YMCA of the Treasure Coast

What YMCA of the Treasure Coast does

The YMCA of the Treasure Coast is a 501(c)(3) nonprofit community organization incorporated in 1977 (originally as YMCA of Martin County) that delivers fitness, aquatics, childcare, youth sports, and community programs across four Florida counties: Martin, St. Lucie, Indian River, and Okeechobee. The organization operates three physical branches — a 52-acre flagship in Stuart (held under a 99-year lease with Martin County and billed as the largest in-town YMCA site in the nation), the Louis Dreyfus Citrus Branch in Indiantown (opened 2002), and the Bayshore Program Center in Port St. Lucie — supplemented by school-based before/after-school care sites. Core products include Teddy Bear Academy preschool, Voluntary Pre-K, before/after-school care, summer camp, swim lessons and swim club, youth and adult sports leagues, group exercise, personal training ($20-$43/hour), and a Pilates Reformer studio, with a free 8th-grade membership initiative and Youth in Government civic leadership program.

Revenue is generated through individual, family, and corporate membership subscriptions (monthly billing), program and class fees (pay-as-you-go or monthly for childcare), and donations/fundraising including an annual campaign that raises over $200,000 and the Easter House lottery raffle (running 36+ years). Total annual scholarships disbursed approach $300,000, with funding from United Way, Children's Services Council of Martin County, and individual donors. Technology infrastructure consists of Daxko LLC's operations platform for membership management, program registration, and online donations, plus iOS/Android mobile apps for member self-service. Distribution is primarily direct-to-consumer through branch facilities, supplemented by school district partnerships and corporate wellness packages.

Name

YMCA of the Treasure Coast

Legal name

Young Men's Christian Association of the Treasure Coast FL Inc.

Website

https://ymcatreasurecoast.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

The YMCA of the Treasure Coast is a 501(c)(3) nonprofit operating three branches across four Florida counties, delivering childcare, preschool, aquatics, fitness, and youth sports programs to families, children, and seniors with scholarship-supported access.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness services
• Youth development programs
• Childcare early learning
• Aquatics swim lessons
• Nonprofit community wellness

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Individual, family, and corporate memberships providing access to fitness facilities, pools, and program discounts. Membership fees constitute the primary revenue stream that keeps facilities operational.
2. Program Fees: Fees for childcare, summer camp, swim lessons, sports programs, personal training, and group fitness classes. Programs serve children, adults, and families with various skill levels.
3. Donations and Fundraising: Annual campaign raising over $200,000 annually, plus planned giving, in-kind donations, matching gifts, and event sponsorships. Proceeds fund scholarships and program expansion.
4. Special Events: Easter House lottery fundraiser (36 years running), Champagne & Champions, Classes for a Cause, and other community events that generate revenue and community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

YMCA of the Treasure Coast delivers community-based fitness, aquatics, childcare, and youth development programs through three physical branches and school-based sites across Martin, St. Lucie, Indian River, and Okeechobee counties in Florida. Its primary offerings include individual, family, and corporate memberships; childcare and early learning (preschool, VPK, before/after school care, summer camp); group exercise, personal training, and Pilates Reformer; swim lessons, swim club, and lifeguard training; and youth and adult sports leagues. The organization is funded primarily through membership and program fees, supplemented by donations and special-event fundraising.

Product overview

The YMCA of the Treasure Coast operates as a multi-service community organization offering childcare, health and wellness, aquatics, and sports programs across four counties (Martin, St. Lucie, Indian River, and Okeechobee). Its core offerings include Early Learning/Childcare programs (Teddy Bear Academy preschool, VPK, before/after school care, summer camp), Health & Wellness (fitness center, group exercise, personal training, Pilates Reformer), Aquatics (swim lessons, swim club, lifeguard training), and Sports (youth and adult leagues). The organization also runs a Youth in Government civic leadership program and an annual Easter House fundraising raffle. Programs are delivered at three physical locations (Stuart, Indiantown, and St. Lucie/Bayshore) with digital support through a Daxko-powered mobile app for program registration and scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Childcare & Early Learning Programs Comprehensive licensed childcare services including Teddy Bear Academy preschool, Voluntary Pre-K (VPK), before and after school care, summer camp, School's Day Out Camp, Child Watch drop-in care, and Parent's Night Out. Designed for working families and children from infancy through school age, with a focus on safety, health, social growth, and academic enhancement delivered by qualified professional staff.
• Health & Wellness Programs Wellness center access, FIT ZONE training area, group exercise classes (including yoga, Pilates mat, HIIT, and senior formats), personal training, Pilates Reformer, golf fitness, youth fitness, and youth strength & conditioning for members and program participants across all three branches.
• Aquatics Programs Swim lessons for all ages and skill levels (private and group), Safety Around Water and free swim lessons, competitive swim club, lap swimming, pool exercise classes, and Jeff Ellis and Associates lifeguard training delivered at heated pools in Stuart and Indiantown.
• Sports Programs Organized youth and adult sports leagues including youth basketball, youth soccer, youth flag football, youth volleyball, martial arts, summer sports camp, preschool sports, high school sports, adult basketball, pickleball, and open gym. Includes the PlayerSpace online sports-management portal.
• Youth in Government (YIG) Civic leadership program in which high school students participate in model legislative and judicial processes, including state assembly sessions and Supreme Court visits.
• 8th Grade Membership Initiative Free YMCA membership program for all students in or entering 8th grade, valid through the end of the current school year, including facility access, fitness center orientation, and Teen Leaders Club volunteer opportunities.
• Personal Training One-on-one and small-group training sessions with certified personal trainers, including specialized programs for individuals with disabilities, cardiac rehabilitation, youth fitness, golf fitness, and Level Up group training. Hourly rates of $25-$43 in Stuart and $20-$24 in Indiantown.
• Pilates Reformer Studio Pilates Reformer group classes and individual sessions for rehabilitation, strength building, and flexibility improvement under certified instructors.
• YMCA Mobile App Native iOS and Android mobile application developed with Daxko LLC that lets members access schedules, facility status, program registration, events, and push notifications.
• Easter House Annual Fundraiser Annual fundraising raffle program offering a house as the grand prize; operating for 36 years as a major fundraiser supporting YMCA services and programs.

Quantifiable outcome

• $200,000+ in annual scholarships to underserved community members
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Venture Construction GroupcoreStrategic or Co-development PartnerMajor in-kind donor and event sponsor for over 6 years. Provided reroofing and restoration services after storm damage at Stuart and Indiantown locations. Donated pavilion roof, A/C unit, and sponsored summer camps. Led by Steve Shanton.
• Daxko LLCcoreTechnology or IntegrationTechnology partner providing membership management, program registration, and online donation platforms. YMCA mobile app developed by Daxko.
• Martin County School BoardcoreStrategic or Co-development PartnerPartnership for before and after school childcare programs at school sites. Board member Jennifer Russell serves on the board.
• St. Lucie County Park and RecreationminorStrategic or Co-development PartnerCollaboration for community programs and services in St. Lucie County. Board member Joyania Hawthorne serves with the department.
• City of Port St. LucieminorStrategic or Co-development PartnerMunicipal partnership for community services. Board Chair Scott Samples serves with the City.
• Live HeartyminorGTM or Marketing PartnerRefresh & Reset event partner providing Botox treatments and donating portion of proceeds to YMCA. Sponsored Classes for a Cause Heart Health Day.
• Operation 300minorGTM or Marketing PartnerNonprofit beneficiary of Frogman Swim event proceeds. Organization cares for children of fallen soldiers.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Crunch Fitness: Mid-market commercial gym offering group classes and personal training; overlaps with the YMCA's wellness center offering for value-conscious members.
• Planet Fitness: Low-cost national gym chain with a footprint in the Treasure Coast market; competes on price for basic adult fitness memberships.
• Life Time Fitness: Premium national fitness operator offering family programming, swim, and group classes; represents a higher-end competitive alternative for the same Treasure Coast families.
• Gold's Gym Stuart: Commercial fitness chain serving the same Stuart-area adult membership base, competing directly for fitness center, group exercise, and personal training revenue.

Direct peers

• YMCA of Central Florida: Larger Florida YMCA serving multiple counties with comparable childcare, summer camp, swim, and wellness programming. Useful benchmark for branch economics and program scaling.
• YMCA of South Florida: Regional Florida YMCA association operating multiple branches with the same membership, childcare, aquatics, and youth sports model. Closest comparable in scale, mission, and service mix to the Treasure Coast YMCA.
• Jewish Community Center of the Palm Beaches: Nonprofit community center with comparable multi-service offering (fitness, aquatics, early childhood education, summer camp) under a values-based mission. Closest non-YMCA analog.
• Boys & Girls Clubs of Martin County: Local nonprofit youth development organization overlapping directly with the YMCA's childcare, after-school, and youth programming for the same Treasure Coast families.

Emerging players

• Primrose Schools: National franchised preschool and after-school provider competing for the same early-childhood and school-age childcare families that the YMCA serves through Teddy Bear Academy and before/after care.

Regional players

• Martin County Parks and Recreation Department: Public-sector recreation provider offering youth sports, swim, and fitness programming at lower or no cost; competes for the same household recreation dollars and partnership channels in Martin County.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@ymcaoftc
• YouTubeyoutube.com/user/YMCAofTC
• Facebookfacebook.com/YMCAofTC
• LinkedInlinkedin.com/company/ymca-of-the-treasure-coast
• Instagraminstagram.com/ymcaoftc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of the Treasure Coast