Grale
Grale is a Stockholm-based materials company that develops patented, plant-based compostable films and fiber products to replace single-use plastics. It serves enterprise customers (SJ, SAS, SEB, Lush), Swedish municipalities, food service operators, and consumers via direct sales, a B2B platform, and distribution partners.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Grale firmographics
Firmographics- Name
- Grale
- Legal name
- Grale Solutions AB
- Website
- https://grale.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Grale is a Stockholm-based materials company that develops patented, plant-based compostable films and fiber products to replace single-use plastics. It serves enterprise customers (SJ, SAS, SEB, Lush), Swedish municipalities, food service operators, and consumers via direct sales, a B2B platform, and distribution partners.
- Ownership category
- akta.pro rank
Grale industry classification
Industry- Product category
- Sustainable Packaging Materials
- NAICS
- Plastics Bag and Pouch Manufacturing (326111), All Other Plastics Product Manufacturing (326199)
- SIC
- Plastics Products, Nec (3089), Miscellaneous Plastics Products (3080)
- akta.pro industry
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films)Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)Disposable Tableware (Plates, Cups, Cutlery)Consumer Products & Retail/Household Products & Cleaning Supplies/Trash Bags, Wraps & Disposable Household SuppliesFood Storage Containers (Disposable & Reusable)Consumer Products & Retail/Household Products & Cleaning Supplies/Trash Bags, Wraps & Disposable Household Supplies
Keywords
Where Grale is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Grale business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - B2C: Direct-to-consumer sales via shop.grale.com, currently serving only private consumers in Sweden. Individual product purchases and box orders.
- Product Sales - B2B/Enterprise: Business customers purchase via business.grale.com B2B platform or through direct sales. Custom-made products and standard stock products. Volume-based pricing with factory-direct pricing for adequate production volumes.
- Wholesale and Distribution: Products sold through partner wholesalers and distributors in specific regions globally. Distributed globally with own warehouse and logistic partners.
- Custom Product Manufacturing: Custom-sized, custom-printed products with minimum order quantities. Film-based products MOQ: 5 pallets / 500,000 pieces. Fiber-based products MOQ: 500,000 pieces. Luxbags and Ecommerce Mailers MOQ: 30,000 pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard products - Stock items |
| Unit Pricing | Pay-as-you-go | B2B Business Platform pricing |
| Unit Pricing | Multi-year contract | Custom-made products |
| Other | Pay-as-you-go | Samples |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Grale product offering
Product offeringCore offering
Grale manufactures and sells plant-based, certified compostable packaging and disposable products that replace single-use fossil plastics. The portfolio includes film-based items (carrier bags, waste bags, fruit/vegetable bags, dog waste bags, capes, aprons) and fibre/paper-based items (drinking cups, lids, straws, Lux carrier bags, mailers), all produced from renewable inputs such as agricultural waste, forestry side streams, wood fibers, cellulose, starch, and non-edible plants using patented proprietary processes. Products are sold to enterprise customers, public-sector buyers, and Swedish consumers through a dedicated B2B platform, direct sales, and a B2C shop, with custom-sized and custom-printed options available at minimum order quantities.
Product overview
Grale offers a unified product portfolio of sustainable, biodegradable, and compostable alternatives to single-use plastics. The product line consists of two main categories: (1) Film-based products including carrier bags, waste bags, fruit/vegetable bags, dog waste bags, capes, and aprons, made from renewable plant materials; and (2) Fibre/paper-based products including drinking cups, lids, straws, lux carrier bags, and mailers, which can be recycled as paper. Custom product options are available with minimum order quantities. Grale sells through two channels: direct-to-consumer B2C shop (shop.grale.com) serving Swedish consumers, and B2B platform (business.grale.com) serving business customers globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Film-based Products (Carrier Bags, Waste Bags, Fruit/Vegetable Bags, Dog Waste Bags, Capes, Aprons) Compostable film-based single-use plastic alternatives made from cellulose, agricultural waste, forestry side streams, wood fibers, starch, and non-edible plants. Certified for home composting (6-month disintegration) and industrial composting (3-month disintegration). Used by enterprises, public sector, food service, and households for waste, shopping, fruit/vegetable, dog waste, cape, and apron applications.
- Fibre-based / Paper-based Products (Drinking Cups, Lids, Straws, Lux Carrier Bags, Mailers) Paper and fibre-based disposable products including drinking cups, lids, straws, Lux carrier bags, and mailers. Designed to be recycled as paper alongside other paper waste, keeping raw materials in the circular loop. Used by food service, retail, e-commerce, and corporate customers seeking plastic-free packaging.
- Custom Products (Custom-sized, Custom-printed Film and Fiber Products) Custom-sized and custom-printed versions of Grale's film-based and fiber-based products for business customers. Available with adapted pricing and minimum order quantities, enabling branded sustainable packaging at scale. Sold through the B2B platform and direct sales.
Quantifiable outcome
- Biodegradation within 3 months (industrial composting) or 6 months (home composting)
- +2 more outcomes
Companies that use Grale
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Grale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Grale partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Startup Kitchen / Way Out WestcoreWay Out West continues its exploration of future of food; Startup Kitchen returns served in Grale products. Partnership showcases Grale's role in sustainable food service innovation.
- Public CleanminorFacility service company taking another step forward in sustainability work through collaboration with Grale.
- Impact LoopminorGrale joined Impact Loop as a partner in Visby during Almedalen week. Impact Loop, Energy Loop, and Industrial Loop bring together voices from sustainability, energy, industry, and innovation.
- Gröna BönanminorGröna Bönan catered an event for WWF, serving climate-calculated portions in line with One Planet Plate standard. Food was served in Grale packaging, extending sustainability from menu to packaging.
- Tekniska verken in LinköpingcoreMajor public procurement win; largest contract as Grale enters public sector segment. Sets a new standard for sustainable waste solutions. Winning tender after tender against established players who dominated the category for decades.
- SJ (Scandinavian Airlines)coreSJ is replacing plastic lined paper cups and plastic bags with Grale's patented and plant-based alternatives. The switch involves millions of disposable products every year and is part of SJ's major commitment to sustainability in Sweden. Partnership represents significant volume and visibility.
- Impact Kitchen AcceleratorminorGrale joins Sweden Foodtech, Stockholm Business Region and inspiring group of chefs and companies to explore how innovation can shape future of food.
- Adidas Stockholm Marathon / MarathongruppencorePlastic-free paper cups from Grale used at water stations at Marathongruppen's events. First out is Adidas Stockholm Marathon. High-volume event partnership.
- House of PhotographyminorCultural venue in heart of Södermalm, Stockholm now using Grale products.
- BageriprodukterminorBageriprodukter expanding its offering by introducing Grale's innovative range of products.
- LushminorLush switching to Grale's green waste bags, replacing conventional plastic with sustainable alternative made from renewable resources.
- World Cup Weekend ÅrecoreDuring Alpine Ski World Cup in Åre, organizers took concrete step toward sustainable waste management using Grale's microplastic-free waste bags.
- SmartaSakercoreOfficial partnership with one of Sweden's leading retailers for innovative and clever solutions. Strategic retail distribution partner.
- SEBcoreSEB chooses Grale cups as commitment to employee wellbeing; shows modern leadership in everyday actions.
- CONVENDUMcoreModern workplaces choosing plant-based, biodegradable waste bags; CONVENDUM leading the way transitioning to Grale's plastic-free bags across all offices.
- Norrsken HouseminorGrale had opportunity to be part of Bill Gates visit to Norrsken House Stockholm and listen to talk on building sustainable future.
- Stockholm Resilience CentreminorGrale joined Stockholm Resilience Centre and SJ on climate-focused journey aboard festival train to Way Out West.
- Sweden's Rolling Climate MeetingminorSweden's First Rolling Climate Meeting heading West with Grale on board.
- CONVENDUMcoreGrale partners with CONVENDUM to eliminate plastic waste across all offices, starting spring 2025.
- SAScoreGrale partnered with Scandinavian Airlines in innovative step toward greener future in aviation.
- Beans in CupminorBeans in Cup expanding product range with PlasticFri sustainable paper cup. Company phased out plastic cups in 2020 and now adds Grale's certified plastic-free and recyclable-as-paper cup.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Grale competitors and assessment
Company assessmentDirect peers
- TIPA Sustainable Packaging: Israel-based TIPA manufactures fully compostable flexible packaging films and laminates for food and fashion brands — a direct competitor in compostable film technology and the same third-party-certified (EN 13432 / ASTM D6400) end markets.
- Notpla: London-based Notpla develops seaweed- and plant-based packaging films and capsules as alternatives to single-use plastics — directly competing with Grale in compostable packaging for foodservice, consumer, and enterprise use cases across Europe.
- BioPak: BioPak (now part of Novolex/Hornell) supplies compostable foodservice disposables — cups, lids, straws, bags — to enterprise customers globally; competes head-to-head with Grale in B2B foodservice packaging and shares the same certification-led sales motion.
- Paptic: Finnish Paptic makes wood-fibre-based reusable and recyclable bag and wrapping solutions replacing plastic — overlapping with Grale on sustainable carrier bags, mailers, and the fibre-based packaging category.
- Sulapac: Finnish Sulapac produces bio-based, microplastic-free materials for cosmetics, food, and consumer packaging, with proprietary wood-and-algae-based formulations — overlapping with Grale's plant-based biomaterial approach and certification-driven go-to-market.
- Footprint (Footprint Technology): US-based Footprint produces plant-based fibre food packaging (cups, bowls, clamshells, cutlery) using proprietary technology — directly competing with Grale's fibre/paper cup, lid, and straw portfolio in the same certified-compostable foodservice category.
Emerging players
- Novamont: Italian producer of Mater-Bi bioplastics (starch-based, compostable) used in bags and food packaging; an upstream bio-polymer supplier and potential partner/competitor to Grale in the compostable film value chain.
- Loliware: US-based Loliware develops seaweed-based single-use cups and straws as plastic alternatives; smaller scale than Grale but addresses the same compostable-foodservice customer with a competing plant-based material thesis.
- Sway Design Co. US-based Sway makes seaweed-based flexible packaging films replacing single-use plastic — a peer emerging player in the bio-based flexible packaging category competing for the same sustainability-driven brand customers.
Broad incumbents
- Huhtamaki: Finnish global packaging major with a foodservice disposables and flexible packaging portfolio, including growing compostable/biodegradable lines; a benchmark incumbent Grale competes against in public tenders and enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Grale social profiles
Digital presenceGrale compliance and trust
Trust signalCompliance5 records
Grale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grale leadership team
Management profileNumber of profiles
Profiles22 records
Grale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grale
What does Grale do?
Grale manufactures and sells plant-based, certified compostable packaging and disposable products that replace single-use fossil plastics. The portfolio includes film-based items (carrier bags, waste bags, fruit/vegetable bags, dog waste bags, capes, aprons) and fibre/paper-based items (drinking cups, lids, straws, Lux carrier bags, mailers), all produced from renewable inputs such as agricultural waste, forestry side streams, wood fibers, cellulose, starch, and non-edible plants using patented proprietary processes. Products are sold to enterprise customers, public-sector buyers, and Swedish consumers through a dedicated B2B platform, direct sales, and a B2C shop, with custom-sized and custom-printed options available at minimum order quantities.
Is Grale a public or private company?
Grale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grale founded?
Grale was founded in 2018.
Where is Grale based?
Grale is headquartered in Stockholm, Sweden, in the Europe region.
How does Grale make money?
Four revenue lines are on record. Product Sales - B2C is the primary driver. The others are product Sales - B2B/Enterprise, wholesale and Distribution and custom Product Manufacturing.
Who are Grale's main competitors?
Direct peers on record are TIPA Sustainable Packaging, Notpla, BioPak, Paptic, Sulapac and Footprint (Footprint Technology). Emerging players are Novamont, Loliware and Sway Design Co.. Huhtamaki is listed as a broad incumbent.
Does Grale have an API?
No public API is recorded for Grale.
What industry is Grale in?
Grale's product category is Sustainable Packaging Materials. Its primary akta.pro industry code is IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films), with a secondary code of CRADALAD, Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery). Its NAICS code is 326111 and its SIC code is 3089.