Myrtle Beach Seaside Resorts

What Myrtle Beach Seaside Resorts does

Myrtle Beach Seaside Resorts is a family-owned and operated hospitality company founded in 1989 and headquartered at 300 N. Ocean Blvd., North Myrtle Beach, South Carolina. The company operates six wholly-owned oceanfront resort properties along the Grand Strand coastline — Avista Resort, Grande Shores Ocean Resort, The Horizon at 77th, Prince Resort, SeaSide Resort, and Towers at North Myrtle Beach — offering accommodations ranging from hotel rooms to three-bedroom condominiums with amenities including indoor and outdoor pools, lazy rivers, hot tubs, onsite dining, fitness centers, and meeting/wedding venues. Beyond its owned inventory, the company also provides third-party vacation rental management services for over 1,650 units across the region, handling marketing, reservations, housekeeping, and maintenance for property owners.

The business monetizes through two primary revenue streams: nightly and weekly transient rentals at the owned resorts (transaction-based revenue) and recurring management fees/commissions on third-party rental income (managed-services revenue), supplemented by group event revenue from corporate meetings, weddings, and reunions, plus ancillary golf packages tied to 80+ area courses and a bundled loyalty program (S.U.R.F. Rewards) that includes attraction tickets and DVD rentals. Distribution is omnichannel — direct website bookings, an in-house call center, a dedicated group sales team, and listings on major OTAs (Travelocity, Expedia, Orbitz, Booking.com) — supported by a third-party iHotelier/TravelClick reservation engine and VeriSign SSL-secured checkout. Marketing investment spans SEO/PPC, email, social media, a company blog, and traditional direct-mail and AAA Tourbook placements.

The primary customer segments are families, couples, and groups seeking affordable oceanfront leisure accommodations (the dominant segment), group event planners organizing corporate and social gatherings, and vacation property owners seeking professional rental management. The company is privately held with no PE/VC or parent-company involvement indicated, employs approximately 1,000 in-season staff at peak operations, and has grown its managed unit base roughly thirty-fold (from ~50 to 1,650+ units) over 35+ years of continuous operation.

Name

Myrtle Beach Seaside Resorts

Legal name

Myrtle Beach Seaside Resorts

Website

https://myrtlebeachseasideresorts.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Myrtle Beach Seaside Resorts is a family-owned hospitality company that operates six oceanfront resort properties and manages 1,650+ vacation rental units along the Myrtle Beach Grand Strand, serving leisure families, group event planners, and vacation property owners.

Ownership category

akta.pro rank

Product category

Beach Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Oceanfront resort accommodations
• Vacation rental management
• Hotel and condominium stays
• Wedding and event venues
• Golf vacation packages

Headquarters

HQ city

North Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vacation Accommodations: Nightly and weekly rental of oceanfront condominium units and hotel rooms across six properties. Revenue generated from guest stays with varying rates based on property, unit size, and season.
2. Vacation Rental Management: Property management services for vacation rental owners. The company manages over 1,650 units, handling marketing, reservations, housekeeping, and maintenance. Revenue likely comes from management fees and/or commission on rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Myrtle Beach Seaside Resorts operates six oceanfront resort properties along the Grand Strand in Myrtle Beach and North Myrtle Beach, South Carolina, providing hotel rooms and 1-3 bedroom condominium accommodations for leisure travelers, families, and groups. In addition to overnight stays, the company sells golf vacation packages, hosts meetings, conferences, weddings and reunions, runs the S.U.R.F. Rewards loyalty program, and manages over 1,650 vacation rental units on behalf of property owners.

Product overview

Myrtle Beach Seaside Resorts is a hospitality company operating six oceanfront resort properties along the Myrtle Beach and North Myrtle Beach coastline in South Carolina: Avista Resort, Grande Shores Ocean Resort, Horizon at 77th, Prince Resort, SeaSide Resort, and Towers at North Myrtle Beach. The portfolio offers family-oriented oceanfront accommodations ranging from hotel rooms to 1-3 bedroom condominiums. Core products include vacation stays with amenities (pools, lazy rivers, hot tubs, fitness centers), golf packages to 80+ area courses, S.U.R.F Rewards loyalty program with attraction tickets and DVD rentals, meeting and conference facilities for groups of 10-300, full-service wedding venues, and vacation rental management services for property owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Avista Resort

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: Largest US vacation rental management company, directly comparable to Myrtle Beach Seaside Resorts' managed-services arm that oversees 1,650+ third-party-owned units. Both operate as third-party managers handling marketing, reservations, housekeeping, and maintenance.
• Bluegreen Vacations: Vacation ownership and resort operator with beachfront family-oriented properties and timeshare/rental inventory. Closely comparable in product type (condo-style beachfront units), target customer (families and groups), and mid-tier positioning.
• Evolve Vacation Rental: Vacation rental management company with a similar owner-services model focused on full-service marketing, reservations, and operations. Directly comparable to Myrtle Beach Seaside Resorts' property management revenue stream.

Emerging players

• Great Wolf Lodge: Family-oriented resort chain focused on indoor water park destinations, targeting the same family group-travel demographic. Comparable in customer segment and amenity-driven model, though distinct in geographic and climate positioning.
• Sonder Holdings: Tech-enabled short-term rental and apartment-hotel operator with proprietary app and dynamic pricing. Represents the digital-native competitive threat to traditional mid-tier resort operators like Myrtle Beach Seaside Resorts.

Broad incumbents

• Wyndham Hotels & Resorts: Large multi-brand hotel operator with a significant franchise presence in mid-tier beachfront and family-oriented segments. Competes for the same family/group traveler segment as Myrtle Beach Seaside Resorts but at much broader scale across many geographies.
• Marriott Vacations Worldwide: Vacation ownership and rental operator with beachfront resort portfolio targeting families and groups. Comparable in customer base (family beach vacations) and product type (condominium-style accommodations), though structured around timeshares.
• Hilton Grand Vacations: Vacation ownership operator with resort properties in beach destinations serving family and multi-generational travelers. Overlaps with Myrtle Beach Seaside Resorts' target customer base and condominium-style accommodation model.
• Airbnb: Largest vacation rental marketplace, competing for the same family/group travel demand in Myrtle Beach. While a distribution channel rather than operator, Airbnb shapes guest expectations and pricing benchmarks for properties like those managed by Myrtle Beach Seaside Resorts.

Regional players

• Sea Pines Resort: Long-established family- and golf-oriented resort on Hilton Head Island, South Carolina. Comparable in regional Southeast US positioning, family-friendly mid-tier accommodation, and integrated golf package offerings — though located in a different coastal SC geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myrtlebeachseasideresorts
• LinkedInlinkedin.com/company/myrtle-beach-seaside-resorts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrtle Beach Seaside Resorts