Wurth New Zealand Limited

What Wurth New Zealand Limited does

Würth New Zealand Limited is a privately-held B2B trade distributor headquartered in Auckland, New Zealand, operating as a wholly-owned subsidiary of the German Würth Group — a global market leader in assembly and fastening materials with operations in over 80 countries. The company sells more than 20,000 SKUs spanning fasteners, hand and power tools, technical chemicals, personal protective equipment, automotive parts, machining consumables, and electrical installation supplies to trade and industrial customers across vehicle repair, manufacturing, construction, workshops, and metalworking. Core proprietary sub-brands include the ASSY screw line, Coolius, M-Cube, and PPE Essentials, alongside the Würth Online-Shop e-commerce platform.

The technology stack is a standard B2B e-commerce build (Intershop-based eshop at eshop.wurth.co.nz) complemented by a Würth mobile app (iOS and Android) with QR-code login, product scanning, and basket management. Value-added services include ORSY stock management, ORSYmat vending machines, CPS Kanban just-in-time inventory replenishment, BAULOC storage and logistics, Anchor Technology engineering support, and a BPIR (Building Product Information Requirements) service — all of which embed Würth into customer procurement workflows. The company holds ISO 9001, ISO 45001, and ISO 14001 certifications, all valid through November 2028.

The revenue model is trade-only B2B distribution with account-based pricing, purchase-on-account terms, and quantity-based scale discounts. Go-to-market is multi-channel: online e-shop, mobile app, a 0800 phone sales line staffed Monday–Friday 8am–5pm, and Click and Collect from the Auckland warehouse. Distribution is single-country domestic, with one operational site (99 Mclaughlins Road, Wiri, Auckland). No revenue, headcount, or financial figures are disclosed; the firm is part of the parent group rather than a standalone reporting unit.

Name

Wurth New Zealand Limited

Legal name

Wurth New Zealand Ltd.

Website

https://wurth.co.nz

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Würth New Zealand Limited is a B2B trade distributor of 20,000+ fasteners, tools, chemicals, and safety products, serving New Zealand tradespeople, workshops, manufacturers, and automotive repair businesses as a subsidiary of the global Würth Group.

Ownership category

akta.pro rank

Product category

Industrial MRO Supplies

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Professional Equipment and Supplies Merchant Wholesalers (423490), Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

akta.pro secondary industries

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Industrial fasteners supplies
• MRO industrial supplies
• Trade workshop tools
• Technical chemicals adhesives
• Safety workwear PPE

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. MRO (Maintenance, Repair, and Operations) Products: Sale of industrial supplies including fasteners, tools, technical chemicals, safety equipment, automotive parts, and workshop equipment to trade customers. B2B model with account-based purchasing, quantity-based discounts, and trade-only access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Würth New Zealand Limited supplies over 20,000 MRO (Maintenance, Repair and Operations) products — fasteners, technical chemicals, hand and power tools, safety/PPE equipment, automotive parts, machining consumables, measuring devices, and electrical installation materials — exclusively to trade professionals and industrial businesses. Distribution is delivered via the company's own e-commerce platform, the Würth mobile application, phone sales, and a Click and Collect service, supported by inventory management solutions (ORSY®, ORSY®mat, CPS Kanban) and engineering/technical services such as Anchor Technology and Würth Lasers.

Product overview

Würth New Zealand Limited operates a B2B e-commerce platform (Würth Online-Shop) offering over 20,000 industrial and trade products primarily to trade customers. The core offering consists of fasteners, technical chemicals, hand tools, power tools, safety equipment, automotive parts, and machining products. The portfolio includes branded product lines such as ASSY® screws, Coolius cooling solutions, M-Cube storage systems, and PPE Essentials. The company supplements its product sales with value-added services including ORSY® stock management, CPS Kanban inventory systems, engineering support, Anchor Technology services, and the Würth App mobile application. Additional services include Click and Collect, BAULOC® storage solutions, ORSY®mat vending systems, and Wurth Lasers. The online platform is complemented by promotional features like Würth Pro Picks (monthly recommendations), New Arrivals, Tools for Tradies, and the Würth Outlet clearance section.

Differentiator

Problem solved

Functional benefit

Brands

• ASSY: Innovation screw product line
• Coolius
• M-Cube
• ORSY

Products and services

• ASSY® Innovation Screws

Quantifiable outcome

• 20,000+ products available for trade customers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Würth GroupcoreOthersParent company of Würth New Zealand Limited. The Würth Group is a global market leader in the sale of assembly and fastening materials, with operations in over 80 countries. Würth New Zealand operates as a subsidiary benefiting from the global group's purchasing power, product development, and quality standards.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toolstation: UK-based trade-only tools and hardware retailer offering fasteners, tools, and consumables via click-and-collect and online channels. Closely comparable B2B trade model and multi-channel distribution approach.
• Fastenal Company: US-headquartered B2B distributor of fasteners, tools, and MRO supplies operating through branch locations, vending, and on-site inventory solutions (similar to ORSY®mat/CPS Kanban). Closest large-cap global comparable for the MRO distribution business model.
• Würth Australia: Direct sister subsidiary operating the same trade B2B MRO distribution model in the Australian market, with the same product range, ASSY® brand, and ORSY services. The most directly comparable peer given shared parent, business model, and customer base.
• Cromwell Tools: UK-based industrial and trade tools supplier offering hand tools, cutting tools, and MRO consumables to businesses via catalog and e-commerce. Comparable trade-focused B2B distribution model and customer base.

Broad incumbents

• MSC Industrial Direct: Major US metalworking and MRO distributor serving industrial customers with fasteners, cutting tools, and shop supplies via catalog and digital channels. Comparable in product mix and B2B trade customer targeting.
• Snap-on Incorporated: Global tool and equipment manufacturer/distributor serving professional mechanics, technicians, and trades via direct sales and franchise vans. Comparable in trade customer focus, tool category leadership, and high-touch B2B distribution.
• Grainger (W.W. Grainger): Large US-based industrial MRO distributor offering a broad range of fasteners, tools, safety, and shop supplies via catalog and e-commerce. Comparable in product breadth, B2B trade customer focus, and value-added inventory services.
• Illinois Tool Works (ITW): Global diversified industrial manufacturer with major segments in fasteners, tools, and automotive aftermarket (e.g., Paslode, Spit, Hobart). Comparable through fastener and tool product portfolio overlap with Würth's core range.

Regional players

• Bunnings Trade: NZ and Australia-wide retail chain with a dedicated Trade division serving builders, contractors, and tradespeople with fasteners, tools, and consumables. Comparable NZ customer base but competes primarily on retail convenience and breadth rather than specialized MRO depth.
• Repco New Zealand: Major NZ automotive aftermarket parts and tools retailer serving trade mechanics and DIY customers. Comparable in NZ market presence, trade-customer focus, and overlap on automotive parts, tools, and workshop consumables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WurthNZ
• LinkedInlinkedin.com/company/wurth-new-zealand-ltd
• Instagraminstagram.com/wurth.nz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurth New Zealand Limited