W & P Limited

What W & P Limited does

W & P Limited, trading as W&P Legal, is a UK-based estate planning firm specializing in wills, probate, lasting powers of attorney, trusts, long-term care planning, court of protection deputyship, inheritance disputes, and related services for individual consumers. The underlying legal entity, Will & Probate Services (Estate Planning) Ltd (Companies House number 05589836), was founded in 2005 by Nicholas Ash TEP and serves "thousands of clients" across multiple branch locations including Market Deeping (headquarters), Peterborough, Manchester, Newcastle, Surrey, Durham, Harrogate, and Cambridge. Wills start at £125 on a fixed-fee basis; the firm extends coverage nationally through regional branches, home visits, and a referral partnership with Co-Op Central England Funeralcare established in 2021 under Trusted Partner terms.

The service menu covers standard will writing, single and mirror wills, lasting powers of attorney (property & finance, health & welfare), trust and tax planning, long-term care planning, court of protection deputyship work, inheritance disputes, Sharia-compliant Islamic wills, and specialist planning for parents of children with complex needs. Delivery is conducted through a hybrid model: free initial consultation, fixed fees quoted per service, and execution via in-branch or in-home meetings by human practitioners. There is no technology platform underpinning service delivery; the firm runs on a small core team of approximately 12 staff supplemented by a regional consultant network. The business model is sales-led, direct-to-consumer B2C, with referrals — particularly from Co-Op Funeralcare — functioning as the primary acquisition channel beyond direct marketing and search.

W&P Legal differentiates through specialist offerings uncommon among mainstream will-writing providers (Sharia-compliant wills, dedicated planning for parents of severely disabled or terminally ill children), founder-led thought leadership via WAPS TV and published consumer guides, and accumulated credentials including Society of Will Writers membership (with the principal having served as Chair of the Professional Standards Board in 2019) and STEP fellowship credentials. The Co-Op Funeralcare Trusted Partner arrangement functions strictly as a referral channel rather than a customer relationship — Co-Op Central England handles approximately 14,800 funeral arrangements annually through the region — and materially expands the firm's addressable pipeline at minimal incremental cost.

Name

W & P Limited

Legal name

Will & Probate Services (Estate Planning) Ltd

Website

https://wplegal.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Short description

W&P Legal is a UK-based estate planning firm serving individual consumers with will writing, probate, lasting powers of attorney, and trust services via fixed fees, eight branch offices, home visits, and a Co-Op Funeralcare referral partnership established in 2021.

Ownership category

akta.pro rank

Product category

Estate Planning Legal Services

NAICS

Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Administration & Probate Services (FSAAANAE), Estate & Probate Administration Services (FSAEAKAD)

Keywords

• Will writing services
• Estate planning services
• Probate administration
• Trust and tax planning
• Lasting powers attorney

Headquarters

HQ city

Market Deeping

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Will Writing Services: One-time professional fees for will writing and estate planning documents, with fixed and transparent pricing.
2. Probate and Estate Administration: Professional services for probate and estate administration, typically one-time fees for the service.
3. Lasting Power of Attorney: Preparation and registration services for LPAs, one-time professional fee.
4. Trust and Tax Planning: Advisory services for trust creation and inheritance tax planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

W & P Limited (trading as W&P Legal, formerly Will & Probate Services) provides private-client estate planning legal services to individuals across England. Core services include will writing, probate and estate administration, trust and tax planning, and Lasting Powers of Attorney (LPAs). The firm operates from a Market Deeping headquarters and an estimated 5–7 branch offices, employing around 12 staff to deliver personalized legal advice to individual consumers.

Product overview

W&P Legal is a unified estate planning and probate service provider, formerly known as Will & Probate Services. The company offers a comprehensive suite of interconnected legal services delivered by qualified paralegals under the leadership of Nick Ash TEP. Core services include will writing, probate and estate administration, tax planning trusts, lasting powers of attorney, long-term care planning, and court of protection deputyship. Specialized offerings address Islamic wills, children with complex needs, inheritance disputes, and funeral planning. The company operates nationwide through local offices while maintaining a centralized service delivery model, with all services designed to work together as part of complete later-life and post-death planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Will Writing Preparation of bespoke single and mirror wills for individual clients, covering asset distribution, guardianship of minor children, and inheritance tax considerations. Offered to adult consumers across England via branch consultations.
• Probate and Estate Administration Full estate administration for executors and families following a death, including applying for the grant of probate or letters of administration, collecting assets, settling liabilities, and distributing the estate. Provided to bereaved individuals and families across England.
• Lasting Powers of Attorney (LPA) Preparation and registration of Property and Financial Affairs LPAs and Health and Welfare LPAs, enabling clients to nominate attorneys to act on their behalf if they lose capacity. Targeted at individual clients planning for potential future incapacity.
• Trust and Tax Planning Advisory and drafting services for lifetime and post-death trust structures, including family trusts, and inheritance tax planning advice for individuals with estates above the nil-rate band. Targeted at higher-value estates and clients with complex succession needs.
• Estate Planning Consultation Holistic estate-planning advisory sessions in which the firm reviews a client's assets, family circumstances, and objectives, and recommends a tailored combination of wills, LPAs, trusts, and tax-planning measures. Served to individuals at the firm's branch offices across England.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Co-Op Central England FuneralcarecoreChannel Partner/ Reseller/ Distributor · 1 January 2021Will & Probate Services was awarded 'Trusted Partner' status by Co-Op Central England Funeralcare in January 2021. This partnership enables the company to deliver Wills, Lasting Powers of Attorney, and Estate Administration services from each Co-op funeral home outlet across the Midlands region. Co-op Funeralcare handles 14,800 funeral arrangements per year through its branch network, providing significant referral opportunities.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Farewill: Farewill is the UK's leading online will-writing and probate platform, providing low-cost, digitally delivered wills and estate administration. It competes directly with W&P Legal in the simple-will and probate segments at lower price points, representing the digital-disruption threat to traditional high-touch providers.
• McClure Solicitors: McClure Solicitors is a UK law firm specializing in wills, probate, estate administration, and powers of attorney. As a specialist firm offering a comparable service mix to W&P Legal, it is a directly comparable competitor for clients seeking regulated solicitor-led estate planning.
• Co-op Legal Services: Co-op Legal Services is the UK's largest will-writing provider, offering wills, probate, LPA, and estate planning services nationally through online, phone, and in-person channels. It is the most direct competitor to W&P Legal, particularly given Co-op Funeralcare's existing trusted-partner relationship with W&P — making Co-op Legal both a competitor and a sibling under the same parent brand.
• Hugh Jones Solicitors: Hugh Jones Solicitors is a Manchester-based specialist wills and probate firm offering will writing, estate administration, and powers of attorney services. It overlaps geographically with W&P Legal's Manchester branch and offers a directly comparable service portfolio for regional clients.
• Beyond (Beyond Legal): Beyond is a UK online legal services provider specializing in wills, LPAs, and probate through a digital platform. It competes with W&P Legal on price, convenience, and accessibility for straightforward wills, and represents another example of digital-first disruption in the estate planning category.

Broad incumbents

• Boodle Hatfield: Boodle Hatfield is a leading UK private client and family law firm specializing in wills, trusts, estate administration, and tax planning for high-net-worth individuals. It represents the solicitor-led, premium-end competitor that W&P Legal's trust and tax planning services compete against in the more complex estate segments.
• Mishcon de Reya: Mishcon de Reya is a major UK law firm with a well-regarded Private Client practice covering wills, estate planning, trusts, and succession for high-net-worth individuals. It competes with W&P Legal in complex estate planning and inheritance dispute resolution, though at a fundamentally different price and brand tier.
• Stephenson Harwood: Stephenson Harwood is a major UK international law firm with a private client and wealth planning practice covering wills, succession, and estate administration for high-net-worth clients. It is a comparable broad incumbent for the higher-complexity trust and estate work that overlaps with W&P Legal's service portfolio.
• Irwin Mitchell: Irwin Mitchell is one of the UK's largest full-service law firms with a substantial Private Wealth / wills and probate practice serving high-net-worth clients. It competes with W&P Legal for higher-complexity estate planning, trust work, and Court of Protection matters, though at a higher price point and broader service portfolio.

Others

• Arken.legal: Arken.legal is a UK software provider that builds will-writing and estate-administration platforms used by professional will writers, law firms, and probate practitioners. It is an ecosystem enabler for firms like W&P Legal — providing the kind of technology backbone W&P currently lacks through its third-party SimplyBook booking and manual processes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wplegal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W & P Limited