Taverna Rossa

What Taverna Rossa does

Taverna Rossa is a privately-held neighborhood pizzeria and bar operating two full-service locations in the affluent Dallas-Fort Worth suburbs of Plano and Southlake, Texas, under the ownership of 33 Restaurant Group LLC. The Southlake location was founded in 2015 and is celebrating its 10-year anniversary in 2025; the Plano location was subsequently added to extend geographic coverage within the metroplex. The business is a traditional direct-to-consumer restaurant with no external investors, no funding rounds, and no public listing.

Name

Taverna Rossa

Legal name

33 Restaurant Group LLC

Website

https://tavernarossa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAI

Brasseries, Bistros & Trattorias

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Casual dining restaurants
• Stone-fired pizza
• Craft beer and cocktails
• Live music venues
• Private event catering

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue from selling stone-fired pizzas, appetizers, salads, sandwiches, pasta dishes, desserts, craft beers, cocktails, wine, and brunch items. Revenue is generated through dine-in service, takeout orders, delivery, and special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Taverna Rossa operates two neighborhood pizzeria-and-bar restaurants in Plano and Southlake, Texas, selling stone-fired thin-crust tavern-style pizzas, Italian-Texan small plates, salads, pastas, and sandwiches alongside a full bar of signature cocktails, craft beers, and wines. The restaurants also offer weekend brunch service, private event hosting with catering, and regularly scheduled live local music on Friday and Saturday evenings. Online takeout and delivery ordering is provided via Toast Tab, while table reservations are managed through OpenTable.

Product overview

Taverna Rossa is a neighborhood pizzeria and bar with two Texas locations (Plano and Southlake). The core offering consists of a stone-fired food menu centered on thin crust tavern-style pizzas alongside a full bar featuring signature cocktails, craft beers, and wine. The restaurant operates several modules and add-on services including weekend brunch, live music events on Friday and Saturday nights, private event hosting and catering, gift cards, and online ordering capabilities. The Southlake location recently celebrated its 10-year anniversary with special events.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu Stone-fired thin-crust tavern-style pizzas, small plates, soups, salads, pastas, sandwiches, a kids menu, and desserts featuring Italian and Texan-inspired cuisine, sold dine-in across both Plano and Southlake locations.
• Bar Drinks Menu Signature cocktails, craft beers (including Union Bear drafts), wine selection, and Happy Hour specials (Mon-Fri 2-6pm) plus Late Night Happy Hour (daily 9pm to close) available at both restaurant locations.
• Weekend Brunch Weekend brunch service featuring breakfast pizzas, burritos, sandwiches, mimosas, bloody marys, espresso martinis, and carajillos served Saturday and Sunday from 10:30am to 2:30pm.
• Live Music Entertainment Regularly scheduled local live music performances featuring acoustic acts and bands on Friday and Saturday evenings at both Plano and Southlake locations, with a Southlake 10-year anniversary celebration featuring extended programming.
• Private Events and Catering Event hosting services for birthdays, corporate meetings, family reunions, and large-party gatherings with customizable catering menus and dedicated event coordination.
• Gift Cards Digital and physical gift cards available for purchase through the Toast Tab platform with online balance checking functionality for both restaurant locations.
• Online Ordering Online food ordering for takeout and delivery powered by Toast Tab, available at both Plano and Southlake locations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• 33 Restaurant Group (33RG)coreOthersParent company and ownership group for Taverna Rossa. 33 Restaurant Group operates multiple restaurant concepts and provides brand backing, operational infrastructure, and management oversight. Taverna Rossa is operated under this parent company's umbrella.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Regional players

• Uncle Julio's: Texas-based casual dining chain serving Tex-Mex and Mexican-inspired cuisine with full bar service and group-friendly atmosphere. Comparable as a Texas-rooted full-service suburban concept with similar average check size and group dining focus.
• DoubleDave's Pizzaworks: Texas-based pizzeria chain with roots in the DFW/Austin markets, offering hand-tossed pizza, appetizers, and a casual full-service experience. Comparable as a Texas-rooted pizza concept competing for similar suburban family and group diners.

Broad incumbents

• California Pizza Kitchen (CPK): Established national casual dining chain known for creative pizzas with broader menu breadth. Comparable on pizza-led casual dining model but operates at significantly larger scale and broader menu.
• Yard House: National upscale-casual restaurant and sports bar with a large beer menu and broad food menu including pizza. Comparable on full-service dining with extensive bar program and entertainment-driven positioning.

Emerging players

• Pieology Pizzeria: Fast-casual build-your-own pizza chain. Adjacent to Taverna Rossa on pizza category but differentiated by limited-service format; included as a competitive adjacent operator for casual pizza occasions.
• Hopdoddy Burger Bar: Texas-born premium casual restaurant group known for craft burgers and beer in vibrant dining environments. Comparable as a multi-unit Texas-rooted casual dining concept with full bar, affluent suburban locations, and live entertainment programming.

Direct peers

• Grimaldi's Pizzeria: Coal-oven pizzeria chain with full bar service and casual sit-down dining. Direct comparable on thin-crust Italian-influenced pizza at full-service restaurants with beverage programs.
• Mellow Mushroom: Multi-unit craft pizza and beer chain with tavern-style crusts, full bar programs, and an entertainment-forward casual dining experience—closely aligned with Taverna Rossa's core positioning and average check.
• BJ's Restaurant Brewhouse: National full-service restaurant chain combining deep-dish and hand-tossed pizzas with a craft beer program and full bar. Overlaps with Taverna Rossa on pizza-centric menu, full beverage service, and casual dining format.
• Pie Tap Pizza Workshop: DFW-based craft pizzeria and bar concept offering thin-crust pizza with a craft beer and cocktail program. Highly comparable to Taverna Rossa in menu, target customer, geographic market, and bar-driven positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/61572285819424
• LinkedInlinkedin.com/company/taverna-rossa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taverna Rossa