Theaterfestival Boulevard 's-Hertogenbosch

Name

Theaterfestival Boulevard 's-Hertogenbosch

Legal name

Stichting Theaterfestival Boulevard 's-Hertogenbosch

Website

https://festivalboulevard.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performing Arts Festival

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Performing arts festival
• Theater and dance productions
• Live music concerts
• Cultural event programming
• Community arts engagement

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to performances and concerts across the 125+ event program. Tickets are sold online through Podium Nederland/Ticketworks and at physical box offices.
2. Friendship Memberships: Annual membership program with Vriend (Friend) tier at €55 per year and Hartsvriend (Heart Friend) tiers at €250, €500, €1,000, or €2,500 per year. Multi-year contracts of 5 years qualify for tax deductions as a cultural ANBI.
3. Merchandise Sales: Sale of branded merchandise including limited edition tote bags (€12.50), sold online with festival pickup or delivery.
4. Food & Beverage Concessions: On-site restaurants (LOF, Bistro B, La Couronne), food trucks, bars, coffee bar, and wine bar operated during the festival, generating revenue from food and drink sales.
5. Hospitality Packages: Bundled food and show packages including Borrelen & Beleven (€49+/person), 3x Proeven dinner package (€97+/person), and Zomer Matinee lunch package (€54+/person).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Theaterfestival Boulevard produces an annual 11-day performing arts festival held August 6-16 in 's-Hertogenbosch, Netherlands, featuring approximately 125 theater, dance, music, installations, and workshop performances at indoor and outdoor locations citywide. The festival sells tickets to paid performances, operates on-site restaurants and concessions, offers hospitality packages, runs the year-round Lijn73 community program, and supplements revenue through Friends memberships and merchandise — with a large portion of programming offered free of charge.

Product overview

Theaterfestival Boulevard is an 11-day performing arts festival (August 6-16, 2026) featuring approximately 125 performances of theater, dance, music, installations, and workshops at various locations throughout 's-Hertogenbosch. The festival operates a unified platform combining ticketing services, the core festival program with diverse artistic programming, and the Lijn73 year-round initiative. Supporting services include food & beverage offerings (restaurants LOF, Bistro B, La Couronne, and multiple food trucks), the IK MAAK MEE children's program with activities and youth performances, accessibility services (sign language, sensory-friendly shows), festival merchandise, and friend memberships. The festival is held at the foot of Sint Jan cathedral with many performances free to attend.

Differentiator

Problem solved

Functional benefit

Brands

• Lijn73: Year-round program line where Boulevard works with residents, makers, and local partners on new artistic encounters in the city.
• IK MAAK MEE

Products and services

• Festival Program (Theater, Dance, Music, Installations, Workshops) Core festival program featuring approximately 125 performances, concerts, installations, and workshops across theater, dance, music, and interdisciplinary arts. Held August 6–16, 2026 at various indoor and outdoor locations throughout 's-Hertogenbosch, aimed at general audiences, families, and arts enthusiasts.
• Ticketing Services Online and offline ticket sales for all festival performances via the Podium Nederland/Ticketworks platform, with physical purchase available at the Tickets & Info kiosk on the festival grounds. Offers individual performance tickets and combination options.
• Lijn73 (Year-Round Program) Year-round program line where Boulevard collaborates with makers, residents, and local partners in 's-Hertogenbosch to develop artistic encounters in the city. Includes co-creation projects such as 'Dansa Bersama' and 'Dancing with the Trees'.
• Food & Beverage Services On-site dining and drinks during the festival, including three restaurants (LOF, Bistro B, La Couronne), multiple food trucks, a coffee bar, a wine bar, and a specialty beer selection (Hertog Jan Grand Prestige). Catering ranges from casual to fine dining.
• Hospitality Arrangements (Borrelen & Beleven, 3x Proeven, Zomer Matinee) Package deals combining dining experiences with theater shows: 'Borrelen & Beleven' (drinks + show, from €49/person), '3x Proeven' (dinner + 2 shows, from €97/person), and 'De Zomer Matinee' (lunch + show, from €54/person).
• Restaurant LOF Restaurant in De Paardenstal offering accessible à la carte dining with vegetarian, meat, and fish options, signature mussels French style, Tunisian leek dish, pincho of ox tenderloin, and a children's menu.
• La Couronne Fine Dining Intimate pop-up fine dining restaurant with 24 seats serving a four-course dinner with wine pairing in two seatings (17:30–19:30 and 20:00–22:00). Also offers lunch on Friday/Saturday/Sunday (12:00–16:00). Prices from €55.
• IK MAAK MEE (Children's Program) Daily children's program from 12:00–18:00 featuring playground areas (sandpit, playhouse, block house), craft activities, the 'Sprokkelroute' treasure hunt, youth performances for ages 1.5–10, and workshops. Children receive a cape and collect stamps to create their own mask.
• Limited Edition Tote Bags (Festival Merchandise) Limited edition tote bags featuring the 2026 campaign artwork. Dimensions 40 x 38 cm, priced at €12.50. Available online with festival pickup or delivery.
• Friend of Boulevard Membership (Vriend & Hartsvriend) Annual membership program supporting the festival. Regular Vriend membership costs €55 per season; Hartsvriend (Heart Friend) tiers range from €250 to €2,500 per year. Members receive benefits including discounted show tickets. Five-year contracts qualify for tax-deductible cultural ANBI status.
• Accessibility Services Accessibility features including NGT sign language interpretation, sensory-friendly performances (prikkelvriendelijke ontvangst), wheelchair accessibility information, vibrating belts for hearing-impaired visitors, and quiet reception spaces.
• Workshops & Activities Various workshops including dance workshops, circus workshops, music workshops, graffiti workshops, writers bench, clay workshops, and outdoor reading sessions. Most workshops are free with registration.
• Tent Paars (Street Culture Program) Street culture hub featuring hip-hop, dance, break, rap, spoken word, dancejams, and battles. Presented by Cypher HQ with free admission, featuring both international and local talents with a mix of rehearsed and improvised performances.

Quantifiable outcome

• 11-day festival with 125+ performances, concerts, installations and workshops
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gemeente 's-HertogenboschcoreStrategic or Co-development PartnerMunicipal government partner providing support for the festival as a major cultural event in the city. The festival is rooted in the city and serves as a key summer cultural tradition.
• Provincie BrabantcoreStrategic or Co-development PartnerProvincial government partner supporting the festival as a regional cultural initiative.
• Fonds PodiumkunstencoreStrategic or Co-development PartnerNational performing arts fund providing financial support for the festival's artistic programming and operations.
• Zin in Den BoschcoreGTM or Marketing PartnerLocal media partner providing daily coverage of the festival, documenting performances, makers, and visitors for broadcast on radio and/or television.
• Hertog JanminorGTM or Marketing PartnerLocal brewery providing beverages including Hertog Jan Grand Prestige at the La Tramontana bar. Sustainability-focused bar featuring solar panels and wind turbine.
• Visit FlandersminorGTM or Marketing PartnerTourism promotion organization for Flanders region, supporting festival visibility in the Flemish cultural market.
• Jeugdfonds Sport en CultuurminorStrategic or Co-development PartnerYouth fund supporting children's access to cultural experiences at the festival.
• Jan van Hoof GalerieminorStrategic or Co-development PartnerLocal gallery partner contributing to festival's artistic programming.
• Cypher HQcoreStrategic or Co-development PartnerHip-hop cultural center based in 's-Hertogenbosch since 2015, presenting Tent Paars - the heart of street culture at the festival. Provides programming, education, and organization around hip-hop, dance, breaking, rap, and spoken word.
• Ticketworks (Podium Nederland)coreTechnology or IntegrationTicketing provider handling online ticket sales, database management, and payment processing for the festival.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Festival d'Avignon: Festival d'Avignon is one of Europe's most prestigious annual performing arts festivals, presenting theater, dance, and performance art across multiple venues in Avignon, France each July. Comparable as a high-profile European summer performing arts festival with public funding support.
• Edinburgh Festival Fringe: The Edinburgh Festival Fringe is the world's largest performing arts festival, featuring thousands of theater, dance, and music performances across the city each August. Comparable in multidisciplinary performing arts programming model and summer urban-festival format, though at much larger scale.

Direct peers

• Oerol Festival: Oerol is a renowned multidisciplinary performing arts festival held annually on Terschelling, Netherlands, featuring theater, dance, music, and installations at site-specific locations. It is the closest Dutch analog to Theaterfestival Boulevard in format, multidisciplinary scope, and nonprofit cultural-festival operating model.
• Cultura Nova: Cultura Nova is a Dutch summer performing arts festival held in Heerlen, featuring theater, dance, music, and street performances at various locations. Directly comparable in format, scale, multidisciplinary programming, and use of unusual venues.
• Internationales Sommerfestival Hamburg: Internationales Sommerfestival at Kampnagel in Hamburg is a German summer festival presenting international contemporary performing arts including theater, dance, and music. Comparable in presenting diverse international and experimental performing arts during summer.
• Karavaan Festival: Karavaan is a Dutch multidisciplinary performing arts festival presenting theater, dance, and music at non-traditional locations. Comparable in scale, summer timing, and free/low-cost programming approach.
• Holland Festival: Holland Festival is Amsterdam's leading international performing arts festival featuring theater, music, dance, and opera. It is comparable as a Dutch performing arts festival operating with public funding support and presenting a curated program of high-quality productions.
• Theater Spektakel Munich: Münchner Theater Spektakel is a German summer outdoor performing arts festival held at the Königsplatz, featuring international theater, dance, and music. Comparable as a European summer performing arts festival with multidisciplinary scope and free outdoor programming.

Others

• Fonds Podiumkunsten: Fonds Podiumkunsten is the Dutch national performing arts fund that provides financial support to Theaterfestival Boulevard and other performing arts organizations in the Netherlands. Listed as a core funding partner rather than a peer; included as a key ecosystem enabler.

Emerging players

• De Parade: De Parade is a Dutch traveling summer performing arts festival featuring theater, music, dance, and food & beverage at rotating city locations. Comparable as a multidisciplinary Dutch summer festival with strong F&B component and urban-rotation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theaterfestival Boulevard 's-Hertogenbosch