YMCA of the Treasure Coast
The YMCA of the Treasure Coast is a 501(c)(3) nonprofit operating three branches across four Florida counties, delivering childcare, preschool, aquatics, fitness, and youth sports programs to families, children, and seniors with scholarship-supported access.
- Company typePrivate
- Founded1977
- HeadquartersStuart, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What YMCA of the Treasure Coast does
The YMCA of the Treasure Coast is a 501(c)(3) nonprofit community organization incorporated in 1977 (originally as YMCA of Martin County) that delivers fitness, aquatics, childcare, youth sports, and community programs across four Florida counties: Martin, St. Lucie, Indian River, and Okeechobee. The organization operates three physical branches — a 52-acre flagship in Stuart (held under a 99-year lease with Martin County and billed as the largest in-town YMCA site in the nation), the Louis Dreyfus Citrus Branch in Indiantown (opened 2002), and the Bayshore Program Center in Port St. Lucie — supplemented by school-based before/after-school care sites. Core products include Teddy Bear Academy preschool, Voluntary Pre-K, before/after-school care, summer camp, swim lessons and swim club, youth and adult sports leagues, group exercise, personal training ($20-$43/hour), and a Pilates Reformer studio, with a free 8th-grade membership initiative and Youth in Government civic leadership program.
Revenue is generated through individual, family, and corporate membership subscriptions (monthly billing), program and class fees (pay-as-you-go or monthly for childcare), and donations/fundraising including an annual campaign that raises over $200,000 and the Easter House lottery raffle (running 36+ years). Total annual scholarships disbursed approach $300,000, with funding from United Way, Children's Services Council of Martin County, and individual donors. Technology infrastructure consists of Daxko LLC's operations platform for membership management, program registration, and online donations, plus iOS/Android mobile apps for member self-service. Distribution is primarily direct-to-consumer through branch facilities, supplemented by school district partnerships and corporate wellness packages.
YMCA of the Treasure Coast firmographics
Firmographics- Name
- YMCA of the Treasure Coast
- Legal name
- Young Men's Christian Association of the Treasure Coast FL Inc.
- Website
- https://ymcatreasurecoast.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The YMCA of the Treasure Coast is a 501(c)(3) nonprofit operating three branches across four Florida counties, delivering childcare, preschool, aquatics, fitness, and youth sports programs to families, children, and seniors with scholarship-supported access.
- Ownership category
- akta.pro rank
YMCA of the Treasure Coast industry classification
Industry- Product category
- Community Recreation and Youth Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where YMCA of the Treasure Coast is headquartered
LocationHeadquarters
- HQ city
- Stuart
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
YMCA of the Treasure Coast business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: Individual, family, and corporate memberships providing access to fitness facilities, pools, and program discounts. Membership fees constitute the primary revenue stream that keeps facilities operational.
- Program Fees: Fees for childcare, summer camp, swim lessons, sports programs, personal training, and group fitness classes. Programs serve children, adults, and families with various skill levels.
- Donations and Fundraising: Annual campaign raising over $200,000 annually, plus planned giving, in-kind donations, matching gifts, and event sponsorships. Proceeds fund scholarships and program expansion.
- Special Events: Easter House lottery fundraiser (36 years running), Champagne & Champions, Classes for a Cause, and other community events that generate revenue and community engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Membership |
| Subscription | Monthly | Family Membership |
| Subscription | Monthly | Corporate Membership |
| Freemium | Annual | Free 8th Grade Membership |
| Subscription | Monthly | Childcare Programs |
| Unit Pricing | Pay-as-you-go | Personal Training |
| Unit Pricing | Pay-as-you-go | Swim Lessons |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
YMCA of the Treasure Coast product offering
Product offeringCore offering
YMCA of the Treasure Coast delivers community-based fitness, aquatics, childcare, and youth development programs through three physical branches and school-based sites across Martin, St. Lucie, Indian River, and Okeechobee counties in Florida. Its primary offerings include individual, family, and corporate memberships; childcare and early learning (preschool, VPK, before/after school care, summer camp); group exercise, personal training, and Pilates Reformer; swim lessons, swim club, and lifeguard training; and youth and adult sports leagues. The organization is funded primarily through membership and program fees, supplemented by donations and special-event fundraising.
Product overview
The YMCA of the Treasure Coast operates as a multi-service community organization offering childcare, health and wellness, aquatics, and sports programs across four counties (Martin, St. Lucie, Indian River, and Okeechobee). Its core offerings include Early Learning/Childcare programs (Teddy Bear Academy preschool, VPK, before/after school care, summer camp), Health & Wellness (fitness center, group exercise, personal training, Pilates Reformer), Aquatics (swim lessons, swim club, lifeguard training), and Sports (youth and adult leagues). The organization also runs a Youth in Government civic leadership program and an annual Easter House fundraising raffle. Programs are delivered at three physical locations (Stuart, Indiantown, and St. Lucie/Bayshore) with digital support through a Daxko-powered mobile app for program registration and scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Childcare & Early Learning Programs Comprehensive licensed childcare services including Teddy Bear Academy preschool, Voluntary Pre-K (VPK), before and after school care, summer camp, School's Day Out Camp, Child Watch drop-in care, and Parent's Night Out. Designed for working families and children from infancy through school age, with a focus on safety, health, social growth, and academic enhancement delivered by qualified professional staff.
- Health & Wellness Programs Wellness center access, FIT ZONE training area, group exercise classes (including yoga, Pilates mat, HIIT, and senior formats), personal training, Pilates Reformer, golf fitness, youth fitness, and youth strength & conditioning for members and program participants across all three branches.
- Aquatics Programs Swim lessons for all ages and skill levels (private and group), Safety Around Water and free swim lessons, competitive swim club, lap swimming, pool exercise classes, and Jeff Ellis and Associates lifeguard training delivered at heated pools in Stuart and Indiantown.
- Sports Programs Organized youth and adult sports leagues including youth basketball, youth soccer, youth flag football, youth volleyball, martial arts, summer sports camp, preschool sports, high school sports, adult basketball, pickleball, and open gym. Includes the PlayerSpace online sports-management portal.
- Youth in Government (YIG) Civic leadership program in which high school students participate in model legislative and judicial processes, including state assembly sessions and Supreme Court visits.
- 8th Grade Membership Initiative Free YMCA membership program for all students in or entering 8th grade, valid through the end of the current school year, including facility access, fitness center orientation, and Teen Leaders Club volunteer opportunities.
- Personal Training One-on-one and small-group training sessions with certified personal trainers, including specialized programs for individuals with disabilities, cardiac rehabilitation, youth fitness, golf fitness, and Level Up group training. Hourly rates of $25-$43 in Stuart and $20-$24 in Indiantown.
- Pilates Reformer Studio Pilates Reformer group classes and individual sessions for rehabilitation, strength building, and flexibility improvement under certified instructors.
- YMCA Mobile App Native iOS and Android mobile application developed with Daxko LLC that lets members access schedules, facility status, program registration, events, and push notifications.
- Easter House Annual Fundraiser Annual fundraising raffle program offering a house as the grand prize; operating for 36 years as a major fundraiser supporting YMCA services and programs.
Quantifiable outcome
- $200,000+ in annual scholarships to underserved community members
- +2 more outcomes
Companies that use YMCA of the Treasure Coast
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
YMCA of the Treasure Coast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
YMCA of the Treasure Coast partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Venture Construction GroupcoreMajor in-kind donor and event sponsor for over 6 years. Provided reroofing and restoration services after storm damage at Stuart and Indiantown locations. Donated pavilion roof, A/C unit, and sponsored summer camps. Led by Steve Shanton.
- Daxko LLCcoreTechnology partner providing membership management, program registration, and online donation platforms. YMCA mobile app developed by Daxko.
- Martin County School BoardcorePartnership for before and after school childcare programs at school sites. Board member Jennifer Russell serves on the board.
- St. Lucie County Park and RecreationminorCollaboration for community programs and services in St. Lucie County. Board member Joyania Hawthorne serves with the department.
- City of Port St. LucieminorMunicipal partnership for community services. Board Chair Scott Samples serves with the City.
- Live HeartyminorRefresh & Reset event partner providing Botox treatments and donating portion of proceeds to YMCA. Sponsored Classes for a Cause Heart Health Day.
- Operation 300minorNonprofit beneficiary of Frogman Swim event proceeds. Organization cares for children of fallen soldiers.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
YMCA of the Treasure Coast competitors and assessment
Company assessmentBroad incumbents
- Crunch Fitness: Mid-market commercial gym offering group classes and personal training; overlaps with the YMCA's wellness center offering for value-conscious members.
- Planet Fitness: Low-cost national gym chain with a footprint in the Treasure Coast market; competes on price for basic adult fitness memberships.
- Life Time Fitness: Premium national fitness operator offering family programming, swim, and group classes; represents a higher-end competitive alternative for the same Treasure Coast families.
- Gold's Gym Stuart: Commercial fitness chain serving the same Stuart-area adult membership base, competing directly for fitness center, group exercise, and personal training revenue.
Direct peers
- YMCA of Central Florida: Larger Florida YMCA serving multiple counties with comparable childcare, summer camp, swim, and wellness programming. Useful benchmark for branch economics and program scaling.
- YMCA of South Florida: Regional Florida YMCA association operating multiple branches with the same membership, childcare, aquatics, and youth sports model. Closest comparable in scale, mission, and service mix to the Treasure Coast YMCA.
- Jewish Community Center of the Palm Beaches: Nonprofit community center with comparable multi-service offering (fitness, aquatics, early childhood education, summer camp) under a values-based mission. Closest non-YMCA analog.
- Boys & Girls Clubs of Martin County: Local nonprofit youth development organization overlapping directly with the YMCA's childcare, after-school, and youth programming for the same Treasure Coast families.
Emerging players
- Primrose Schools: National franchised preschool and after-school provider competing for the same early-childhood and school-age childcare families that the YMCA serves through Teddy Bear Academy and before/after care.
Regional players
- Martin County Parks and Recreation Department: Public-sector recreation provider offering youth sports, swim, and fitness programming at lower or no cost; competes for the same household recreation dollars and partnership channels in Martin County.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
YMCA of the Treasure Coast social profiles
Digital presenceYMCA of the Treasure Coast financial estimates
Financial estimateRevenue estimate
Valuation estimate
YMCA of the Treasure Coast leadership team
Management profileNumber of profiles
Profiles12 records
YMCA of the Treasure Coast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YMCA of the Treasure Coast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YMCA of the Treasure Coast
What does YMCA of the Treasure Coast do?
YMCA of the Treasure Coast delivers community-based fitness, aquatics, childcare, and youth development programs through three physical branches and school-based sites across Martin, St. Lucie, Indian River, and Okeechobee counties in Florida. Its primary offerings include individual, family, and corporate memberships; childcare and early learning (preschool, VPK, before/after school care, summer camp); group exercise, personal training, and Pilates Reformer; swim lessons, swim club, and lifeguard training; and youth and adult sports leagues. The organization is funded primarily through membership and program fees, supplemented by donations and special-event fundraising.
Is YMCA of the Treasure Coast a public or private company?
YMCA of the Treasure Coast is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YMCA of the Treasure Coast founded?
YMCA of the Treasure Coast was founded in 1977. It employs 11 to 50 people.
Where is YMCA of the Treasure Coast based?
YMCA of the Treasure Coast is headquartered in Stuart, United States, in the North America region.
How does YMCA of the Treasure Coast make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are program Fees, donations and Fundraising and special Events.
Who are YMCA of the Treasure Coast's main competitors?
Broad incumbents on record are Crunch Fitness, Planet Fitness, Life Time Fitness and Gold's Gym Stuart. Direct peers are YMCA of Central Florida, YMCA of South Florida, Jewish Community Center of the Palm Beaches and Boys & Girls Clubs of Martin County. Primrose Schools is listed as an emerging player. Martin County Parks and Recreation Department is listed as a regional player.
Does YMCA of the Treasure Coast have an API?
No public API is recorded for YMCA of the Treasure Coast.
What industry is YMCA of the Treasure Coast in?
YMCA of the Treasure Coast's product category is Community Recreation and Youth Services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 71394 and its SIC code is 7997.