PARENT-CHILD DEVELOPMENT CORPORATION

What PARENT-CHILD DEVELOPMENT CORPORATION does

Parent Child Development Corporation (PCDC) is a Virginia-incorporated non-profit organization headquartered at 602 Main Street, West Point, VA, that operates the Smart Start Learning Center — a single-site early childhood education and family support provider serving the Middle Peninsula of Virginia, including Essex, Gloucester, King & Queen, King William, Mathews, and Middlesex counties and the Town of West Point. PCDC runs five core programs: Infant Daycare, Toddler Daycare, Preschool, Before and After School care, and the publicly funded Mixed Delivery Program for income-eligible 3–4 year olds, delivered through curricula including Creative Curriculum, Al's Pals, and the F.R.E.D. emergent literacy initiative. Operational hours span 6:30 AM to 6:00 PM with full-time care during school breaks, and the organization accepts tuition (processed via MyProcare), Virginia CommonHelp child care subsidies, federal Head Start funding, and VECF Mixed Delivery grants, blending private-pay and government funding into a hybrid revenue model.

PCDC's business model is community-led go-to-market: families are acquired through partnerships with Thrive Virginia (whole-family coaching), MP R.A.C.E. (adult literacy and career education), and Gloucester County Public Schools (Head Start referrals and shared facility events such as Love Lunch at TC Walker Elementary). Marketing channels are limited to an active Facebook page, community events, local job fairs, and word-of-mouth referrals. Pricing details are not publicly disclosed for tuition; published staff wages range from $15 to $17 per hour for Preschool Teacher Assistants and Lead Teachers, signaling a labor-intensive cost structure. Technology adoption is modest — ChildPlus is used for parent communication, and MyProcare for billing — with no disclosed AI, proprietary platform, or scalable software component.

The organization is governed by a five-member Board of Directors (Chairman Joyce Washington, Vice Chairman Terry Hall, Secretary Cathy Bray, Treasurer Deborah Ball, Director Lynette Waddey) and led by Executive Director Rosalin Ball. Site-level leadership includes Site Program Manager Danielle Riddick-Deloatch, Education Manager Nina Carr, and USDA Coordinator Tatyana Gresham. PCDC is a private non-profit with no disclosed parent company, subsidiaries, funding rounds, or M&A activity; financial sustainability rests on a diversified but government-dependent mix of tuition, federal Head Start, VECF, state subsidies, and implicit community support, with the Smart Start Learning Center as the single operational footprint.

Name

PARENT-CHILD DEVELOPMENT CORPORATION

Legal name

Parent Child Development Corporation

Website

https://pcdcva.org

Company type

Private

Operating status

Operating

Short description

Parent Child Development Corporation is a Virginia non-profit operating the Smart Start Learning Center in West Point, VA, delivering infant through school-age childcare, preschool, and the VECF Mixed Delivery Program to Middle Peninsula families via Head Start, state subsidies, and tuition.

Ownership category

akta.pro rank

Product category

Early Childhood Education and Childcare Services

NAICS

Child Care Services (62441), Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

akta.pro secondary industries

Head Start & Public Pre-K Programs (EDACABAK), Infant-Focused Childcare Centers (EDACAAAF), Center-Based Toddler Care (18–36 months) (EDACAGAB), Parenting Skills & Child Development Education (EDACALAA)

Keywords

• Early childhood education
• Childcare services
• Preschool programs
• Family support services
• Before after school care

Headquarters

HQ city

West Point

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Tuition Payments: Parents pay tuition for childcare services including infant daycare, toddler daycare, preschool, and before/after school care. Tuition is paid through MyProcare online platform or by cash/check.
2. Government Child Care Subsidies: PCDC accepts child care subsidies through Virginia's CommonHelp system and works with local departments of social services to serve families receiving government assistance.
3. Head Start Program Funding: Federal Head Start program funding for early childhood education services for eligible children and families.
4. VECF Mixed Delivery Program: Virginia Early Childhood Foundation Mixed Delivery funding provides publicly funded early childhood education services for eligible infants, toddlers, and preschoolers at private sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Parent Child Development Corporation runs the Smart Start Learning Center in West Point, VA, providing full-day early childhood education and childcare for infants, toddlers, and preschoolers, plus before/after school care and school-break camps. It supplements tuition revenue with federal Head Start funding and Virginia Mixed Delivery (VECF) publicly funded slots, and offers parenting classes, family support services, and community advocacy through partnerships with Thrive VA, MP R.A.C.E., and Gloucester County Public Schools.

Product overview

Parent Child Development Corporation (PCDC) is an early childhood education and family support organization offering a multi-tiered childcare and educational program portfolio. The core offerings consist of Infant Daycare, Toddler Daycare, Preschool Program, Mixed Delivery Program, and Before and After School Program. These programs are designed to support children's social, emotional, physical, and intellectual development from birth through school age. The organization also provides family support services, parenting resources, and operates under the Smart Start Learning Center brand. Programs utilize Creative Curriculum and Al's Pals curriculum approaches.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Start Learning Center: Early childhood education center operated by PCDC in West Point, VA, serving infants, toddlers, and preschoolers.

Products and services

• Infant Daycare Full-day childcare program for infants from birth through the first year of life, focused on physical, social-emotional, and intellectual developmental milestones; delivered at PCDC's Smart Start Learning Center.
• Toddler Daycare Childcare program for 1 and 2 year olds designed to encourage creativity, exploration, and independence while building self-esteem and foundational skills for learning; delivered at Smart Start Learning Center.
• Preschool Program Early education program for preschool-aged children emphasizing exploration through play, with activities promoting reading, writing, singing, dancing, and hands-on learning. Uses Creative Curriculum and Al's Pals at Smart Start.
• Mixed Delivery Program Publicly funded early childhood care and education services for preschoolers (3-4 year olds), offered in partnership with VECF as full-day, year-round services for income-eligible families at PCDC's Smart Start site.
• Before and After School Program Childcare for school-age children that bridges school hours and parent work schedules, available 6:30 AM to 6:00 PM, plus full-time care during school breaks (summer, winter, and spring break camps); offered in partnership with local schools.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Gloucester County Public SchoolscoreStrategic or Co-development Partner · 13 February 2025PCDC collaborates with Gloucester County Public Schools for the Head Start program. Love Lunch events are held at TC Walker Elementary school. Dr. Anthony Vladu was recognized for Gloucester County Public Schools' continued commitment to the Head Start program.
• Thrive VAcoreStrategic or Co-development PartnerThrive Virginia is a 501c3 non-profit founded in 1970 as part of the Economic Opportunity Act to fight poverty. They support family well-being using a whole-family approach with Family Coaches who work with families to solve problems, access resources, and sharpen existing skills. Focus areas include early childhood development, access to post-secondary education, economic asset growth, optimal health, and social capital.
• MP R.A.C.E. (Peninsula Regional Adult & Career Education)coreStrategic or Co-development PartnerPeninsula Regional Adult & Career Education provides instruction to improve adult literacy and basic skills in reading, writing, and math; GED Preparation; and English skills acquisition for English Language Learners. Service area includes Essex, Gloucester, King & Queen, King William, Mathews, and Middlesex counties and the Town of West Point.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Goddard School: Franchise system of play-based early-childhood education centers serving infants through pre-K. Comparable curriculum-driven, year-round center model with similar parent-facing tuition structure.
• Learning Care Group: Operates Childtime, La Petite Academy, Tutor Time, and other childcare brands nationally. Comparable infant-through-school-age curriculum-driven offerings; broad incumbent with similar age-banding to PCDC.
• The Learning Experience: National franchise of early-learning centers for infants through pre-K, with proprietary curriculum. Comparable age coverage and curriculum-led positioning; broader geographic reach than PCDC.
• KinderCare Learning Centers: National for-profit chain operating infant-care through school-age programs with before/after-school and break-camp offerings. Closest comparable in program portfolio breadth; serves as the scaled commercial counterpoint to PCDC's community-based model.
• Primrose Schools: Franchise network of accredited early-learning schools for infants through after-schoolers, using a proprietary Balanced Learning curriculum. Comparable emphasis on structured curriculum and full age-band coverage.
• Bright Horizons Family Solutions: Largest U.S. provider of employer-sponsored and community-based childcare, including Head Start partnerships. Comparable age-band coverage and curriculum frameworks; broad incumbent operating many center-based programs.
• Childcare Network: Operates large-format childcare centers across the Southeast U.S., including Virginia. Comparable infant-to-school-age program mix and before/after-school care; broad incumbent with potential regional overlap.

Others

• Childcare Aware of America: National nonprofit resource and referral network for families seeking childcare, including subsidized-care navigation. Functions as a distribution channel and policy advocate adjacent to providers like PCDC.
• Virginia Early Childhood Foundation: Statewide public-private partnership that funds VECF Mixed Delivery slots — a direct funding channel for PCDC. Adjacent enabling organization that defines and finances the mixed-delivery market PCDC operates in.

Regional players

• YMCA of the Virginia Peninsulas: Regional nonprofit offering childcare, before/after-school care, and youth programming across the Virginia Peninsula and Middle Peninsula. Directly comparable geographic footprint and nonprofit, multi-service youth-development model; PCDC staff have prior YMCA volunteering ties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PcdcVA
• LinkedInlinkedin.com/company/parent-child-development-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARENT-CHILD DEVELOPMENT CORPORATION