What iSport does

iSport, legally registered as 4 Teams OÜ, is a privately held Estonian retailer founded in 2008 that operates as the official adidas cooperation partner in Estonia. The company sells adidas sports equipment — including football boots, running shoes, indoor sports footwear, basketball and weightlifting shoes, hiking and trail shoes, athletics spikes, goalkeeper gloves, balls, shin guards, sportswear, winter clothing, socks, and accessories — through two channels: a self-service e-commerce platform at isport.ee and a physical showroom at Mustamäe tee 46 in Tallinn. Pricing is unit-based across a roughly €13–€285 per-item range, with discount items up to 75% off, and the company offers Inbank pay-later (30 days) and installment (2–3 months) options to broaden consumer accessibility.

The business operates a dual B2B/B2B model: it serves Estonian sports clubs (football, ice hockey, handball, athletics, and others) with custom teamwear including competition uniforms, training kits, goalkeeper kits, winter clothing, bags, and fan merchandise; and it serves individual athletes and consumers via direct e-commerce and in-store purchase. The platform includes club-specific storefronts for partners such as Nõmme United, Harju JK, FC Tallinn, Tartu WJK Santos, JK Augur, Saue JK, Tartu JK Welco, Kohila Püsivus, Kalev Kergejõustikukool, and HC Panter, with the broader partnership directory spanning 28 pages of Estonian clubs.

The underlying technology is a conventional e-commerce storefront — no proprietary AI, platform, or software stack is disclosed. The company is privately held, has no disclosed investors or funding rounds, is domiciled solely in Estonia, and reports no subsidiaries, acquisitions, or M&A activity. Operations are managed by a small named team including Janek Metsva, Aleksander Saharov, and Robin Metsva. The business has operated stably under the same adidas partnership since founding, with marketing primarily conducted through Facebook and Instagram organic social channels and the e-commerce site's own search presence.

Name

iSport

Legal name

4 Teams OÜ

Website

https://isport.ee

Company type

Private

Founded year

2008

Operating status

Operating

Short description

iSport (4 Teams OÜ) is an Estonian adidas cooperation partner founded in 2008, operating an e-commerce platform and Tallinn showroom that sells adidas sports equipment to individual consumers and custom teamwear to Estonian sports clubs across football, ice hockey, handball, and athletics.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (459110), Shoe Retailers (4582), Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Adidas sports equipment
• Teamwear customization
• Sports footwear retail
• Athletic apparel
• Sports club supplier

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Sports Equipment: iSport generates revenue through one-time retail sales of adidas sports equipment including footwear (football boots, running shoes, indoor sports shoes, hiking shoes), clothing (winter jackets, sportswear, socks), accessories (goalkeeper gloves, balls, shin guards, bags), and teamwear. The company sells to sports clubs through teamwear customization as well as to individual consumers via e-commerce and physical showroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

iSport is the official adidas cooperation partner in Estonia (operating since 2008), selling adidas-branded sports equipment and apparel through an e-commerce store and a physical showroom in Tallinn. The company sells individual adidas footwear, clothing, and accessories to consumers while also providing custom teamwear outfitting (competition wear, training wear, goalkeeper kits, winter clothing, bags, fan merchandise) to Estonian sports clubs.

Product overview

iSport is an Estonian adidas sports equipment e-commerce platform and retail store (Mustamäe tee 46, Tallinn) operating since 2008 as an adidas cooperation partner. The platform offers a comprehensive range of adidas sports products organized into two main categories: general consumer products (football boots, running shoes, indoor sports footwear, basketball shoes, weightlifting shoes, hiking/mountain shoes, athletics gear, casual flats, goalkeeper gloves, footballs, shin guards, referee equipment, sportswear, training equipment, handballs, winter clothing, gloves, hats, socks, and water bottles) and custom teamwear/club merchandise for Estonian sports clubs. The product portfolio includes the Copa Pure and F50 Elite football boot lines, Predator goalkeeper gloves, Condivo and Tiro apparel lines, and a sale section with up to 75% discounts. Payment options include Inbank buy-now-pay-later and installment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• adidas Football Boots (Jalgpallijalatsid) adidas football/soccer boots including Copa Pure and F50 Elite lines for firm ground and turf surfaces, available in adult and children's sizes.
• adidas Running Shoes (Jooksujalatsid) Running footwear for men and children, part of adidas athletic shoe collection.
• adidas Indoor Sports Footwear (Saalijalatsid) Shoes for indoor sports including handball, volleyball, and floorball.
• adidas Basketball Shoes (Korvpallijalatsid) Basketball footwear for adults, part of athletics collection.
• adidas Weightlifting Shoes (Tõstejalatsid) Specialized footwear for weightlifting and strength training.
• adidas Hiking and Trail Shoes (Maastikujooksu ja matkajalatsid) Trail running and hiking footwear for outdoor activities.
• adidas Athletics Gear (Kergejõustik) Track and field equipment including spikes and throwing shoes.
• adidas Casual Flats (Plätud) Casual flip-flop style footwear for everyday use.
• adidas Goalkeeper Gloves (Väravavahi kindad) Goalkeeper gloves including Predator Pro and Predator Match lines for adults and children.
• adidas Footballs (Pallid) Official footballs/soccer balls for training and match play.
• adidas Shin Guards (Säärekaitsmed) Protective shin guards for football players.
• adidas Referee Equipment (Kohtuniku varustus) Referee equipment and accessories for football matches.
• adidas Sportswear and Base Layers (Spordipesu) Sports underwear and base layer clothing for athletes.
• adidas Training Equipment (Treeningvahendid) Training equipment and accessories for football practice.
• adidas Handballs (Käsipallid) Handballs for team handball training and matches.
• adidas Winter Clothing (Talveriided) Winter jackets, coats, and cold-weather apparel including Jacket 18 Winter Coat, Condivo 22 Stadium Parka, and winter vests.
• adidas Fall/Winter Apparel (Sügis/talv) Seasonal autumn and winter clothing collections.
• adidas Gloves (Kindad) Winter gloves and sports gloves.
• adidas Hats (Mütsid) Sports caps and winter hats.
• adidas Socks (Sokid) Sports socks including Cushioned Ankle, Cushioned Crew, and Football Crew Performance grip socks in packs of 3.
• adidas Water Bottles (Joogipudelid) Sports water bottles for hydration during training.
• Custom Teamwear and Club Merchandise Custom teamwear service for Estonian sports clubs including Nõmme United, Harju JK, Kalev Athletics School, JK Augur, Tartu WJK Santos, Saue JK, FC Tallinn, Tartu JK Welco, and 25+ other clubs. Covers competition uniforms, training wear, goalkeeper kits, winter clothing, bags, and fan merchandise.
• iSport Gift Cards (Kinkekaart) Gift cards redeemable in the iSport e-shop for purchase of sports equipment and apparel.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• adidascoreChannel Partner/ Reseller/ Distributor · 1 January 2008iSport is the official adidas cooperation partner in Estonia since 2008. The company sells an extensive range of adidas sports equipment including footwear, clothing, and accessories. The partnership continues to this day, with iSport serving as the primary distributor of adidas sports products to Estonian sports clubs and consumers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iSporteesti
• Instagraminstagram.com/isporteesti

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSport