WB ALLOY WELDING PRODUCTS LIMITED

What WB ALLOY WELDING PRODUCTS LIMITED does

WB Alloy Welding Products Limited ("WB Alloys") is a privately held UK welding solutions provider founded in 1974 and headquartered in a 35,000 sq ft facility in Hillington, Glasgow, following a December 2015 management buyout. The company manufactures welding filler wire — MIG, TIG, MMA, SAW and flux-cored products for non/low-alloyed steel, stainless steel, nickel, and copper alloys — and distributes a complementary equipment portfolio spanning Weco welding machines, Kemper fume extraction, Koike cutting equipment, EASYkleen weld cleaning, Taylor Studwelding CD stud welding systems, KeyPlant pipe positioning/rotators, Tecmen PAPR respiratory protection, and orbital/Tip Tig/laser/AR welding systems. WB Alloys also distributes its own sub-brands (WECO, EASYkleen, WB Site Solutions, WB Alloys Welding Academy). The business serves five primary verticals — energy (oil & gas, nuclear, renewables), aerospace, ship building/repair, general fabrication, and construction — with the energy sector in Scotland flagged as a primary segment, supported by seven locations across the UK (Glasgow, Aberdeen, Stockton-on-Tees, Tavistock), the USA (Virginia), Northern Ireland (Dungannon agent), and a manufacturing facility in Ras Al Khaimah, UAE (operating since April 2009).

Name

WB ALLOY WELDING PRODUCTS LIMITED

Legal name

WB Alloy Welding Products Limited

Website

https://wballoys.co.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Welding Equipment & Consumables

NAICS

Welding and Soldering Equipment Manufacturing (333992), Fabricated Pipe and Pipe Fitting Manufacturing (332996), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Metalworkg Machinery & Equipment (3540), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)

akta.pro primary industry

Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)

akta.pro secondary industries

Welding Codes, Safety & Compliance Training (AWS/ASME/OSHA) (EDAOADAG), Welding Inspection & QA/QC (NDT, PWHT, Weld Procedure/Qualification) (EUAEAHAD), Welding & Cutting Gases (IMAEACAH)

Keywords

• Welding consumables
• Welding equipment
• Fume extraction systems
• Welding training services
• Site welding services

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Welding Consumables Sales: Manufacture and direct sale of welding filler wire (MiG, TIG, MMA, SAW, Flux cored wires) to end users across stainless steel, non & low alloyed, nickel and copper alloy categories.
2. Welding Equipment Distribution: Distribution of welding machines, fume extraction systems, stud welding equipment, pipe equipment, cutting equipment and PPE. Includes own brand and major brand name products such as Weco, Kemper, KeyPlant, and Koike.
3. Site Services and Calibration: Nationwide site services including machine repair, calibration, LEV extraction testing, HAVS testing, gas hose testing, CP7, PAT testing and certification. Also offers induction heating and specialist orbital welding technicians.
4. Welder Training and Qualification: Welding training academy providing beginner to advanced courses with certification (Lloyd's/DNV) and welder qualification testing services including 6G and 6GR pipe welding qualifications.
5. Welding Labour Resources: Provision of skilled welding labour including multi-skilled coded welders (6G & 6GR), welding inspectors, NDT technicians, welding co-ordinators, and engineering services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WB Alloy Welding Products Limited manufactures welding filler wires (MiG, TIG, MMA, SAW and flux cored) for non/low alloy, stainless steel, nickel and copper alloy applications, and distributes a comprehensive portfolio of welding and cutting equipment (welding machines, fume extraction, stud welding, pipe equipment, cutting equipment, PPE). The company also delivers nationwide site services including calibration, LEV/HAVS/PAT testing, repair and certification, alongside an in-house welding academy offering training courses with Lloyd's and DNV certifications, welder qualification testing, and skilled coded welding labour hire.

Product overview

WB Alloy Welding Products Limited is a global welding and cutting solutions provider offering a comprehensive portfolio of welding equipment, consumables, and professional services. The product portfolio spans multiple categories: (1) Welding Machines including MIG/MAG (Pioneer Pulse series, Power Pulse series, MicroMag), TIG DC/AC-DC (Cruiser series, Discovery series), and MMA machines (Cruiser series); (2) Fume Extraction Systems under the Kemper brand (SmartFil, Profi Master, MaxiFil, Smart Master, Filter-Master XL, WeldFil series, Dusty Evo); (3) Weld Cleaning Equipment (Easy Kleen stainless steel weld cleaning machines); (4) Stud Welding Systems (CDM 8/9/10, CDi 8/9/10 controllers and Contact C2 CD, Lift Gap LG2 guns); (5) Air Quality Monitoring (AirWatch, DUSTLIGHT); (6) Gas Monitoring Equipment (Hand-Held Gas Purge Meter HPM series, Basic Purge Monitor BPM, Gas Purge Monitor GPM); (7) Weld Monitoring Data Loggers (ALX III, MAL 4.0, Mon Arc, Travel Speed Meter, Wire Feed Meter, Gas Flow Meter); (8) Pipe Positioning Equipment (ADJUST-O-STAND series: ST2+, ST2, C15, C10, LP, HP); (9) Cutting Equipment (Plasma Cutting, Gas Cutting, IK-70 Circle Cutting, Koike accessories); (10) Specialty Welding (Orbital Welding, Tip Tig, Laser Welding, Augmented Reality Welding); (11) Welding Consumables including MIG wire, TIG wire, MMA electrodes, SAW wire and flux for various materials; and (12) Professional Services including welding training, welder qualification testing, WPS development, calibration, LEV testing, heat treatment, HAVS testing, PAT testing, and skilled welding labour provision. The company operates manufacturing facilities in the UK and UAE, serving sectors including oil and gas, aerospace, renewable energy, nuclear power, and general fabrication.

Differentiator

Problem solved

Functional benefit

Brands

• WECO: Welding machine brand including Pioneer, Cruiser, Discovery, and Power Pulse series for MIG/MAG, TIG, and MMA welding
• EASYkleen
• WB Site Solutions
• WB Alloys Welding Academy

Products and services

• Welding Consumables (MiG, TIG, MMA, SAW, Flux Cored Wires) Manufactured welding filler wires (MiG, TIG, MMA, SAW and Flux cored) for non & low alloyed, stainless steel, nickel and copper alloy applications.
• Weco Welding Machines (MIG/MAG, TIG, MMA, Multifunction) Weco-branded professional inverter welding machines including Pioneer Pulse (MIG-MAG pulsed/double pulsed), Power Pulse (multifunction MIG/MAG/TIG AC-DC/MMA), Cruiser (TIG DC/AC-DC and MMA), Discovery (portable TIG AC/DC and MMA) and Micro Mag (compact MIG/MAG/TIG Lift/MMA) ranges.
• Kemper Welding Fume Extraction Systems

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MWAcoreChannel Partner/ Reseller/ Distributor · 1 August 2021Partnership signed August 2021 with MWA, a UK manufacturer of welding consumables, extending WB Alloys' product portfolio.
• KeyPlantcoreChannel Partner/ Reseller/ Distributor · 1 June 2021Partnership agreement signed June 2021 with UK manufacturer KeyPlant to offer a full range of welding positioning, rotating and automation equipment including the Adjust-O-Stand series of pipe stands and rotators.
• KempercoreTechnology or IntegrationPartnership with German manufacturer Kemper for welding fume extraction systems including SmartFil, Profi Master, MaxiFil, Smart Master, Filter Master XL, WeldFil, and AirWatch products. WB Alloys offers LEV certified engineers for installation and testing.
• WecocoreChannel Partner/ Reseller/ DistributorPartnership with Weco for welding machines including Pioneer, Cruiser, Discovery, Power Pulse, and Micro Mag ranges covering MiG/MAG, TIG, MMA and multifunction welding applications.
• Taylor StudweldingcoreChannel Partner/ Reseller/ DistributorDistribution of Taylor Studwelding CD capacitor discharge stud welding systems including CDM and CDi controller ranges, Contact C2 and Lift Gap LG2 guns, for welding studs in mild steel, stainless steel, aluminium and brass.
• TVCcoreStrategic or Co-development PartnerWB Alloy Welding Products Limited acquired 50% stake in December 2022 in TVC, a UK-based manufacturer of high-quality inspection equipment and services for the welding, inspection and Non-Destructive Testing (NDT) industries.
• FileurminorStrategic or Co-development PartnerEstablished core wire development project with Fileur as part of the company's technology development journey.
• KoikecoreChannel Partner/ Reseller/ DistributorDistribution of Koike cutting equipment including plasma cutting machines, gas cutting/oxy-fuel equipment, cutting nozzles, and couplings for precision cutting applications.
• EASYkleencoreChannel Partner/ Reseller/ DistributorDistribution of EASYkleen weld cleaning machines for stainless steel weld finishing, combining cleaning and passivation into one process.
• TecmencoreChannel Partner/ Reseller/ DistributorDistribution of Tecmen Freflow V3 PAPR (Powered Air Purifying Respirator) welding helmets and air fed welding PPE systems.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Lincoln Electric Holdings: One of the largest global welding equipment and consumables manufacturers with a much broader product portfolio, training programs (Lincoln Electric Welding School) and worldwide service network - competes head-on with WB Alloys in filler wire, machines and training.
• Miller Electric Mfg. LLC: US-headquartered global welding equipment manufacturer (owned by ITW) producing MIG/TIG/MMA machines and related welding automation - large incumbent offering comparable equipment lines plus broader automation that competes with WB Alloys' Weco-branded machines.

Direct peers

• Cigweld (part of Lincoln Electric): Australian manufacturer and distributor of welding consumables (electrodes, MIG wire, fluxes) and equipment - similar one-stop-shop model combining own-brand consumables manufacturing with distributed equipment lines.
• ESAB Corporation: Global manufacturer of welding consumables (filler wire, electrodes, fluxes) and welding/cutting equipment serving fabrication, energy, shipbuilding and construction - directly comparable product overlap with WB Alloys across MiG/TIG/MMA/SAW consumables and equipment.
• Voestalpine Böhler Welding: Austrian/German manufacturer of high-alloy welding consumables including stainless steel, nickel-based and copper alloy filler wires - directly comparable specialty consumable chemistry to WB Alloys' stainless and nickel/copper MIG/TIG/MMA ranges.
• EWM GmbH: German mid-market manufacturer of MIG/TIG/MMA welding machines and welding consumables - comparable scale, comparable product mix (inverter machines, forceArc/ArcForce technology) and comparable niche-play positioning against larger rivals.
• Kemppi Oy: Finnish manufacturer of MIG/TIG/MMA welding machines and welding software - directly comparable equipment portfolio (similar inverter-based MiG/TIG/MMA lines) and overlapping target verticals including energy and fabrication.
• Fronius International GmbH: Austrian manufacturer of MIG/MAG, TIG and MMA welding systems including pulsed-arc technology - directly comparable high-spec welding machine portfolio (similar Pioneer/Cruiser/Discovery series positioning) with overlapping target customers.

Regional players

• Profax UK (part of ESAB): UK welding consumables distributor (now ESAB-owned) supplying filler metals, gas equipment and welding accessories - directly comparable UK welding consumables distribution model and customer overlap with WB Alloys' filler wire and gas-related product lines.
• Holtec Welding & Cutting: UK-based welding and cutting equipment distributor serving similar fabrication and manufacturing customers with comparable consumables and equipment lines - comparable UK regional distribution footprint and customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/wballoys
• Facebookfacebook.com/wballoys
• LinkedInlinkedin.com/company/wb-alloy-welding-products
• Instagraminstagram.com/wb_alloys

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WB ALLOY WELDING PRODUCTS LIMITED