Powernation Studios

What Powernation Studios does

PowerNation Studios, LLC is a Franklin, Tennessee-based television production and distribution company that creates automotive enthusiast and country music/lifestyle programming. Its core product is a portfolio of branded shows spanning off-road vehicles (Ultimate Adventure Vehicles), performance cars (Blacktop Speed Shop), high-performance engines (Engine Power), trucks (Music City Trucks), the live/events program PowerNation On The Road, and the Circle Country network offering classic TV, comedy, Opry Live performances, originals, and western movies. The company distributes content across Connected TV (50%), broadcast television via parent Gray Television (39%), and its own PowerNation platform (11%), reaching 1.1 million average views per episode and 6.2 million social followers.

The underlying technology is a television and digital content production platform with no disclosed AI, machine learning, or proprietary software products. Production is supported by an in-house team of roughly 30+ staff across production operations, creative production, digital, sales, accounting, and post-production roles, based at 130 Southeast Parkway Court, Franklin, TN. The company maintains FCC and ATSC compliance certifications for broadcast distribution, plus CCPA, VCDPA, and Nevada privacy law compliance for digital operations.

PowerNation Studios generates revenue primarily through advertising and integrated sponsorships sold to automotive aftermarket brands (named sponsors include FiTech Fuel Injection and Sonax), with additional monetization from its owned digital platforms and Circle Country network. Pricing is not publicly disclosed and is negotiated on a per-client basis. The go-to-market is sales-led, with dedicated Account Executive and VP of Sales & Marketing functions targeting both brands directly and agencies. PowerNation Studios operates as a privately held subsidiary of Gray Television, Inc. (NYSE: GTN), a publicly traded broadcast and digital media conglomerate.

Name

Powernation Studios

Legal name

PowerNation Studios, LLC

Website

https://powernationstudios.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

PowerNation Studios produces and distributes automotive enthusiast and country music lifestyle television programming, selling integrated sponsorships to automotive aftermarket brands across CTV, broadcast, and its own digital platforms.

Ownership category

akta.pro rank

Product category

Television Production & Distribution

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Pay-TV / Premium Window Distribution (MPADAJAH)

Keywords

• Automotive television programming
• Television content production
• Broadcast distribution services
• Brand sponsorship advertising
• Automotive entertainment media

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorship: PowerNation Studios generates revenue primarily through advertising and sponsorship deals with automotive aftermarket brands. Companies like FiTech Fuel Injection and Sonax advertise their products through PowerNation's television shows and digital platforms, paying for product airings and brand exposure to the passionate automotive enthusiast audience.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PowerNation Studios produces and distributes automotive-themed and country music television programming across broadcast television, connected TV (CTV), and its own streaming platform. Its automotive show portfolio includes Ultimate Adventure Vehicles (off-roading/overlanding), Blacktop Speed Shop (performance cars), Engine Power (high-performance engines), and Music City Trucks (purpose-built trucks). It also operates Circle Country, a country music and lifestyle network featuring classic TV, comedy, Opry Live performances, originals, and western movies.

Product overview

PowerNation Studios operates as a television production and distribution company offering a portfolio of automotive and country music entertainment programming. The core offering consists of multiple branded show programs including Ultimate Adventure Vehicles, Blacktop Speed Shop, Engine Power, and Music City Trucks (focused on automotive content), and Circle Country (offering Classic TV, Comedy, Opry Live performances, Originals, and Western Movies for country music and lifestyle entertainment). Content is distributed across three channels: 50% via CTV (Connected TV), 39% via Broadcast, and 11% via its own PowerNation platform, with 6.2 million social followers and 1.1 million average views per episode.

Differentiator

Problem solved

Functional benefit

Brands

• PowerNation: Main automotive enthusiast television network featuring shows about off-roading, overlanding, car builds, and high-performance engines.
• Circle Country
• Dirt and Trails
• Blacktop Speed Shop
• Engine Power
• Music City Trucks

Products and services

• PowerNation Studios (automotive programming network)
• Ultimate Adventure Vehicles (Dirt and Trails)
• Blacktop Speed Shop
• Engine Power
• Music City Trucks

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gray TelevisioncoreChannel Partner/ Reseller/ DistributorPowerNation Studios operates under Gray Television's umbrella. Gray Television is a major broadcast television company that owns and operates local TV stations across the United States. PowerNation distributes its programming through Gray Television's broadcast network, representing 39% of their distribution. The company references Gray Television in their footer and maintains their corporate structure as a subsidiary.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Car and Driver: Car and Driver is a longstanding automotive media brand producing editorial, video, and reviews for enthusiast audiences. Comparable to PowerNation as a broader automotive media incumbent reaching enthusiasts through sponsored content and video, though with a more editorial model.
• Warner Bros. Discovery (MotorTrend parent / automotive programming): Warner Bros. Discovery owns MotorTrend and produces automotive programming including Fast N' Loud and Wheeler Dealers across its networks. Comparable to PowerNation as a much larger incumbent operating automotive enthusiast content as part of a broader entertainment portfolio rather than as a dedicated niche.

Others

• Autoblog: Autoblog is a digital automotive media outlet producing news, reviews, and video content for enthusiast and general audiences. Adjacent to PowerNation as automotive enthusiast media monetized through advertising, though primarily web-first rather than broadcast/CTV-driven.

Direct peers

• MAVTV (Lucas Oil): MAVTV is a motorsports and automotive lifestyle TV network owned by Lucas Oil, producing and distributing enthusiast programming via CTV/cable. Comparable to PowerNation as a competing niche automotive/motorsports TV network monetized through sponsorships and distribution partnerships.
• Hagerty Media: Hagerty Media produces automotive enthusiast content including TV shows (Barn Find Hunter, Redline Rebuild), magazines (Hagerty Drivers Club), and events. Comparable to PowerNation as a niche-focused automotive enthusiast media brand monetizing via sponsorships and audience engagement around the car collector and builder community.
• Country Music Television (CMT): CMT is a country music-themed cable/streaming network featuring original programming, classic shows, and music videos. Directly comparable to PowerNation's Circle Country network in the country music and lifestyle content category, distributed via cable/CTV with advertiser-supported monetization.
• MotorTrend Group (MotorTrend Network / Roadkill): MotorTrend Group operates the MotorTrend Network (formerly Velocity) and produces automotive enthusiast shows like Roadkill, Hot Rod Garage, and Engine Rebuild. Directly comparable to PowerNation as a multi-show automotive enthusiast TV network distributing via cable/CTV and monetizing through sponsorships from aftermarket brands.
• RIDE TV: RIDE TV is a television network focused on powersports, automotive, and outdoor lifestyle programming distributed via cable and streaming. Directly comparable to PowerNation as a niche enthusiast TV network targeting similar automotive and powersports audiences with sponsorship-supported monetization.
• Circle (Great American Country): Circle is a country music and lifestyle entertainment network featuring classic shows, originals, and music programming. Directly comparable to PowerNation's Circle Country network as a competing country music/lifestyle TV network distributed via cable/CTV with similar content mix and monetization model.

Regional players

• REV TV (Canada): REV TV is a Canadian specialty channel dedicated to automotive enthusiast programming including builds, racing, and powersports. Comparable to PowerNation as a regional player in the same automotive enthusiast TV category serving a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/powernation-studios

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powernation Studios