Outrigger Hospitality Group

Name

Outrigger Hospitality Group

Legal name

OUTRIGGER Hotels Hawaii

Website

https://outrigger.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Beachfront Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Private Island Resorts (THAGACAL)

Keywords

• Beach resort hospitality
• Hotel accommodation services
• Vacation rental services
• Hospitality loyalty programs
• Meetings and events venues

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodations: Core revenue from room rentals across owned and managed properties in Hawaii, Fiji, Thailand, Maldives, Mauritius, and other destinations. Room categories range from standard to premium oceanfront suites and villas.
2. Food & Beverage: On-property dining venues including Duke's Waikiki, Monkeypod Kitchen, Kani Ka Pila Grille, Blue Note Hawaii, Maui Brewing Co., and other restaurants generate significant F&B revenue.
3. Meetings & Events: Corporate meetings, incentives, conferences, and groups (MICE) business with dedicated event spaces across properties, including venues with up to 50,000 sq ft of function space.
4. Destination Weddings: Beachfront wedding packages and event services across tropical destinations including Hawaii, Fiji, Thailand, and Mauritius.
5. Loyalty Program: GHA DISCOVERY program generates revenue through membership engagement and cross-property bookings, with OUTRIGGER PLATINUM Membership providing premium tier revenue.
6. Entertainment & Ticketing: Revenue from Blue Note Hawaii shows, Cirque du Soleil 'Auana performances, and other entertainment offerings at properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Outrigger Hospitality Group operates beachfront resorts, hotels, suites, and vacation rentals in premier destinations including Hawaii, Fiji, Thailand, the Maldives, and Mauritius. The company sells guest accommodations, food and beverage, meetings and group events, destination weddings, and entertainment (including Blue Note Hawaii and Cirque du Soleil 'Auana). It also runs the OUTRIGGER DISCOVERY loyalty program tied to the global GHA DISCOVERY network of 800+ hotels.

Product overview

OUTRIGGER Resorts & Hotels is a portfolio of beachfront hotels, resorts, and vacation properties operating across Hawaii (Oahu, Maui, Kauai, Big Island), Thailand, Fiji, Maldives, and Mauritius. The core offerings center on luxury beachfront accommodations at properties like OUTRIGGER Reef Waikiki Beach Resort, OUTRIGGER Waikiki Beach Resort, OUTRIGGER Waikiki Beachcomber Hotel, and OUTRIGGER Waikīkī Paradise Hotel, complemented by vacation rental condominiums through Hawaii Vacation Condos by OUTRIGGER. The company operates several specialized product lines: the OUTRIGGER DISCOVERY loyalty program (a global program spanning 800+ partner hotels with Silver, Gold, Platinum, Titanium tiers earning DISCOVERY Dollars), the premium OUTRIGGER PLATINUM Membership (offering VIP benefits including club lounge access and entertainment perks), and the OUTRIGGER Premier Suites & Villas collection featuring luxury suite accommodations. Additional services include Meetings & Groups event venues, destination Weddings & Events, and curated signature experiences including cultural activities, surf lessons, and live entertainment. The company has incorporated Curacity for AI-driven demand creation and generative engine optimization as part of its commercial strategy.

Differentiator

Problem solved

Functional benefit

Brands

• OUTRIGGER DISCOVERY: Loyalty program offering exclusive member rates, DISCOVERY Dollars (D$) rewards, and benefits across participating properties. Part of the Global Hotel Alliance (GHA) Discovery network.
• OUTRIGGER PLATINUM Membership
• Hawaii Vacation Condos by OUTRIGGER

Products and services

• OUTRIGGER Reef Waikiki Beach Resort

Quantifiable outcome

• Cirque du Soleil 'Auana voted No. 4 best new attraction of 2026 by USA Today Readers' Choice Awards
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• CuracitycoreGTM or Marketing Partner · 31 July 2026Editorial and visibility partnership for generative engine optimization. OUTRIGGER has incorporated Curacity into its 2027 commercial budget, viewing early-stage AI visibility as a long-term investment to capture demand before travelers reach traditional booking channels.
• Cirque du SoleilflagshipStrategic or Co-development PartnerExclusive hosting partnership for Cirque du Soleil 'Auana - a Hawai'i-inspired production featuring acrobats, comedians, musicians, and hula dancers. Show runs exclusively at OUTRIGGER Waikiki Beachcomber Hotel. Production ranked No. 4 in USA Today Readers' Choice Awards for Best New Attraction 2026.
• Blue Note HawaiiflagshipStrategic or Co-development PartnerPremier live music venue partnership at OUTRIGGER Waikiki Beach Resort featuring world-class jazz and entertainment in a 300-person showroom. Described as Hawaii's best live music venue.
• GHA DISCOVERY (Global Hotel Alliance)flagshipStrategic or Co-development PartnerStrategic loyalty partnership network comprising 800+ hotels, resorts and palaces across 100+ countries. OUTRIGGER DISCOVERY members can earn and redeem DISCOVERY Dollars (D$) at all participating properties worldwide.
• Partner Resorts (Platinum Membership)coreChannel Partner/ Reseller/ DistributorOUTRIGGER PLATINUM Members receive 30% off at partner properties including Camelback Mountain Resort, Fairmont Grand Del Mar, Silverado Resort, Vespera Resort, and Sheraton San Diego Hotel & Marina.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hyatt Hotels Corporation: Hyatt operates multiple luxury and resort brands (Hyatt Regency, Andaz, Park Hyatt) with significant Hawaii and Asia/Pacific resort exposure, overlapping Outrigger's destination mix and premium leisure demand.
• Marriott International: Largest global hotel company with multiple beachfront luxury brands (The Ritz-Carlton, St. Regis, Marriott/Resorts) and Marriott Bonvoy loyalty program overlapping Outrigger's leisure and MICE customer base.
• Hilton Hotels & Resorts: Global hotel major with broad resort portfolio including Hawaii properties (Hilton Hawaiian Village, Grand Wailea) competing directly with Outrigger's Waikiki inventory while also offering far deeper loyalty scale (Hilton Honors).
• InterContinental Hotels Group (IHG): Global hotel major with beachfront resorts in Hawaii, Thailand and Fiji (InterContinental, Hotel Indigo, Holiday Inn resorts), overlapping Outrigger's destination footprint with larger loyalty database (IHG One Rewards).
• Four Seasons Hotels and Resorts: Global luxury hotel operator with strong resort footprint in Hawaii, Maldives and Mauritius, directly comparable to Outrigger's destination mix and ultra-premium leisure positioning.
• Accor: Global hospitality group with luxury and resort brands (Sofitel, Fairmont, Raffles) operating beachfront properties in Thailand, Maldives and Mauritius, directly comparable to Outrigger's international portfolio.

Direct peers

• Auberge Resorts Collection: Boutique luxury resort collection with beachfront properties in Hawaii, Mexico and the Caribbean, very similar in scale, positioning, and experiential offering to Outrigger's beachfront resort portfolio.
• Halekulani: Iconic luxury beachfront hotel on Waikiki Beach, directly overlapping Outrigger Reef and Outrigger Waikiki Beach Resort in location, luxury positioning, and Hawaii leisure traveler base.
• Aman Resorts: Ultra-luxury resort brand with properties in tropical destinations including the Maldives and Southeast Asia, competing for the highest-end leisure travelers Outrigger targets at Maldives and Mauritius properties.
• Turtle Bay Resort: Beachfront resort on Oahu's North Shore, competing for the same Hawaiian leisure and group traveler demand with comparable full-service resort amenities and cultural programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OutriggerHotels
• Facebookfacebook.com/OutriggerResorts
• Instagraminstagram.com/outriggerresorts
• Pinterestpinterest.com/outriggerresort
• LinkedInlinkedin.com/company/outrigger-hospitality-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outrigger Hospitality Group