Vivanto

What Vivanto does

Vivanto is a Paris-based live performance and contemporary art production agency founded in 2013 as a wholly-owned subsidiary of ARTER SAS, itself part of the Mazarine group of cultural agencies. The company specializes in delegated production services for cultural institutions, foundations, museums, and public organizations, managing complex multi-venue artistic projects from conception to execution. Vivanto holds the French "licence d'entrepreneurs du spectacle," the regulatory license required for live performance production in France, and operates with a stated eco-responsible production methodology.

The company's service offering centers on production management for festivals, exhibitions, performances, and hybrid cultural events, with marquee engagements including the Chants libres national choral festival for Fondation Bettencourt Schueller (2021-2025, spanning 7+ French regions and 15+ venues), multiple editions of DO DISTURB at Palais de Tokyo, and executive/associate producer roles on Nuit Blanche in Paris and Rouen. The client portfolio spans luxury corporates (Kering), government cultural ministries (Mondes Nouveaux under France Relance, City of Rouen), international cultural institutes (Villa Albertine, KANAL - Centre Pompidou Brussels), and high-profile foundations (Fondation Louis Vuitton, Palais Galliera).

Vivanto runs a B2B professional services model with a small production team led by directors Ariane Romano and Clara Achache, both appointed in 2022. Pricing is project-based and negotiated directly with institutional clients. The company has no external funding, no proprietary technology products, and generates revenue through per-project delegated production contracts. Geographic reach extends across all major French regions and into international markets including Belgium, Switzerland, the UK, the US, Japan, Singapore, China, and several Latin American countries, leveraging partnerships within the broader Mazarine/ARTER ecosystem.

Name

Vivanto

Legal name

ARTER SAS

Website

https://vivanto.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivanto is a Paris-based French production agency (founded 2013, subsidiary of ARTER) providing delegated production services for live performances, cultural festivals, and exhibitions to foundations, museums, and public cultural institutions across France and internationally.

Ownership category

akta.pro rank

Product category

Live Performance & Cultural Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Live performance production
• Cultural event production
• Delegated production services
• Contemporary art production
• Festival production management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Delegated Production Services: Vivanto provides delegated production services for live performances, exhibitions, and cultural events. Revenue is generated through service contracts with cultural institutions, foundations, and public organizations requiring professional production management for artistic projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Vivanto provides delegated production services for live performances, cultural events, festivals, and contemporary art exhibitions on behalf of cultural institutions, foundations, and public organizations. The company manages projects end-to-end from conception through execution, holding the French licence d'entrepreneurs du spectacle and applying an eco-responsible production approach. Its portfolio spans multi-venue festivals (Chants libres, Nuit Blanche), museum programming (DO DISTURB at Palais de Tokyo, Fondation Louis Vuitton performances), and government cultural program delivery.

Product overview

Vivanto is a specialized live performance and contemporary performance production agency founded in 2013. As a subsidiary of ARTER, it provides delegated production services for hybrid events, cultural festivals, art exhibitions, performances, and artistic projects at the crossroads of disciplines. The company holds an entertainment entrepreneur license and operates with an eco-responsible approach. Vivanto's portfolio includes event production for major cultural institutions, choral festivals (such as Chants libres for the Bettencourt Schueller Foundation), contemporary art festivals (including DO DISTURB at Palais de Tokyo), Nuit Blanche events, and various performance art projects. Rather than a technology product company, Vivanto functions as a production services company serving the cultural and arts sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Delegated Live Performance Production End-to-end delegated production service for live performances, concerts, and artistic shows for cultural foundations, museums, and public institutions. Holders of the French licence d'entrepreneurs du spectacle.
• Contemporary Art Festival Production Delegated production of contemporary art festivals combining performance, visual arts, and live events. Demonstrated through four consecutive editions of DO DISTURB at Palais de Tokyo (2015-2018) and Nuit Blanche editions in Paris and Rouen.
• Choral Festival Production (Chants libres)

Quantifiable outcome

• Over 200 artistic proposals coordinated for single Nuit Blanche event
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ARTERcoreStrategic or Co-development Partner · 1 January 2013Vivanto is a subsidiary of ARTER, a Paris-based cultural production agency. This parent-subsidiary relationship provides Vivanto with access to ARTER's broader creative network, established institutional relationships, and shared resources for large-scale cultural projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bureau Betak: Paris-founded event production house producing fashion shows, brand events and cultural happenings. Comparable in delivering high-prestige, design-led live productions for premium clients.
• Villa Eugénie: Paris-based event and cultural production agency serving luxury brands and cultural institutions. Closest direct competitor in terms of high-end cultural and corporate event commissioning in France.
• La Mode en Images: Sister Mazarine entity producing iconic fashion shows and immersive events. Same production services DNA, with overlap on luxury and cultural clientele; differs in primary focus on fashion shows versus artistic performance.
• ARTER SAS: Vivanto's parent company and sister cultural production agency in the Mazarine group. Operates in the same Parisian cultural production space with overlapping client base of foundations, museums, and luxury brands.
• Bureau Paul Boutherin: French cultural and artistic production agency with long history of staging major exhibitions and performances for French museums and foundations. Directly comparable in client type and delegated-production model.
• BACCHUS: Sister Mazarine entity focused on event experiences and brand activations. Same corporate family and similar cultural/luxury client overlap; differs in pure brand-experience orientation.

Broad incumbents

• Frieze: Global art fair and event brand producing art world festivals and live programming. Comparable as a high-end live cultural event producer serving art-world institutions, though bigger and global in scope.
• GL Events: Large publicly listed French event services group operating venues and producing trade shows, congresses, and live events. Broader and more diversified than Vivanto but competes for the same large cultural and institutional commissions.

Others

• Numéro Magazine / Mazarine group entities: Sibling Mazarine entities providing media, content, and event capabilities that are not direct competitors but potential collaborators feeding cultural event briefs to Vivanto.

Regional players

• Manifeste (Lagardère): French cultural agency producing live events and festivals for brands and institutions. Operates in the same French cultural production market with comparable project-based service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vivantoprod

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivanto