Madonna Place, Inc.

What Madonna Place, Inc. does

Madonna Place, Inc. is a 501(c)(3) nonprofit organization founded in 1981 in Norwich, Connecticut, and incorporated in 1987, providing family support services designed to prevent child abuse and neglect across Eastern Connecticut. The organization operates three core programs: the Family Support Center, a drop-in facility at 240 Main Street offering emergency necessities (diapers, formula, food, school supplies), play spaces, and a supplemental food program in English, Spanish, and Portuguese; the Fatherhood Initiative, which provides peer groups, educational groups, court advocacy, and referrals for fathers; and Great Beginnings, a home visiting program for pregnant individuals and families with infants under three months that uses the Healthy Families America strength-based model and Parent as Teachers curriculum. A fourth program, COPE, was launched in 2022 to expand community support offerings.

The organization is funded through individual donations, corporate and foundation grants (Nordson, Liberty, Foxwoods), a United Way of Southeastern Connecticut partnership, and annual fundraising events including the Music That Matters benefit concert. All services are delivered free of charge to families, with the organization stating that 85 cents of every donated dollar goes directly to supporting children and families. Madonna Place serves over 650 families annually, with 93% of beneficiaries in New London County and 5% in Windham County, and reports a trilingual service model and a 40+ year continuous operating history. The Great Beginnings program received Healthy Families America accreditation in 2025, validating its home visiting service quality against a national standard.

Governance is provided by a 12-member Board of Directors (chaired by Suzanne Colaluca as President), with day-to-day operations led by Executive Director Claire Silva, Clinical Supervisor Cathy Mikolajczak (Great Beginnings), Fatherhood Initiative Program Manager Jason Malcolm, and an HR Manager, Development Coordinator, Grant Writer, and case management staff. The organization maintains founding-era partnerships with Norwich Public Schools, Backus Hospital, United Community and Family Services, the University of Connecticut, and Lawrence and Memorial Hospital. There is no disclosed revenue figure, no technology platform beyond a website and online donation portal, and no evidence of digital or AI-enabled service delivery.

Name

Madonna Place, Inc.

Legal name

Madonna Place, Inc.

Website

https://madonnaplace.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Madonna Place, Inc. is a 501(c)(3) nonprofit founded in 1981 in Norwich, CT, providing free family support services — drop-in emergency assistance, home visiting, and fatherhood programs — to over 650 families with young children annually across Eastern Connecticut.

Ownership category

akta.pro rank

Product category

Family Support Services

NAICS

Child Care Services (6244), Other Individual and Family Services (62419)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

Keywords

• Family support services
• Child abuse prevention
• Home visiting programs
• Fatherhood support services
• Nonprofit social services

Headquarters

HQ city

Norwich

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual donations received through online giving platform, mail-in checks, and honor/memory gift donations. General donations constitute a significant portion of funding.
2. Annual Fundraising Events: Major events including Music That Matters annual benefit concert held at Jonathan Edwards Winery, generating revenue through ticket sales.
3. Corporate and Foundation Grants: Funding from corporate sponsors including Nordson, Liberty, Foxwoods, and other organizations. Sponsorships categorized as Silver, Prevention, Intervention, and Education sponsors.
4. United Way Partnership: Funding through United Way of Southeastern Connecticut partnership for food distribution programs and community support services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Madonna Place is a 501(c)(3) nonprofit organization that strengthens families and prevents child abuse and neglect through three core programs: the Family Support Center drop-in center providing emergency necessities and food assistance, the Fatherhood Initiative supporting positive father engagement, and the Great Beginnings accredited home visiting program for pregnant individuals and families with infants. All services are delivered free of charge to families in Eastern Connecticut.

Product overview

Madonna Place, Inc. is a nonprofit family support organization offering a unified suite of programs and services designed to strengthen families and prevent child abuse and neglect. The organization operates three core programs: the Family Support Center (drop-in center providing emergency necessities, food assistance, and community connection), the Fatherhood Initiative (supporting fathers in parenting roles), and the Great Beginnings home visiting program (accredited by Healthy Families America for prenatal and early childhood support). All programs are coordinated through education, advocacy, and community collaboration, serving over 650 families annually in Eastern Connecticut.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Support Center Drop-in center providing basic needs items (diapers, formula, food, school supplies, toiletries, books, educational toys) for families with young children. Includes two playrooms, a kitchen, supplemental food program, food assistance distribution, and donation room. Services offered in English, Spanish, and Portuguese for families with children under 14 in Eastern Connecticut.
• Fatherhood Initiative Program to increase positive involvement between fathers and their children by helping fathers improve their ability to meet parental responsibilities including social, emotional, medical, educational, and financial support. Offers peer groups, educational groups, court advocacy, and referrals for substance abuse, employment, legal assistance, and mediation services for fathers in Eastern Connecticut.
• Great Beginnings Home Visiting Program Home visiting program for pregnant individuals or families with a baby under 3 months of age, using the Healthy Families America model and Parent as Teachers curriculum. Provides weekly home visits, maternal and child health screenings, family support, parent education, and group connection meetings across Eastern Connecticut.
• COPE Program Community support program providing resources and assistance to families as part of Madonna Place's comprehensive family support services.

Quantifiable outcome

• Over 650 families served annually
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• United Way of Southeastern ConnecticutcoreStrategic or Co-development PartnerPartnership for food distribution programs at the Family Support Center. United Way provides funding and support for food packages containing fresh produce, pantry staples, and protein-rich options distributed to families in need.
• Norwich Public SchoolscoreStrategic or Co-development PartnerOriginal founding partner from 1981. Ongoing collaboration in serving families with children in the Norwich school district.
• Backus HospitalcoreStrategic or Co-development PartnerOriginal founding partner from 1981. Continues to partner with Madonna Place for family support services.
• United Community and Family ServicescoreStrategic or Co-development PartnerOriginal founding partner from 1981. Ongoing partnership in providing family services in the community.
• University of ConnecticutcoreStrategic or Co-development PartnerOriginal founding partner from 1981. Academic partnership for family support programs.
• Lawrence and Memorial HospitalcoreStrategic or Co-development PartnerOriginal founding partner from 1981. Healthcare partnership for maternal and child services.
• Jonathan Edwards WineryminorGTM or Marketing PartnerVenue partner for annual Music That Matters fundraising event held at their North Stonington CT location.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Parents as Teachers affiliates: National network delivering the Parent as Teachers curriculum that Great Beginnings integrates with HFA. Affiliated programs serve the same prenatal-to-preschool population with comparable home visiting and parent education services.
• National Fatherhood Initiative: National nonprofit promoting father engagement; comparable to Madonna Place's Fatherhood Initiative in mission (positive father involvement, co-parenting, court advocacy) with shared program models.
• United Community and Family Services (UCFS): Madonna Place's original 1981 founding partner; community health and family services provider in the same Norwich region offering overlapping family support, pediatric, and community programs.
• Healthy Families America (HFA) accredited affiliates: Network of accredited home visiting programs using the same HFA strength-based model that Madonna Place's Great Beginnings program employs. Most directly comparable on service model, target population, and accreditation pathway.
• Child First: Connecticut-originated home visiting model serving vulnerable young children and families, with parallel intensive mental health and parenting support. Highly comparable in mission, target demographic, and Connecticut presence.
• Prevent Child Abuse Connecticut (PCA CT): State chapter of Prevent Child Abuse America; directly comparable mission of preventing child abuse and neglect through education and community collaboration in Connecticut.

Broad incumbents

• United Way of Southeastern Connecticut: Madonna Place's existing partner and regional funder. Operates broader community-impact funding and direct service programs across the same Eastern Connecticut service area, partially overlapping on family stability initiatives.
• Catholic Charities of Norwich: Regional faith-based social services nonprofit operating in the same Norwich/Eastern CT market with overlapping family support, emergency assistance, and parenting programs; broader portfolio including housing and refugee services.
• Children's Trust Fund Alliance: National alliance of state Children's Trust Funds focused on preventing child abuse and strengthening families; comparable mission and home visiting/parent education programming.

Others

• Connecticut Department of Children and Families (DCF): State agency that contracts with and refers families to Madonna Place; comparable as the primary public funder/regulator of the family support ecosystem in which Madonna Place operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madonna-place-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madonna Place, Inc.