Rockwood Products
- Company typePrivate
- Founded1993
- HeadquartersManitowoc, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rockwood Products firmographics
Firmographics- Name
- Rockwood Products
- Legal name
- Rockwood Products, Inc.
- Website
- https://rockwoodproducts.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rockwood Products industry classification
Industry- Product category
- Truck Aftermarket Accessories
- akta.pro primary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
Keywords
Where Rockwood Products is headquartered
LocationHeadquarters
- HQ city
- Manitowoc
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rockwood Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Aftermarket Truck Accessories Sales: Sale of custom aftermarket parts and accessories for Peterbilt and Kenworth trucks including threshold plates, seat base adapters, dash panels, chrome buttons, and custom painted/finished components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | Pay-as-you-go | Dealer-direct pricing - no public pricing listed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rockwood Products product offering
Product offeringCore offering
Rockwood Products manufactures and supplies custom aftermarket interior and exterior accessories specifically designed for Peterbilt and Kenworth heavy-duty trucks. The core product line includes floor threshold plates, seat base adapter plates, hood logo handles, custom dash panels, and chrome actuator buttons, produced primarily from billet aluminum and stainless steel. The company offers extensive customization through CNC machining, custom hand painting, marble metallic finishes, carbon fiber finishes, and factory paint code matching.
Product overview
Rockwood Products is a manufacturer of aftermarket truck accessories for Peterbilt and Kenworth trucks. The product line includes threshold plates, seat base adapter plates, hood logo handles, custom dash panels, and chrome actuator buttons. These products are primarily made from billet aluminum and stainless steel, offered in various finishes including chrome plating, custom painting, and specialty finishes like marble metallic and carbon fiber. The company operates on a build-to-order basis with custom hand painting and color matching services available.
Differentiator
Problem solved
Functional benefit
Products and services
- Threshold Plates
Companies that use Rockwood Products
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Rockwood Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rockwood Products partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Rockwood Products competitors and assessment
Company assessmentDirect peers
- RoadWorks Manufacturing: Manufactures premium chrome bumpers and aftermarket accessories specifically for Peterbilt and Kenworth heavy-duty trucks, directly competing with Rockwood's chrome/billet accessory portfolio for the same owner-operator customer base.
- Valley Bumper: Specializes in chrome bumpers and front/rear accessories for heavy-duty trucks, targeting the same Peterbilt/Kenworth enthusiast segment and overlapping with Rockwood's premium accessory positioning.
- WTI (World Transportation Inc.): Manufactures rear fenders and related chrome accessories for heavy-duty trucks, serving the same dealer distribution model and Peterbilt/Kenworth customer base as Rockwood.
- Big Country Custom Truck Accessories: Custom truck accessory manufacturer and dealer serving owner-operators with chrome and billet products, directly comparable to Rockwood in product mix and distribution approach.
- Dynaflex: Manufactures exhaust systems and chrome accessories for heavy-duty trucks, operating in the same dealer-driven aftermarket accessory market as Rockwood.
- Highway Products: Manufacturer of custom truck accessories and chrome/polished aluminum products for heavy-duty trucks, serving the same owner-operator aesthetic customization market as Rockwood.
- Wingmaster: Manufacturer of visors and exterior truck accessories for Peterbilt and Kenworth trucks, overlapping Rockwood's exterior accessory category and dealer channel.
- Truck Rodz / Jones Performance: Manufactures front fenders and aesthetic accessories for heavy-duty trucks, directly comparable in product category, materials (chrome/billet), and dealer distribution.
Broad incumbents
- Peterbilt Motors Company: OEM manufacturer of the Peterbilt trucks that Rockwood's accessories are designed to fit; comparable as the anchor platform of Rockwood's market, though operating at vastly larger scale across the full vehicle rather than aftermarket accessories.
- Kenworth Truck Company: OEM manufacturer of Kenworth trucks for which Rockwood produces floor threshold plates and accessories; comparable as the anchor platform defining Rockwood's addressable market, though serving as a vehicle manufacturer rather than aftermarket supplier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rockwood Products social profiles
Digital presenceRockwood Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockwood Products leadership team
Management profileNumber of profiles
Profiles5 records
Rockwood Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockwood Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockwood Products
What does Rockwood Products do?
Rockwood Products manufactures and supplies custom aftermarket interior and exterior accessories specifically designed for Peterbilt and Kenworth heavy-duty trucks. The core product line includes floor threshold plates, seat base adapter plates, hood logo handles, custom dash panels, and chrome actuator buttons, produced primarily from billet aluminum and stainless steel. The company offers extensive customization through CNC machining, custom hand painting, marble metallic finishes, carbon fiber finishes, and factory paint code matching.
Is Rockwood Products a public or private company?
Rockwood Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rockwood Products founded?
Rockwood Products was founded in 1993. It employs 11 to 50 people.
Where is Rockwood Products based?
Rockwood Products is headquartered in Manitowoc, United States, in the North America region.
How does Rockwood Products make money?
One revenue line is on record: aftermarket Truck Accessories Sales.
Who are Rockwood Products's main competitors?
Direct peers on record are RoadWorks Manufacturing, Valley Bumper, WTI (World Transportation Inc.), Big Country Custom Truck Accessories, Dynaflex, Highway Products, Wingmaster and Truck Rodz / Jones Performance. Broad incumbents are Peterbilt Motors Company and Kenworth Truck Company.
Does Rockwood Products have an API?
No public API is recorded for Rockwood Products.
What industry is Rockwood Products in?
Rockwood Products's product category is Truck Aftermarket Accessories. Its primary akta.pro industry code is IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks).