Michigan Association Of Health Plans

What Michigan Association Of Health Plans does

Michigan Association of Health Plans (MAHP) is a non-profit trade association headquartered at 327 Seymour, Lansing, Michigan, that represents health insurance providers operating across the state. Its member base includes 11 health plans spanning commercial insurers, Medicaid managed care organizations, and Medicare Advantage providers — notably Aetna Better Health of Michigan, Health Alliance Plan by Henry Ford Health, Humana, McLaren Health Plan, Meridian Health Plan of Michigan, Molina Healthcare of Michigan, Priority Health, UnitedHealthcare Community Plan, and Upper Peninsula Health Plan, with Reliance Healthcare/CCA Health Michigan previously included. MAHP's stated objectives are to expand coverage access, improve affordability and competition in Michigan's health insurance markets, and advocate for improved health status through transparency, health equity, and benefit integration.

MAHP's service portfolio consists of policy advocacy (maintaining a 2025-2026 legislative agenda, a legislative scorecard, and issue pages on Medicaid Reform, Competition, and MLTSS), member convening through an annual conference, Pinnacle Awards program, legislative reception, and healthcare orientation, and administration of the Michigan Quality Improvement Consortium (MQIC), which develops and implements standard clinical guidelines and performance measures used by Michigan HMOs and providers. The association does not maintain proprietary technology platforms, APIs, or developer-facing infrastructure; its technical footprint is limited to its public website and member CMS.

Revenue mechanics are membership-based and not publicly disclosed. MAHP operates with a small staff (1-10 employees), is led by Executive Director Dominick Pallone, and is governed by a Board of Directors composed of leaders from member health plans, with Melissa Holmquist (CEO of Upper Peninsula Health Plan) serving as Board President for 2025-2026. There is no parent company, no private equity involvement, and no publicly reported financial figures.

Name

Michigan Association Of Health Plans

Legal name

Michigan Association of Health Plans

Website

https://mahp.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Michigan Association of Health Plans (MAHP) is a Lansing-based non-profit trade association representing 11 health insurance providers operating in Michigan, focused on policy advocacy, member convening, and administering the Michigan Quality Improvement Consortium (MQIC) clinical guidelines.

Ownership category

akta.pro rank

Product category

Healthcare Trade Association

NAICS

Health and Welfare Funds (525120), HMO Medical Centers (621491)

SIC

Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321), Services-Health Services (8000)

akta.pro primary industry

Managed Care Entity Administration for Medicaid (MCO/PHP/PIHP/PAHP) (HLAEAEAJ)

akta.pro secondary industries

MA Care Coordination & Utilization Management (UM) Programs (HLAEACAK), MA Non-Drug Plans (MA-Only) (HLAEACAG), Medicare Advantage HMOs (HMO/HMO-POS) (HLAEAMAH), Medicare Advantage (MA) Plans (FSAIAGAA)

Keywords

• Health insurance advocacy
• Trade association
• Healthcare policy
• Managed care plans
• Clinical guidelines

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels5 records

Core offering

Michigan Association of Health Plans (MAHP) is a nonprofit trade association representing 11 health insurance providers in Michigan. It delivers member services including policy advocacy, legislative engagement, industry convening events, and administration of the Michigan Quality Improvement Consortium (MQIC) clinical guideline program for participating HMOs.

Product overview

The Michigan Association of Health Plans (MAHP) is a trade association for health insurance providers in Michigan, not a product company. Its primary offerings include the Michigan Quality Improvement Consortium (MQIC), which develops clinical practice guidelines, and a directory of member health plans. MAHP also organizes events including an Annual Conference and Pinnacle Awards program, and facilitates legislative advocacy and community grant programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Michigan Quality Improvement Consortium (MQIC) Collaborative initiative that develops and implements standard clinical practice guidelines and performance measures for participating Michigan HMOs. MAHP provides administrative management for the guideline review process, which is reviewed on a two-year cycle to promote quality care and better health outcomes for Michiganders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Michigan Quality Improvement Consortium (MQIC)coreStrategic or Co-development PartnerMQIC is a collaborative effort to develop and implement standard clinical guidelines and performance measures. MQIC participants include physicians and other personnel representing Michigan HMOs. MAHP recognizes the expertise and evidence-based knowledge that the guidelines represent and encourages the use of accepted standards of care to promote quality care and better health outcomes for Michiganders. MAHP provides administrative management for the MQIC guideline review process.
• Aetna Better Health of MichigancoreOthersMember health plan of MAHP representing Medicaid and other health insurance offerings in Michigan.
• Health Alliance Plan by Henry Ford HealthcoreOthersMember health plan of MAHP, a Michigan-based nonprofit health plan affiliated with Henry Ford Health.
• HumanacoreOthersHumana became the 11th health insurance provider to join MAHP in March 2025.
• McLaren Health PlancoreOthersMember health plan of MAHP serving Michigan residents.
• Meridian Health Plan of MichigancoreOthersMember health plan of MAHP.
• Molina Healthcare of MichigancoreOthersMember health plan of MAHP serving Michigan Medicaid and other populations.
• Priority HealthcoreOthersMember health plan of MAHP, a nationally recognized nonprofit health plan serving more than 1.3 million members.
• UnitedHealthcare Community PlancoreOthersMember health plan of MAHP representing Medicaid and community-based coverage in Michigan.
• Upper Peninsula Health PlancoreOthersMember health plan of MAHP. CEO Melissa Holmquist serves as MAHP Board President for 2025-2026. Rated as top Medicare-Medicaid Plan nationally in 2021 and 2022 CAHPS surveys.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Pennsylvania Association of Health Plans: Pennsylvania state-level trade association representing health plans. Directly comparable to MAHP in structure and function, providing advocacy and policy support to member insurers.
• Florida Association of Health Plans: Florida state trade association for health insurance providers. Comparable peer offering advocacy and convening services for health plans in a single state, similar in mission to MAHP.
• Texas Association of Health Plans: Texas state trade association for health plans, advocating on Medicaid, MA, and commercial market issues. Mirrors MAHP's role in convening member plans and shaping state health policy.
• Ohio Association of Health Plans: State-level trade association representing health plans operating in Ohio. Directly comparable to MAHP in mission, structure, and advocacy focus, differing only by geography.

Broad incumbents

• America's Health Insurance Plans (AHIP): National trade association for the health insurance industry. Operates as the federal-level umbrella for the same kinds of member plans MAHP represents, but at national scope and with significantly larger resources.
• Blue Cross Blue Shield Association: National association of Blue Cross Blue Shield plans. While MAHP's members include Blue-branded plans (e.g., Blue Care Network-adjacent), BCBSA operates as the broader national convening body for those licensees.

Regional players

• Michigan Health & Hospital Association: Michigan state association representing hospitals and health systems rather than payers. Adjacent to MAHP in geographic scope and policy advocacy, but serves the provider side of the Michigan healthcare ecosystem.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MichiganAssociationOfHealthPlans
• LinkedInlinkedin.com/company/michigan-association-of-health-plans

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Michigan Association Of Health Plans