail, supports three revenue streams: facility rental fees (transaction-based hourly/daily bookings), recurring season-based program registrations (subscription-style recurring revenue), and pro shop hardware sales. No pricing is publicly disclosed; customer engagement runs through both walk-in visitors and digitally self-served program enrollment.

Name

Coyotes Ice

Legal name

Ice Den / Coyotes Ice

Website

https://coyotesice.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Coyotes Ice operates the Ice Den, two ice rink facilities in the Phoenix metropolitan area (Scottsdale and Chandler, Arizona), offering public skating, hockey leagues, figure skating lessons, youth development programs, on-site performance training, and a pro shop.

Ownership category

akta.pro rank

Product category

Ice Rink & Sports Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Ice rink facilities
• Hockey programs
• Figure skating lessons
• Youth hockey development
• Recreational ice sports

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Facility Rentals: Ice rink rental fees for public skating sessions, private rentals, and scheduled league/corporate events. Revenue generated from hourly/daily ice time bookings.
2. Recreation Programs: Hockey leagues, figure skating lessons, Learn to Play programs, and youth development programs. Recurring revenue from program registrations and season fees.
3. Pro Shop Sales: Retail sales of hockey equipment, figure skating gear, apparel, and accessories through the Coyotes Ice Pro Shop located on-site.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Coyotes Ice operates the Ice Den, a dual-location ice rink and sports facility in the Phoenix metropolitan area (Scottsdale and Chandler, Arizona). The business offers public skating sessions, hockey leagues, figure skating lessons, youth hockey development programs, on-site retail (pro shop), food service, and private/corporate rink rentals. Core operations revolve around facility-based recreational and competitive ice sports programming under an "Eat. Shop. Play." model.

Product overview

Coyotes Ice operates the Ice Den, a dual-location ice rink and sports facility brand in the Phoenix metropolitan area (Scottsdale and Chandler, Arizona). The offering is a facility-plus-programs model: the core Ice Den rinks provide public skating, hockey leagues, and figure skating, supported by specialized sub-brands including Ice Den Performance (training services), the Coyotes Team Store (pro shop), and 18 Degrees/18 Degrees Express (youth hockey programs). Additional amenities include Chilly Bean food services. The company also partners with youth hockey organizations including Jr Coyotes (affiliated with the Arizona Coyotes NHL team), Bobcats Hockey, and CAHA Scottsdale/Chandler.

Differentiator

Problem solved

Functional benefit

Brands

• Ice Den Performance: Hockey training and performance facility
• Ice Den Pro Shop

Products and services

• Ice Den Public Ice Skating & Facility Rentals Public ice skating sessions and private/corporate ice rink rentals available at both the Scottsdale and Chandler locations. Targeted at individuals, families, and corporate groups seeking recreational ice activities and private event bookings.
• Hockey Leagues & Youth Hockey Development Programs Organized hockey leagues, learn-to-play programs, youth hockey development, and competitive travel teams operated out of Ice Den facilities. Targeted at youth and amateur hockey players and their families.
• Ice Den Performance Training Specialized high-performance training facility offering on-ice and off-ice coaching for hockey players and figure skaters, operating at the Ice Den Scottsdale location. Targeted at competitive and developing hockey players and figure skaters.
• Coyotes Ice Pro Shop (Coyotes Team Store) On-site retail store at Ice Den Scottsdale selling hockey equipment, figure skating gear, apparel, accessories, and Coyotes-branded merchandise. Targeted at hockey players, figure skaters, and fans shopping at the facility.
• 18 Degrees Youth Hockey Program Youth hockey organization offering specialized off-ice and on-ice training programs in partnership with Ice Den, based at the Scottsdale location. Targeted at youth hockey players and families seeking structured development pathways.
• 18 Degrees Express Program Accelerated or specialized hockey training program operated at the Ice Den Chandler location. Targeted at hockey players and families seeking condensed or accelerated training options.
• Figure Skating Lessons Figure skating lessons and training programs offered at Ice Den facilities, leveraging dedicated ice time and specialized coaching. Targeted at figure skaters ranging from beginners to competitive athletes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Jr CoyotescoreStrategic or Co-development PartnerOfficial youth hockey development program affiliated with the Arizona Coyotes NHL franchise. Operates out of Ice Den facilities, providing a pipeline of young talent and leveraging NHL team branding.
• AZ Bobcats HockeycoreStrategic or Co-development PartnerYouth hockey organization operating programs at Ice Den facilities. The Bobcats organization uses both Scottsdale and Chandler Ice Den locations for home games and practices.
• CAHA ScottsdalecoreChannel Partner/ Reseller/ DistributorCoyotes Amateur Hockey Association - Scottsdale chapter. Uses Ice Den Scottsdale as home ice for member teams and league operations.
• CAHA ChandlercoreChannel Partner/ Reseller/ DistributorCoyotes Amateur Hockey Association - Chandler chapter. Uses Ice Den Chandler as home ice for member teams and league operations.
• Chilly BeanminorOthersFood and beverage partner operating concessions at Ice Den facilities, supporting the EAT component of the business model.
• SportsEnginecoreTechnology or IntegrationTechnology platform provider powering the Ice Den website with Sports Relationship Management (SRM) software, enabling online registrations, account management, and customer engagement.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Northtown Center at Ice: Multi-sheet ice facility in Williamsville, NY, offering public skating, figure skating, hockey leagues, and lessons. Comparable facility operator with similar program and rental revenue mix.
• AZ Ice: Another dual-rink ice facility operator in the Phoenix metro (Gilbert/Peoria) offering public skating, hockey leagues, figure skating, and youth development. Direct head-to-head competitor serving the same Phoenix hockey ecosystem as Coyotes Ice.
• City National Arena: Las Vegas-based ice facility and practice home of the Vegas Golden Knights, offering public skating, youth hockey, and figure skating in a similarly hot desert climate. Comparable NHL-affiliated multi-purpose rink operating model.
• Iceoplex at CityCentre: Houston-area ice rink facility offering public skating, hockey leagues, lessons, and a pro shop in a non-traditional (warm climate) market. Operates a similar EAT/SHOP/PLAY-adjacent model for hockey and recreation.
• Solar4America Ice at Sharks Ice: San Jose Sharks-affiliated multi-rink facility running public skating, youth hockey (San Jose Jr. Sharks), and training programs. Highly comparable NHL-partnered community rink model.
• KHS Ice Center (Anaheim Ducks-affiliated): Southern California youth hockey hub affiliated with the Anaheim Ducks, offering learn-to-play, travel teams, and ice rentals. Comparable Jr.-style NHL-affiliated youth hockey program anchored to a community rink.
• Great Park Ice: Large multi-sheet ice complex in Irvine, California that hosts NHL-affiliated youth programs, public skating, and high-performance training. Comparable in scale and program mix to Coyotes Ice's dual-location model.
• The Rinks - Anaheim ICE / Westminster Ice: Network of Southern California ice facilities operated by Honda Center / Anaheim Ducks ownership, offering public skating, youth hockey, and figure skating. Comparable Ducks-affiliated rink operator with multiple locations and youth development focus.
• Yorba Linda Ice: Single-location Southern California ice rink offering public skating, lessons, and hockey programs in a warm-weather market. Comparable in scope to one of Coyotes Ice's individual Ice Den facilities.

Broad incumbents

• Chelsea Piers Connecticut: Larger multi-sport recreation complex with ice rinks, hockey programming, and complementary retail/F&B. Broader incumbent that operates adjacent facility-plus-programs model at greater scale than Coyotes Ice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coyotes-ice-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coyotes Ice