What TDA Group does

TDA Group is a Dutch B2B data technology company headquartered in Nieuwegein, Netherlands, that helps organizations in the Netherlands, Belgium, and Germany leverage customer data throughout the entire customer journey. Formed from the 2024 rebrand of The Data Agency (which had ~20 years of operating history), the company is structured around two divisions: TDA Analytics, which provides national segmentation data covering environment, housing, and lifestyle for every Dutch residential address (drawing on 35+ years of heritage from the Whooz and GeoMarktprofiel brands), and TDA Technology, which delivers data platform technology for 360-degree customer views, Master Data Management (MDM), Customer Data Platforms (CDP), marketing automation, segmentation, and KYC/AML compliance (via the Invenna, Human Inference, and Campaigns Unlimited brands). The company serves named enterprise customers including Odido, Vodafone, KPN, and Ziggo for 5G network expansion and customer data optimization, alongside government and regulated-industry use cases through Human Inference's compliance capabilities. Revenue is generated through subscription/recurring software and data platform services sold via a sales-led go-to-market motion, with pricing conducted privately through consultation. In April 2025, TDA Group was acquired by The Relevance Group, a European network of approximately 10 specialized companies in marketing, data, AI, and technology backed by Swiss private equity firm Ufenau Capital Partners; TDA Group now provides shared technological infrastructure across the network as part of a Buy & Build strategy.

Name

TDA Group

Legal name

TDA Group bv

Website

https://tdagroup.eu

Company type

Private

Operating status

Operating

Short description

TDA Group is a Dutch B2B data technology company that provides MDM, CDP, segmentation, and campaign management software to enterprises in the Netherlands, Belgium, and Germany. It operates through TDA Analytics (address-level segmentation data) and TDA Technology (data platform software), and since April 2025 has been part of The Relevance Group backed by Ufenau Capital Partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software and Data Platform Services: TDA Group generates revenue through software and data platform technology solutions that help organizations leverage customer data throughout the entire customer journey.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TDA Group sells enterprise data technology solutions that combine, standardize, and operationalize customer data across the customer journey. Its offerings include a Customer Data Platform and Master Data Management suite (via Invenna and Human Inference), marketing automation and campaign management (Campaigns Unlimited), and proprietary Dutch national segmentation data (TDA Analytics, formed from GeoMarktprofiel and Whooz) for customer insights and target-group selection.

Product overview

TDA Group is a data technology company offering a portfolio of specialized products under two main divisions: TDA Analytics and TDA Technology. TDA Analytics (formed from the merger of Whooz and GeoMarktprofiel) provides national segmentation data for customer insights and market analysis. TDA Technology (comprising Invenna, Human Inference, and Campaigns Unlimited) delivers data platform technology for customer data management, Master Data Management (MDM), Customer Data Platforms (CDP), and marketing automation. Global Group serves the German market. The company helps organizations create a seamless and data-driven customer journey by combining, standardizing, and making customer data accessible.

Differentiator

Problem solved

Functional benefit

Brands

• TDA Analytics: National segmentation data for deeper insight into customers, target groups, and market areas. Composed of GeoMarktprofiel and Whooz brands with over 35 years of knowledge and experience.
• TDA Technology

Products and services

• TDA Analytics National segmentation data platform providing deeper insight into customers, target groups, and market areas. Formed from the merger of the GeoMarktprofiel and Whooz brands and provides a comprehensive view of environment, housing, and lifestyle for every residential address in the Netherlands. Used by organizations to better understand customers, assess potential and risks, and reach target groups effectively.
• TDA Technology Data platform technology division providing a unique 360-degree customer view centrally available and with the highest data quality. Comprises the Invenna, Human Inference, and Campaigns Unlimited brands and delivers customer data platform, master data management, and marketing automation capabilities.
• Invenna Customer data platform technology for unlocking, unifying, applying, and monitoring customer data across marketing, compliance, and IT domains. Provides Master Data Management, Customer Data Platform, data integration, and monitoring capabilities for enterprise organizations.
• Human Inference Software solutions that enable organizations and governments to control, correct, and manage all their customer data and create a single customer view. Supports KYC/AML compliance and helps organizations comply with laws and regulations.
• Campaigns Unlimited Full-cycle campaign management and marketing intelligence solutions that help organizations strengthen and expand customer relationships. Marketed as part of the Invenna offering.
• GeoMarktprofiel National segmentation data brand under TDA Analytics providing a reliable and comprehensive view of environment, housing, and lifestyle for every residential address in the Netherlands. Originated from the merger of Whooz and GeoMarktprofiel.
• Whooz Lifestyle and address data brand under TDA Analytics, merged with GeoMarktprofiel to form TDA Analytics with over 35 years of combined knowledge and experience.
• Global Group Regional brand within the TDA Group portfolio serving clients in Germany with data technology and analytics services.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Relevance GroupflagshipStrategic or Co-development Partner · 1 April 2025TDA Group joined The Relevance Group in April 2025 as part of TRG's Buy & Build strategy. TDA Group will provide a shared technological infrastructure accessible to all companies within the group, connecting existing tools, establishing shared data standards, and making technologies available in a flexible, scalable way across the network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDA Group