Scubatraining

What Scubatraining does

Scubatraining Inc. is a privately held scuba diving training company headquartered in Orleans, Ontario (Ottawa area), founded by Greg Weiss in 1998 and operated as a single-facility specialty training center. The company delivers a multi-agency certification platform spanning PADI (including Open Water Diver through Open Water Scuba Instructor and over 30 specialty programs), PADI TecRec technical diving, DAN (Divers Alert Network) safety and instructor training, PSI-PCI cylinder inspection (Visual, Eddy Current, Oxygen Cleaning, Valve Repair), TDI/SDI, and Emergency First Response (EFR). Co-principal Johanne Robert holds the PADI Master Instructor rating and IDC Staff Instructor certification, complementing Greg Weiss's PADI Course Director (since 2003), DAN Instructor Trainer, TecRec Instructor Trainer, PSI Instructor, and TDI Instructor credentials. Training is delivered at the Orleans facility with on-site group training available at customer locations and warm-water open-water completion options in the Bahamas, Costa Rica, and Cozumel.

The company's core technology is instructional rather than software-based: standardized PADI curriculum, DAN safety programs, TecRec methodologies, and PSI cylinder inspection protocols meeting CSA B339-25 (2025 edition), CGA C-6/C-6.1/C-6.2 (2019 editions), ISO 6406/10461/11623, OSHA HAZMAT, USDOT, and Transport Canada TDG requirements, with USDOT-mandated 36-month recertification cycles for Eddy Current and Visual Cylinder Inspection credentials. Supporting digital infrastructure consists of a WordPress website with blog content, a Mailchimp newsletter, a Facebook page, and PayPal-based e-commerce for retail products (Nanuk NANO cases for gear protection) and course-related transactions.

Scubatraining's revenue model is predominantly professional-services based, with per-course fees for PADI certifications (Open Water through Instructor Development Course), DAN provider and instructor courses, TecRec technical programs, and PSI cylinder technician modules. A financing program is offered for PADI/DAN/EFR/PSI professional training, materials, and gear, and a small retail line (Nanuk cases) generates incremental hardware revenue. Customer segments include recreational divers, aspiring dive professionals pursuing instructor careers, technical divers seeking advanced certifications, and commercial/industrial cylinder inspection technicians requiring regulatory compliance credentials. Go-to-market is direct-to-consumer via the company's website, supplemented by email marketing, organic social, SEO, and event-driven seasonal scheduling aligned with diving seasons and the recurring January Instructor Development Course cohort.

Name

Scubatraining

Legal name

Scubatraining Inc.

Website

https://scubatraining.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Scubatraining Inc. is a privately held scuba diving training company in Orleans, Ontario, offering multi-agency professional instructor certification through PADI, DAN, TecRec, and PSI programs, serving recreational divers, aspiring professionals, technical divers, and commercial cylinder inspectors.

Ownership category

akta.pro rank

Product category

Scuba Diving Training & Certification

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industry

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD)

Keywords

• Scuba diving training
• PADI instructor certification
• Cylinder inspection training
• Technical diving courses
• Dive safety education

Headquarters

HQ city

Orleans

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Scuba Diving Certification Courses: Revenue from PADI certification courses including Open Water Diver, Advanced Open Water, Rescue Diver, Divemaster, Assistant Instructor, and Instructor Development Course (IDC). Also includes 30+ PADI specialty courses.
2. Professional Instructor Training: PADI Instructor Development Training (IDC) and IE preparation, preparing candidates for the 'Monday after' becoming a PADI Instructor. Includes financing program for training, materials, and gear.
3. PSI Cylinder Inspection Certification: Multi-module cylinder technician certification including Visual Cylinder Inspector, Eddy Current Technician, Valve Repair Technician, and Oxygen Cleaning Technician courses.
4. Equipment and Gear Sales: Retail sales of Nanuk hard cases for gear protection. PSI training supplies and related diving equipment.
5. DAN Safety Training Programs: DAN provider and instructor training courses including Basic Life Support, Emergency Oxygen, Hazardous Marine Life Injuries, Neurological Assessment, and Dive Medicine programs.
6. TecRec Technical Diving Training: Technical diving courses including Gas Blender, Tec40/45/50 Diver, Tec Instructor, and Tec Sidemount programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Scubatraining delivers professional scuba diving instructor training and certification courses under PADI, TecRec, DAN, EFR, and PSI-PCI curricula, spanning entry-level diver courses through PADI Instructor Development Training (IDC). It also provides commercial cylinder inspection technician certifications (Visual Cylinder Inspector, Eddy Current, Oxygen Cleaning, Valve Repair) and sells Nanuk protective hard cases as supporting retail gear.

Product overview

Scubatraining is a scuba diving training company offering a multi-agency certification platform with instructor development programs and cylinder inspection training. The core offering includes PADI Instructor Development Training (IDC) for becoming professional divers, supplemented by DAN dive safety programs, TecRec technical diving courses, and PSI-PCI cylinder inspection technician certifications. The product portfolio is structured as a unified training platform offering professional-level certifications across multiple agencies, with retail products (Nanuk cases) and financing services as supporting offerings. Key training products include PADI Open Water Diver through Instructor levels, over 30 PADI Specialty programs, DAN Provider/Instructor courses, TecRec technical diving programs, and comprehensive PSI cylinder inspection technician courses covering visual inspection, eddy current testing, valve repair, and oxygen cleaning.

Differentiator

Problem solved

Functional benefit

Products and services

• PADI Instructor Development Training (IDC) Comprehensive professional training program preparing candidates to become certified PADI Instructors, with full curriculum coverage and a 'Monday after' focus on real working instructor readiness. Includes PADI Assistant Instructor, Open Water Scuba Instructor, and Instructor Examination preparation. Next course announced for January 2025.
• PADI Open Water Diver Course Entry-level scuba certification course teaching basic theory, confined water skills, and open water dives, including manual, logbook, and equipment use during training. Targets individuals new to recreational scuba diving.
• PADI Adventures in Diving / Advanced Open Water Diver Intermediate certification program offering Adventure Diver and Advanced Open Water Diver certifications through various adventure dives including deep, navigation, and specialty dives.
• PADI Rescue Diver Course Training program teaching knowledge and skills to apply effective rescue techniques in diving emergencies, expanding diver confidence and safety awareness.
• PADI Specialty Diver Courses Over 30 specialty programs adding specific skills focused on unique diving areas such as Night Diver, Deep Diver, Wreck Diver, and Underwater Navigator.
• PADI Divemaster First professional step in a dive career, training leadership abilities to supervise dive activities and assist instructors with student divers.
• PADI Assistant Instructor First portion of the PADI IDC allowing professionals to gain experience and learn the PADI System of diver education, completable as a standalone 3-day segment.
• DAN Provider Training Courses Dive safety programs including Emergency Oxygen for Scuba Diving Injuries, First Aid for Hazardous Marine Life Injuries, Neurological Assessment, CPR/First Aid, and Dive Medicine for Divers.
• DAN Instructor Training Courses Qualification courses for scuba educators to become DAN Instructors, offering DAN safety programs to their students. Includes a modular IQC format with core and separate program modules.
• TecRec Training Programs Technical diving certification programs for experienced divers going beyond recreational limits, including Gas Blender, Tec40/45/50 Diver, Tec Instructor, and Tec Sidemount Diver.
• Visual Cylinder Inspector (VCI) Course Full-day certification course teaching visual inspection of solid wall and composite SCUBA and SCBA cylinders, meeting OSHA and DOT HAZMAT training requirements.
• Eddy Current Technician (ECT) 2-hour additional certification for Visual Cylinder Inspectors to conduct proper Eddy Current Testing of SCUBA and SCBA cylinders, now required by USDOT to be updated every three years.
• Oxygen Cylinder Cleaning Technician (OCCT) 2-3 hour course covering tools and procedures to properly clean cylinders for oxygen service, designed by gas industry experts and engineers. Requires current PSI Visual Cylinder Inspector certification.
• Valve Repair Technician (VRT) 3-hour course covering valve types, repair, care and maintenance. Includes complete disassembly and re-assembly of various valve types. Approved by valve manufacturers.
• Cylinder Technician Course 2-day comprehensive certification combining Visual Cylinder Inspector, Eddy Current Technician, Valve Repair Technician, and Oxygen Cleaning Technician modules into one program.
• Nanuk NANO Cases Protective hard cases for scuba diving gear, sold as retail products through Scubatraining's online shop.

Quantifiable outcome

• Training meets OSHA and DOT HAZMAT training requirements for cylinder handlers
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PADI (Professional Association of Diving Instructors)coreTechnology or IntegrationPrimary training agency partner offering diver and instructor certification. Scubatraining is authorized to deliver PADI courses including Open Water Diver, specialty courses, Divemaster, and Instructor Development Course (IDC). Greg Weiss is a PADI Course Director.
• DAN (Divers Alert Network)coreTechnology or IntegrationDAN Education partner offering dive safety programs. Scubatraining is a DAN Training Centre with instructor trainer capability for all DAN programs including Basic Life Support, Emergency Oxygen, and Dive Medicine.
• TecReccoreTechnology or IntegrationTechnical diving certification division of PADI. Scubatraining offers TecRec programs including Gas Blender, Tec40/45/50 Diver, and Tec Instructor courses.
• PSI-PCI (Professional Scuba Inspectors)coreTechnology or IntegrationCylinder inspection certification organization. Scubatraining is authorized to deliver Visual Cylinder Inspector, Eddy Current Technician, Oxygen Cylinder Cleaning Technician, and Valve Repair Technician courses.
• NanukminorChannel Partner/ Reseller/ DistributorHard case manufacturer. Scubatraining is a reseller of Nanuk NANO cases for protecting scuba gear.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SDI (Scuba Diving International): Recreational and technical diving certification agency under the same parent as TDI. Operates as a parallel pathway for instructor candidates and recreational divers, competing directly with Scubatraining's multi-agency model.
• SSI (Scuba Schools International): Major competing scuba certification agency offering diver and instructor training across a comparable PADI-like curriculum. Competes with Scubatraining for aspiring instructors and recreational divers choosing a training pathway.
• NAUI Worldwide: One of the longest-established recreational scuba certification agencies, offering instructor-level training programs. Competes for the same pool of dive instructor candidates that Scubatraining recruits from.
• TDI (Technical Diving International): Technical diving certification agency whose curriculum overlaps with Scubatraining's TecRec and TDI/SDI technical diving offerings. Greg Weiss is also a TDI Instructor, making TDI both a partner and a competitive pathway for technical divers.

Emerging players

• RAID (Rebreather Association of International Divers): Newer scuba certification agency aggressively expanding its dive center network. Represents an emerging alternative certification pathway competing for entry-level and instructor candidates in markets like Ottawa.
• GUE (Global Underwater Explorers): Technical and recreational diving organization known for rigorous training standards. Targets the same advanced and technical diver audience as Scubatraining's TecRec offerings, particularly divers seeking instructor-level credentials.

Broad incumbents

• PADI (Professional Association of Diving Instructors): Largest global scuba certification agency and Scubatraining's primary partner. While Scubatraining operates as a PADI Career Development Center, PADI as a whole sets the standards, controls IDC economics, and competes indirectly via its own network of dive centers.

Regional players

• BSAC (British Sub-Aqua Club): UK-headquartered scuba training organization with international reach. Operates as an alternative certification pathway outside PADI's footprint and competes in adjacent markets for instructor candidates.

Others

• DAN (Divers Alert Network): Dive safety organization whose DAN Education programs (provider and instructor) form a core revenue stream for Scubatraining. Functions as a training partner rather than a direct competitor, but its standards drive Scubatraining's curriculum.
• CMAS (Confédération Mondiale des Activités Subaquatiques): International diving federation offering an alternative global certification framework. Functions as an adjacent certification pathway rather than a direct competitor in the North American recreational market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ScubatrainingInc
• LinkedInlinkedin.com/company/scubatraining-inc.

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scubatraining