Metaxa Hospitality Group

What Metaxa Hospitality Group does

Metaxa Hospitality Group is a privately held, family-owned Greek hospitality company founded in 1975 by Nikolaos Metaxas and now led by CEO Andreas N. Metaxas. The group operates five luxury resorts and one of Greece's largest convention centers across Crete and Santorini, with a portfolio spanning mass-market all-inclusive (Creta Maris Resort, 680 rooms in Hersonissos; TUI Magic Life Candia Maris, 315 rooms in Ammoudara) and ultra-luxury boutique (Santo Collection in Oia — Santo Pure Oia Suites & Villas, Santo Mine Oia Suites, The Villas by Santo Collection — totaling 124 keys), plus the Mikis Theodorakis Convention Centre (6,000 m², 28 halls, 5,025-person capacity). The group employed 952 people in 2023 (up 18.4% YoY), with a 2024 staffing plan of 1,000, and serves families, couples, adults-only wellness travelers, corporate and association events, and destination weddings.

The group's core technology and operational platform centers on sustainability-led hospitality rather than digital products. It is the first Greek hospitality operator to certify all hotel-owned lands under the O.R.A. (Organic-Regenerative Agriculture) standard by DIO and EU Regulation 2018/848, covering approximately 2,000 stremmas — among the largest regenerative agriculture footprints in European hospitality. On-site hotel farms produce 75 species of organic fruits, vegetables, and herbs (6.8 tonnes in 2024; 30,000+ meals served from on-site produce in 2023), and the group operates the Regenerative Agriculture for Lassithi Plateau program with the Agricultural Cooperative of Lassithi Plateau, absorbing ~50 tonnes of regenerative produce. The group was also the first Greek hotel group to measure Scope 1, 2, and 3 carbon emissions, sources 99.3% of energy from Guarantees of Origin, and operates a 9-module ESG supplier education framework across 1,356 suppliers (89% Greek), diverting 309 tonnes of waste from landfill in 2023.

The business model is asset-heavy hospitality with a multi-channel distribution stack. Revenue is generated through per-stay all-inclusive accommodation (Creta Maris, Candia Maris), luxury suite and villa rentals (Santo Collection), food and beverage across 7 restaurants and 10 bars, the Mikis Theodorakis Convention Centre, wellness/spa, weddings, and ancillary events. Distribution combines direct online booking through owned hotel websites, the exclusive TUI Magic Life brand and distribution license for Candia Maris, and tour-operator and travel-agent partnerships (Condor, ACTTA, QTA). Pricing is quote-based and not publicly disclosed. Ancillary revenue streams include the Convention Centre (one of the largest in Greece), wedding planning, and certified gastronomy programs (BIO Kouzina GOLD, Greek Breakfast). In 2023 the group distributed €52.034 million of direct economic value (+6.2% YoY) and announced €71 million in hotel investments for capex and new development.

Name

Metaxa Hospitality Group

Legal name

Ανώνυμη Εταιρία Τουριστικών Επιχειρήσεων - ΤΕΑΒ Α.Ε.

Website

https://metaxahospitality.gr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Metaxa Hospitality Group is a family-owned Greek hospitality company operating five luxury resorts and a large convention center in Crete and Santorini, serving families, couples, wellness travelers, and corporate event clients through all-inclusive and luxury accommodations anchored by certified regenerative agriculture and ESG-led operations.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511), Management of Companies and Enterprises (55111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Hotel & Resort Restaurants (THAFACAH), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Luxury resort operations
• Hotel management
• Hospitality group
• Convention venue services
• Greek island resorts

Headquarters

HQ city

Heraklion

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. All-Inclusive Resort Accommodation: Full-service all-inclusive hotel accommodations at Creta Maris Resort and TUI Magic Life Candia Maris, including lodging, meals, beverages, entertainment, and activities bundled into a single price.
2. Luxury Suite and Villa Rentals: Premium accommodations at Santo Collection (Santo Pure Oia Suites & Villas, Santo Mine Oia Suites, The Villas by Santo Collection) offered on a per-stay basis with luxury services and experiences.
3. Food & Beverage: On-property dining at 7 restaurants and 10 bars across properties, featuring Cretan cuisine, local produce, and gastronomic experiences. Restaurants include Alios Ilios in Santorini and Pithos at Creta Maris.
4. Meetings & Events / Convention Services: Conference and event hosting at Mikis Theodorakis Convention Centre (6,000 m², 28 halls, 5,025 capacity) and Santo Collection's Meeting & Events venue (267-person capacity).
5. Wellness & Spa Services: Spa and wellness treatments across all properties, using natural and environmentally friendly products, operated by certified therapists.
6. Weddings and Celebrations: Wedding planning and celebration hosting services, including traditional Greek weddings and romantic ceremonies at resort venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Metaxa Hospitality Group operates and manages a portfolio of luxury resorts and hotels across the Greek islands of Crete (Creta Maris Resort, TUI Magic Life Candia Maris) and Santorini (Santo Pure Oia, Santo Mine Oia, The Villas by Santo Collection). The group also runs the Mikis Theodorakis Convention Centre in Crete, providing integrated hospitality, accommodation, F&B, and event/conference services under multiple branded offerings.

Product overview

Metaxa Hospitality Group operates a portfolio of hospitality properties across Crete and Santorini, Greece. The portfolio includes three main property brands: Creta Maris Resort (5-star all-inclusive in Crete), Santo Collection (luxury sustainable resorts and villas in Santorini comprising Santo Pure Oia Suites & Villas, Santo Mine Oia Suites, and The Villas by Santo Collection), and Candia Maris (TUI Magic Life adults-only all-inclusive in Crete). Supporting services include the Mikis Theodorakis Convention Centre (one of Greece's largest), and experiential offerings including all-inclusive packages, luxury hospitality, meetings & events, gastronomy, wellness, and wedding services. The group emphasizes sustainable hospitality and local engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Creta Maris Resort

Quantifiable outcome

• First Greek hospitality group with O.R.A.-certified hotel lands under the DIO organic-regenerative agriculture standard
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Agricultural Cooperative of Lassithi PlateaucoreStrategic or Co-development Partner · 1 January 2023Long-standing partnership with the Agricultural Cooperative of Lassithi Plateau for local produce sourcing. Since 2023, expanded into a formal regenerative agriculture program where local producers are trained in regenerative farming practices, and their produce is absorbed by the group's hotels. 10 producers, 12 produce categories, 40 stremmas, 86.5 tonnes produced in first three years.
• Local Food Experts®coreStrategic or Co-development Partner · 1 January 2021Metaxa Hospitality Group partners with Local Food Experts® for the implementation of its Sustainable Supplies program (ESG supplier education framework with 9 modules, 188 assessment questions, and field training) and the Regenerative Agriculture for Lassithi Plateau program. Local Food Experts® provides scientific expertise in organic-regenerative agriculture and sustainable food systems.
• Enterprise GreeceminorOthersThe Cape Tholos development project by Metaxa Hospitality Group has been included in the Strategic Investments by Enterprise Greece, the Greek government's investment promotion agency.
• TUI GroupcoreChannel Partner/ Reseller/ DistributorTUI Group operates TUI Magic Life Candia Maris under a management/license brand arrangement. TUI distributes the property through its global tour operator network and booking platforms, targeting adult wellness and fitness travelers.
• DIO (Organic Agriculture Institute of Greece)coreImplementation/ SI/ Consulting PartnerDIO is the official national control and certification body for organic agricultural products in Greece, authorized by the Ministry of Rural Development. DIO certified Metaxa Hospitality Group's hotel lands under the O.R.A. (Organic-Regenerative Agriculture) standard and EU Regulation 2018/848 for organic agriculture.
• University of Crete - Medical SchoolcoreImplementation/ SI/ Consulting PartnerMetaxa Hospitality Group partnered with the University of Crete's Medical School for COVID-19 health protocol training for all hotel staff, and received donation support from the Clinical Virology Lab. Staff trained in health protocols by university medical experts.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mar-Bella Collection: Greek family-run luxury resort collection in Corfu and beyond. Comparable to Metaxa on family-ownership, Greek-island positioning, and blend of luxury and family experiences.
• Mitsis Hotels: Greek family-owned hotel group operating multiple 5-star all-inclusive and luxury resorts across Crete, Rhodes, and other Greek destinations. Directly comparable to Metaxa in family-ownership structure, all-inclusive/luxury dual positioning, and Greek-island portfolio scale.
• Ikos Resorts: Greek luxury all-inclusive resort group with properties in Halkidiki, Corfu, Kos, and Spain. Highly comparable to Metaxa's Creta Maris and Candia Maris on premium all-inclusive model and Mediterranean positioning.
• Sani Resort: Greek luxury family resort in Halkidiki, known for multi-property portfolio, premium positioning, and sustainability programs. Comparable to Metaxa on luxury family-segment focus and integrated resort experience with F&B, spa, and kids' amenities.
• Aldemar Resorts: Greek all-inclusive resort group with properties in Crete, Rhodes, and Peloponnese. Directly comparable to Metaxa on Greek all-inclusive family-resort model and scale of room inventory.
• Domes Resorts: Greek luxury resort collection with properties in Crete (Domes of Elounda), Santorini, and other destinations. Comparable to Metaxa's Santo Collection on luxury positioning, Crete/Santorini presence, and curated lifestyle-resort model.
• Elounda Beach Hotel & Villas: Long-established luxury resort in Elounda, Crete with branded villas and high-end amenities. Comparable to Metaxa on Crete luxury positioning, villa offering, and decades-long operating heritage.
• Canaves Oia: Santorini luxury boutique hotel and villa operator in Oia. Directly comparable to Santo Collection on Oia location, ultra-luxury positioning, villa/suite inventory, and Santorini-caldera premium pricing.
• Out of the Blue Capsis Elite Resort: Greek family-owned luxury resort group in Crete with large-scale MICE and all-inclusive operations. Comparable to Metaxa on Crete presence, family ownership, convention/event facilities, and broad luxury portfolio.

Broad incumbents

• TUI Group (Hotels & Resorts division): Owns and operates the TUI Magic Life brand under which Candia Maris is managed. Comparable as the broader hospitality platform and channel partner for one of Metaxa's core properties, rather than as a direct competitor in the same destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4cda9E68FwMGUpQgLKpZKw
• Facebookfacebook.com/MetaxaHospitalityGroup
• LinkedInlinkedin.com/company/metaxa-hospitality-group

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaxa Hospitality Group