What Plastic Free does

Plastic Free Ltd., operating as "Plastic Free," is a Canadian private company that sells a single consumer wellness product — NanoGuard, an "Advanced Nanoplastic Detox Supplement" formulated as vegan gel capsules combining 125 mg of activated charcoal and 125 mg of bentonite clay per serving. The product is positioned for health-conscious consumers concerned with microplastic and nanoplastic exposure, and is sold in three tiered sizes (single bottle, 60-day Starter, 90-day Best Value) at $19.99–$49.99 CAD. The company states its facility is FDA Registered, GMP Certified, Third-Party Tested, and Vegan certified, and the website is operated from Ontario, Canada, while product labeling indicates the supplement is made in the USA.

The business is a pure direct-to-consumer e-commerce operation: orders are placed through the company's own website with worldwide shipping advertised, supported by an auto-replenish/subscription option and a "Bulk Orders" entry point. The higher-tier 90-day pack is bundled with a free consultation call, indicating an effort to layer a service component onto the transactional purchase. Self-reported KPIs include 10,000+ customers, a 4.9/5 rating, 98.7% satisfaction, 91% repeat-purchase behavior, and 97% would-recommend — none of which are independently verified in the source material.

Operationally the company is minimal: the disclosed leadership is a two-person team comprising Founder & CEO Alex Long and Secretary Fauzan Khan, with customer contact routed through a personal Gmail address ([email protected]). No funding rounds, patents, trademarks, partnerships, distribution agreements, or B2B/wholesale contracts are referenced. The entire revenue base is therefore dependent on a single SKU sold through a single channel, executed by a very small team, with no disclosed capital base or third-party validation of its clinical or scientific claims.

Name

Plastic Free

Legal name

Plastic Free Ltd.

Website

https://yougetplasticfree.com

Company type

Private

Operating status

Operating

Short description

Plastic Free Ltd. is a Canadian direct-to-consumer wellness company selling a single supplement, NanoGuard, a vegan capsule combining activated charcoal and bentonite clay marketed as a "nanoplastic detox" product to retail health-conscious consumers via its own e-commerce site.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Single Purchase: Direct product sales of nanoplastic detox supplements through e-commerce website. Customers purchase individual packages (single pouches, starter packs, or best value packs) at set price points. One-time transaction model with optional subscription mentioned in product navigation.
2. Subscription Model: Navigation mentions 'Subscription' as a product option, indicating a recurring revenue opportunity where customers can sign up for regular deliveries of the supplement at discounted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Plastic Free Ltd. develops, manufactures, and sells the NanoGuard Advanced Nanoplastic Detox Supplement — vegan gel capsules containing 125mg activated charcoal and 125mg bentonite clay per serving, packaged in pouches and blister packs as a 30-day supply. The product is sold directly to consumers via the company's own e-commerce website in three package tiers (single pouch 30-day, starter pack 60-day, and best value 90-day supply), with an optional subscription for recurring delivery.

Product overview

Plastic Free Ltd. offers a single unified product: the NanoGuard Advanced Nanoplastic Detox Supplement. This supplement comes in two packaging formats—pouches and blister packs—containing vegan gel capsules with activated charcoal and bentonite clay for natural detoxification of nanoplastics from the body. The product is offered in three package sizes (Single 30-day, Starter 60-day, and Best Value 90-day supply) at price points from $19.99 to $49.99 CAD.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95-97% binding efficiency for nanoplastic removal
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Seed Health: Seed is a venture-backed D2C probiotic and synbiotic supplement brand sold via seed.com with strong science-first branding, third-party clinical citations, subscription model, and a similar premium positioning to Plastic Free's clinical-research-anchored marketing.
• Dr. Tobias: Dr. Tobias sells a portfolio of D2C detox and gut health supplements (including activated charcoal and bentonite clay-based products) via drtobias.com on Amazon and its own storefront. It is a near-direct competitor to Plastic Free in the specific subcategory of activated-charcoal detox supplementation.
• Ritual: Ritual is a venture-backed D2C supplement brand selling essential vitamins directly to consumers through ritual.com with a similar science-forward, minimalist branding, third-party testing emphasis, and subscription model. Comparable target customer (health-conscious millennial/Gen-X) and category positioning.
• Activated You: Activated You (formerly known as Dr. Young's) sells D2C detox and anti-aging supplements including activated charcoal and collagen-based products through activatedyou.com, with similar subscription pricing tiers, money-back guarantees, and ingredient-led marketing to Plastic Free.
• Moon Juice: Moon Juice is a D2C wellness/supplement brand selling adaptogens and detox blends through moonjuiceshop.com with similar premium positioning, science-anchored ingredient stories, and a single-brand e-commerce motion aimed at wellness-focused consumers.
• Ancient Nutrition: Ancient Nutrition is a D2C supplement brand selling collagen, probiotics, and detox blends via ancientnutrition.com with a comparable health-conscious consumer base, science-led ingredient positioning, and subscription/DTC e-commerce business model.
• Care/of: Care/of is a D2C personalized vitamin and supplement brand sold through takecareof.com, sharing the science-led, ingredient-transparent, subscription-driven GTM motion with Plastic Free and targeting the same health-conscious consumer seeking preventative supplementation.
• Athletic Greens (AG1): AG1 is a premium daily D2C greens/nutrition powder sold via subscription through drinkag1.com with similar heavy reliance on science-led branding, founder-led marketing, and single-product-led e-commerce. The two companies share the same DTC-supplement playbook (one hero SKU, subscription optional, ingredient transparency, third-party testing claims).
• HUM Nutrition: HUM Nutrition is a D2C beauty-from-within supplement brand sold through humnutrition.com targeting health-conscious female consumers. It shares the same single-brand-site DTC model, ingredient-led marketing, and subscription-heavy revenue motion as Plastic Free.

Broad incumbents

• Thorne: Thorne is an established, larger supplement brand sold via thorne.com and practitioner channels, with third-party testing (NSF Certified for Sport) and a science-led brand position that overlaps Plastic Free's credibility story but at significantly greater scale and across a much broader product catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Plastic-Free-Ltd-61579850544484

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastic Free