Name

WATERTOWN UNIFIED SCHOOL DISTRICT

Legal name

Watertown Unified School District

Website

https://watertown.k12.wi.us

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (61111), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public K–12 Combined Schools (EDAJAAAE), Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF)

Keywords

• Public K-12 education
• STEM curriculum programs
• Dual language immersion
• Online charter schooling
• Early childhood education

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Education Funding: Funded primarily through local property taxes, state aid, and federal funding. Operates as a public school district under Wisconsin Department of Public Instruction. Revenue comes from operational referendum (Spring 2026) and standard public education funding mechanisms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Watertown Unified School District provides public K-12 education services to students from 4-year-old kindergarten through grade 12 across Watertown, Wisconsin. The district operates multiple elementary schools, a middle school, a comprehensive high school, and charter/alternative schools (eCampus Academy, Endeavor Charter School, Discovery Academy) offering specialized programs including STEM, dual language immersion, advanced placement courses, athletics, music education, and online learning.

Product overview

Watertown Unified School District operates a multi-school educational portfolio serving students from 4-year-old kindergarten through high school. The district functions as a unified educational platform consisting of five elementary schools (Douglas, LEAP, Lincoln STEM, Schurz, and Webster), Riverside Middle School, Watertown High School, and three alternative/charter schools (Endeavor Charter School, Discovery Academy, and eCampus Academy). Key program offerings include early childhood education through Watertown 4 Kids, specialized STEM education at elementary and middle school levels, dual language immersion, advanced placement courses, athletics, music education, and summer programs. The district also provides alternative pathways including online learning, competency-based education, and charter school options to meet diverse student needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Watertown High School Comprehensive high school serving grades 9-12 with a 96.8% graduation rate, offering 19 Advanced Placement courses, 60+ athletic programs, clubs and organizations, and pre-engineering programs for Watertown, WI students.
• Watertown 4 Kids Four-year-old kindergarten readiness program offering half-day, full-day, and dual language program options across 6 school-community sites, building social-emotional, cognitive, creative expression, early literacy, and self-help skills.
• eCampus Academy Charter School Flexible online charter school offering 600+ courses for grades 4K-12, including college-level courses, 21 advanced courses, 22 online career pathways, and accelerated degree options for students statewide through Wisconsin open enrollment.
• Lincoln STEM Elementary Elementary school with an applied Science, Technology, Engineering, and Mathematics (STEM) curriculum, building creativity and problem-solving skills through applied learning for K-5 students.
• Riverside STEM Academy Middle school STEM program featuring interdisciplinary, project-based learning focused on problem-solving skills, housed within Riverside Middle School for grades 5-8 students.
• Dual Language Program Bilingual, biliterate, and bicultural educational program offered at Schurz Elementary and Riverside Middle School, providing immersive English-Spanish bilingual education. Schurz Elementary was named 2023-2024 Wisconsin Department of Public Instruction School of Recognition for this program.
• LEAP Elementary Elementary school focused on environmental and agricultural education, challenging students to think creatively and innovatively while cultivating environmental awareness at an 11-student school site.
• Riverside Middle School Middle school serving grades 5-8 with 704 students, housing the Riverside STEM Academy, Dual Language, and AVID college preparation programs for comprehensive middle school education.
• Endeavor Charter School Alternative charter high school where student voice and choice guide learning, offering a different approach to high school education for 42 students.
• Discovery Academy Alternative education pathway offering competency-based programming for 30+ students who need a non-traditional route to academic success.
• Watertown Athletics Comprehensive athletic program offering 60+ athletic programs with 723+ participating student athletes across cross country, football, golf, soccer, swimming, tennis, volleyball, basketball, gymnastics, wrestling, baseball, softball, and track and field.
• Music Education District-wide music education program recognized for 13 consecutive years (through May 2025) as a NAMM Best Community for Music Education, offering band, choir, and musical performances across all school levels.
• WUSD Summer School Summer educational program offering classes for 4K through grade 12, including 4K readiness, kindergarten, and academic and enrichment courses for grades 1-12.
• Academic and Career Planning (ACP) Structured academic and career planning program helping high school students develop pathways for post-secondary success, including college preparation and career readiness at Watertown High School.

Quantifiable outcome

• 96.8% Successful High School Graduation Rate
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

One partnership is on record.

• Watertown Regional Medical Center - Watertown Orthopedics and Sports Medicine ClinicminorOthersHealthcare partnership providing sports physicals and orthopedic care for student athletes. Watertown Regional Medical Center offers sports medicine services specifically for student athletes including pre-participation physicals.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Heritage Academies: National charter school management organization operating K–8 charter schools across many states. Useful adjacent comp for how large charter operators structure specialized programming versus how WUSD delivers STEM, dual language, and ag curricula within the public system.
• Connections Academy (Stride): National online K–12 charter school operator that competes directly with eCampus Academy for statewide online learners. Relevant as a benchmark for online catalog scale and online enrollment mechanics that WUSD operates at smaller scope.
• Stride Inc (formerly K12 Inc): Largest publicly traded online K–12 provider in the U.S., offering tuition-free public online schools statewide in many markets. Comparable as the broad-incumbent reference point for online K–12 delivery economics against which eCampus Academy's scale must be evaluated.

Direct peers

• Kettle Moraine School District: Nearby Wisconsin K–12 unified district serving a similar demographic footprint. Comparable as a multi-school public district operating elementary, middle, and high schools under the same Wisconsin DPI funding and governance framework as WUSD.
• Wisconsin Virtual School: Statewide online K–12 provider in Wisconsin offering coursework across districts. Directly comparable to WUSD's eCampus Academy as the most relevant competitor in Wisconsin online public K–12 delivery.
• Oconomowoc Area School District: Adjacent southeast Wisconsin K–12 unified district of broadly similar size and configuration, also combining elementary, middle, high, and alternative programming. Directly comparable on tax-funded revenue model, DPI oversight, and multi-school operating structure.
• Muskego-Norway School District: Southeast Wisconsin K–12 unified district of comparable scale and structure. Useful direct comp for enrollment, tax-base, and program-portfolio benchmarks for a mid-size Wisconsin unified district.
• Arrowhead Union High School District: Wisconsin K–12 district in the same regional market as WUSD, operating multiple schools with comparable academic and athletic programming. Relevant comp on Wisconsin public K–12 operating economics and award-recognition dynamics.

Regional players

• Waukesha School District: Larger southeast Wisconsin K–12 district. Useful as a scaled-up regional benchmark for staffing, per-pupil operating costs, and program breadth, even though it is too large to be a direct head-to-head competitor for in-district students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCvWgwTbL3Cy4r36XFvHUnw
• Facebookfacebook.com/WatertownUnifiedSD
• Instagraminstagram.com/watertownusd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WATERTOWN UNIFIED SCHOOL DISTRICT