Outdoor School Singapore

What Outdoor School Singapore does

Outdoor School Singapore (OSS) is a Singapore-based outdoor learning provider operating as a programme of NTUC First Campus Limited, a company limited by guarantee registered in Singapore and part of the NTUC enterprise group. OSS delivers nature-based and urban-based outdoor education experiences for children aged 3 to 12, positioning itself as Singapore's largest outdoor learning provider in this age band. Its product line consists of tiered holiday camps — Wild Troopers, a beginner 1-day nature introduction at S$120 before GST for ages 4-9, and Southern Voyagers, an intermediate 3-day island-hopping adventure across Sentosa, Lazarus Island, and Kusu Island at S$450 before GST for ages 7-9 — alongside a Schools & Groups channel that delivers curriculum-aligned outdoor programmes such as Perseverance Camp at Chestnut Nature Park for preschool and kindergarten cohorts.

The core technology is a human-instructed, hands-on outdoor curriculum rather than a software platform: activities include scavenger hunts, outdoor challenges, island-hopping excursions, and sustainability-focused programming. Distribution is direct-to-consumer via the NTUC First Campus website, WhatsApp, and email, with earned media coverage (Berita Harian, Straits Times), an Instagram presence (@outdoorschoolsg, ~479 followers), and a newsletter funnel supporting demand generation. The B2B channel leverages NTUC First Campus's preschool networks (My First Skool, Little Skool-House) for warm lead access.

The business model is transactional, fee-per-participant holiday camp enrollment, with public pricing and discount mechanics (e.g., the OSSFRIENDS 10% code restricted to Southern Voyagers). All prices are stated before GST. The company has scaled participation roughly threefold from approximately 3,000 in 2022 to 9,000 in 2025, supported by international HundrED recognition and a regional Editor's Choice award secured in 2025. OSS is operationally headquartered at 16 Raffles Quay, #23-01 Hong Leong Building, Singapore 048581, with WhatsApp and email as primary enquiry channels and a dedicated careers page indicating active instructor hiring.

Name

Outdoor School Singapore

Legal name

NTUC First Campus Limited

Website

https://outdoorschool.sg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoor School Singapore is a Singapore-based outdoor learning provider (subsidiary of NTUC First Campus) that runs nature-based holiday camps and school-group programmes for children aged 3 to 12, including the Wild Troopers and Southern Voyagers camp brands.

Ownership category

akta.pro rank

Product category

Outdoor Education Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Outdoor education programs
• Holiday camps for children
• Nature-based learning
• Outdoor school services
• Experiential learning camps

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Holiday Camp Programs: One-time fee-based outdoor education programs offered during school holidays. Programs range from single-day camps (Wild Troopers at S$120) to multi-day adventures (Southern Voyagers at S$450). Revenue is transactional per participant per camp session.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Outdoor School Singapore operates holiday camps and nature-based outdoor learning programmes for children aged 3 to 12, including beginner 1-day camps (Wild Troopers at S$120) and intermediate 3-day island-hopping adventures (Southern Voyagers at S$450). Programmes extend learning beyond the classroom into nature parks, islands, and outdoor venues across Singapore, complemented by dedicated Schools & Groups programmes for preschools and educational institutions.

Product overview

Outdoor School Singapore is a single, unified holiday camp and outdoor learning programme for children aged 3 to 12, operated by NTUC First Campus. The core offering consists of multiple named camp programmes—Wild Troopers (beginner 1-day camp for ages 4–9), Southern Voyagers (intermediate 3-day island-hopping camp for ages 7–9), and broader Holiday Camps and Schools & Groups programmes—positioned as Singapore's largest award-winning outdoor learning provider with nature-based and sustainability-focused activities.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Troopers™: A fun and engaging introduction to nature and the outdoors for children aged 4-9, featuring scavenger hunts and outdoor challenges
• Southern Voyagers™
• Perseverance Camp

Products and services

• Wild Troopers A beginner-level 1-day holiday camp for children aged 4-9, providing an engaging introduction to nature and the outdoors through scavenger hunts, nature exploration, and outdoor challenges. Priced at S$120 before GST.
• Southern Voyagers An intermediate-level 3-day island-hopping adventure camp for children aged 7-9, featuring exploration of Sentosa, Lazarus Island, and Kusu Island with outdoor challenges, fun quests, and hands-on activities. Priced at S$450 before GST.
• Holiday Camps Seasonal outdoor learning programmes for children aged 3-12 that run during school holidays, offering nature-based activities at various difficulty levels from beginner to intermediate.
• Schools & Groups Programmes Outdoor learning programmes designed for schools and organized groups to enrich young minds with experiential learning opportunities beyond the classroom, including curriculum-aligned outdoor activities and group camp bookings for preschools and kindergartens.

Quantifiable outcome

• Participation tripled from 3,000 in 2022 to 9,000 in 2025
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/outdoorschoolsg
• LinkedInlinkedin.com/company/outdoor-school-sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor School Singapore