Precita Eyes Mural Arts Ctr

What Precita Eyes Mural Arts Ctr does

Precita Eyes Muralists is a 501c3 nonprofit community mural arts organization founded in 1977 by Susan Cervantes and her husband Luis in San Francisco's Mission District. The organization collaborates with local residents, youth, and institutions to design, paint, and restore public murals and tile mosaics, and has produced approximately 700 murals locally, nationally, and internationally over its 47+ year history. Core service lines include community mural commissions, guided mural walking tours ($10–$25 per person), youth arts education (Urban Youth Arts program, school field trips, the annual Urban Youth Arts Festival), and adult muralist training workshops. Its proprietary retail product line—55-color 100% acrylic mural paints, Sheercoat protective varnish, Cleverclean graffiti remover, primers, and mediums—is sold through a physical storefront at 2981 24th Street and an online store, alongside branded merchandise and Emmy Lou Packard prints. Revenue is generated through a hybrid nonprofit model combining donations and grants (e.g., SF Grants for the Arts), retail product sales, tour fees, workshop tuition, mural commissions, and annual memberships. Notable institutional commissions include the 40-by-20-foot "The Bay" mosaic mural at Chase Center and murals at Laguna Honda Hospital, USF, and SF State.

Name

Precita Eyes Mural Arts Ctr

Legal name

Precita Eyes Muralists

Website

https://precitaeyes.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Precita Eyes Muralists is a 501c3 nonprofit founded in 1977 in San Francisco's Mission District, creating community-driven murals, mosaics, youth arts programs, and tours, and selling proprietary mural paints and supplies.

Ownership category

akta.pro rank

Product category

Community Public Art Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Art, Street Art & Creative Scene Tours (THAJAAAE), Media Arts & Film/Photography Nonprofits (BPAGAHAJ)

Keywords

• Community mural arts
• Public art services
• Mural tours
• Youth arts education
• Acrylic mural paints

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Membership: Individual donations, membership program with member benefits and discounts.
2. Mural Products Store: Sale of mural paint, brushes, Tyvek, primers, mediums, varnish, grout, and mural supplies through both online store and physical retail location. Also includes merchandise such as T-shirts, mugs, hoodies, tote bags, postcards, books, notecards, and Emmy Lou Packard prints.
3. Mural Tours: Revenue from guided mural walking tours led by Precita Eyes muralists, including Saturday Morning Special Mural Walks and Classic Mural Tours. Prices range from $10-$25 per person.
4. Education Programs and Workshops: Fees from adult workshops, Urban Youth Arts program, toddler/kids programs, and birthday parties.
5. Mural Commissions: Community and commissioned murals for private clients, businesses, and public institutions, such as the mosaic mural at Chase Center and commercial commissions.
6. Grants and Sponsorships: Grant funding from organizations such as SF Grants for the Arts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Precita Eyes Muralists is a nonprofit community mural arts center that creates collaborative public murals and mosaics with neighborhoods, operates guided walking tours of Mission District murals, runs youth and adult arts education programs, and retails proprietary mural paints, varnishes, primers, and branded merchandise through an online store and a physical storefront in San Francisco.

Product overview

Precita Eyes Mural Arts and Visitors Center is a community-based mural arts organization offering an integrated portfolio of products and services centered around public art creation and community engagement. The core offerings include mural creation services (collaborative design and painting with communities), guided mural tours, and youth arts education programs. The organization also operates a retail store offering proprietary mural painting products including 55 colors of acrylic paints, preparation materials (Gesso, Texture Paste), finishing products (Sheercoat varnish, matte and gloss varnishes), and cleaning solutions (Cleverclean). Additional offerings include Tyvek materials, Emmy Lou Packard prints, published books and mural documentation, branded merchandise, and mosaic services. The portfolio is unified around community-driven public art while generating revenue through retail product sales, tours, and workshop programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Mural Creation Services Community-driven mural design and creation services, engaging local residents and youth in collaborative concept development, wall preparation, painting, and mural celebration.
• Guided Mural Tours Cultural and historic walking tours along Mission Street and 24th Street corridors led by Precita Eyes muralists, including Saturday Morning Special Mural Walks and Classic Mural Tours.
• Youth Arts Education Programs Arts education programs for young people including the Urban Youth Arts program, Toddler Kids workshops, school field trips, and the annual Urban Youth Arts Festival.
• Adult Workshops Master Mural Magic professional training intensives and other adult workshops teaching the Precita Eyes method of community mural creation, covering theme development, design research, budgeting, contracts, and painting techniques.
• Mosaic Services Tile mosaic mural creation services including community engagement in designing individual tiles, grid preparation, tile installation, and grouting, such as the Chase Center mosaic and the Precita Park Bathroom Tile Mosaic Mural.
• Mural Restoration Services Restoration and preservation services for existing murals, including specific restoration projects such as 'Hope for the World Cure' and 'The Primal Sea-Garfield'.
• Mural Supplies and Art Materials Retail Sale of mural paint, brushes, Tyvek, primers, mediums, varnish, grout, and mural supplies through the online store and the physical retail location at 2981 24th Street.
• Branded Merchandise and Publications Branded merchandise including mugs, T-shirts, hoodies, tote bags, postcards, notecards, buttons, fridge magnets, eco bags, plus in-house publications and Emmy Lou Packard prints.

Quantifiable outcome

• Approximately 700 murals created at the local, national, and international levels

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mission Economic Development Agency (MEDA)coreStrategic or Co-development Partner · 17 March 2016MEDA purchased the building at Precita Avenue housing Precita Eyes' first location, along with four rent-controlled tenants, in a $1.35 million deal. MEDA used a community fundraising mechanism to acquire the property and keep it affordable, securing the building for the organization's long-term presence in the neighborhood.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Arts Education Partnership: National network focused on arts education policy and programming. Comparable as an ecosystem peer supporting community arts-education delivery, though operating at a policy/advocacy level rather than direct programming.
• La Casa de las Madres: San Francisco-based community nonprofit serving vulnerable populations. Comparable as a 501c3 grant- and donation-funded community-services organization operating in the Mission District, with overlapping funder base and geographic footprint.
• Golden State Warriors Community Foundation: Customer/commissioner relationship — the Warriors commissioned Precita Eyes for the Chase Center mosaic mural. Relevant as a buyer of large-scale community public-art commissions and as a comparable funder of cultural programming.

Regional players

• Golden Gate Park Conservancy: San Francisco nonprofit supporting public-space stewardship, programming, and community engagement in Golden Gate Park. Comparable as a Bay Area community-focused nonprofit leveraging donations, grants, and programming fees in a cultural/recreational context.
• City Arts & Lectures: San Francisco-based nonprofit arts and culture organization offering public programming, lectures, and events. Comparable as a long-running Bay Area cultural nonprofit with a similar community-engagement and earned-revenue model (events, memberships, donations).
• Dyckman Farmhouse Museum: NYC-based small historic site museum combining cultural preservation with community programming and educational workshops. Comparable as a small community-cultural-heritage nonprofit with a similar visitor-center, education, and tour revenue mix.

Broad incumbents

• Asian Art Museum (San Francisco): Major San Francisco arts institution with a museum store, tours, and education programming. Comparable as a regional cultural-heritage institution with overlapping revenue streams (retail, tours, memberships, donations), though operating at materially larger scale.

Direct peers

• Mission Cultural Center for Latino Arts: Fellow Mission District nonprofit focused on Latino arts, community programming, classes, and exhibitions. Direct peer operating in the same neighborhood with overlapping community-arts education mission and similar funding model (grants, donations, programming fees).
• The Mural Arts Program (Philadelphia): Largest public mural arts program in the United States, operating since 1984 with a similar community-based mural creation model, youth programming, and tours. Most directly comparable US mural-arts nonprofit in terms of mission and programmatic structure.

Emerging players

• Los Muros Hablan (Puerto Rico): Puerto Rico-based mural initiative focused on community-driven public murals and cultural preservation. Comparable as a community-mural nonprofit serving a Hispanic/Latino cultural-identity mission, though smaller and more recently established.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PrecitaEyesLove
• YouTubeyoutube.com/channel/UCqoaqqe8jPZI_PAIAjSpNxA
• Facebookfacebook.com/precitaeyes
• LinkedInlinkedin.com/company/precita-eyes-mural-arts-ctr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precita Eyes Mural Arts Ctr